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All Journal Jurnal Media Informasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Studi Manajemen dan Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Pengabdian Dharma Laksana Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Proceeding International Seminar of Islamic Studies Journal of International Conference Proceedings Jurnal Pengabdian West Science Journal of Indonesian Management
yeni absah
universitas sumatera utara
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Mangrove Ecotourism in Sei Nagalawan Village, Perbaungan District, Serdang Bedagai Regency, North Sumatra Province (Study on Sustainable Utilization of Coastal Natural Resources) R. Hamdani Harahap; Yeni Absah
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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Abstract

This paper aims to analyze mangrove ecotourism in Sei Nagalawan Village, Perbaungan District, Serdang Bedagai Regency as a manifestation of the utilization of coastal and marine natural resources in terms of social, economic, and cultural institutions. This research was conducted with a qualitative approach, in Sei Nagalawan Village, Perbaungan District, Serdang Bedagai Regency. Data collection techniques with in-depth interviews, and FGD. Data analysis was carried out by descriptive qualitative. The results showed that the fishing community of Sei Nagalawan Village managed mangrove ecotourism in Kampoeng Nipah by forming a cooperative group called Muara Baimbai. Kampoeng Nipah mangrove tourism management group offers mangrove educational tours, processing mangrove plants into food, such as jeruju crackers, mangrove syrup and mangrove tea. The mangrove eco-tourism management group aims to help the economy of the community, especially fishermen, as well as protect the condition of the coast by planting mangroves in coastal areas. Mangrove Ecotourism in Sei Nagalawan Village, Perbaungan District, Serdang Bedagai Regency provides an example of sustainable utilization of coastal resources. Keywords: Coastal natural resources, mangrove eco-tourism, sustainability, utilization of coastal natural resources
THE EFFECT OF EXPERIENTIAL QUALITY AND EXPERIENTIAL VALUE ON TOURIST SATISFACTION IN LAKE TOBA OF SAMOSIR REGENCY Alfifto Alfifto; Endang Sulistya Rini; Yeni Absah
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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Abstract

Tourism is a new type of industry that can accelerate economic growth and employment provision, increase income and standard of living, and stimulate other productive sectors. Samosir regency is a tourism destination that has captivated both international and domestic tourists because of the stunning natural beauty of Lake Toba.This study aims to discover and analyze the effect of experiential quality and experiential value on tourist satisfaction in Lake Toba, Samosir regency. The population in this study were tourists of unspecified number visiting Lake Toba in Samosir regency. The number of samples were 140 respondents. The study involved accidental sampling technique, questionnaire in data collection, and multiple linear regression on data analysis. The results of this study indicated that simultaneously experiential quality and experiential value significantly influenced tourist satisfaction in Lake Toba in Samosir Regency. Partial test showed that experiential quality and experiential value had a positive and significant effect on tourist satisfaction in Lake Toba, Samosir regency. Keywords: Experiential Quality, Experiential Value, Tourist Satisfaction
READINESS TO CHANGE AND INNOVATIVE BEHAVIOR AS A DRIVEN OF SUSTAINABLE INNOVATION IN THE RURAL BANK AND SHARIA RURAL BANK INDUSTRY Muhammad Ras Muis; Prihatin Lumbanraja; Isfenti Sadalia; Yeni Absah
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The success of innovation in the rural bank and shariah rural bank industry lies in the quality of human resources. Employees' abilities related to readiness to change and innovative behavior affect team innovation. The rapidly changing times must be anticipated by the Management and Employees of rural bank and shariah rural bank with quality innovations. The concept of team innovation will provide views and guidance for employees to be able to improve the competitiveness and existence of rural bank and shariah rural bank, now and in the future.Keywords: readiness to change, innovative behavior, synergizing teamwork and team innovation.
Determinants Affecting Consumer Purchase Decisions in The New Normal Era Beby Karina Fawzeea Sembiring; Endang Sulistya Rini; Yeni Absah
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1362

