Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

MITIGASI RISIKO RANTAI PASOK TEH MAHKOTA DEWA (Studi Kasus di CV Salama Nusantara, Kabupaten Kulon Progo, Daerah Istimewa Yogyakarta) Wahyuni, Dian Assifa Dwi; Kusno, Kuswarini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10353

Abstract

CV Salama Nusantara is a company that produces mahkota dewa tea using main ingredients such as dried mahkota dewa, green tea, and parasite of tea. The quantity of mahkota dewa tea raw material purchased in 2022 has fluctuated due to supply chain problems from suppliers and unstable market demand conditions due to the Covid-19 pandemic. The disruption in the supply chain has caused risks to the supply chain activities, resulting in a slight delay in the production of mahkota dewa tea this year. This study aims to identify the risks that occur in the supply chain activities and obtain mitigation to handle priority risks in the supply chain activities of mahkota dewa tea in CV Salama Nusantara.. The design applied in this research is quantitative with case study research techniques. Based on the research results, there are 31 risk events and 15 risk agents in the mahkota dewa tea supply chain at CV Salama Nusantara. There are six priority risk agents, namely scarcity or disruption of raw material supply, dependence on only one supplier, human error, distant supplier location, main or supporting raw materials unavailable, and disruptions during transportation. Furthermore, risk mitigation that needs to be done by CV Salama Nusantara includes creating contracts with suppliers, managing raw material inventory, planning safety stock of raw materials, searching for new suppliers, planning transportation modes for raw material delivery, distributing job descriptions to employees, evaluating supplier performance, improve SOP, arranging production areas, and making agreements with shipping service providers regarding product delivery quality assurance.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI BERAS HITAM ORGANIK DI TOKO BERAS HASKAMELANG MELALUI TOKOPEDIA Putri, Gabrella Kezia Efriana; Kusno, Kuswarini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10272

Abstract

Technological developments encourage producers to trade online using the internet as a marketplace, one of which is the Haskamelang Rice Store which sells BHO on Tokopedia. The research objectives are 1). describe the characteristics of consumers who buy BHO at Haskamelang Rice Store through Tokopedia and 2). analyze the factors that influence consumer decisions to buy organic black rice. The research design uses a quantitative design with survey techniques. A sample size of 35 was drawn using a simple random sampling technique. Primary data were analyzed using frequency distribution analysis to achieve goal 1 and multiple linear regression analysis to achieve goal 2. The results showed that the R2 value obtained was 0.52, meaning that variations in buying decisions can be explained by variables of ease of use, personal experience, time management, personal nature, service quality, easy payment options, consumer reviews and recommendations and easy accessibility as much as 52% and the remaining 48% is explained by other variables outside the model. The eight variables influence simultaneously but do not partially and significantly affect the purchase decision at the 5% level of significance. In general, the majority of BHO consumers are married women, have a family of 2 dependents in the early elderly age group, domiciled in Jakarta with a bachelor's degree. Working as an entrepreneur with middle to upper income.
PENGARUH WORD OF MOUTH PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ONLINE GROCERIES X Kusumah, Friday Arianty; Kusno, Kuswarini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10352

Abstract

Online groceries X does marketing through social media Instagram to reach consumers. However, communication between consumers on Instagram online groceries X Instagram is still low. The study's objectives are 1) to describe the characteristics of consumers who make purchasing decisions at online groceries X and 2) to analyze the influence of word of mouth on Instagram social media on consumer decisions in purchasing products at online groceries X. The study’s design is quantitative with survey techniques. The 70 samples were selected using a simple random sampling technique. Primary data were analyzed using descriptive analysis and multiple linear regression analysis. Based on the results of the study, online groceries X's consumer characteristics are dominated by women, averaged aged 30,4 years with range 34 years, domiciled in DKI Jakarta, have a high-educated, work as a private employee, earn >Rp6,000,000, married, and follow online groceries X's Instagram. Simultaneously, the variables of intensity, the valence of opinion, and content significantly influence purchasing decisions. Partially, the intensity variable has a significant influence on the purchase decision whereas the valence of opinion and content variables do not have a significant influence on the purchase decision. The R2 value shows that the purchase decision variable can be explained by the intensity, valence of opinion, and content variables by 49% while the remaining 51% is explained by other variables that are not contained in the regression model.