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Analysis The Behavior of Oil Palm Farmers Towards People’S Business Credit at Bank Mandiri In Central Bengkulu Ruficha Sagala; Ana Nurmalia; Herri Fariadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 1 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i1.8060

Abstract

Oil palm farmers in Central Bengkulu Regency in their farming activities require capital. The capital used is credit from Bank Mandiri. Purpose: The purpose of this study is (1) to determine the attitude of oil palm farmers toward the People's Business Credit (KUR) and (2) to determine the behavior of oil palm farmers toward the People's Business Credit (KUR) in Pagar Dewa Village, Central Bengkulu Regency. Methodology: The research method used is a descriptive quantitative method and the Fishbein model to determine the attitude of farmers toward the overall product attributes including: quality, features, and services. Results: The results show that the attitude of farmers toward the People's Business Credit at Bank Mandiri in Pagar Dewa Village, Central Bengkulu Regency, is positive. Findings: The total attitude score is 4.5, which means (Ao > 0), indicating that the farmers' attitude is positive for each attribute (quality, features, and services). Farmers' behavior (B) is influenced by two factors, namely the attitude of the farmer (Ao) and subjective norm (SN) with a value of 5.73. The result obtained for farmers' behavior toward the People's Business Credit at Bank Mandiri in Pagar Dewa Village, Central Bengkulu Regency, is 5.24 (B > 0). Novelty: The study shows that the behavior of farmers is good. Conclusion: This means that farmers may repeat their KUR borrowing at Bank Mandiri in the future. Type of Paper: Research Paper.
Strategies For Octopus Fishermen'S Livelihoods In Linau Village, Maje Sub-District, Kaur Regency Adrian Delpana; Herri Fariadi; Rika Dwi Yulihartika
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 13 No 1 (2026)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v13i1.10081

Abstract

Purpose : To analyze pre-octopus season livelihood strategies and income of octopus fishermen, understanding socio-economic adaptations and household resilience contributions. This study is vital for coastal development policies. Methodology: Qualitative approach using in-depth interviews, observation, and income formulas. Results: Strategies include job diversification (fish fishing, labor, farming, side businesses), seasonal migration, and social strategies (cooperative savings, government aid, collaborations). Average gross daily income Rp251,429; monthly Rp5,382,143, influenced by seasons and weather. Findings: These adaptations sustain household economies. Novelty: Analysis of pre-season strategies in Linau Village context. Originality: Integrated qualitative-quantitative perspective on seasonal octopus fishermen. Conclusion: Diversification and social strategies are effective; recommendations include strengthening cooperatives and sustainable diversification. Type of Paper : Case study.
Catfish Business Development Strategy (Clarias Batrachus) On Fairy Catfish In Bengkulu City Giri Asvian Putra; Ana Nurmalia; Herri Fariadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 13 No 1 (2026)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v13i1.10084

