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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Gorontalo Management Research OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Gorontalo Development Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal STEI Ekonomi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics and Management Jurnal Bisnis Inovatif dan Digital
Sri Nathasya Br Sitepu
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province: Program Ready to Work Menggunakan Metode Pelatihan dan Pendampingan Bagi Usaha Mikro di Provinsi Bali Br Sitepu, Sri Nathasya; Teguh, Monika; Sienatra, Krismi Budi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.20647

Abstract

Micro business units have difficulty maintaining business units. Micro business units are difficult to grow into small business units to become medium business units. The ready to work program aims to help micro-enterprises in Bali Province. The purpose of the ready-to-work program is to provide entrepreneurial knowledge and maximize the use of social media as a means of promotion and transactions for micro-enterprises. Program participants are 20 residents of Bali Province. The micro business unit that was accompanied focused on the food and beverage business. The ready-to-work program uses training and mentoring methods that are carried out offline and online. The ready to work program lasts for one year by lecturers and students of Ciputra University Surabaya. The results of the ready-to-work program are divided into two groups: 1) increasing entrepreneurial knowledge so that participants can understand and apply the seven basic competencies of entrepreneurs, 2) Micro businesses are able to use social media (Instagram) as a medium of promotion and transactions (sales).
Empowerment Program for Tailor Women In Glagaharum Village Through Segmentation, Targeting And Positioning Education: Program Pemberdayaan Ibu-Ibu Penjahit Desa Glagaharum Melalui Edukasi Segmentasi, Targeting dan Positioning Avizenna, Neola Omar; Satyanegara, Teresa Samantha; Setiawan, Angie Ivana; Br Sitepu, Sri Nathasya
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.21719

Abstract

The residents of Glaagaharum Village have limitations to meet household needs. The income of each head of a family has not been able to meet the living needs of every household. This causes housewives to take on an additional role as a financial support. Housewives who have skills begin to receive garment sewing. Tailor women need to increase their capacity so that they can increase their income. Capacity building through the empowerment program of Glagaharum Village tailors through segmentation, targeting and positioning education. This program was attended by 13 women tailors in Glaagaharum Village. The implementation of the program lasted for 6 months at the Glaagaharum Village Hall. The empowerment program uses the in-house training method. The training was held with an interactive system (pre-test, discussion, simulation, material provision, posttest). The objectives of the empowerment program can be grouped into three parts, namely: 1) providing knowledge related to market segmentation, 2) helping tailors determine targets/targets for product sales, 3) increasing knowledge while setting (positioning) product position in the market. The results of the empowerment program of Glagaharum Village tailors include: 1) market segmentation in the big market (sales with a wholesale system), 2) sales targets targeting Muslim men's and women's clothing with typical Glaagaharum Village motifs, 3) Muslim clothing products made by Glaagaharum Village tailors to become pioneers/pioneers of Muslim clothing in the big market.
Kegiatan IBM Goes to School Meningkatkan Pengetahuan Kewirausahaan pada Siswa SMA Tri Karya Surabaya Sitepu, Sri Nathasya Br; Laijran, Darryl Abraham
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 3 (2023): Volume 7 Nomor 3 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i3.19383

Abstract

Tri Karya High School provides theoretical entrepreneurship or entrepreneurship learning. The impact of the theoretical learning of Tri Karya SMA students is that they are not confident and have low ability to explore business potential in themselves. This is because entrepreneurship or entrepreneurship subjects are not equipped with the effective bird-in-hand concept. The IBM Goes to School activity provides entrepreneurship training with the effective bird in hand concept. The training methods are in the form of presentation, question and answer sessions, group discussions, practice, and reflection. The result of the IBM Goes to School activity by using the effective bird in hand concept can maximize the quality of entrepreneurship or entrepreneurship learning for Tri Karya High School students. Tri Karya High School students become confident, able to arrange bird in hand from national/international entrepreneurs as well as individual bird in hand. The IBM Goes to School activity also provides entrepreneurship or entrepreneurship learning innovations in the form of practical methods and interactive discussions.
Pelatihan Kewirausahaan dan Sistem Pemasaran Online kepada Pelaku UMKM Kecamatan Pakal, Kota Surabaya Sitepu, Sri Nathasya Br; Sienatra, Krismi Budi; Teguh, Monika; Kenang, Irantha Hendrika
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i1.22226

