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THE MEANING OF SYIMBOL IN PENCAK SILAT PERFORMANCE OF LEMBAK TRIBE WEDDING EVENT Marlin Marlina; Sapta Sari; Bayu Risdiyanto
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2641.588 KB) | DOI: 10.37638/sengkuni.1.2.175-188

Abstract

This study aims to describe the meaning of the symbol of the performance in Pencak Silat traditional marriage ceremonies in the people of Desa Tengah Padang, Talang Empat sub-district, Bengkulu Tengah Regency. This research is a qualitative study in which the data collected are in the form of words, pictures, and not numbers. The research was carried out in the Central Village of Padang, Talang Empat sub-district, Bengkulu Tengah Regency. Data collection is carried out through observation, interviews, and documentation. The instrument in this study is the researcher himself, that is, the researcher plans, conducts the research, and collects data, analyzes, presents data, and draws conclusions. Pencak silat was originally recognized as an embodiment of practical martial arts and performance art. In the Central Village of Padang, Talang Empat Pencak Silat Subdistrict, it was shown as an entertainment when the family wanted to hold a wedding and an official event, the community performed the traditional Pencak Silat art in the event "when the Lembak tribal wedding ceremony took place. The forms of presentation of Pencak Silat include various movements of Pencak Silat themselves over the opening movements of Pencak Silat Art, Offering Dance Movements, Swords, Flavors, Spells and Rabana. The meaning of the symbol consisting of the act of forming implies an attitude of openness that must be possessed by someone.
Analysis of the Meaning of Punk in the Film Bomb x City (Semiotic Descriftive Study of the film Bomb x City) Jordan Ronal; Sapta Sari; Anis Endang Sri Murwani
SENGKUNI Journal (Social Science and Humanities Studies) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1323.317 KB) | DOI: 10.37638/sengkuni.2.1.45-51

Abstract

This study aims to see what punk means in the movie Bomb X City. This study uses a qualitative method generate descriptive data. The grand theory in this study uses the semiotics of Roland Barthes which consists of denotation, connotation and myth. The results of this study proves that the meaning of punk in the movie Bomb X City is punk not a group of young people who are always in the environment. Their styles are tattoos, piercings, all black clothes and colored hair only as a form of expression of the young people themselves and according to the author it is owned in everyone including The Preps.
THE POLITICAL COMMUNICATION STRATEGY OF PARTAI GOLONGAN KARYA IN REGIONAL HEAD ELECTION YEAR 2018 Haris Sasilo; Sapta Sari; Indria Indria
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2832.767 KB) | DOI: 10.37638/sengkuni.1.1.87-97

Abstract

This study aims to determine the political communication strategy of the golongan Karya (golkar) party in regional head elections. Data retrieval techniques that researchers use are interviews, documentation, and observation. Data collection techniques by purposive sampling by taking informants as many as 3 people. This study uses a qualitative descriptive method using the positioning theory from adam nursal (andianus pito: 2013) consisting of 1) policy is an offer of work programs delivered by candidates to the pubic 2)person is a candidate who has high quality and track record 3). This party is an apolitical product that has been done by the Golkar party 4). Presentation is the presentation of work programs submitted by the golkar party to the pubic directly. The results of the research and discussion that the positioning theory carried out by the DPD golongan Karya (Golkar) party is able to take sympathy and can influence the message conveyed to the public.
The Self-Concept Of Young Married With Cage Friends Okta Asmita; Sapta Sari; Sri Narti
SENGKUNI Journal (Social Science and Humanities Studies) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1508.464 KB) | DOI: 10.37638/sengkuni.2.1.62-69

Abstract

The phenomenon of early marriage is a problem that often occurs and is considered normal by adolescents in Central Bengkulu district which is included in the category of the top three cases of early marriage in Bengkulu province in 2019. The purpose of this study was to determine the self-concept of teenagers marrying young with peers in Kertapati village. Homecoming. This study uses descriptive qualitative research methods with data collection techniques through observation, interviews and documentation. The theory used is William Brooks (2017: 108), namely the factors that influence a person's self-concept. The results of the study show that the self-concept of adolescents who marry young with their peers is formed through their first view of themselves which assumes that they are ready to marry even though they are still young, this is evidenced by changes in attitudes that adjust their roles and status as married. Second, reactions and responses from other people can shape the self-concept of young married couples developing through the interaction of married couples with the community. The self-concept is formed from the learning process by understanding the reactions and responses of neighbors, village heads and BMA leaders so that married couples participate in socializing and participating in society. Third, the self-concept of young married couples formed from their roles as husband and wife in the household has an influence in the formation of a positive self-concept, this is also influenced by the role of parents, peers and the environment. So at first the self-concept of teenagers marrying young with peers is a negative self-concept, but it develops after marriage into a positive self-concept because they are able to solve their own problems and have participated in their environment.
Representation of Gender Discrimination and Patriarchal Culture in Movie of Mulan 2020 (Roland Barthes Semiotics Analysis) Sri Narti; Sapta Sari
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (645.874 KB) | DOI: 10.35335/legal.v11i3.357

