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IMPACT OF PANDEMIC COVID-19 ON CONSUMER PURCHASE INTENTION: EMPIRICAL STUDY FROM INDONESIA Sakapurnama, Eko; Safitri, Nurul
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 1 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.1
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.1.84

Abstract

The Covid-19 pandemic has caused an economic recession in many countries around the world. The economy has contracted with reduced customer demand due to the policy of large-scale social applications in Indonesia. This study aims to analyze consumer preferences from the demand-side side of several industrial sectors affected by the pandemic so that business players can develop strategies during the pandemic and post-Covid-19. The research was carried out on September 14-30, 2020, through an online survey of 722 respondents who live in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The results showed that in addition to basic needs, which occupy the first preference, consumers prefer to withhold their consumption of other commodity goods. According to the study findings, the transportation and tourism industry sectors are the weakest. The vehicle purchase subsector during the pandemic is also the lowest. Therefore, innovative policies are needed for businessmen or government policies to stimulate the automotive industry.
Integrating social governance principles: The role of diversity management and trust in fostering employee engagement Darmawan, Aditya Angga; Sakapurnama, Eko
Environmental, Social, Governance and Sustainable Business Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Social, Science, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/esgsb.v2i1.2025.1808

Abstract

Background: Diversity in Human Resource management is a challenge in a company. The development of technology, globalization, and migration encourage the acceleration of workforce diversity, especially in urban communities. The company's competitive advantage is the target of every company in carrying out its operations, one of the important factors driving this advantage is the management of Human Resources which leads to employee engagement. Diversity management is one of the aspects needed to increase employee engagement in employees. Methods: This study aims to analyze the effect of diversity management on employee engagement with organizational trust as a mediating variable. This study uses a quantitative research approach with purposive sampling data collection techniques conducted through a survey of 105 employees at PT BNI (Persero) Tbk. The data collected was then processed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method using SmartPLS 4 tools. Findings: The results of the study indicate that diversity management has a positive effect on employee engagement, both directly and through the role of organizational trust as mediation. In addition, organizational trust also has a positive effect on employee engagement. Novelty/Originality of this article: This article uniquely examines the mediating role of organizational trust in the relationship between diversity management and employee engagement using a quantitative SEM-PLS approach, offering empirical insight into ESG-aligned human resource strategies.
The Urgency of Strategic Human Resources Planning for the Transformation of the Indonesian National Army Command and Staff College I Made Suryawan; Eko Sakapurnama
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i3.2281

Abstract

Organizational transformation seems to be a trend amidst the current developments in various organizational strategic environments. Demands for organizational transformation also occur in military organizations. With Indonesia's military capabilities needing to continue to be improved, the transformation of Sesko TNI into a Military Strategy School is one of the areas of focus. In the context of this transformation, the role of human resource management is highly expected. Considering that the Sesko TNI will be transformed into the Military Strategy School, strategic human resource planning for the future has an important position. Therefore, this journal article proposes to analyze the urgency of strategic human resource planning so that it can contribute to the Sesko TNI organization being competitively superior in the future. Apart from that, competency variables that influence the quality of strategic human resource planning are also discussed. By applying literature studies, this article shows the results that it is important for Sesko TNI to implement strategic human resource planning considering the great urgency in the process of implementing strategic human resource planning, Sesko TNI is required to pay serious attention to the competence of planners so that quality of planning can be presented.
Building Reminder Receivables Through Bki Reminder Application As A New Innovation And Company Business Solution At The Semarang Commercial Pratama Branch Bumn Holding Survey Services (Survey Id) Ismail; Eko Sakapurnama; Rachma Fitriati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8026

