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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal ASPIKOM Journal of Social Science LEGAL BRIEF DIKSI: Jurnal Kajian Pendidikan dan Sosial Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Stia Bengkulu : Committe To Administration For Education Quality
Sapta Sari
Universitas Dehasen Bengkulu
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Analisis Semiotika Pesan Moral Dalam Film 200 Pounds Beauty Versi Indonesia Ramadhani Dwi Safitri; Yanto Yanto; Sapta Sari
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6599

Abstract

Film is one of the works of art from mass media that is in great demand by many people, making movies have their own place for many people. Movies also function as a place to convey moral messages, usually in the form of good values that can be used as examples or examples for the audience. In this study, moral messages are depicted in the Indonesian version of the 200 Pounds Beauty movie directed by Ody Harahap in 2023. This research aims to find out what moral messages are contained in the Indonesian version of the 200 Pounds Beauty movie. The research method used is descriptive qualitative research using data collection techniques of observation, documentation, and supporting data from books, articles, and journals. Where data analysis uses Charles Sanders Pierce’s semiotics using the triangle theory of meaning, namely the representamen, object and interpretation. The results of this study indicate that there are seven moral message contents in it, namely First, patience and sincerity are shown by accepting all insults and trials of life gracefully. Second, children's affection for parents is shown in the scene of not leaving parents regardless of their condition. Third, the caring attitude shown in the scene is willing to do anything for someone. Fourth, the meaning of friendship is shown by feeling each other and reminding each other in terms of goodness. Fifth Thinking before acting is that all actions must be taken with consideration not to make people harmed. Sixth love yourself by not listening to others who make us hurt and feel insecure. Seventh honesty shown by revealing to everyone who the real identity is without being covered up again. Film is one of the works of art from mass media that is in great demand by many people, making movies have their own place for many people. Movies also function as a place to convey moral messages, usually in the form of good values that can be used as examples or examples for the audience. In this study, moral messages are depicted in the Indonesian version of the 200 Pounds Beauty movie directed by Ody Harahap in 2023. This research aims to find out what moral messages are contained in the Indonesian version of the 200 Pounds Beauty movie. The research method used is descriptive qualitative research using data collection techniques of observation, documentation, and supporting data from books, articles, and journals. Where data analysis uses Charles Sanders Pierce’s semiotics using the triangle theory of meaning, namely the representamen, object and interpretation. The results of this study indicate that there are seven moral message contents in it, namely First, patience and sincerity are shown by accepting all insults and trials of life gracefully. Second, children's affection for parents is shown in the scene of not leaving parents regardless of their condition. Third, the caring attitude shown in the scene is willing to do anything for someone. Fourth, the meaning of friendship is shown by feeling each other and reminding each other in terms of goodness. Fifth Thinking before acting is that all actions must be taken with consideration not to make people harmed. Sixth love yourself by not listening to others who make us hurt and feel insecure. Seventh honesty shown by revealing to everyone who the real identity is without being covered up again.
Analisis Peran Humas Melalui Guest Experience Leader Dalam Meningkatkan Pelayanan Di Mcdonald’s Bengkulu Muhammad Afif Syaputra; Sapta Sari; Maryaningsih Maryaningsih
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6606

Abstract

This research aims to find out the role of Public Relations through the Guest Experience Leader (GEL) in improving service at McDonald's Bengkulu. This research is qualitative research. To analyze the researcher used Ruslan Efendi's theoretical analysis technique (Communicator, Relationship, Back Up Management and Corporate Image). The research results show that there is a role for GEL in improving service at McDonald's Bengkulu. GEL plays a role as a communicator who can ensure customers get a good impression during their visit to McDonald's Bengkulu, GEL's role as a Relationship Shop GEL must be able to build positive relationships through a good approach to customers and mutual benefits, GEL's role as Back Up Management GEL must be able to inspire, motivating and providing team training if necessary so they can work better, as Corporate Image GEL plays a role in maintaining the good name of the company as best as possible
Proses Komunikasi Antara Budaya Dalam Pernikahan Adat Di Kelurahan Kota Medan Kabupaten Bengkulu Selatan Fiqhri Habib Effendi; Sapta Sari; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6623

