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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Gorontalo Management Research OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Gorontalo Development Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal STEI Ekonomi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics and Management Jurnal Bisnis Inovatif dan Digital
Sri Nathasya Br Sitepu
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analisis Dampak Motivasi Belanja Hedonis, Price Discount, Kualitas Produk Terhadap Pembelian Impulsif Nadaa Masicha, Nabilla; Br Sitepu, Sri Nathasya
Gorontalo Management Research Vol 7, No 1 (2024): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v7i1.3252

Abstract

This research was conducted to examine and discuss how hedonis shopping motivation, price discount, and product quality can affect impulsive buying at HM Pakuwon Mall Surabaya. This study used quantitative research methods and the sampling technique used in this study was non-probability sampling, namely purposive sampling. This research data collection was distributed to 200 respondents who had made a purchase at HM Pakuwon Mall Surabaya at least once. Data obtained through online questionnaires. The online questionnaire here refers to the google form as a media for administering the questionnaire. The collected data was processed using IBM SPSS Statistics 26 (Statistical Package for Social Science) Software. The analytical tool used in this study is multiple linear regression analysis. The results of this study indicate that hedonic shopping motivation has a prositive and significant effect on impulsive buying at HM Pakuwon Mall Surabaya, price discount have a negative effect and significant effect on impulsive buying at HM Pakuwon Mall Surabaya, and product quality has a positive but not significant effect on impulsive buying at HM Pakuwon Mall Surabaya.
Sustainable Development Goals (SDGS) Melalui Edukasi Riset Tren dan Industri Busana Muslim Pada Ibu-Ibu Penjahit Kezia Elice Yulianto; Brian Timothy Santoso; Teresa Samantha Satyanegara; Nathasya Br Sitepu, Sri
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Agustus
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v7i1.2504

Abstract

Tujuan program Sustainable Development Goals (SDGS) melalui edukasi riset trend dan industry busana muslim pada ibu-ibu penjahit Desa Glagaharum ibu-ibu penjahit Desa Gelagaharum agar ibu -ibu penjahit mengerti cara riset trend dan industry busana muslim. Metode pelaksanaan melalui pelatihan yang berisi materi riset tren dan riset fashion industry. Program ini diikuti oleh 13 orang ibu-ibu penjahit pakaian Desa Gelagaharum. Hasil kegiatan ibu-ibu penjahit memiliki peningkatan pengetahuan yang tercemin dari nilai post-test yang meningkat dibanding nilai pret-est. Ibu-ibu penjahit mamapu menjawab quiz yang merupakan srtudy kasus riset trend dan riset fashion industry. Program ini memberikan pendidikan sesuai dengan tujuan Sustainable Development Goals (SDGS) untuk memastikan pendidikan berkualitas yang inklusif dan merata serta mempromosikan kesempatan belajar seumur hidup bagi semua orang.
Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province: Program Ready to Work Menggunakan Metode Pelatihan dan Pendampingan Bagi Usaha Mikro di Provinsi Bali Br Sitepu, Sri Nathasya; Teguh, Monika; Sienatra, Krismi Budi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.20647

Abstract

Micro business units have difficulty maintaining business units. Micro business units are difficult to grow into small business units to become medium business units. The ready to work program aims to help micro-enterprises in Bali Province. The purpose of the ready-to-work program is to provide entrepreneurial knowledge and maximize the use of social media as a means of promotion and transactions for micro-enterprises. Program participants are 20 residents of Bali Province. The micro business unit that was accompanied focused on the food and beverage business. The ready-to-work program uses training and mentoring methods that are carried out offline and online. The ready to work program lasts for one year by lecturers and students of Ciputra University Surabaya. The results of the ready-to-work program are divided into two groups: 1) increasing entrepreneurial knowledge so that participants can understand and apply the seven basic competencies of entrepreneurs, 2) Micro businesses are able to use social media (Instagram) as a medium of promotion and transactions (sales).
Empowerment Program for Tailor Women In Glagaharum Village Through Segmentation, Targeting And Positioning Education: Program Pemberdayaan Ibu-Ibu Penjahit Desa Glagaharum Melalui Edukasi Segmentasi, Targeting dan Positioning Avizenna, Neola Omar; Satyanegara, Teresa Samantha; Setiawan, Angie Ivana; Br Sitepu, Sri Nathasya
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.21719

Abstract

The residents of Glaagaharum Village have limitations to meet household needs. The income of each head of a family has not been able to meet the living needs of every household. This causes housewives to take on an additional role as a financial support. Housewives who have skills begin to receive garment sewing. Tailor women need to increase their capacity so that they can increase their income. Capacity building through the empowerment program of Glagaharum Village tailors through segmentation, targeting and positioning education. This program was attended by 13 women tailors in Glaagaharum Village. The implementation of the program lasted for 6 months at the Glaagaharum Village Hall. The empowerment program uses the in-house training method. The training was held with an interactive system (pre-test, discussion, simulation, material provision, posttest). The objectives of the empowerment program can be grouped into three parts, namely: 1) providing knowledge related to market segmentation, 2) helping tailors determine targets/targets for product sales, 3) increasing knowledge while setting (positioning) product position in the market. The results of the empowerment program of Glagaharum Village tailors include: 1) market segmentation in the big market (sales with a wholesale system), 2) sales targets targeting Muslim men's and women's clothing with typical Glaagaharum Village motifs, 3) Muslim clothing products made by Glaagaharum Village tailors to become pioneers/pioneers of Muslim clothing in the big market.
Kegiatan IBM Goes to School Meningkatkan Pengetahuan Kewirausahaan pada Siswa SMA Tri Karya Surabaya Sitepu, Sri Nathasya Br; Laijran, Darryl Abraham
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 3 (2023): Volume 7 Nomor 3 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i3.19383

