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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen Teori dan Terapan Jurnal Bisnis dan Manajemen Jurnal Ekonologi Ilmu Manajemen Indonesian Journal Of Business And Economics Referensi : Jurnal Ilmu Manajemen dan Akuntansi Journal of Indonesian Tourism, Hospitality and Recreation E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis EkBis: Jurnal Ekonomi dan Bisnis Jurnal Sains Manajemen dan Bisnis Indonesia Revenue: Jurnal Manajemen Bisnis Islam Pasundan International of Community Services Journal (PICS-J) Asian Management and Business Review Journal of Islamic economy and Community Engagement International Journal of Tourism and Hospitality in Asia Pasific
Taufik, Nuryanti
Fakultas Ekonomi Dan Bisnis Universitas Siliwangi
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Materials Science & Nanotechnology Social Sciences Other

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The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

Abstract

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.
New Normal Attribute Destination Image as Strategy for Tourism Recovery After COVID-19 Taufik, Nuryanti; Santosa, Allicia Deana
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i2.45073

Abstract

A b s t r a c tThe purpose of this research is to analyze changing behavior of tourists as an effect of the COVID-19 pandemic. One of the changes in tourist behavior during the COVID-19 pandemic is how tourists perceive the image of a tourist destination they visit during the pandemic. This study will explore more deeply changes in tourist perceptions of the new normal attribute destination image by adding a health protocol implementation dimension as a new dimension in measuring attribute destination image. The survey was conducted on 163 tourists who had already made tourist visits in new normal conditions. To determine the dimensions and measurements of the attribute destination image in new normal conditions, this research data analysis technique uses Confirmatory Factor Analysis (CFA). The results of the study found that the health protocol implementation dimension was able to be part of the measurement of the new normal attribute destination image. Based on the results of this study, every tourist destination needs to consider health protocol implementation so that it can begin to adapt to changing tourist behavior as a result of the impact of the COVID-19 pandemic.A b s t r a kTujuan dari penelitian ini adalah untuk menganalisis perubahan perilaku wisatawan sebagai dampak dari pandemi COVID-19. Salah satu perubahan perilaku wisatawan selama pandemi COVID-19 adalah bagaimana wisatawan memandang citra destinasi wisata yang mereka kunjungi selama pandemi. Penelitian ini akan menggali lebih dalam tentang perubahan persepsi wisatawan terhadap citra destinasi atribut new normal dengan menambahkan dimensi implementasi protokol kesehatan sebagai dimensi baru dalam pengukuran citra atribut destinasi. Survei dilakukan terhadap 163 wisatawan yang sudah melakukan kunjungan wisata dalam kondisi normal baru. Untuk mengetahui dimensi dan pengukuran atribut citra tujuan pada kondisi new normal, teknik analisis data penelitian ini menggunakan Confirmatory Factor Analysis (CFA). Hasil penelitian menemukan bahwa dimensi implementasi protokol kesehatan mampu menjadi bagian dari pengukuran citra tujuan atribut new normal. Berdasarkan hasil penelitian ini, setiap destinasi wisata perlu memperhatikan penerapan protokol kesehatan agar dapat mulai beradaptasi dengan perubahan perilaku wisatawan akibat dampak pandemi COVID-19.
The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

Abstract

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.
Empowerment of KWT Roay Lestari through Drip Irrigation, Digital Marketing and Harvest Processing Taufik, Nuryanti; Rahayuningrat, Prahita Sri; Mutmainah, Lu'liyatul; Andani, Listia; Fikrinnisa, Rizka; Rasyid, Ari Farizal
Journal of Islamic Economy and Community Engagement Vol. 6 No. 1 (2025)
Publisher : FEBI UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiecem.2025.6.1.2284

Abstract

Women Farmers Group (KWT) plays an important role in supporting the progress of the agricultural sector. KWT Roay Lestari is a farmer women's group in Kahuripan Village, Tawang Subdistrict. KWT Roay Lestari focuses on processing and marketing processed agricultural products. However, limited resources and knowledge hinder the optimization of KWT's role. This empowerment aims to improve the welfare of KWT through better processing and marketing of farm products. The holistic approach to implementing empowerment includes skills development, working capital support, and marketing capacity building. Based on the results of the activities, a positive impact was obtained through increased skills and independence of KWT members in product processing and marketing. This program can be a replicated empowerment model in other areas to encourage food security and community economic welfare.
Intention of Generation Z to Visit Halal Tourism Destination in West Java Mutmainah, Lu'liyatul; Andani, Listia; Taufik, Nuryanti
EkBis: Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2024): EkBis: Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/EkBis.2024.8.2.2285

Abstract

Indonesia has great potential in the tourism sector, including halal tourism, such as in West Java. Technological developments and digitalization permeating various sectors can influence people's interest in traveling, including Generation Z. This study aims to analyze the factors affecting Generation Z's desire to visit halal tourism destinations in West Java. This study investigates the factors according to the Theory of Perceived Behavior or TPB (subjective norms, attitude towards behavior, and perceived behavioral control), spiritual considerations (religiosity), and digital promotion (electronic word-of-mouth). Furthermore, the study incorporates halal literacy as a moderating variable, assessing its impact on the TPB's influence on tourist intention to visit halal tourism destinations. This study employed an online questionnaire, collecting data from 219 respondents. The gathered data was subsequently analyzed using the Structural Equation Modeling-Partial Least Square (PLS-SEM). The findings reveal that perceived behavioral control, electronic world-of-mouth, and halal literacy have a significant and positive effect on Generation Z's interest in visiting halal tourism destinations in West Java. However, subjective norms, attitudes toward behavior, and religiosity did not have a significant effect. Moreover, halal literacy also failed to moderate the relationship between TPB and behavioral intention in this study. A strategy is needed to develop halal literacy combined with online media tools to promote halal tourism in West Java.
Why millennials and gen Z are silently leaving their jobs? Unraveling the ‘quiet quitting’ trend Taufik, Nuryanti; Rosyadi, Agi; Aliyuddin, Muhammad
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art7