Abstract

Micro, small and medium enterprises (MSMEs) in Pakal District experienced a decrease in sales turnover after COVID 19. Consumers choose to shop online while MSME products are mostly sold conventionally. This resulted in a decrease in MSME turnover. The decrease in turnover can be overcome by holding entrepreneurship training and an online marketing system provided to MSME players in Pakal District, Surabaya City. The training method consists of simulation, mentoring and evaluation given to 20 MSME actors in Pakal District, Surabaya City. The results of entrepreneurship training 1) increased knowledge of entrepreneurial concepts, 2) internal and external analysis of business units (SWOT analysis) and choosing online marketing strategies were immediately carried out, 3) MSME actors managed business units based on the concept of 4 pillars of management, 4) MSME actors were able to innovate on marketing systems and products. Online marketing system training increases the capacity of MSME actors to market products online using social media (Facebook and WhatsApps). The end result of the online marketing system strategy is an increase in sales of MSME products.
PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN Michelle Henny Limbono; Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang; Gladys Greselda Gosal
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
Program Pendampingan Sekolah Orang Tua Hebat dalam Mendidik Anak Nataya, Keizha; Wijaya, Chariss; Sitepu, Sri Nathasya Br
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.28234

Abstract

Perkembangan teknologi komunikasi yang pesat menimbulkan tantangan bagi orang tua dalam menerapkan pola asuh yang tepat di era digital. Kecamatan Lakarsantri di Kota Surabaya memiliki mayoritas penduduk berperan sebagai ibu rumah tangga yang memiliki peran penting dalam pembentukan karakter anak, namun masih menghadapi keterbatasan literasi digital serta pengawasan penggunaan gawai. Program Sekolah Orang Tua Hebat (SOTH) dilaksanakan untuk meningkatkan pemahaman dan keterampilan ibu rumah tangga melalui tiga metode utama, yaitu observasi, pendampingan, dan evaluasi. Program ini melibatkan 10 orang peserta dan berfokus pada peningkatan pemahaman mengenai konsep diri sebagai orang tua, literasi digital, serta strategi pengawasan penggunaan gadget pada anak secara bijak. Hasil kegiatan menunjukkan bahwa para ibu rumah tangga menjadi lebih memahami peran dan konsep dirinya sebagai pendidik utama dalam keluarga, lebih mampu menerapkan kontrol gadget yang sehat bagi anak, serta memiliki kesadaran yang lebih tinggi terhadap pentingnya pola asuh adaptif diera digital. Program ini mendukung pencapaian Sustainable Development Goal (SDGs) 4 melalui peningkatan kualitas pendidikan keluarga di lingkungan masyarakat.
Financial Management and Business Communication Training for Micro Business Unit Owners Sri Nathasya Br Sitepu; Monika Teguh; Deandra Vidyanata; Helena Sidharta
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
Co-Authors Alexander Wahyudi Henky Soeparto Angelica Irene Christina Anthony Tanaya Avizenna, Neola Omar Balqis, Raissa Ariella Shafa Beatrix Adelaide Herijanto Brian Timothy Santoso Brigitta Maryellen Salecius Christian Hendy Deandra Vidyanata Devi Rahnjen Wijayadne Edbert, Ferdinand Emma Suwono Fransisca Desiana Pranata Sari Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Florencia Helena Sidharta Herijanto, Beatrix Adelaide Irantha Hendrika Kenang Kezia Elice Yulianto Krismi Budi Sienatra Laijran, Darryl Abraham Lainardy, Jesslyn Eunice Michelle Henny Limbono Michelle, Michelle Monika Teguh Mukhtarisa, Taqiyatul Nadaa Masicha, Nabilla Nataya, Keizha Santoso, Brian Timothy Satyanegara, Teresa Samantha Sayuti, Bill Smith Setiawan, Angie Ivana Sharron Tiffany Nathania Tania, Jesslyn Beatricia Ivana Teresa Samantha Satyanegara Tjioe, Vincentia Jennifer Evelyn Wijaya, Chariss Wiwiek Wiwiek