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All Journal Dimensi Interior Jurnal Siasat Bisnis Jurnal Ruas (Review of Urbanism and Architectural Studies) EMARA : Indonesian Journal of Architecture Nature: National Academic Journal of Architecture MUDRA Jurnal Seni Budaya Journal of Islamic Architecture International Research Journal of Business Studies (E-Journal) Share : Journal of Service Learning Humaniora Idealog: Ide dan Dialog Desain Indonesia Interiority JOURNAL EDUCATIONAL OF NURSING(JEN) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Aksen : Journal of Design and Creative Industry Makara Human Behavior Studies in Asia Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Journal Community Service Consortium KREASI Serat Rupa: Journal of Design
Astrid Kusumowidagdo
Universitas Ciputra
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Journal : Serat Rupa: Journal of Design

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The Environmental Graphic Design in Commercial Interior The Case of Pakuwon-Supermal Surabaya Elizabeth Christy Yauwerissa; Astrid Kusumowidagdo
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.10382

Abstract

The objectives of this research are to understand how Environmental Graphic Design (EGD) contributes to shaping consumer perceptions and enhancing the shopping experience. The research method is qualitative research, which provides an in-depth understanding of social phenomena by emphasizing non-numerical data collection and analysis. In this study, visual observation is employed as the primary data collection technique, allowing for a detailed exploration of human interactions and environmental dynamics within the context of Pakuwon-Supermal Surabaya. The data collection process involves direct observation, where object, behaviors, interactions, and environmental factors are systematically documented through photographs. Designing engaging brand experiences, effective space circulation enhances visitor movement throughout the mall, encouraging exploration and engagement. Additionally, the design of spaces significantly impacts brand identity and presence, as unique architectural forms create memorable experiences aligned with brand values. Decorative structures strategically placed within the environment elevate brand presence, reinforcing recognition and emotional connections. Furthermore, well-designed public facilities enhance accessibility and comfort, contributing to an overall positive visitor experience. This research offers valuable insights for architectural interior designers and other stakeholders involved in commercial branding. By strategically implementing EGD, shopping centers can improve brand perception and consumer satisfaction within their environments.  
Co-Authors Acep Iwan Saidi Agus Sachari Agus Sachari Alvina Leonardo Amanda Christabel Andarina, Deansha Ghaisani Andi, Pricilia Yunita Ariani Wijaya Aubrey Michelle Caroline, Senny Celine Anastasia Christian Werner Mailoa Cicilia Larasati Rembulan Cindy Oktavia Cynthia Valencia Dela Alinda Dewi Lanny Manua Dewi Puspitasari Djajadi, Nadine Dyah Kusuma Wardhani Dyah Kusuma Wardhani Dyah Kusumawardhani, Dyah El Dora Widjaja Elizabeth Christy Yauwerissa Ervina Hodinata Febriani, Ayu Valentina Felicia Yuanita Santoso Gabriella Yoan Sucipto Harsono, Yovita Aryani Hendryan Saputro Sie Indrawan, Stephanus Evert Irwanto, Billy Jovian Janet Rine Teowarang Jennifer Natalie Jessica Lorenzo Sebastian Jessica Yuwana Jessica, Bella Eunike Jesslyn Jane Junaidi Wirawan Lauren, Stefani Laurensia Kartika Liem, Claudia Melani Limantara, Alfin Wibowo Lusi Zafriana Mahendra, Rico Maya Sylvia Rajasa Melania Rahadiyanti Memed Sena Setiawan Michelle, Aubrey Minerva, Isaura Mohammad Ivansyah Ismail Kelvin Dumais Morina Morina Nindita, Moktikanana Widya Pauline Agatha Jessica Tirtowahjono Pribadi Widodo Putri Refinda Yuan Ochtisha Rachel Vania Hadi Rahaju Saraswati Rani Prihatmanti Salim, Victor Christian Sanjaya, Sharen Santoso, Julisiana Sebastian, Immanuel Septian Wijaya Soeharso, Denny Soewitno, Vanessa Eileen Stevanus Christian Anggrianto Susan Sutikno, Keisha Amabel Saputra Swari, Ida Ayu Indira Tan Aprillia Susanti Thomas Stefanus Kaihatu Tri Noviyanto Puji Utomo Trianggoro Wiradinata Valentina, Ivana Veronica Nathania Suseno