Abstract

This paper investigates the phenomenon and factors that influence quiet quitting behavior that is happening in millennial and Z generation workers. Quiet quitting is employee behavior that chooses to work moderately according to the tasks that have been given. Several previous research results found that this behavior can be anticipated by increasing job satisfaction which is influenced by empowering leadership, organizational culture, and work overload. This research was designed with a survey method and using a quantitative approach. Data collection in this study used online questionnaires distributed to workers in the age range of millennial and Z generations. The data analysis technique used in this research is Structural Equation Modelling (SEM) with AMOS software. The number of samples in this study was 600 respondents. The respondents are dominated by workers on the islands of Java and Sumatra and the rest are from other regions in Indonesia. The findings of this research highlight the negative effect of job satisfaction towards quiet quitting behavior in millennial and Z workers. Another result of this study is that there is a positive effect of empowering leadership and organizational culture on job satisfaction, while work overload have a negative effect on job satisfaction. The research results are useful information for planning strategies to retain employees and provide their best performance at work. These findings are significant to measure the factors that influence job satisfaction of millennial and generation Z employees so that they do not quiet quitting or leaving the company.
Enhancing Worker Productivity through the S-O-R Theory in Human Resource Management Taufik, Nuryanti; Supriadi, Apip; Ardiani, Gusti Tia; Komarlina, Dwi Hastuti Lestari
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i1.63886

Abstract

Objective: This paper examines the influence of empowering leadership on positive worker behavior and work productivity in various organizational settings. Design/Methods/Approach: This study used a survey-based quantitative design with a causal predictive approach. Partial least squares-structural equation modeling (PLS-SEM) analysis was conducted on a research sample of 268 employees from various profit and non-profit organizations. Respondents were at least 18 years old. Findings: The findings reveal that empowering leadership positively relates to creative, collaborative, and innovative behavior. Creative and collaborative behavior affects positively to work productivity, whereas worker innovative behavior does not affect work productivity. Originality/Value: This study is one of the first to apply the S-O-R theory in the context of empowering leadership and its influence on positive worker behavior and work productivity. By using this framework, the research explores new dimensions of leadership impact in organizational behavior, offering valuable insights for human resource management in diverse settings. This research captures how empowering leadership (stimulus) influences employee behavior (organism) and subsequent work productivity (response). Practical/Policy implication: The result of this study is useful for HR managers seeking to enhance employee work productivity and innovation through leadership strategies. By adopting an empowering leadership style, HR managers can foster positive behaviors such as creativity and collaboration, which ultimately lead to higher organizational performance.
Why Do Your Customers switch to Other E-commerce Platforms? Aziz, Noviawan Abdul; Taufik, Nuryanti; Herdiyanti, Herdiyanti
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.24355

Abstract

The phenomenon of e-commerce use is experiencing rapid growth among the public, causing high competition between e-commerce companies in Indonesia. Shopee is one of the e-commerce companies that is experiencing this competition, experiencing a decline in the number of users and suffering losses of up to 115% during 2021-2022 due to the presence of many new e-commerce platforms. This research aims to examine the influence of user interface and security on customer loyalty with user experience as a mediating variable on the Shopee e-commerce platform in Indonesia. This research uses a survey method with a quantitative approach. The analytical tool used is Structural Equation Modeling (SEM) with AMOS version 24 software. Research data was obtained from respondents using a questionnaire that was distributed to 215 Shopee customers in Indonesia. The results show that user interface and security influence user experience, which in turn influences customer loyalty. User experience also acts as a mediator in the relationship between user interface and security on customer loyalty. This research provides theoretical and practical contributions to the development of e-commerce service management strategies that consumers need and want.
Mixed Method for Holistic Insights in Human Resource Management Research Taufik, Nuryanti; Rahayuningrat, Prahita Sri
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26607

Abstract

The development of research paradigms in economics and business has shifted from traditional positivist approaches to interpretive, constructivist, and critical perspectives. These paradigms allow for broader and more contextual exploration but often face data collection and integration limitations. Mixed methods have subsequently emerged as a research strategy that combines the strengths of quantitative and qualitative approaches to achieve a more comprehensive understanding. This article explores the significance of employing mixed methods in research within economics and business, particularly in human resource management (HRM). Integrating objective numerical data with in-depth qualitative insights in mixed methods is regarded as a solution to the limitations of traditional paradigms, offering enhanced validity through data triangulation. Examples of implementation across various HRM contexts from the restaurant industry in Korea to studies on knowledge-sharing behavior in Portugal illustrate how mixed methods contribute to richer insights into structural and human factors within organizations.
Co-Authors Akbar, Dendy Syaiful Alisa, Juniar Allicia Deana Santosa Andani, Listia Ardiani, Gusti Tia Asep Budiman Aziz, Noviawan Abdul Dadang Suhardi Dewi Permata Sari Dwi Laela Rachmawulan Epi Dani Harison Fikrinnisa, Rizka Herdiyanti, Herdiyanti Jacobus Cliff Diky Rijoly Kartika, Risna Komarlina, Dwi Hastuti Lestari Lu'liyatul Mutmainah Mandasari, Andina Eka MARLINA NUR LESTARI Muhammad Aliyuddin Prabowo, Faizal Haris Eko Raden Lucky Radi Rahayuningrat, Prahita Sri Rasyid, Ari Farizal Rosyadi, Agi Sugiarti, Rubiah Supriadi, Apip