Abstract

The purpose of this study is to determine the effect of product quality on purchasing decisions in the new normal era, to determine the effect of price on purchasing decisions in the new normal era, to determine the effect of promotion on purchasing decisions in the new normal era, to determine the effect of product quality price and promotion on purchasing decisions in the new normal era. The population in this study were Shopee users in the city of Medan. The data analysis tools used are descriptive statistics and SPSS statistics. The results showed that product quality price and promotion partially had a positive and significant effect on purchasing decisions. Simultaneously it is also known that product quality, price and promotion simultaneously have a positive and significant effect on purchasing decisions.
Pemberdayaan Pengurus Bumdes dalam Pengembangan Wisata Berbasis Sumber Daya Alam di Desa Buluh Duri Kecamatan Sipispis Kabupaten Serdang Bedagai R. Hamdani Harahap; Yeni Absah; Farid Aulia
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.28108

Abstract

Pengembangan wisata arung jeram Desa Buluh Duri melalui pemberdayaan BUMDes masih terkendala dalam berbagai aspek. Aspek tersebut meliputi: peningkatan pelayanan terhadap wisatawan yang mengedepankan kenyamanan, keramahtamahan, kebersihan, aneka makanan halal dengan citarasa yang enak dan terjangkau, ketersediaan infrastruktur yang memadai, menjaga kebersihan lingkungan dari timbulan sampah organik dan non organik. Kondisi ini ditindaklanjuti dengan melakukan program pengabdian masyarakat. Kegiatan ini dilakukan untuk merubah pola pikir komunitas dalam memberikan pengembangan kepariwisataan berbasis sumberdaya alam. Kelompok mitra (BUMDes Buduma) mampu menjadi pendorong masyarakat melalui peningkatan kapasitas pengurus BUMDes sebagai pengembang kawasan wisata secara berkelanjutan. Tujuan kegiatan pengabdian masyarakat kemitraan mono tahun reguler ini adalah memberdayakan pengurus BUMDes Buduma melalui pelatihan perubahan mindset pelayanan wisata, pelatihan berpikir kreatif dan inovatif dan pelatihan pengelolaan kawasan wisata arung jeram yang berbasis sumberdaya alam dalam menciptakan desa wisata yang bersih dan menjadi sumber pendapatan masyarakat desa. Metode pelaksanaan kegiatan dalam kegiatan ini: Sosialisasi dan Pelatihan Pengembangan Kepariwisataan Berbasis Sumberdaya Alam (perubahan mindset tentang pelayanan wisata, tata cara keramahtamahan, kenyamanan, penyediaan kuliner yang enak, halal dan bersih, pengelolaan sampah), Pengorganisasian Secara Partisipatoris, Monitoring dan Evaluasi. 
Factors Affecting Employee Achievements At Bank Mandiri Persero Medan Kredit Card Unit Region I Christine Caroline Pangaribuan; Yeni Absah; Rulianda Purnomo Wibowo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.5253

Abstract

The purpose of this study is to identify and evaluate the impact of Bank Mandiri Persero Medan Credit Card Unit Region I / Sumatra 1 management skills on employee achievements using employee participation as an intervening variable. This study only examined employees of Bank Mandiri Persero Medan Credit Card Region Unit. Sumatra has 1 to 60 employees. The census sampling strategy uses a comprehensive sample size of 60 people to observe each member of the population. The research instrument was a questionnaire. In this study, hypotheses were evaluated using path analysis. The results show that management skills at Bank Mandiri Persero Medan Credit Card Unit Region I/Sumatra 1 had a positive and significant impact on employee participation. Bank Mandiri Persero Medan Credit Card Unit Region I / Sumatra 1's employee achievements was positively influenced by management skills and employee participation. Management skills has a significant and positive impact on employee participation at Bank Mandiri Persero Medan Credit Card Unit Region I / Sumatra 1.
Pemberdayaan Aplikasi Digital Shop/Tokopedia Untuk Memaksimalkan Penjualan UMKM Gang Perwira Medan Putri Latifah Anum; Jihan Sabila; R. Meutia Fransiska; Pesta Damayanti Sitinjak; Fitri Dwiana; Robert Sanjaya Sembiring; Yeni Absah
Jurnal Pengabdian West Science Vol 3 No 12 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i12.1760