Abstract

Watching movie is one of the communication activities. The messages that are found to be interpreted by the audience are known as ideologies. Nowadays, the patriarchal ideology in movies often creates criticism in society. This study examines the representation of gender discrimination and patriarchal culture on movie of Mulan 2020 using a qualitative descriptive method. The data analysis technique used the semiotics of Roland Barthes. The results of the research on movie of Mulan 2020 show the condition of Chinese society in the Tang dynasty, dominated by men and there are restrictions on women's movements. There are four forms of representation of gender discrimination. The results found are subordination, marginalization, stereotypes, and violence. Mulan's character is represented as having freedom which refers to existentialism feminism.
Brand Image Of Toyota Sparepart At Lampung Service Workshop As Customer Choice Fauzi Efendi; Vethy Octaviani; Sapta Sari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.25-32

Abstract

The use of spare parts  increases every year. The spare part brand recommended by Lampung Service Workshopprovides a workshop warranty. The workshop provides a guarantee on the recommended spare parts on the grounds that the workshop does not want to experience loss of service or material, this is also related to the image of Lampung Service Workshop if the workshop has dared to guarantee a spare part will give a positive image. This study aims to describe the Brand Image of Toyota Spare Parts  at  Lampung  Service  Workshop as  Customer  Choice.  This  research  uses qualitative research with data collection techniques of observation, interviews and documentation and research informants 5 people who are workshop owners, mechanics and consumers. The theoretical basis used in this research is the Elements of Brand Image according to Kerby in Sandy (2010; 22)  which include Resilience, Conformity, Accuracy, and Connotation. The results showed that: first,  the resilience (Tenacity).  Relating  to  the  quality  and  brand  image  of  the product  itself.  the durability of  Toyota products  is superior to other brands, only in terms of price, Toyota is slightly more expensive than other products, customers of Lampung service workshops  know  the durability of  Toyota products  based on  the  user's personal experience and explanations from  the workshop itself. Second, the conformity of the Toyota  brand  with  consumer  needs  and  expectations.  The  suitability  felt   by consumers varies, ranging from  the suitability of price with quality, conformity with the delivery of the workshop owner, and conformity with the durability of the product itself. Third, thoroughness: Toyota brand accurately and consistently in accordance with the quality and information conveyed, in addition to the Toyota brand the price offered  in every place  must be consistent or the same.  There are no similarities between the Toyota brand and other brands, so Toyota can be said to be more chosen by customers  than  other  brands. Fourth,  connotation: Products  with  the  Toyota brand  are  more  in  demand  than  other  brand products,  this  is  because  Toyota products  are considered to be more able to meet the needs of consumers!customers because  in terms of prices  they are  more affordable, product  durability  is more durable, easy to obtain and environmentallyfriendly..
Analisis Strategi Komunikasi Pemasaran Maxim Dalam Meningkatkan Competitive Advantage Di Kota Bengkulu Riska Indah Salpitri; Sapta Sari; Indria Indria
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4336

Abstract

This research purpose is to find out communication strategy which used by Maxim company in increasing Competitive Advantage in Bengkulu City. This research used theory from Saban Elchdar (2013) in Sudaryono (2016:274) which involves some components such as competitive pricing, good quality, product innovation and time to market. This research is qualitative research with case study research because the researcher want to observe the information about what can be learned or pulled from related case. Data are collected by using direct observation by doing deep interview and documentation. The result of this research shows that competitive pricing, Maxim has decided basic pricing from all features so the users of Maxim application satisfied with cheap price compared with competitor. The quality of Maxim product keeps developing by increasing the comfort feeling from the users or drivers. Product innovation shows that Maxim has launched some product innovation which can be used to support and help the application user carrying their daily needs. Time to Market in conducting of promotion strategy has run very well online and offline.
Analisis Framing Humas PT. Angkasa Pura II Bandara Fatmawati Soekarno Bengkulu Kania Dara Deinisya; Yanto Yanto; Sapta Sari
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4337

