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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Konseling dan Pendidikan The Asian Journal of Technology Management (AJTM) AdBispreneur Hasanuddin Economics and Business Review Jurnal Ilmu Keluarga dan Konsumen Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Agregasi Dinasti International Journal of Education Management and Social Science Jurnal Litbang Polri Cakrawala Repositori Imwi Journal La Sociale BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Science and Society (IJSOC)
Eko Sakapurnama
Department Of Administration Sciences, Faculty Of Social And Political Sciences, Universitas Indonesia, Depok, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention Hasena, Camelia; Sakapurnama, Eko
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 1, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i1.2746

Abstract

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.
Enhancing Competitiveness of Classification Bodies through OGS Digital Governance and Technological Development Challenges Wibowo, Aprianto Hani; Sakapurnama, Eko
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1108

Abstract

This research assesses PT's OGS digital governance system, aiming to address its performance, technology development obstacles, and pursuit of IACS membership recognition. Objectives involve analyzing OGS performance, identifying development challenges, and proposing policy recommendations aligned with the "Road to IACS" policy. Insights from interviews highlight digital strategy alignment with organizational goals, decision-making processes, value delivery, risk and resource management, and performance measurement. PT. BKI (Persero) targets IACS membership by 2024, necessitating internal understanding, commitment, and capability enhancement, alongside external support. Internal support focuses on resource allocation, with 70% to resources and 30% to technology. Digitalization is vital for meeting targets and enhancing service delivery, with strategies spanning various operational aspects and full-circle integration efforts underway. OGS technology development faces challenges such as aligning with IACS standards, identifying assessment findings, and overcoming technical complexities. Strategic plans, resource evaluations, and continuous reviews are vital for overcoming obstacles. Policy recommendations include structured frameworks for assessments, comprehensive barrier assessments, and consistent review mechanisms. Collaboration, training programs, and risk management strategies are advised for effective digital governance and meeting IACS standards.
Pengaruh Customer Social Value, Customer Emotional Value, Customer Expectations, Perceived Quality dan Service Quality terhadap Customer Loyalty Dreezel Coffee Bandung Gaffar, Affan; Sakapurnama, Eko
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.16962

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, nilai sosial, nilai emosional, harapan, dan kualitas yang dirasakan terhadap nilai yang dirasakan, kepuasan pelanggan, dan loyalitas pelanggan di Dreezel Coffee, Bandung. Menggunakan pendekatan kuantitatif, penelitian ini melibatkan 100 responden yang dipilih melalui teknik purposive dan cluster sampling. Data primer dikumpulkan menggunakan kuesioner, sementara data sekunder diperoleh dari literatur dan penelitian sebelumnya. Analisis data dilakukan menggunakan teknik statistik deskriptif dan evaluasi model pengukuran melalui validitas dan reliabilitas konstruk. Hasil penelitian menunjukkan bahwa kualitas layanan memiliki pengaruh signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan. Nilai sosial dan nilai emosional pelanggan juga berpengaruh positif terhadap nilai yang dirasakan. Harapan pelanggan dan kualitas yang dirasakan memiliki korelasi positif dengan nilai yang dirasakan dan kepuasan pelanggan. Kepuasan pelanggan secara signifikan mempengaruhi loyalitas pelanggan. Kesimpulan dari penelitian ini adalah bahwa faktor-faktor seperti kualitas layanan, nilai sosial, dan nilai emosional memainkan peran penting dalam membentuk kepuasan dan loyalitas pelanggan. Implikasi dari penelitian ini adalah bahwa Dreezel Coffee perlu terus meningkatkan kualitas layanan dan menciptakan nilai emosional serta sosial yang positif untuk mempertahankan dan meningkatkan loyalitas pelanggan.
Efektivitas assessment center dalam seleksi dan promosi jabatan di polri Assidiqie, Sulthon Nasrudin; Sakapurnama, Eko
Jurnal Konseling dan Pendidikan Vol. 13 No. 2 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1149600

Abstract

Globalisasi dan kemajuan teknologi menuntut organisasi sektor publik, termasuk Kepolisian Negara Republik Indonesia (Polri), untuk meningkatkan profesionalisme dan kualitas sumber daya manusia (SDM). Assessment Center (AC) merupakan metode berbasis kompetensi yang diadopsi Polri sejak 2009 untuk mendukung proses seleksi dan promosi jabatan secara objektif dan transparan. Penelitian ini bertujuan untuk menganalisis efektivitas AC dalam lingkungan Polri melalui pendekatan literature review sistematis terhadap berbagai publikasi ilmiah, laporan institusi, dan kebijakan resmi. Hasil kajian menunjukkan bahwa meskipun AC memiliki validitas prediktif tinggi dan telah menunjukkan kontribusi terhadap peningkatan profesionalisme, implementasinya masih menghadapi tantangan, seperti keterbatasan asesor terlatih, biaya tinggi, serta resistensi internal. Dibandingkan dengan praktik di negara lain seperti China dan Singapura, AC di Polri belum sepenuhnya terintegrasi dengan sistem manajemen kinerja berbasis data. Oleh karena itu, dibutuhkan reformasi pelatihan asesor, penguatan transparansi, serta adopsi evaluasi berbasis kinerja pasca-promosi untuk mengoptimalkan peran AC dalam membangun kepemimpinan Polri yang kompeten dan akuntabel.
IMPACT OF PANDEMIC COVID-19 ON CONSUMER PURCHASE INTENTION: EMPIRICAL STUDY FROM INDONESIA Sakapurnama, Eko; Safitri, Nurul
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 1 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.1
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.1.84

Abstract

The Covid-19 pandemic has caused an economic recession in many countries around the world. The economy has contracted with reduced customer demand due to the policy of large-scale social applications in Indonesia. This study aims to analyze consumer preferences from the demand-side side of several industrial sectors affected by the pandemic so that business players can develop strategies during the pandemic and post-Covid-19. The research was carried out on September 14-30, 2020, through an online survey of 722 respondents who live in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The results showed that in addition to basic needs, which occupy the first preference, consumers prefer to withhold their consumption of other commodity goods. According to the study findings, the transportation and tourism industry sectors are the weakest. The vehicle purchase subsector during the pandemic is also the lowest. Therefore, innovative policies are needed for businessmen or government policies to stimulate the automotive industry.
Co-Authors Achmad Fauzi Affan Gaffar Asriyadi, Dony Assidiqie, Sulthon Nasrudin Astuti, Septi Dianita Rahmawati Dwi Lina Arifianti Hanandy, Rizka Hasan, Siti Amalia Hasena, Camelia Lina Miftahul Jannah Mahdi, Razanah Martani Huseini Martani Huseini Muh Azis Muslim Muhamad Rizal Firdaus Nugraha, Ikhsan Nurul Safitri Nurul Safitri Nurul Safitri Nurul Safitri Pantius Drahen Soeling Prima Nurita Raslin, Harvin Razanah Mahdi Retno Kusumastuti Retno Kusumastuti Setiawan, R. Hendy Soeling, Pantius Drahen Suryadi Suryadi Suryawan, I Made Umanto, Umanto Wahyono, Ary Wibowo, Aprianto Hani