Abstract

Purpose:”Identification of internal and external factors in the Peri business and catfish development strategies in Bengkulu City aims to increase business income. Methodology: This research is qualitative with a descriptive approach, which applies SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) analysis, as well as IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) analytical methods. Results:The research on the catfish business development strategy in Bengkulu City revealed that the main strength factors are the high nutritional content and the high production volume (score 0.57).” The main weakness factor is the low quality of the ponds (score 0.20), and the total weighted score for the Internal Factor Evaluation (IFE) Matrix is 2.78. Findings: The main opportunity factor is the high market demand (score 0.58), the main threat factor is the market distance (score 0.26), and the total weighted score for the External Factor Evaluation (EFE) Matrix is 2.72. Novelty: This research presents a comprehensive approach by integrating SWOT analysis with the IFAS and EFAS matrices within the context of the catfish farming business in Bengkulu City, which has rarely been applied before. This approach simultaneously combines the quantitative and qualitative evaluation of internal and external factors, while formulating strategies based on concrete field data. Originality: The development of the catfish business as a local commodity, considering nutritional, production, and digital marketing aspects (which are still minimally implemented), and the use of IFAS and EFAS analysis in processing SWOT data, provides a new perspective for relevant and applicable development strategies for catfish farming entrepreneurs. Conclusion: The catfish farming business development strategy resulted in six (6) alternative strategies, namely:1) Increasing market demand and production. 2) Socializing the high nutritional content to attract consumers. 3) Expanding the distribution network. 4) Enhancing consumer appeal by prioritizing catfish size. 5) Utilizing digital marketing technology such as social media to promote catfish in the sales market. 6) Developing derivative processed products based on catfish. Type of Paper: A research article with a descriptive qualitative approach focusing on business development strategy analysis.
RESPON EKONOMI DAN STRATEGI COPING NELAYAN TANGKAP DALAM MENGHADAPI FLUKTUASI HARGA IKAN LAUT DI DESA PADANG BAKUNG KECAMATAN SEMIDANG ALAS MARAS KABUPATEN SELUMA: Economic Responses and Coping Strategies of Capture Fishermen in Facing Marine Fish Price Fluctuations in Padang Bakung Village, Semidang Alas Maras Subdistrict, Seluma Regency Dandy Anugrah Pramana Dandy; Herri Fariadi; Evi Andriani
Jurnal AGRIBIS Vol. 19 No. 1 (2026): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v19i1.9851

Abstract

Data statistik harga ikan laut di Kabupaten Seluma menunjukkan adanya fluktuasi harga tahunan yang dipengaruhi oleh musim penangkapan, kondisi cuaca, tingginya biaya operasional melaut, serta dinamika permintaan dan penawaran di pasar lokal. Penelitian ini bertujuan untuk menganalisis respon ekonomi utama yang dirasakan nelayan tangkap akibat fluktuasi harga ikan laut serta mengkaji strategi coping yang diterapkan dalam menghadapinya di Desa Padang Bakung Kecamatan Semidang Alas Maras Kabupaten Seluma. Metode penelitian menggunakan pendekatan kuantitatif dan kualitatif dengan analisis deskriptif berdasarkan tiga kategori penilaian, yaitu tidak, iya, dan tidak relevan. Hasil penelitian menunjukkan bahwa fluktuasi harga ikan laut memunculkan respon ekonomi berupa tingginya ketergantungan pada tengkulak dan pengepul (96,77%), penurunan daya beli nelayan (95,16%), kesulitan memenuhi kebutuhan rumah tangga (87,10%), ketidakstabilan pendapatan (72,58%), penurunan motivasi dan aktivitas melaut (62,90%), tekanan psikologis (58,06%), serta konflik antar nelayan yang relatif rendah (11,29%). Strategi coping yang dilakukan nelayan tangkap meliputi pengaturan pengeluaran rumah tangga (83,87%), keterlibatan istri dalam pengelolaan ekonomi keluarga (80,65%), peminjaman dana kepada tengkulak, koperasi, atau kerabat (77,42%), diversifikasi pekerjaan (72,58%), pengurangan frekuensi melaut (53,23%), gotong royong antar nelayan (45,16%), pemasaran ke luar daerah (33,87%), dan penyimpanan sementara hasil tangkapan melalui pendinginan atau penjemuran (27,42%).
Analysis of Lifestyle and Consumption Behavior on Purchase Intentions for Beledang Fish Chips at Ommey Mandiri Bengkulu Pio Rahmat Saputra; Herri Fariadi; Rika Dwi Yulihartika
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.718