Abstract

Pemberdayaan aplikasi digital shop/Tokopedia bertujuan untuk memaksimalkan penjualan UMKM Gang Perwira Medan. Pesatnya kemajuan e-commerce juga telah membawa transformasi signifikan. Kemajuan e-commerce seperti Tokopedia di Indonesia mengalami perkembangan pesat dan menjadi trend belanja online masyarakat Indonesia. Untuk itu pemberdayaan Tokopedia menjadi salah satu upaya positif, sehingga pelaku usaha khususnya Gang Perwira Medan dapat memaksimalkan penjualan. Penelitian ini dilakukan dengan menggunakan observasi, pelatihan dan pendampingan. Hasilnya pemberdayaan aplikasi digital shop/Tokopedia untuk memaksimalkan penjualan UMKM Gang Perwira Medan dapat memberikan dampak positif dalam keberlangsungan UMKM dan peningkatan penjualan. Kegiatan ini memberikan pengetahuan dan juga keterampilan kepada 20 UMKM Gang Perwira dalam berjualan online di Tokopedia dan kedepannya meningkatkan penjualan pula
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK MOTIVATION ON INNOVATIVE WORK BEHAVIOR OF EMPLOYEES OF THE COMMUNICATION AND INFORMATICS SERVICE OF BINJAI CITY Aditya Mulia Sembiring; Yeni Absah; Nismah Penjaitan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2978

Abstract

The purpose of this study is work motivation in mediating the influence of organizational culture on the innovative work behavior of employees of the Binjai City Communication and Informatics Office. The approach in this study uses an associative approach. The study was conducted at the Binjai City Communication and Informatics Office. The determination of this area was done purposively. The study was conducted from January 2025 to March 2025. The sample in this study was all employees of the Binjai City Communication and Informatics Office, namely 20 people. In this study, hypothesis testing was carried out using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS) or abbreviated as SEM - PLS. The results of the study The relationship between organizational culture and work motivation is positive and significant. The relationship between organizational culture and innovative work behavior is positive and significant. The relationship between work motivation and innovative work behavior is positive but not significant. The mediation relationship between work motivation and organizational culture and innovative work behavior is not significant.
ANALYSIS OF HUMAN RESOURCES COMPETENCY DEVELOPMENT STRATEGY AMONG GEN Z IN FACING THE ERA OF SOCIETY 5.0 THROUGH THE SOAR METHOD CASE STUDY: PT. X Ruth Meylina Manik; Yeni Absah; Anizar
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.3022