Abstract

Tri Karya High School provides theoretical entrepreneurship or entrepreneurship learning. The impact of the theoretical learning of Tri Karya SMA students is that they are not confident and have low ability to explore business potential in themselves. This is because entrepreneurship or entrepreneurship subjects are not equipped with the effective bird-in-hand concept. The IBM Goes to School activity provides entrepreneurship training with the effective bird in hand concept. The training methods are in the form of presentation, question and answer sessions, group discussions, practice, and reflection. The result of the IBM Goes to School activity by using the effective bird in hand concept can maximize the quality of entrepreneurship or entrepreneurship learning for Tri Karya High School students. Tri Karya High School students become confident, able to arrange bird in hand from national/international entrepreneurs as well as individual bird in hand. The IBM Goes to School activity also provides entrepreneurship or entrepreneurship learning innovations in the form of practical methods and interactive discussions.
Pelatihan Kewirausahaan dan Sistem Pemasaran Online kepada Pelaku UMKM Kecamatan Pakal, Kota Surabaya Sitepu, Sri Nathasya Br; Sienatra, Krismi Budi; Teguh, Monika; Kenang, Irantha Hendrika
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i1.22226

Abstract

Micro, small and medium enterprises (MSMEs) in Pakal District experienced a decrease in sales turnover after COVID 19. Consumers choose to shop online while MSME products are mostly sold conventionally. This resulted in a decrease in MSME turnover. The decrease in turnover can be overcome by holding entrepreneurship training and an online marketing system provided to MSME players in Pakal District, Surabaya City. The training method consists of simulation, mentoring and evaluation given to 20 MSME actors in Pakal District, Surabaya City. The results of entrepreneurship training 1) increased knowledge of entrepreneurial concepts, 2) internal and external analysis of business units (SWOT analysis) and choosing online marketing strategies were immediately carried out, 3) MSME actors managed business units based on the concept of 4 pillars of management, 4) MSME actors were able to innovate on marketing systems and products. Online marketing system training increases the capacity of MSME actors to market products online using social media (Facebook and WhatsApps). The end result of the online marketing system strategy is an increase in sales of MSME products.
PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN Michelle Henny Limbono; Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang; Gladys Greselda Gosal
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
Program Pendampingan Sekolah Orang Tua Hebat dalam Mendidik Anak Nataya, Keizha; Wijaya, Chariss; Sitepu, Sri Nathasya Br
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.28234

Abstract

Perkembangan teknologi komunikasi yang pesat menimbulkan tantangan bagi orang tua dalam menerapkan pola asuh yang tepat di era digital. Kecamatan Lakarsantri di Kota Surabaya memiliki mayoritas penduduk berperan sebagai ibu rumah tangga yang memiliki peran penting dalam pembentukan karakter anak, namun masih menghadapi keterbatasan literasi digital serta pengawasan penggunaan gawai. Program Sekolah Orang Tua Hebat (SOTH) dilaksanakan untuk meningkatkan pemahaman dan keterampilan ibu rumah tangga melalui tiga metode utama, yaitu observasi, pendampingan, dan evaluasi. Program ini melibatkan 10 orang peserta dan berfokus pada peningkatan pemahaman mengenai konsep diri sebagai orang tua, literasi digital, serta strategi pengawasan penggunaan gadget pada anak secara bijak. Hasil kegiatan menunjukkan bahwa para ibu rumah tangga menjadi lebih memahami peran dan konsep dirinya sebagai pendidik utama dalam keluarga, lebih mampu menerapkan kontrol gadget yang sehat bagi anak, serta memiliki kesadaran yang lebih tinggi terhadap pentingnya pola asuh adaptif diera digital. Program ini mendukung pencapaian Sustainable Development Goal (SDGs) 4 melalui peningkatan kualitas pendidikan keluarga di lingkungan masyarakat.
Co-Authors Alexander Wahyudi Henky Soeparto Andri Wijanarko, Andri Angelica Irene Christina Anthony Tanaya Avizenna, Neola Omar Balqis, Raissa Ariella Shafa Beatrix Adelaide Herijanto Brian Timothy Santoso Brigitta Maryellen Salecius Christian Hendy Deandra Vidyanata Devi Rahnjen Wijayadne Edbert, Ferdinand Emma Suwono Fransisca Desiana Pranata Sari Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Florencia Helena Sidharta Herijanto, Beatrix Adelaide Irantha Hendrika Kenang Kezia Elice Yulianto Krismi Budi Sienatra Laijran, Darryl Abraham Lainardy, Jesslyn Eunice Michelle Henny Limbono Michelle, Michelle Monika Teguh Mukhtarisa, Taqiyatul Nadaa Masicha, Nabilla Nataya, Keizha Santoso, Brian Timothy Satyanegara, Teresa Samantha Sayuti, Bill Smith Setiawan, Angie Ivana Sharron Tiffany Nathania Tania, Jesslyn Beatricia Ivana Teresa Samantha Satyanegara Tjioe, Vincentia Jennifer Evelyn Wijaya, Chariss Wiwiek Wiwiek