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Journal : Journal of Indonesian Management

An Analysis of Sales Budget in Increasing Profit at Dadang Shop in Sukamakmur Village Asti Dwy Rahayu; Yun Fitriano; Rina Trisna Yanti
Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1942.233 KB) | DOI: 10.53697/jim.v1i2.123

Abstract

This study aims to analyze the sales budget in increasing profits at Dadang Shop in Sukamakmur Village of Marga Sakti Sebelat Sub-District in North Bengkulu Regency. The data collection technique is the most strategic step in the study, because the main objective of the study is to obtain data. The results of this study indicate that the Sales Budget at Dadang Shop in Sukamakmur Village is quite effective in increasing the price. From the 2019 sales budget using the Least Square method, which is IDR 154,219,538,011, realized IDR 4,270,649,857, above a budget of IDR 4,116,429,948,989 by an increase of the number of customers and an increase of the number of products sold. Meanwhile, from the sales budget for January 2019 using the sales budget calculation of IDR 574,016,114.91, this increase is due to the number of customers and the number of products being sold continues to increase every month.
The Effect of Work Environment and Job Satisfaction on Employee Performance at Bkd-Psdm Office of Kaur Regency Albed Alfahmi; Sulisti Afriani; Rina Trisna Yanti
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2033.872 KB) | DOI: 10.53697/jim.v1i3.157

Abstract

This study aims to determine the effect of work environment and job satisfaction on employee performance at the BKD-PSDM Office of Kaur Regency. Samples in this study were 38 employees at the BKD-PSDM Office of Kaur Regency. The data collection used a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results show the regression value Y = 1.054 + 0.686X1 + 0.364X2¬with a positive regression direction, meaning that if the work environment and job satisfaction increased, the performance of employees at the BKD-PSDM Office in Kaur Regency would also increase. The BKD-PSDM office in Kaur Regency, because the significant value of 0.000 is smaller than 0.05. This means that the more the work environment at the BKD-PSDM Office of Kaur Regency increases, the performance will also increase. Job satisfaction has a significant effect on employee performance at the Kaur Regency BKD-PSDM Office, because the significant value of 0.009 is smaller than 0.05. This means that the increase in job satisfaction will increase the performance of the employees of the BKD-PSDM Office of Kaur Regency. The work environment and work satisfaction have a significant effect on employee performance at the BKD-PSDM Office of Kaur Regency because the significant value of 0.000 is smaller than 0.05, thus the initial hypothesis proposed is proven (Ha is accepted). That is, there is a significant effect between work environment and job satisfaction on performance together. The coefficient of determination of R square is 0.618. This means that the work environment and job satisfaction affect performance by 61.8% while the rest (100-61.8% = 38.2%) is effected by other causal factors not examined in this study)
An Analysis of Feasibility Study of Gimbo Honey Business Development in Kota Bengkulu Erza Dwi Sartika; Sulisti Afriani; Rina Trisnayanti
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1508.843 KB) | DOI: 10.53697/jim.v1i3.159

Abstract

The purpose of this study is to determine the feasibility of developing Gimbo honey business in Bengkulu city. The analysis method used is a feasibility study analysis from the financial aspect which includes Net Present Value (NPV), Internal Rate Of Return (IRR), Gross Benefit Cost Ratio (Groos B / C), and Payback Period (PP). The results showed the value of Net Presen Value (NPV), indicating a positive or large number of 0 (zero), namely Rp. 0.33, -, meaning that the expansion of Gimbo Honey Business in Bengkulu City can be said to be feasible to be developed. The internal rate of return (IRR) is known to be 13.22% greater than the percentage of the cost of capital (credit interest), which is 12%, which means that the expansion of the business is feasible for development. This shows that if the funds for investment are saved or deposited to a bank with an interest rate of 12% or better, it is developed because it will generate an interest rate of 13.22%. Gross B / C is greater than 1 (4.97> 1). and Payback Period (PP) of 2 years 11 months shows that you can get back the invested funds within 7.5 months, meaning that the business development of Gimbo Honey Business in Bengkulu City can be continued. This shows that the level of income is greater than the total cost so that an investment of IDR 262,935,000 can be continued.
The Effect of Celebrity Endorser and Brand Image on Purchasing Decision for Honda Vario Motorcycle at Astra Motor Tais in Seluma Regency Rina Romanda Sari; Siti Hanila; Rina Trisna Yanti
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2203.278 KB) | DOI: 10.53697/jim.v1i3.169

Abstract

This study aims to determine the effect of celebrity endorser and brand image simultaneously on purchasing decisions for a Honda Vario motorcycle at Astra Motor Tais in Seluma Regency. The samples in this study were 35 consumers who purchased a Vario motorcycle at Astra Motor Tais in Seluma Regency. The data were collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. Based on the calculation of multiple linear regression equation, it showed that X1 (celebrity endorser) and X2 (brand image) have an effect on purchasing decisions (Y), with the results of the regression test: Y = 9.070 + 0.414X1 + 0.387 X2. This means that when there is an increase in the use of celebrity endorsers then the purchasing decision will also increase, and when the brand image then the purchasing decision will also increase.The coefficient of determination of the R square is 0.508. This means that celebrity endorser (X1) and brand image (X2) have an effect on purchasing decisions for a Honda Vario motorcycle (Y) by 54.4%, while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis is made to prove there is an effect. The test results for variable X1 (celebrity endorser) show a significance value of 0.013 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant effect on purchasing decisions (Y). The variable X2 (brand image) shows a significance value of 0.020 <0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant effect on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that the celebrity endorser (X1) and brand image (X2)) have a positive and significant effect on purchasing decisions (Y).
The Effect of Human Resources Development (HRD), Work Discipline and Work Environment on Employee Performance at the Regional Office of the National Land Agency Bengkulu Province Weni Nopitasari; Karona Cahya Susena; Rina Trisna Yanti
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2109.885 KB) | DOI: 10.53697/jim.v1i4.308

Abstract

The purpose of this study was to determine the effect of Human Resource Development (HR), work discipline and work environment on employee performance at the Regional Office of the National Land Agency of Bengkulu Province. The analytical methods used include validity test, homepage linear regression, coefficient of determination, hypothesis testing (t test and f test). The results of the study show a positive regression direction with the equation Y = 2.156+ 0.281X1 + 0.341X2 + 0.323X3 with a positive regression direction, meaning that if the Development of Human Resources, Work Discipline and Work Environment has increased, the performance will also increase. a significant influence on the performance of the Regional Office of the National Land Agency of Bengkulu Province, this is evidenced by a significant value of 0.002 which is smaller than 0.05. Work Discipline has a significant effect on performance at the Regional Office of the National Land Agency of Bengkulu Province, this is evidenced by a significant value of 0.001 which is smaller than 0.05. The Work Environment has a significant influence on the Performance of the Regional Office of the National Land Agency of Bengkulu Province, this is evidenced by a significant value of 0.004 which is smaller than 0.05 Human Resource Development, Work Discipline and Work Environment have a significant effect together on the Performance of the Regional Office Bengkulu Province National Land Agency this is evidenced by a significant value of 0.000 which is smaller than 0.05.