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Herri Fariadi
Universitas Dehasen Bengkulu
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Analisis Faktor-Faktor Yang Mempengaruhi Harga Ikan Asin Di Pulau Baai Kota Bengkulu Yulista Yulista; Herri Fariadi; Ana Nurmalia
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11564

Abstract

Salted fish commodities play a strategic role in increasing the added value of the surplus of fresh fish production in Bengkulu City. However, supply dynamics influenced by seasons, weather, production costs, and distribution chains, amidst high market demand, cause price fluctuations, so a comprehensive analysis of price determinants is important to maintain market stability and encourage increased welfare of coastal communities. This study aims to analyze the price level of salted fish and the factors that influence the price of salted fish on Baai Island, Bengkulu City. This study uses a quantitative method with a descriptive approach and multiple linear regression analysis. Data are obtained from 49 respondents consisting of consumers, traders, salted fish processors, and fishermen. The independent variables include product quality, consumer demand, production costs, and raw material availability, while the dependent variable is the price of salted fish. The results show that the price level of salted fish on Baai Island, Bengkulu City is Rp 23,503, which is included in the moderate category. The results of multiple linear regression analysis show that all variables influence the price of salted fish on Baai Island, Bengkulu City, they are product quality factors (XI), consumer demand (X2), production costs (X3), and availability of raw materials (X4).
Faktor yang Mempengaruhi Tingkat Permintaan Ikan Mungkus (Sicyopterus Cynocephalus) di Rumah Makan Pinggiran Jalan Air Manna Kabupaten Bengkulu Selatan Zendy Hd Sagita; Herri Fariadi; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11709

Abstract

South Bengkulu Regency is well-known as a producer of mungkus fish (Sicyopterus cynocephalus). This has led to an increase in mungkus fish processing businesses, one of which is a restaurant located along Air Manna Road in South Bengkulu Regency, where mungkus fish is the main menu item. The objective of this study is to analyze the factors influencing the demand for mungkus fish (Sicyopterus cynocephalus) at the restaurant along Air Manna Road in South Bengkulu Regency. The research method employed a quantitative descriptive approach combined with multiple linear regression analysis. The results of the study indicate that the factors influencing the demand for mungkus fish are: the price of mungkus fish (X1), business owner income (X2), the quality of mungkus fish (X4), and weather (X5), while the price of tilapia (X3) does not influence the demand for mungkus fish at the roadside restaurant on Air Manna Road in South Bengkulu Regency.
Analisis Strategi Pengembangan Budidaya Ikan Nila pada Usaha Bapak Gandi di Desa Darat Sawah Kecamatan Seginim Delta Maryeta Putri; Rika Dwi Yulihartika; Herri Fariadi
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11791

Abstract

Freshwater fish farming is a business that promises quite large profits that can provide greater selling value. This study aims to analyze internal and external factors in the development of Mr. Gandi's tilapia fish farming in Darat Sawah Village, strategies that can be applied in the development for Mr. Gandi's Tilapia Farming in Darat Sawah Village, Seginim Sub-District, South Bengkulu Regency. This research uses a descriptive quantitative research method, and uses data collection techniques with Observation, Interviews, and Documentation using SWOT analysis Strengths (strengths), Weaknesses (Weaknesses), Opportunities (Opportunities), Threats (Threats). The results of the research revealed that the main strength for Mr. Gandi's Tilapia Farming business lies in the availability of land and ponds 4.00 and the experience and skills of farmers 4.00. Meanwhile, the main weakness identified is the limited facilities and infrastructure for cultivation 1.66. The biggest opportunity for this business is the high market demand for tilapia fish and the market price of tilapia fish of 4.00. On the other hand, the main threats are environmental and weather conditions. Strategies that can be implemented are: 1. Developing a sustainable fish pond system according to land conditions. 2. Utilizing a water recirculation system to conserve water and maintain pond water quality. 3. Implementing a regular cleaning schedule to stabilize water flow and quality. 4. Collaborating with suppliers of superior, quality-tested seeds. 5. Establishing your own nursery to control seed stock and reduce long-term costs. 6. Using high-quality feed appropriate to the age of the fish for optimal growth. 7. Implementing a feeding program based on the fish's age stages: seed, grow-out, and harvest. 8. Building marketing partnerships with local buyers or distribution networks.
Supply Chain Structure and Performance of the Salted Fish Industry: Evidence from Baai Island, Bengkulu Suli Harni; Eko Sumartono; Herri Fariadi
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 5 No. 1 (2026): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v5i1.280

