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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal ASPIKOM Journal of Social Science LEGAL BRIEF Journal of Community Development DIKSI: Jurnal Kajian Pendidikan dan Sosial Jurnal Multidisiplin Dehasen (MUDE) SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Stia Bengkulu : Committe To Administration For Education Quality Multidisciplinary Journals Journal of Multidisciplinary Research Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Sapta Sari
Universitas Dehasen Bengkulu
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The Meaning Of Moral Messages In Anime Films Boruto: Naruto The Movie (Semiotic Analysis of Roland Bhartes) Dandi Agustian; Yanto Yanto; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1046

Abstract

Film is one of the mass communication media that very effectively conveys communication messages for humans. Boruto: Naruto the Movie is one of the films resulting from the process of visualizing comics (manga) which has become a favorite film in Indonesia. This study aims to describe the meaning of moral messages contained in the anime film Boruto: Naruto the Movie. This research is a qualitative descriptive research with Roland Barthes' Semiotic analysis approach. Data collection in this study used two techniques, namely observation and documentation. The results showed that the meaning of the moral messages contained in the anime film Boruto: Naruto the Movie includes: 1) cooperation, 2) the importance of the process in education, 3) caution in speech, 4) persistence, 5) mother's attention to her child, 6) father's attention to her child, 7) prohibition of cheating, 8) concern, 9) apologizing, 10) self-confidence, 11) mutual understanding, 12) pronouncing in, and 13) firm stance. The meaning of denotation, connotations and myths conveyed by the director and writer make Boruto: Naruto the Movie worth watching for viewers because it contains a moral message that is familiar with our daily lives.
Hip-Hop Music As A Self-Identity Of The Planktone.Ind Community Naufal Wildani; Sapta Sari; Sri Narti
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1071

Abstract

This study aims to find out how the process of forming self-identity in the Hip-Hop music community of Plakntone.Ind in Bengkulu City. The theory used in this study is the theory of symbolic interactionism according to George Herbert Mead (in Morissan, 2013: 225). This research uses qualitative research methods in collecting data from the field, namely through in-depth interviews, direct observation, and documentation. The results of the study stated that on the community aspect, the Planktone.Ind community founded this Hip-Hop music community to expand relations and be able to interact with the community through songs. In terms of self, the existence of the Planktone.Ind community can be accepted by society because Hip-Hop music is basically a mecca for today's music accompanied by DJ music. In the aspect of the mind, seen at the time of making the Planktone.Ind community symbol where there was debate and mutual opinion among community members. The conclusion drawn from this study is that symbolic interactionism occurs in the process of forming the self-identity of the Planktone.Ind community as a Hip-Hop music community.
Podcasts as a Communication Media in Increasing Knowledge of the Millennial Generation Dolly Syaitiawan; Sapta Sari; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1152

Abstract

According to the background about the problem in this research, the purpose of this research is to improve the knowledge which still unknown about politics, economics, new knowledge also speaking style which obtained from the guest the podcast host. This research uses qualitative research and data are collected by using observation, interview, documentation. The theory which used in this research is Notoatmodjo (2012). The result of this research is to find out about information, education, and entertainment. The benefit obtained from watching the Deddy Corbuizer podcast is to obtain information about political history, economics, new knowledge, and how to be good and correct in speaking technique also to make the communication are delivered with a relaxed style and not too difficult and avoid ambiguity.
The Dependency On Youtube Content Among Culinary Entrepreneurs In Bengkulu City Riski Putra Utama; Sapta Sari; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1157

Abstract

Based on the background of the problem, this study aims to determine the dependence of YouTube content among culinary entrepreneurs in Bengkulu City. This research is qualitative. The data collection technique of this research used the method of observation, interviews, and documentation. The theory used in this research is the theory according to Melvin Defluer and Sandra Ball Roceach. (1976) Media Dependency Theory. The results of this study reveal that Culinary Entrepreneurs use YouTube to view recipes and also to fulfill their business needs. Dependence on YouTube content can be seen by their frequent access to YouTube. This culinary entrepreneur's dependence on YouTube is in the form of accessing YouTube every day for eight hours to find information about culinary, both in the form of recipes and cooking tutorials.
Crisis Communication Strategy Of Pt. Pelabuhan Indonesia II (PERSERO) Branch Of Bengkulu During The Covid-19 Pandemic (study on land dispute cases) Intania Pitaloka; Sapta Sari; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1159