Abstract

The rising economic value of beledang fish in the local food industry and for export calls for a deep understanding of the dynamics of modern consumer preferences, which are becoming increasingly selective when it comes to purchasing traditional snacks in the Bengkulu City area. This study aims to analyze the lifestyle of Beledang fish chip consumers, analyze the consumption behavior of Beledang fish chips at Ommey Mandiri Bengkulu, and analyze the influence of lifestyle and consumption behavior on the purchase interest in Beledang fish chips at Ommey Mandiri Bengkulu. The research method used was a quantitative approach employing a survey technique with a questionnaire and multiple linear regression. The results revealed that the lifestyle level was 29.42, falling into the high category, and the consumption behavior level was 28.07, also in the high category. Lifestyle (X1) and consumption behavior (X2) influence the purchase intention for Beledang fish chips. The Lifestyle variable (X1) has a calculated t-value of 2.708 with a p-value of 0.010, while the Consumption Behavior variable (X2) has a calculated t-value of 3.819 with a p-value of 0.001. The critical t-value of 1.687 at the 0.05 significance level indicates that the calculated t-values for the Lifestyle and Consumption Behavior variables are greater than the critical t-value; therefore, these independent variables have a significant effect on the dependent variable, namely Purchase Intention.
Factors Affecting the Sustainability of Octopus Cracker MSMEs in Linau Village, Maje Sub-District, Kaur Regency Dolly Madya Parton Manullang; Herri Fariadi; Ana Nurmalia
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.720

Abstract

Octopus crackers in Linau Village are an important part of the culinary culture of the people of Kaur Regency. This needs to be managed for business sustainability. This study aims to analyze the level of sustainability and factors affecting the sustainability of octopus cracker MSMEs in Linau Village, Maje District, Kaur Regency. The research method used was a survey method with a census sampling technique of 12 octopus cracker MSME actors. The data were analyzed descriptively to determine the level of sustainability and using multiple linear regression analysis to test the effect of independent variables on dependent variables. The results showed that the sustainability level of octopus cracker MSMEs in Linau Village was in the “very high” category with an average score of 83.73. The factors influencing the sustainability of octopus cracker MSMEs in Linau Village, Maje District, Kaur Regency were raw material availability (X1), product innovation (X2), production technology (X3), Market access (X5), Environmental awareness and sustainability (X6), while the business management variable (X4) has no effect on the sustainability of the octopus cracker business in Linau Village, Maje District, Kaur Regency.
Dampak Sosial Ekonomi Keberadaan Umkm Briket Cangkang Sawit Terhadap Masyarakat Desa Riak Siabun Kabupaten Seluma Ahmad Aji Wibowo; Herri Fariadi; Ana Nurmalia
PUCUK : Jurnal Ilmu Tanaman Vol 5 No 1 (2025): Juni
Publisher : Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/pucuk.v5i1.366

Abstract

Riak Siabun Village, Seluma Regency, one of the areas in Bengkulu Province has a lot of potential for palm kernel shells. In the last few years, one of the palm shell briquette MSMEs in this village has shown that waste from palm shells can be utilized and has economic value after being made into palm shell briquettes. This influence not only covers economic aspects, but also social aspects. The aim of this research is to evaluate the social impact of the existence of palm shell briquette MSMEs in Riak Sibun Village, Seluma Regency and to evaluate the economic impact of the existence of palm shell briquette MSMEs on the community in Riak Siabun Village, Seluma Regency. The method used is a qualitative method. The results of the research show that the social impact felt by the people of Riak Siabun Village is living more productively using time, this was approved by 78 people, reducing waste was approved by 70 people, and improving lifestyle was approved by 63 people. Meanwhile, the economic impact of causing labor absorption was approved by 83 people, then increased employment was approved by 81 people and the addition of alternative energy was approved by 75 people. Community income from the sale of palm shell waste to MSMEs of palm shell briquettes is IDR. 2,800,000/ month. These results were obtained through interviews with the community.
Pemberdayaan Masyarakat Melalui Senam Massal Edukasi Kesehatan Dan Gotong Royong Terpadu Aditya Putra A; Ensen Triwahyu A; Novia Jumanti; Latiful Alif; Rizky Mulya R; Lydia Gustina Putri; Herri Fariadi; Churin in
Jurnal Karya Nyata Pengabdian Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i2.583