Abstract

The purpose of this research is to analyze the Public Relations Framing of PT. Angkasa Pura II Fatmawati Soekarno Airport Bengkulu. This study uses a qualitative approach, focusing on the general principles that underlie the embodiment of a meaning from social phenomena in society. The object of analysis in a qualitative approach is the meaning of social and cultural phenomena by using the culture of the community concerned to obtain an overview of certain categorizations and this research is qualitative in nature in that its implementation is carried out more on the meaning of the text. This analysis is not used to look for frequency data, but to analyze from the visible data, so this analysis is used to understand facts and not to explain these facts. Difine Problem or problem definition, congestion that occurs at the airport as a result of the imposition of non-cash parking rate regulations at the airport is more intended so that the party targeted by PT.Angkasa Pura II can follow up on the congestion that occurs and receive input from one of the airport visitors involved in the traffic jam. Diagnose Couses The traffic jam that occurred at the airport, written by the Bengkuluinfo Instagram account, occurred because there were several visitors who did not have parking access cards, causing traffic jams. Make Moral Judgment in this news Bengkuluinfo wrote down the input and criticism of one of the airport visitors who was involved in a traffic jam and hoped that the parties involved would be PT. Angkasa Pura II can solve congestion problems that occur due to the imposition of non-cash parking rates. Treatment Recommendation from PT. Angkasa Pura II has followed up and evaluated the news reported by the Bengkuinfo Instagram account regarding the traffic jam that occurred due to the imposition of non-cash parking rates. so that there will be no more traffic jams at the airport due to non-cash parking rates.
Keterbukaan Informasi Dinas Dukcapil Kabupaten Bengkulu Tengah Dalam Pembuatan e-KTP Bagiantin Mulya; Sapta Sari; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4338

Abstract

The importance of a democratic country that upholds people's sovereignty which basically aims to realize good governance in the process of making KTPs at the Office of Population and Civil Registration. This study aims to determine the management of Public Information Disclosure at the Central Bengkulu Civil Registry Service in making e-KTPs. This study uses the Dipopramono theory in Law Number 14 of 2008 concerning Public Information Disclosure and the type of research used is qualitative research. The results of this study indicate that there are 3 things that support the disclosure of information at the Central Bengkulu Dukcapil Service in the Making of E-KTP, namely the first, information that must be provided and announced periodically that the announcement of the dukcapil information is conveyed to the village head who gets a circular letter given by the dukcapil to the head villages in the Central Bengkulu region, Facebook social media, whatsapp groups, and through the website, secondly, information that must be announced evenly that it is carried out with fast and targeted action so that in terms of the needs needed by the community can be realized properly, provision services are carried out quickly and evenly through social media, dukcapil info and the Central Bengkulu dukcapil telephone number which can be accessed via the website, the third is information that must be available at any time that this information applies through circular letters delivered by dukcapil to the Central Bengkulu district village head, the media social, wa groups, websites and direct actions of officers at the Central Bengkulu dukcapil office, which means that dukcapil information service actions are available at any time, so that the public does not have to worry about this information not being available because dukcapil information can be accessed through social media circulars, wa groups, websites and You can go directly to the Central Bengkulu Civil Registry Office
Implementasi Peran Public Relation Dalam Membangun Reputasi PT Cakrawala Dinamika Energi Erfina Erfina; Sapta Sari; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4365

Abstract

This study aims to determine the implementation of the role of public relations in building the reputation of PT Cakrawala Dinamika Energi. This study uses the role theory of public relations (Cutlip 2002: 46) which consists of four roles, namely: communication technician, expert presciber, communication facilitator, and problem solving facilitator and the type of research used is qualitative research. The results of the study show that there are four public relations roles that support the implementation of the public relations role in building the reputation of PT Cakrawala Dinamika Energi, namely the first role of public relations as a communications technician is to build good communication between the public, internal, external and company partners, this is important to prevent adverse impact on the company's reputation in the event of a problem. Second, the role of public relations as an expert presiber is to liaise with a structured public relations department to communicate with the public if there are problems. Third, the role of public relations as a communication facilitator is as an intermediary who maintains a two-way flow of communication between the company and its public, including internal and external. And Fourth, problem solving facilitators in public relations must understand company policies, products, and procedures. The right communication strategy is needed so that the problem has a solution without hurting anyone's feelings.