Abstract

Purpose - The salted fish supply chain on Baai Island, Bengkulu City, continues to rely on traditional management practices characterized by limited operational efficiency, low information transparency, and inadequate quality standardization, which constrain overall supply chain performance. This study aims to analyze the product, information, and financial flows within the salted fish supply chain and evaluate its overall performance. Design/methodology/approach - This study combined observations, interviews, and questionnaires involving 49 purposively selected fishermen, processors, and traders to analyze product, information, and financial flows and to evaluate marketing margins and supply chain performance. Findings - The results indicate that the product flow follows a sequential channel from fishermen to processors, traders, and ultimately consumers. Information flow remains limited, particularly regarding market prices and the availability of raw materials, while financial transactions primarily occur through direct cash payments between supply chain actors. Marketing margins varied across product types, ranging from IDR 5,000/kg to IDR 14,000/kg, with an average margin of IDR 8,333.33/kg. The overall supply chain performance achieved a performance index of 79.18%, indicating a good level of performance. Practical implications—The findings provide practical insights for processors, traders, and local government agencies to improve supply chain efficiency through enhanced information sharing, stronger coordination among supply chain actors, and more transparent financial and marketing practices. Novelty/Originality - This study develops an integrated assessment framework that simultaneously evaluates product flow, information flow, financial flow, marketing margins, and supply chain performance within a small-scale salted fish supply chain.
PUBLIC PERCEPTION OF VILLAGE FUND USE (Case Study: Sidorejo Village, Kabawetan District, Kepahiang Regency) Riga Frikassandra; Herri Fariadi; Evi Andriani
Jurnal Agriovet Vol. 8 No. 1 (2025): JURNAL AGRIOVET
Publisher : LPPM UNIVERSITAS KAHURIPAN KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/9fg6ce35

Abstract

This study aims to analyze community perceptions of Village Fund utilization and the factors influencing it in Sidorejo Village. The method used was a survey with a quantitative descriptive approach, involving 64 respondents. Perception levels were analyzed using a Likert scale and percentages, while relationships between variables were tested using Spearman Rank correlation. The results showed that community perceptions of Village Fund utilization were high, with a percentage of 69.27%. The majority of respondents gave a positive assessment, although some still disagreed, pointing out issues related to accountability, public communication, and management effectiveness. Factor analysis showed that education, residential status, occupation, and age had a significant influenceon community perceptions, while gender did not. Education had the strongest correlation (r = 0.869), followed by occupation (r = 0.776), residential status (r = 0.713), and age (r = 0.440). The higher the community's education level, participation, and relevance of work to village programs, the more positive their perceptions of the transparency and benefits of the Village Fund.
Analysis Of Factors Affecting The Demand For Salted Fish On The Malabero Coast Of Bengkulu City Zhazha Aura Raditya; Herri Fariadi; Ana Nurmalia Nurmalia
Multidisciplinary Journals Vol. 1 No. 4 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i4.611

Abstract

This research is motivated by the increasing demand for salted fish in Bengkulu City, to find out the factors that affect the demand for salted fish, this research was conducted. One of the areas famous for salted fish is the coastal area of Malabero Beach, Bengkulu City. The objectives in this study include (1) To determine the level of demand for salted fish on the coast of Malabero Beach, Bengkulu City. (2) To analyze what factors affect the demand for salted fish on the coast of Malabero Beach, Bengkulu City. This research was conducted at the stalls of salted fish sellers within the scope of Malabero Village. With a sample of 96 people who are salted fish consumers. Factors that are thought to affect salted fish demand consist of salted fish prices, chicken egg prices, number of family members, total family income, and consumer tastes. The data analysis used is with a Likert scale, and multiple linear analysis. The conclusions of this study are (1) the level of demand for salted fish on average 280.2 which is included in the moderate category. (2) factors that have a real effect on the demand for salted fish are family income, and consumer tastes.  
Factor Analysis Of Purchasing Decisions Kopi Janji Jiwa In Bengkulu City (Factor Analysis of the Purchase Decision of Janji Jiwa Coffee in Bengkulu City) Muhammad Hadi Surya; Evi Andriani; Herri Fariadi
Multidisciplinary Journals Vol. 1 No. 4 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i4.612

