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All Journal Trikonomika: Jurnal Ekonomi Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Gorontalo Management Research OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Gorontalo Development Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal STEI Ekonomi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Ekonomi Pembangunan Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics and Management Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Bisnis Inovatif dan Digital
Nathasya, Sri
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pameran Bisnis Ibu-Ibu Desa Glagaharum sebagai Upaya Meningkatkan Pendapatan untuk Mencapai Sustainable Development Goals (SDGs) Santoso, Brian Timothy; Lainardy, Jesslyn Eunice; Tjioe, Vincentia Jennifer Evelyn; Sitepu, Sri Nathasya Br
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.23833

Abstract

Glagaharum Village is one of the villages in Porong District, Sidoarjo. Housewives of Glagaharum Village have high potential to improve their village's economy with their sewing skills. However, knowledge in calculating the cost of goods sold and marketing products effectively is still very minimal. Therefore, the "Kampung Jahit Arumpreneur" program is present as an effort to improve education and the economy of Glagaharum Village. Through training in the form of holding exhibitions, this program also contributes to realizing SDGs goals 1 and 4, namely poverty alleviation and quality education. The training in selling typical products of Glagaharum Village at Grand City Surabaya aims to sharpen the knowledge and skills of Glagaharum Village mothers to market and attract customers to compete in the market.
Pelatihan Foto Produk bagi UMKM Desa Glagaharum untuk Meningkatkan Daya Saing Pemasaran Produk Satyanegara, Teresa Samantha; Lainardy, Jesslyn Eunice; Herijanto, Beatrix Adelaide; Br Sitepu, Sri Nathasya
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.5151

Abstract

Pelatihan foto produk bagi UMKM Desa Glagaharum bertujuan untuk meningkatkan daya saing pemasaran produk melalui pemahaman teknik foto yang efektif. Dalam era digital saat ini, visualisasi produk yang menarik menjadi kunci untuk menarik perhatian konsumen. Pelatihan ini mencakup teori dasar fotografi, termasuk komposisi, pencahayaan dengan menggunakan kamera ponsel untuk menghasilkan foto yang menarik. Melalui sesi praktik, peserta berlatih mengambil foto dari berbagai sudut dan posisi, sehingga dapat memahami pentingnya angle dalam foto produk. Hasil dari pelatihan ini diharapkan dapat meningkatkan kualitas foto produk yang dihasilkan oleh ibu-ibu peserta, sehingga dapat bersaing secara ketat dalam pasar. Evaluasi pasca-pelatihan menunjukkan peningkatan signifikan dalam keterampilan peserta, yang berdampak positif pada pemasaran produk mereka.
PROGRAM EDUKASI “HOW TO BE AN IMPACTFUL YOUNGPRENEUR” PADA SISWA SMA TRI KARYA SURABAYA Sitepu, Sri Nathasya Br; Michelle, Michelle
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): April 2023
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v6i1.5746

Abstract

The IBM Goes to School community service program is held with the aim of equipping Tri Karya High School students with skill sets that can support the creation of youngpreneurs in Indonesia. The problems faced by students are related to the tendency to have a fixed mindset and lack of courage to get out of their comfort zone. Educational program with the theme "How to Be an Impactful Youngpreneur". The educational program aims to provide a new picture and meaning about entrepreneurship to answer students' problems. The implementation method used is an educational method through presentation of material and a series of interactive activities to support the material. The results of this program include: 1) succeeded in providing encouragement to hone students' growth mindset skills, 2) succeeded in providing encouragement to step outside their comfort zone, 3) was able to motivate students to start their own businesses, 4) provided an illustration for the formation of an entrepreneurship style students of Tri Karya High School. Overall, this program has been successfully implemented and reaped a positive response through the enthusiasm and changes experienced by the students.
Peningkatan Keterampilan Ibu Rumah Tangga Desa Glagaharum melalui Pelatihan Desain Menjadi Pakaian Berbasis Entrepreneurship Lainardy, Jesslyn Eunice; Balqis, Raissa Ariella Shafa; Tjioe, Vincentia Jennifer Evelyn; Sitepu, Sri Nathasya Br
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 2 (2025): Volume 9 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i2.23810

Abstract

Glagaharum Village in Sidoarjo has untapped economic potential. Some residents earn below the minimum wage. Housewives have sewing skills but are less able to change product designs. Limited knowledge of fashion design and business is a major obstacle. The "Kampung Jahit Arumpreneur" program aims to empower housewives by improving sewing and design skills. The implementation method is in the form of mentoring to improve knowledge and skills for participants to increase fashion production capacity. Mentoring bridges the gap in potential, skills to produce high-quality Muslim clothing and improve the village economy. Mentoring is an initiative to support SDG 4 by providing quality education and expanding participants' understanding of the fashion industry. The results of the mentoring activities for participants are in the form of increasing entrepreneurial knowledge and application skills (making patterns, prototypes and identifying material quality). The results of the second mentoring create participants with economic independence.
Pendampingan Strategi Pengelolaan Keuangan UMKM Kecamatan Pakal Kota Surabaya Sri Nathasya Sitepu; Monika Teguh; Helena Sidharta; Deandra Vidyanata
Madaniya Vol. 6 No. 1 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1121