Abstract

Kuliah Kerja Nyata (KKN) merupakan implementasi dari Tri Dharma Perguruan Tinggi dalam bentuk pengabdian masyarakat. Salah satu bentuk pengabdian yang efektif adalah kegiatan pemberdayaan masyarakat melalui senam massal, edukasi kesehatan, dan gotong royong terpadu. Penelitian ini bertujuan mendeskripsikan pelaksanaan, partisipasi warga, manfaat, dan dampak sosial dari program senam massal, edukasi kesehatan, dan gotong royong sebagai model pemberdayaan masyarakat. Metode yang digunakan adalah pendekatan Participatory Action Research (PAR) dengan tahapan observasi, perencanaan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan pengetahuan masyarakat tentang perilaku hidup bersih dan sehat (PHBS), peningkatan partisipasi warga dalam menjaga kebersihan lingkungan, serta terbangunnya kembali solidaritas sosial dan semangat gotong royong. Program ini memberikan dampak jangka panjang berupa terbentuknya Posyandu aktif, komunityas senam ibu sehat, serta kelompok peduli lingkungan.
Kepuasan Petani Ikan Nila terhadap Kemitraan Agribisnis dengan UD. Maju Bersama di Kecamatan Seginim Kabupaten Bengkulu Selatan Ahmad Akbar; Herri Fariadi; Ana Nurmalia
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11249

Abstract

The abundant harvest in Babatan Ilir Village has created marketing challenges for tilapia farmers. To address this issue, the farmers have established a partnership with UD Maju Bersama, which provides seeds, feed, and business capital, as well as purchases their production output. This study aims to analyze the partnership pattern between UD Maju Bersama and tilapia farmers in the grow-out phase of tilapia farming, as well as to assess the level of farmer satisfaction with the agribusiness partnership in Babatan Ilir Village, Seginim District, South Bengkulu Regency. This research employs a quantitative descriptive method using Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results show that one of the partnership models between tilapia farmers and UD Maju Bersama is the Agribusiness Operational Cooperation (KOA) scheme. Under this model, UD Maju Bersama assists farmers in marketing their harvest and provides feed, seeds, and necessary medicines. Additionally, in accordance with the agreement, farmers who provide land and labor are required to sell their harvest to UD Maju Bersama. Using the IPA method, the study found an average satisfaction level of 88.86%, while the Customer Satisfaction Index (CSI) of tilapia farmers toward UD Maju Bersama reached 82.67%. This indicates that the CSI falls within the range of 81% to 100%, which is categorized as "very satisfied."
Dampak Harga Kopi terhadap Sosial Ekonomi dan Penerimaan Petani di Kelurahan Tangsi Baru Kecamatan Kabawetan Kabupaten Kepahiang Sutina Sutina; Herri Fariadi; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11258

Abstract

Based on data from the Badan Pusat Statistik Kabupaten Kepahiang, the average household income in Tangsi Baru Village is projected to increase by 15% by 2025. Although rising coffee prices can benefit farmers, the socio-economic impacts must be considered. The cost of living may increase along with higher income, which can place additional financial pressure on households. This study aims to examine the impact of rising coffee prices on the socio-economic conditions of coffee-farming households and to analyze farmers’ income in Tangsi Baru Village, Kepahiang Regency. This research employs quantitative descriptive analysis and income analysis methods. The results show that increasing coffee prices have social impacts on farming households. The level of family education has improved (87.80%), land boundary conflicts have occurred (41.46%), social interaction has declined (51.22%), changes in social status have emerged (39.02%), and shifts in farmers’ lifestyles have taken place (65.85%).The economic impacts of rising coffee prices on farming households in Tangsi Baru Village include changes in livelihoods (82.93%) and changes in farming patterns (85.36%) and The average coffee farming income is IDR 7,258,000 per harvest per farmer.