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All Journal JIP (Jurnal Industri dan Perkotaan) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial AdBispreneur Journal of Indonesian Tourism, Hospitality and Recreation Majalah Ilmiah Bijak Business Review and Case Studies Ilomata International Journal of Social Science Abiwara : Jurnal Vokasi Administrasi Bisnis METAL : Jurnal Sistem Mekanik dan Termal Journal of Accounting and Finance Management (JAFM) Kartika: Jurnal Studi Keislaman Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ruslan, Budiana
Sekolah Tinggi Ilmu Administrasi Bagasasi
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Other

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How Experience Quality, Prior Knowledge and Perceived Value Affect Revisit Intention to Batavia Jakarta Maulina, Anita; Ruslan, Budiana; Ekasari, Retno
Majalah Ilmiah Bijak Vol. 19 No. 2: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2251

Abstract

Heritage tourism at Old City of Jakarta is still far behind from the Old City in Singapore and Shanghai, so this research was conducted to see the opportunity that revisit intention to Kota tua Jakarta can be increased through the right business strategy. This study aims to determine the effect of the experience quality and prior knowledge variables on revisit intention through perceived value. Primary data was obtained from the results of 406 tourist domestic questionnaires who visited the Jakarta Old Town. Data were collected from February to March 2022.  The data is processed using SEM-PLS with SmartPLS application. By using purposive sampling method, it was concluded that the variables of experience quality and prior knowledge had a positive and significant effect.
Analisis Strategi Branding Menggunakan Ansoff Matrik Dalam Menarik Minat Calon Mahasiswa Baru Universitas Katolik Parahyangan Imelda, Melvi; Hendriyani, Chandra; Ruslan, Budiana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i1.259

Abstract

This study aims to explore the branding strategy carried out by public relations at Parahyangan Catholic University. To attract prospective students private universities, they use various methods, including by carrying out intensive marketing strategies and promoting the identity of the university so that it is better known to the public. By using a qualitative approach through phenomenological methods, data collection was carried out by literature studies, observations and interviews. The research data analysis technique uses Ansoft Matrix analysis in a branding strategy to attract prospective new students. UNPAR provides the latest marketing product innovations with accreditation competitiveness from grade A to Superior, from Superior to International standards so that prospective students are interested in registering. Keywords: Branding Strategy, Ansoff Matrix Analysis, Interests, Marketing
Implementation of CSR Activities from Stakeholder Theory Perspective in Wika Mengajar Zain, Ratna Ningrum Wulandani; Hendriyani, Chandra; Nugroho, Danang; Ruslan, Budiana
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 1: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.619 KB) | DOI: 10.31334/abiwara.v3i1.1846

Abstract

The purpose of this research is to explore Corporate Social Responsibility (CSR) activities in the stakeholder theory point of view in the WIKA Mengajar program. The needs of stakeholders both internally and externally in relation to social and environmental responsibility through the triple bottom line model is one way to explore CSR activities. This research was conducted using phenomenological methods with a qualitative approach at PT Wijaya Karya (Persero) Tbk. (WIKA). Interviews are conducted with the General Manager of Corporate Relations, collecting evidence in the form of documentation and articles of activities that are then simplified to produce relevant information. The results of the study showed the benefits of CSR through the point of view of internal stakeholder theory of the company always maintaining commitment and meeting the needs of stakeholders both internally and externally, in this case WIKA shows social and environmental responsibility that includes economic, social, and environmental aspects (triple bottom line) through CSR activities.  
Peran Brand Appeal dan Brand Differentiation Terhadap Personal Branding Mahasiswa Generasi Z Rommy Mochamad Ramdhani; Brillian Rosy; Dwi Nova Wijaya; Dewi Fitrotus Sa'diyah; Eva Mufidah; Budiana Ruslan
Kartika: Jurnal Studi Keislaman Vol. 6 No. 2 (2026): Kartika: Jurnal Studi Keislaman (May)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i2.770

Abstract

This study aims to analyze the influence of Brand Appeal and Brand Differentiation on Personal Branding among Generation Z students who actively use social media to build their digital portfolios. A quantitative approach with a survey method was employed. The research population consisted of students from the Office Administration Education Study Program, Universitas Negeri Surabaya. Samples were taken using purposive sampling with 259 respondents, and data were collected through an online questionnaire (Google Form). The analysis technique used PLS-SEM with SmartPLS 3. The results show that both variables have important contributions to the formation of personal branding in the digital environment. Theoretically, this study extends the application of Self Determination Theory (SDT) in the context of personal branding in the digital era. The findings indicate that the basic psychological needs in SDT namely autonomy, competence, and relatedness are reflected in individual behavior when building a digital identity through brand appeal and brand differentiation. Practically, this study provides implications for Generation Z in developing effective personal branding strategies on social media.
Co-Authors Abiyasa Dwi Putra Agus Taryana Anggraeni, Nuha Desi Anita Maulina Avirley Nursyafa Baluci Brillian Rosy Chandra Hendriyani Chandra Hendriyani Chandra Hendriyani, Chandra Danang Nugroho, Danang Dewi Fitrotus Sa'diyah Donny Firli Ardiawan Dwi Nova Wijaya Ekasari, Retno Elang Muhammad Rafly Ramadhan Elang Muhammad Rafly Ramadhan Erna Maulina Eva Mufidah Gilang Gerry Garnida Imelda, Melvi Indira Diah Pitaloka Irdan Fattur Mi’raj Kharisma Khalida Arifin Miryam B Lilian Wijaya Nur Fitri Rahmawati Rachmat Fauzan, Tribowo Ria Arifianti Rita Budiarti Rommy Mochamad Ramdhani Rudy Yuni Widiatmoko Selvia Putri Dwianti Syahrul Ariq Ismail Tetty Herawaty Waskito, Rayhan Altair Yoka Mai Patria Zain, Ratna Ningrum Wulandani