Abstract

UMKM kesulitan menyusun strategi unit usaha dikarenakan ketersediaan data keuangan kurang up to date. UMKM yang dikelola oleh ibu rumah tangga masih kesulitan mengidentifikasi pendapatan yang bersumber dari unit usaha dengan pendapatan pribadi dari anggota keluarga. Ibu rumah tangga (pengelola UMKM) tidak mampu menyusun laporan keuangan untuk meningkatkan pertumbuhan unit usaha. Permasalah ini dialami oleh UMKM salah satunya UMKM Kecamatan Pakal Kota Surabaya. Kegiatan pengabdian masyarakat melalui program strategi pengelolaan keuangan UMKM Kecamatan Pakal Kota Surabaya. Metode yang diberikan adalah pendampingan secara intensif selama 7 bulan. Tujuan program pendampingan antara lain: 1) peningkatan pengetahuan entrepreneurship dan konsep dasar penyusuanan laporan keuangan, 2) peningkatan kemampuan menyusun strategi pengelolaan keuangan, 3) peningkatan kemampuan menggunakan teknologi dalam implementasi pengelolaan keuangan. Hasil dari program pendampingan antara lain: 1) mitra berhasil meningkatkan pengetahun pengetahuan entrepreneurship dan konsep dasar penyusuanan laporan keuangan, 2) mitra berhasil menyusun minimal satu hingga tiga strategi pengelolaan keuangan, 3) berhasil memanfaatkan smart phone dan aplikasi keuangan untuk pengelolaan keuangan. Kesimpulan program pendampingan strategi keuangan berhasil meningkatkan pertumbuhan kualitas sumber daya manusia (pengolala UMKM) dan peningkatan kualitas unit bisnis.
Pendampingan Pengembangan UMKM Desa Glagaharum Menjadi Bisnis Busana Muslim Berkelanjutan Melalui Pelatihan Public Speaking Kezia Elice Yulianto; Teresa Samantha Satyanegara; Brian Timothy Santoso; Sri Nathasya Sitepu
Madaniya Vol. 6 No. 2 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1167

Abstract

Kampung Jahit Arumpreneur merupakan kegiatan pengabdian masyarakat yang bertujuan untuk memberdayakan ibu-ibu rumah tangga di Desa Glagaharum agar memiliki UMKM busana Muslim yang berkelanjutan. Salah satu pelatihan dalam rangkaian program ini mengangkat tentang public speaking. Metode pelaksanaan terdiri dari lima tahap, yaitu sesi games, pre-test, materi, praktik dan tanya jawab, serta post-test. Public speaking dinilai sebuah topik yang penting untuk dipahami dan dipraktikkan dalam keseharian bisnis karena menjadi kunci untuk memikat hati konsumen untuk mendengarkan promosi penjual serta membeli produk tersebut. Keberhasilan program dinilai dari delta nilai pre-test dan post-test para peserta yang menandakan seberapa efektif penyampaian materi. Sesi ini dinilai cukup efektif karena mayoritas peserta mengalami peningkatan nilai. Akan tetapi, terdapat dua peserta yang mengalami penurunan nilai sehingga menjadi bahan catatan untuk pengkajian sesi program di ke depannya.
Pelatihan Penyusunan Business Model Canvas Bagi Tenaga Kerja Indonesia di Luar Negeri Sri Nathasya Sitepu; Deandra Vidyanata; Annisa Aurelia Setiadi Suhendra
Madaniya Vol. 6 No. 2 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1189

Abstract

Tenaga kerja Indonesia yang berada diluar negeri memiliki pendapatan yang sebagian besar digunakan untuk konsumsi. Hal ini memberikan resiko kehilangan pendapatan ketika tidak bekerja diluar negeri. Tenaga kerja Indonesia diharapkan mengalokasikan pendapatan untuk berinvestasi dan membangun bisnis. Eksekusi bisnis membutuhkan pengetahuan entrepreneurship untuk menyusun business model canvas (BMC). Metode pelatihan digunakan untuk kegiatan penyusunan business model canvas (BMC). Pelatihan oleh 40 orang tenaga kerja Indonesia yang berada di luar negeri (khususnya yang berada di Singapura). Kegiatan pelatihan terdiri dari lima tahapan di antaranya: identifikasi, pelatihan, eksekusi, mentoring dan evaluasi. Proses pelatihan dilaksanakan secara online dengan bantuan aplikasi zoom. Hasil dari kegiatan ini peserta mengalami peningkatan pengetahuan entrepreneurship, peserta mampu menyusun business model canvas (BMC) hingga mampu mengeksekusi ide bisnis. Kesimpulan dari pelatihan penyusunan business model canvas (BMC) berhasil meningkatkan pengetahuan dan memfasilitasi peserta untuk eksekusi bisnis sebagai bagian dari investasi. Bisnis yang dimiliki oleh tenaga kerja Indonesia berhasil membuka lapangan kerja bagi keluarga di Indonesia.
The Effect of Price, Promotion and Location in the Shopee Marketplace on Purchasing Decisions of SDID Customers with Purchase Intention as a Mediating Variable Sri Nathasya; Reynaldi Pramudita Subakti
Indonesian Journal of Economics and Management Vol. 5 No. 2 (2025): Indonesian Journal of Economics and Management (March 2025)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v5i2.6497