Abstract

This study aims to determine the Crisis Communication Strategy carried out by PT. Pelabuhan Indonesia II (Persero) Branch of Bengkulu related to land disputes with the community. This research is a qualitative descriptive research that uses data collection by means of interviews, observation and documentation. According to the theory put forward (Kriyantono, 2015), the results of the study show that several steps in the crisis communication strategy of PT Pelabuhan Indonesia II (Persero) Branch of Bengkulu have been implemented well, namely having internal and external communication teams to resolve problems, confirm and contact PWI ((Indonesian Journalists Association) regarding media that reporting negative information, providing facts to the public in the form of land ownership rights, holding press conferences and answering questions from the mass media while still implementing health protocols in the midst of the covid-19 pandemic, maintaining reputational communication by holding activities, having a one-way communication system, namely coordination between the legal and internal control divisions as well as the public relations and customer service divisions, maintaining empathetic communication by always using a polite style of language and without mentioning the real names of the persons concerned, does not cover up information within the company related to the problems that occur, is also careful in conveying information to the public in order to maintain the good name of the company, and opens communication channels to the public using mass media, websites and call centers available in the company.
Komunikasi Persuasif Melalui Video Bahaya Narkoba dan Rokok di SMK Negeri 5 Kecamatan Padang Ulak Tanding Kabupaten Rejang Lebong Provinsi Bengkulu Vethy Octaviani; Sapta Sari
Journal of Community Development Vol. 5 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i1.206

Abstract

Tanjung Sanai Village, Padang Ulak Tanding District, Rejang Lebong Regency, Bengkulu Province. included in drug-prone areas based on research data from the Bengkulu Province National Narcotics Agency in the framework of the 2020 P4GN which mapped this drug-prone area with danger and alert categories and there are several cases where teenagers are trapped in the problem of smoking and use of illegal drugs. This is of course very concerning, so the team of lecturers and students from the Communication Studies Program, Faculty of Social Sciences, Dehasen Bengkulu University carried out Community Service (PKM) activities as a prevention effort, especially in drug and cigarette abuse among teenagers. The location chosen for this PKM activity was SMKN 5 Rejang Lebong which is located in Tanjung Sanai Village. The stages of this community service activity consist of the preparation stage, the activity implementation stage by providing materials, video screening, and the discussion stage. This is done by adopting a persuasive communication model by being equal, increasing discussions, directing gently, accompanying and listening to the complaints of activity participants so that the material can be well received. This activity went well, based on the results of the PKM team's observations, the persuasive communication approach used during the activity was able to provide good understanding to students in general, as seen from the students' enthusiasm during the discussion. It is hoped that this activity can be an anticipatory step in preventing the bad effects of drugs and cigarettes as well as a form of active concern for lecturers and students of the Communication Science Study Program, Faculty of Social Sciences, Dehasen Bengkulu University in transferring knowledge, skills and technology to the community, especially village youth.
Sarcasm In Virtual Communication Of Mobile Legends Gameplay On Youtube Muhammad Ilfan; Yanto Yanto; Sapta Sari
Multidisciplinary Journals Vol. 3 No. 2 (2026): 2026
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i2.1417

Abstract

This study aims to analyze the use of sarcasm in virtual communication within Mobile Legends gameplay content on YouTube, particularly on the @PascolKintil channel. The development of digital communication through social media platforms enables interaction without face-to-face contact, influencing how individuals express opinions, emotions, and criticism through language. This research employed a descriptive qualitative approach based on Computer Mediated Communication (CMC) theory to examine how sarcastic expressions appear in digital gaming interactions. Data were collected through non-participant observation of two selected YouTube videos and documentation of verbal expressions that contain sarcasm. The analysis process involved data reduction, data presentation, and interpretative conclusion drawing. The results show that sarcasm functions not only as a form of criticism and humor but also as a strategy for expressing frustration, reducing tension during gameplay, strengthening team solidarity, and building digital identity within online gaming communities. In virtual communication contexts where non-verbal cues are limited, sarcastic meanings rely heavily on textual and verbal expressions as well as shared contextual understanding among players and audiences. The study concludes that sarcasm represents an adaptive communication strategy that shapes interaction patterns and digital communication culture among online gaming communities on YouTube.
Persuasive Communication Of The Igitacy Instagram Account In Promoting Beauty Products Cindy Meiyori; Sapta Sari; Bayu Risdiyanto
Journal of Multidisciplinary Research Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i3.674