Abstract

The aims of this study to determine the Intercultural Communication Process in Traditional Marriage in Kota Medan Urban Village, South Bengkulu Regency. The method used in this study is qualitative descriptive research. The informants in this study amounted to 7 people consisting of 3 key informants and 4 main informants. The theory used in this study was the Theory of Intercultural Communication Process Aloliliweri, 2011:44. The results of the study show that: 1. Openness of Intercultural Marriage in marriage, the way of communicating uses or uses Indonesian, but occasionally there is the use of Javanese or pesemah language in the marriage so that everyone understands and understands more quickly in the implementation of the marriage. 2. Empathy There was mutual assessment of the couple and criticism of the decisions made by the couple in deciding something for the better in the future in the household. Each couple has a commitment in marriage, especially the problem of residence, some follow their husbands and some still live in their in-laws' house because of other circumstances and considerations. 3. Positive Attitude (positiveness) in a family, praise was reduced to please their partner in terms of dress or appearance even though it was important to add harmony to the family, it was one form of pleasant attention to their partner. 4. Supportive Attitude (supportiveness) there was mutual communication between husband and wife before taking action that must be done to avoid negative traits in acting, what is important is openness in any aspect of marriage. 5. Equality There is a change in attitude after marriage, more assertive, protective and caring for the family, both from the husband and the wife, there was no difference in attention that is differentiated from one another
Strategi Kreatif Humas Dinas Energi Dan Sumber Daya Mineral (Esdm) Provinsi Bengkulu Dalam Pengelolaan Media Sosial Muhammad Firdaus; Sapta Sari; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6642

Abstract

This research aims to describe the creative public relations strategy of the Bengkulu Province Department of Energy and Mineral Resources (ESDM) in managing social media. Data collection techniques were carried out using interviews with research informants. The informants in this study were 2 people. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that the creative strategy that can be carried out by the public relations of the Bengkulu Province ESDM Service in managing social media instagram@esdmprovbengkulu is based on the theory presented by Oktafiandi (2018:6) which consists of creative brief, massage objective. targeting and branching. For creative briefs, this can be done by paying attention to several steps before creating content, such as the fact-finding, planning, communication and evaluation stages. The message objective aspect is to pay attention to what message you want to convey so that the content created attracts the audience's attention. This can be done by editing photos and video content as attractive as possible. For the targeting aspect, the target in creating Instagram content is the community, while branting can be seen from increasing followers which can be done by carrying out activities that are beneficial to the community so that it can increase followers.
Analysis of Humorous Discourse in Stand Up Comedy "Beni Siregar" on Youtube Media Refan Arta Julianda; Sapta Sari; Vethy Octaviani
Journal of Social Science Vol. 4 No. 4 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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Co-Authors Anis Endang Sri Murwani Arif Antoni Asnawati Asnawati Bagiantin Mulya Bayu Risdiyanto Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Dandi Agustian Delvi Iranda Dilmai Putra Dolly Syaitiawan Eggy Pramana Putra Erfina Erfina Fahmi Cakra Dwi Guna Fauzi Efendi Febi Andriyani Fiqhri Habib Effendi Haris Sasilo Humaira Kamilah Indria Indria Intania Pitaloka Jordan Ronal Kania Dara Deinisya Kartina Yusva Marlin Marlina Maryaningsih Maryaningsih Melati Putri Komala Meta Juwita Sari Monica Anggraini Muhammad Afif Syaputra Muhammad Firdaus Oci Asti Herni Okta Asmita Oktavia Margareta Pita Marlenza Puput Pitria Ulandari Ramadhani Dwi Safitri Refan Arta Julianda Riska Indah Salpitri Riski Putra Utama Sillvia Anggraini Joue Purnama Sari Sri Narti Vethy Octaviani Yanto Yanto Yanto Yanto Yanto Yogi Arman Sugiarto Yudi Marihot Yunita Kurnia Yupita Adria