Abstract

SDID is a company operating in Surabaya City, East Java, Indonesia that specializes in dental and oral health supplies. The company sells a wide range of products, from professional dental equipment to general oral care items, such as toothbrushes and mouth sanitizers. Through the Shopee marketplace platform, SDID reaches consumers online, making the store one of the top choices for professionals and people who need quality dental health products in Surabaya and surrounding areas. The purpose of this study was to determine the effect of price, promotion, and location on purchase intention, determine the effect of price, promotion, and location on purchasing decisions, determine the effect of purchase intention on purchasing decisions, and determine the effect of purchase intention as a mediating variable on the effect of price, promotion, and location on purchasing decisions on the Shopee marketplace at the SDID store. This study has a sample size of 200 respondents who are dentists or dental experts, have made purchases at SDID at least once with a nominal purchase of more than or equal to IDR 300,000. The method in this study is quantitative, with analysis using Partial Least Square - Structural Equation Model (PLS-SEM). This study shows that price, promotion, and location have a significant and positive effect on buying interest in the Shopee marketplace at the SDID store. Furthermore, price, promotion, and location have a significant and positive effect on purchasing decisions on the Shopee marketplace at the SDID store. Then, buying interest has a significant and positive effect on purchasing decisions on the Shopee marketplace at the SDID store. Finally, buying interest is able to mediate the relationship between price, promotion, and location on purchasing decisions at the Shopee marketplace in the SDID store.
Edukasi Legalitas bagi Pelaku UMKM Busana Muslim Desa Glagaharum, Sidoarjo Satyanegara, Teresa Samantha; Sayuti, Bill Smith; Edbert, Ferdinand; Br Sitepu, Sri Nathasya
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5152

Abstract

Edukasi mengenai legalitas bagi UMKM Glagaharum dilakukan karena sebagian ibu-ibu pengusaha masih belum sepenuhnya memahami pentingnya legalitas. Sesi dalam program “Kampung Jahit Arumpreneur” ini bertujuan untuk memperkenalkan berbagai jenis legalitas yang ada untuk melindungi usaha dan produk mereka. Metode pelaksanaan kegiatan ini terdiri dari tiga tahap, yaitu pre-test, pemaparan materi, dan post-test. Dari 12 peserta yang hadir, 11 di antaranya mengalami peningkatan pemahaman berdasarkan hasil post-test, sehingga kegiatan ini dinilai cukup efektif dalam mengedukasi peserta tentang pentingnya legalitas.
Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang Krismi Budi Sienatra; Brigitta Maryellen Salecius; Sri Nathasya br Sitepu; Devi Rahnjen Wijayadne; Irantha Hendrika Kenang
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i2.646

Abstract

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.
Co-Authors Alexander Wahyudi Henky Soeparto Andri Wijanarko Angelica Irene Christina Annisa Aurelia Setiadi Suhendra Anthony Tanaya Avizenna, Neola Omar Balqis, Raissa Ariella Shafa Beatrix Adelaide Herijanto Brian Timothy Santoso Brian Timothy Santoso Brigitta Maryellen Salecius Chantika Dzakiyah Berliana Chariss Wijaya Christian Hendy Deandra Vidyanata Devi Rahnjen Wijayadne Edbert, Ferdinand Eddrick Christian Chang Emma Suwono Florencia Gunawan Fransisca Desiana Pranata Sari Franz Jingga Theng Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Florencia Helena Sidharta Herijanto, Beatrix Adelaide Irantha Hendrika Kenang Keizha Nataya Kezia Elice Yulianto Kezia Elice Yulianto Krismi Budi Sienatra Krismi Budi Sienatra Kristianto, Bernard Realino Danu Laijran, Darryl Abraham Lainardy, Jesslyn Eunice Maysha, Maysha Michelle Henny Limbono Michelle, Michelle Monika Teguh Mukhtarisa, Taqiyatul Nadaa Masicha, Nabilla Ni Made Sukartini Qaissa Religia Putri Maharani Reynaldi Pramudita Subakti Santoso, Brian Timothy Satyanegara, Teresa Samantha Sayuti, Bill Smith Setiawan, Angie Ivana Sharron Tiffany Nathania Tania, Jesslyn Beatricia Ivana Teresa Samantha Satyanegara Teresa Samantha Satyanegara Tjioe, Vincentia Jennifer Evelyn Tommy Christian Efrata Tri Haryanto Tri Haryanto Uki Yonda Asepta Wiwiek Wiwiek