Abstract

PT. The Indonesian Classification Bureau (Persero) or better known as BKI, has a very large amount of receivables . The large amount of BKI's receivables was caused by the difficulty of the client's ability to pay debts and also the difficulty of the receivables collection PIC team in remitting the receivables to the client. To reduce the amount of receivables, efforts are being made to digitize the receivables collection process. Previously, receivables collection was done manually, so clients did not receive regular receivables reminders due to officers not being optimal in carrying out receivables reminders. Accounts receivable reminder officers have various job descriptions and the large amount of receivables makes the officers overwhelmed. So receivable reminders need to be done digitally using the BKI Reminder Application. This application can send receivables reminders automatically via email and Whatsapp and can monitor the condition of receivables. The receivables database is taken from SAP by synchronizing the receivables reminder application with SAP so that the data is presented in real time and can simplify the receivables collection process. By using Soft Systems Methodology (SSM), this study aims to make receivables collection easier, that is, officers do not need to manually remit receivables. Receivable reminders are carried out automatically by the application at the Pratama Komersil Semarang Branch which can improve operational efficiency and service quality. The results of the study show that to overcome this problem, the Pratama Komersil Semarang Branch requires the application of digital technology through the BKI Reminder Application. In this way, receivables reminders become more effective and efficient in responding to the challenges of Industry 4.0 in order to increase BKI's competitiveness as a leader in the maritime sector
The Influence of Women's Leadership and Work Culture in Soes on Employee Performance Afiya Noor Dewi; Eko Sakapurnama
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.51227

Abstract

This study aims to analyze the influence of women's leadership and work culture on employee performance in the State-Owned Enterprises (SOEs). The issue of gender equality is a major concern in this context, considering that there are still structural and cultural challenges that hinder women's participation in strategic positions. This study uses a quantitative approach with an associative strategy and multiple linear regression method to measure the influence of two independent variables—women's leadership and work culture—on employee performance as dependent variables. Data is collected through the distribution of questionnaires and tested for validity and reliability to guarantee the reliability of the results. The results of the analysis show that both independent variables have a significant influence on improving employee performance. These findings underscore the importance of strengthening an inclusive work culture and supporting women's strategic roles in leadership to drive organizational productivity and effectiveness. The practical implication of this research is the need to strengthen gender-based policies and transform work culture in SOEs to create a more equal and progressive workspace.
ANALYSIS ON ENTREPRENEURIAL INTENTION, MOTIVATION AND PERSONALITY TRAITS: STUDY AT UNIVERSITAS INDONESIA Razanah Mahdi; Eko Sakapurnama
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 3, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i3.1679

Abstract

In the era of disruption, organization needs people who posses the entrepreneurial profile. The study aims to provide a general description on the level of entrepreneurial intention, motivation, and personality traits of final years students of the University of Indonesia. Entrepreneurial Intention is measured by two dimensions, i.e. Immediate Term Intention and Future Intention. Meanwhile, Entrepreneurial Motivation is measured by three dimensions, namely Ambition for Freedom, Self-Realization, and Pushing Factors. Personality Traits are measured by four dimensions, namely Personality Traits, Business Relation, Behavior in Organization, and Other Characteristics. The study compiled as respondents 150 final year students from 5 faculties, namely: Faculty of Economics and Business, Faculty of Administrative Science, Faculty of Pharmacy, Faculty of Computer Science and Faculty of Engineering. Afterwards, it applied mean value to analyze respondents’ answers. The results show that final year students from the Faculty of Economics and Business, Faculty of Administrative Science, Faculty of Pharmacy, Faculty of Computer Science and Faculty of Engineering, have high intention, high motivation, as well as strong personality to become entrepreneur.
THE CHALLENGES IN HIGHER EDUCATION INSTITUTIONS IN INDONESIA: ARE WE ENTREPRENEURIAL UNIVERSITY YET? Eko Sakapurnama; Martani Huseini; Pantius Drahen Soeling
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 3, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i3.1680

Abstract

Today, the world has entered the industry revolution 4.0 era. It is inevitable that higher education institutions become the agents of change of civilizations that support the phenomenon. Some conceptions related to knowledge-based economy, entrepreneurial university or third-generation university, became the frame of thinking of experts who encourage university policies and strategies. This literature review is intended as an analysis on the current condition of higher education institutions in Indonesia, especially Universitas Indonesia and Universitas Gajah Mada, both of which are leading universities in Indonesia. As a state-owned university that is given an autonomy, the government restricts their subsidy, and this has put both state-owned universities (PTNBH) in a dilemma in an attempt to implement their Tri Dharma's activities, mainly because unclear policy to get the financial income from non-educational costs. This article will highlight some thoughts related to entrepreneurial universities, such as definitions, transformation models, and challenges to become entrepreneurial universities.
Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention Camelia Hasena; Eko Sakapurnama
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 1, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i1.2746

Abstract

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.