Abstract

This study aims to describe the persuasive communication strategies used by the Instagram account @Igitacy in promoting beauty products. The background of this research is based on the growing role of social media, particularly Instagram, as a promotional medium for cosmetic products that relies on personal closeness and influencer credibility. This research employed a descriptive qualitative approach, with data collected through in-depth interviews with the account owner and audience, content observation, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing, referring to Lasswell’s communication model. The results show that the account’s credibility is built through consistent posting, high-quality visuals, genuine product use, transparency of information, and intensive interaction with the audience. The message content is structured by introducing the product, explaining its benefits and ingredients, and inviting the audience to try it, using a casual yet informative communication style. The main channels used are Reels and Stories, considered effective for reaching the audience and fostering interaction. The primary target audience is women with similar skin concerns, although the content is designed to remain relevant to a diverse audience. The effects of persuasive communication are reflected in increased interaction, follower growth, and audience trust in the product recommendations provided. This study concludes that the success of @Igitacy’s persuasive communication is influenced by the combination of credibility, structured message design, appropriate channel selection, and the ability to understand the audience. These findings may serve as a reference for marketers and influencers in designing effective promotional strategies on social media.
Pengaruh Event Cosplay Terhadap Citra Komunitas Becosplay Anime Pada Pengunjung Di Bencoolen Indah Mall Bengkulu Parhan Juannata Kipli; Sapta Sari; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.10019

Abstract

This study analyzes the influence of cosplay events on the image of the Becosplay Anime Community among visitors of Bencoolen Indah Mall, Bengkulu. Cosplay is not only viewed as a hobby but also as a form of creativity, self-expression, and a medium for promoting Japanese popular culture. This research uses a quantitative method with a survey distributed to 96 respondents selected through accidental and purposive sampling. Data were collected through questionnaires and documentation. The analysis employed validity and reliability tests, simple linear regression, t-tests, and the coefficient of determination (R²) using SPSS 26. The results show a significance value of 0.000 < 0.05, indicating a significant influence of cosplay events on community image. The Stimulus dimension in the event variable scored the highest, while the Response dimension scored the lowest. In the community image variable, Credibility emerged as the most dominant dimension, while Emotional scored the lowest. These findings suggest that visitors' perceptions are strongly shaped by event stimuli and community credibility, though improvements are needed in participant response and emotional engagement with the community.
Analisis Komunikasi Kelompok Pada Komunitas Vespa Bengkulu Bersatu Dalam Membentuk Identitas Sosial Trio Ardito; Sapta Sari; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.10033

Abstract

This study analyzes how group communication within the Vespa Bengkulu Bersatu community contributes to shaping the members’ social identity. This research is grounded in Henri Tajfel’s Social Identity Theory, which consists of three main dimensions: social categorization, social identification, and social comparison. Using a qualitative approach, the study collected data through in-depth interviews, participatory observation, and documentation. The findings reveal that group communication strengthens solidarity, forms a collective image, and differentiates the group from others. Symbols, touring activities, shared values, jargon, and both offline and digital interactions play significant roles in shaping strong social identity and fostering a sense of belonging within the community.
Co-Authors Arif Antoni Asnawati Asnawati Bagiantin Mulya Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Cindy Meiyori Dandi Agustian Delvi Iranda Dilmai Putra Dolly Syaitiawan Eggy Pramana Putra Erfina Erfina Fahmi Cakra Dwi Guna Fauzi Efendi Febi Andriyani Fiqhri Habib Effendi Haris Sasilo Humaira Kamilah Indria Indria Intania Pitaloka Jordan Ronal Kania Dara Deinisya Kartina Yusva Marlin Marlina Maryaningsih Maryaningsih Melati Putri Komala Meta Juwita Sari Monica Anggraini Muhammad Afif Syaputra Muhammad Firdaus Muhammad Ilfan Murwani, Anis Endang Sri Naufal Wildani Oci Asti Herni Okta Asmita Oktavia Margareta Parhan Juannata Kipli Pita Marlenza Puput Pitria Ulandari Ramadhani Dwi Safitri Refan Arta Julianda Riska Indah Salpitri Riski Putra Utama Sillvia Anggraini Joue Purnama Sari Sri Narti Trio Ardito Vethy Octaviani Yanto Yanto Yanto Yogi Arman Sugiarto Yudi Marihot Yunita Kurnia Yupita Adria