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All Journal KALAM CENDEKIA PGSD KEBUMEN Proceeding International Conference on Global Resource Conservation Jurnal Pendidikan Biologi Indonesia EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal el-hamra (Kependidikan dan Kemasyarakatan) INTELEKTIVA Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) JURNAL MUARA PENDIDIKAN KOLONI Artinara Jurnal El-Hamra : Kependidikan dan Kemasyarakatan
Umi Lestari
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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STRATEGI PEMASARAN UNTUK USAHA KECIL, MIKRO DAN MENENGAH MELALUI DIGITAL MARKET TIKTOK AFFILITE DI DESA JELOK FAUZIAH SEKAR MELANI; UNNA RIA SAFITRI; CANDRA DEVI; UMI LESTARI; ISNAINI LAILA AFIFAH; JALU AHDA ADIANANTA; MUHAMAD IBNU HAIKAL
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 01 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI JANUARI-APRIL 2025
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Usaha mikro, kecil, dan menengah (UMKM) memainkan peran penting dalam ekonomi Indonesia karena mereka menyediakan stabilitas nasional dan menyediakan lapangan kerja. UMKM perlu menggunakan teknologi di era digital. Salah satu contohnya adal ah digital marketing melalui media sosial seperti affiliasi TikTok, yang membantu UMKM menjangkau pasar dengan biaya yang lebih murah. Menurut kegiatan sosialisasi di Desa Jelok, afiliasi TikTok dapat meningkatkan penjualan, kesadaran merek, dan daya saing UMKM. UMKM harus mengadopsi strategi ini untuk menghadapi tantangan di era digital.
PENGEMBANGAN EKOSISTEM INDUSTRI KREATIF KULINER DENGAN MENGGUNAKAN HELIX MODEL (Kajian Sub Sektor Kuliner di Kota Bandar Lampung) Lestari, Umi; Sugiono, Arif; Wulandari, Jeni
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.410

Abstract

The purpose of the study was to describe the role of collaboration between actors in the development of the culinary creative industry in Bandar Lampung City. The problem is the lack of optimal cooperation between the actors involved. The theory uses General System Theory and Helix Model. This type of research is descriptive, qualitative approach. Data were collected through: interviews, observations and literature. Determination of informants with the purposive sampling. Data analysis by means of: data condensation, data verification and drawing conclusions. Data validation using source triangulation. From the research, it can be seen: (1) The development of the creative industry of Bandar Lampung City has involved academics, government, community, business, and mass media (2) Field findings are that academic actors have not developed optimally and (3) Cooperation between existing Penta helix model actors in Bandar Lampung City, from the results of the research, there has not been a collaboration synergy. Research recommendations: It is hoped that in the future the Government as a policy maker should maintain the business ecosystem through the preparation of long-term policy designs and programs and the next researcher is advised to take a research focus with a different locus or do a comparison with the same focus. Keywords: Collaboration, Ecosystem, Helix Model, Creative Industry, Culinary
Co-Authors Abdul Gofur Abdul Gofur Apdoludin Apdoludin, Apdoludin Arif Sugiono Bunga Asriandhini CANDRA DEVI Desi Puspitasari Egi Qory Imamah FAUZIAH SEKAR MELANI Habibie, Zulqoidi R. Hadi Suwono Imamah, Egi Qory Indah Sari Dewi Intan Nurullina, Dinda ISNAINI LAILA AFIFAH JALU AHDA ADIANANTA Jeni Wulandari May Lisa, Ayu MUHAMAD IBNU HAIKAL Nurcandrani, Prita Suci Pramitha, Ilviana Nanda Rizka Elan Fadilah, Rizka Elan Safitri, Unna Ria Saino, Saino Utami Sri Hastuti