Abstract

The research used in the thesis entitled "Analysis of Human Resource Management Competency Development Strategy among Gen Z in Facing the Society 5.0 Era through the SOAR Method Case Study: PT. X (Persero) Tbk" is a descriptive and exploratory research. The research location was conducted at PT X (Persero), Tbk which is located in Menara Mandiri, Medan City, North Sumatra. The method used to analyze this strategy is the SOAR Method. The research population is all Gen Z employees who work at PT. X (Persero) Tbk Region I/Sumatera 1. Based on data obtained from the Human Capital (HC) department, the number of employees of PT. X Region I/Sumatera 1 who are included in the Gen Z category is 200 people. This population consists of various departments and positions within the company, both those working in regional offices, areas and branches. So the number of respondents who will be used as samples in this study is 133 employees. Based on the results of the data analysis, the following conclusions were obtained: PT's strategy. X (Persero) Tbk in managing HR development is carried out through a holistic, technology-driven approach, oriented towards employee welfare and continuous innovation. This is supported by various programs that have been designed to prepare employees to face digital and social challenges in the future. The main obstacle in developing the competency of Gen Z employees is the lack of time to attend training. Lack of time is the main obstacle because employees are often busy with routine tasks and tight work targets, making it difficult to take the time to attend training programs provided by the company. The strategy that has been implemented by PT. X (Persero) Tbk is good but not yet effective because Gen Z employees cannot attend training programs provided by PT. X (Persero) Tbk due to lack of time to attend training. Generation Z employees have high internal strengths (Strengths), especially in mastery of digital technology, critical thinking skills, and learning motivation. This is reflected in the average score of the Strengths dimension of 4.42. Organizational support in terms of development opportunities (Opportunities) is still classified as moderate with a score of 3.13. This shows the need for increased training, career guidance, and a culture of innovation to support Gen Z growth. Gen Z employees' aspirations for career development and contribution to the company are very high, with an average score on the Aspirations dimension reaching 4.78. This shows their readiness and enthusiasm to play an active role in organizational transformation. Gen Z employees show high confidence in the results of competency development (Results), with the highest score among all dimensions, namely 4.86. This reflects their optimism about the benefits of the training and learning carried out. The most effective competency strategy is Workshop/Seminar. This is evident from the high percentage of respondents who chose this strategy, namely 51.1%. This activity allows employees to acquire the latest knowledge and skills in a short time, as well as providing an opportunity to interact directly with experts or practitioners in a particular field. This is very important in facing the challenges of rapid technological developments in the Society 5.0 era. Workshops/Seminars also support the networking process between employees and professionals, which can improve collaboration and team problem solving, which are important components in the competency development strategy for Gen Z who are very exposed to technological developments. Another effective competency development strategy is Mentoring/Coaching. Direct guidance from superiors or experienced mentors can develop technical and non-technical skills in more depth. More intense interaction between mentors and mentees makes the learning process more personal and relevant to the challenges faced. This is very important in facing the Society 5.0 era, where rapid technological changes require employees who have adaptive and innovative skills. Mentoring/Coaching is an integral part of an effective competency development strategy, especially in preparing Gen Z to pursue a successful career in the world of work.
ANALYSIS OF THE RELATIONSHIP BETWEEN WORK DISCIPLINE AND EMPLOYEE PERFORMANCE AT THE POPULATION CONTROL AND FAMILY PLANNING SERVICE (DPPKB) OF THE NORTH LABUHANBATU REGENCY GOVERNMENT THROUGH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE Chindy Wulandari Tiur Romatua Sijabat; Abdul Rahim Matondang; Yeni Absah; Evawany Yunita Aritonang; Prihatin Lumbamraja
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 5 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.4204

Abstract

Employee performance is a crucial factor in determining the effectiveness of government institutions, particularly in public service agencies such as the Population Control and Family Planning Agency (DPPKB) of Labuhanbatu Utara Regency. In recent years, the agency's performance achievements have declined, allegedly due to low work discipline and weak organizational commitment among employees. This study aims to analyze the effect of work discipline on employee performance, with organizational commitment as an intervening variable. The research employs a quantitative approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Data were collected through questionnaires distributed to 57 DPPKB employees. The analysis results show that work discipline has a positive and significant effect on both employee performance and organizational commitment. Moreover, organizational commitment also significantly affects employee performance and is proven to mediate the relationship between work discipline and performance. These findings emphasize the importance of fostering discipline and strengthening organizational commitment to improve the effectiveness of public service. In conclusion, optimal improvement in employee performance can only be achieved when discipline is supported by a high level of organizational commitment.
Co-Authors Abdi Setiawan Abdul Rahim Matondang Aditya Mulia Sembiring Alfifto Anizar Azmin Said Telaumbanua Beby Karina Beby Karina Fawzeea Sembiring Beby Sembiring Chindy Wulandari Tiur Romatua Sijabat Christine Caroline Pangaribuan dewi murniaty Endang Sulistya Rini Evawany Yunita Aritonang Farid Aulia Farid Aulia Fitri Dwiana Isfenti Sadalia Jihan Sabila Karina, Beby Muhammad Ras Muis Nismah Penjaitan Pesta Damayanti Sitinjak Prihatin Lumbamraja Prihatin Lumbanraja Prihatin Lumbanraja Putri Latifah Anum R. Hamdani Harahap R. Hamdani Harahap R. Meutia Fransiska Robert Sanjaya Sembiring Ruth Meylina Manik Said Sulaiman Wibowo, Rulianda P.