Abstract

Kopi Janji Jiwa, located in Bengkulu City, has become part of the coffee-loving community, with various menu variants offered, making more and more consumers come, the menu offered at Kopi Janji Jiwa is very diverse, starting from menus containing coffee, without coffee, earl gray series, soeram series, berry series, pandan series and the newest series, namely the milk tea series. The decision to purchase a product is the final action in the process of purchasing a product. Producers must understand what consumers actually expect from a product, so they can carry out appropriate marketing strategies to achieve sales goals. Several factors that influence consumers in making purchasing decisions include price, product, consumer tastes, location and promotion. This research aims to analyze purchasing decisions at Kopi Janji Jiwa, Bengkulu City and to analyze factors related to purchasing decisions for Kopi Janji Jiwa, Bengkulu City. Determining the research location was carried out purposively, using primary data and secondary data. The data analysis method used in this research is descriptive analysis which aims to answer the first objective of this research, namely the decision to purchase Janji Jiwa Coffee in Bengkulu City. To analyze factors related to purchasing decisions, non-parametric statistical analysis methods are used, namely the Spearman Rank correlation test. To find out whether there is a relationship between variable X and variable Y, a non-parametric statistical analysis tool is used, namely the Spearman Rank correlation test (Rs). The results of this research, namely answering the first problem formulation with the Purchase Decision Assessment, have a final score of 4.04, which means it is included in the good category. Factors related to the decision to purchase Janji Jiwa Coffee are product, price, place and promotion with the decision to purchase Janji Jiwa Coffee having a very significant relationship with a strong relationship with the decision to purchase Janji Jiwa Coffee in Bengkulu City.
Analysis of Consumer Attitudes and Behavior Toward Padang-Style Clam Sauce Products at the Sensasi Kerang Restaurant in Bengkulu City Shuzan Anugrah; Herri Fariadi; Ana Nurmalia
Jurnal Multidisiplin Vol. 3 No. 1 (2026): September
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v3i1.840

Abstract

The Sensasi Kerang business in Bengkulu City has grown as a seafood-based culinary venture, with its flagship product—Padang-style sauce clams—offering a distinctive flavor at an affordable price. Consequently, amid increasingly fierce business competition, an analysis of consumer attitudes and behavior is necessary to enhance the business’s competitiveness and sustainability. The objective of this study is to analyze consumer attitudes toward the Padang-style sauce clams at the Sensasi Kerang business and to analyze consumer behavior regarding this product at the Sensasi Kerang business in Bengkulu City. The research method used was a quantitative approach employing the Fishbein model to determine consumer attitudes and behavior toward all product attributes, namely taste, price, aroma, color, and location. The results of the study indicate that consumer attitudes toward Padang-style sauce clam products at Sensasi Kerang in Bengkulu City are positive, with a total attitude score of 9.49 (Ao > 0). An Ao value of 9.49 indicates that consumer attitudes toward Padang-style sauce clam products fall into the positive category. This means that consumers tend to like the product and are likely to repurchase it. The higher the Ao value, the stronger consumers’ positive attitude toward the Padang Sauce Clams product. Consumer behavior (B) toward the Kerang Saos Padang product falls into the positive category with a value of 10.41. Internal factors, such as consumer attitudes, exert a more dominant influence than external factors, such as subjective norms. This indicates that purchasing decisions are based more on consumers’ personal beliefs, judgments, and perceptions regarding the product’s quality, taste, price, and location than on social influences from their surroundings.
Co-Authors Aditya Putra A Adrian Delpana Agri Herianto Ahmad Aji Wibowo Ahmad Akbar Akbar, Amin Ana Nurmalia Ana Nurmalia Nurmalia Andika Nurohim Churin in Dandy Anugrah Pramana Dandy Delta Maryeta Putri Distora Prima Prima Diyan Rapika Dolly Madya Parton Manullang Eka Luspitasari Eko Sumartono, Eko Ensen Triwahyu A Evi Andriani Evi Andriani Gion Gioneri Nurram Giri Asvian Putra Hilda Meisya Arif Ikwan Sahputra Impian Tina Sari Indra Cahyadinata Jondri Silaban Latiful Alif Lydia Gustina Putri Meilinda Dwi Anjarwati Muhamad Haikal Al Rasyid Muhammad Evriandes Andes Muhammad Hadi Surya Muhammad Imam Zuhdi Novia Jumanti Pio Rahmat Saputra Raden Mohamad Herdian Bhakti Randi Yuda Putra Riga Frikassandra Rika Dwi Yulihartika Ririn Afriani Rizky Mulya R Ruficha Sagala Shuzan Anugrah Sri Ekanengsih Suli Harni Sutina Sutina Syukron Yudianto Wino Afrianto Yulista Yulista Zaky Apriadi Zendy Hd Sagita Zhazha Aura Raditya