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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Gorontalo Development Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal STEI Ekonomi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics and Management Jurnal Bisnis Inovatif dan Digital
Sri Nathasya Br Sitepu
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pameran Bisnis Ibu-Ibu Desa Glagaharum sebagai Upaya Meningkatkan Pendapatan untuk Mencapai Sustainable Development Goals (SDGs) Santoso, Brian Timothy; Lainardy, Jesslyn Eunice; Tjioe, Vincentia Jennifer Evelyn; Sitepu, Sri Nathasya Br
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.23833

Abstract

Glagaharum Village is one of the villages in Porong District, Sidoarjo. Housewives of Glagaharum Village have high potential to improve their village's economy with their sewing skills. However, knowledge in calculating the cost of goods sold and marketing products effectively is still very minimal. Therefore, the "Kampung Jahit Arumpreneur" program is present as an effort to improve education and the economy of Glagaharum Village. Through training in the form of holding exhibitions, this program also contributes to realizing SDGs goals 1 and 4, namely poverty alleviation and quality education. The training in selling typical products of Glagaharum Village at Grand City Surabaya aims to sharpen the knowledge and skills of Glagaharum Village mothers to market and attract customers to compete in the market.
Pelatihan Foto Produk bagi UMKM Desa Glagaharum untuk Meningkatkan Daya Saing Pemasaran Produk Satyanegara, Teresa Samantha; Lainardy, Jesslyn Eunice; Herijanto, Beatrix Adelaide; Br Sitepu, Sri Nathasya
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.5151

Abstract

Pelatihan foto produk bagi UMKM Desa Glagaharum bertujuan untuk meningkatkan daya saing pemasaran produk melalui pemahaman teknik foto yang efektif. Dalam era digital saat ini, visualisasi produk yang menarik menjadi kunci untuk menarik perhatian konsumen. Pelatihan ini mencakup teori dasar fotografi, termasuk komposisi, pencahayaan dengan menggunakan kamera ponsel untuk menghasilkan foto yang menarik. Melalui sesi praktik, peserta berlatih mengambil foto dari berbagai sudut dan posisi, sehingga dapat memahami pentingnya angle dalam foto produk. Hasil dari pelatihan ini diharapkan dapat meningkatkan kualitas foto produk yang dihasilkan oleh ibu-ibu peserta, sehingga dapat bersaing secara ketat dalam pasar. Evaluasi pasca-pelatihan menunjukkan peningkatan signifikan dalam keterampilan peserta, yang berdampak positif pada pemasaran produk mereka.
PROGRAM EDUKASI “HOW TO BE AN IMPACTFUL YOUNGPRENEUR” PADA SISWA SMA TRI KARYA SURABAYA Sitepu, Sri Nathasya Br; Michelle, Michelle
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): April 2023
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v6i1.5746

Abstract

The IBM Goes to School community service program is held with the aim of equipping Tri Karya High School students with skill sets that can support the creation of youngpreneurs in Indonesia. The problems faced by students are related to the tendency to have a fixed mindset and lack of courage to get out of their comfort zone. Educational program with the theme "How to Be an Impactful Youngpreneur". The educational program aims to provide a new picture and meaning about entrepreneurship to answer students' problems. The implementation method used is an educational method through presentation of material and a series of interactive activities to support the material. The results of this program include: 1) succeeded in providing encouragement to hone students' growth mindset skills, 2) succeeded in providing encouragement to step outside their comfort zone, 3) was able to motivate students to start their own businesses, 4) provided an illustration for the formation of an entrepreneurship style students of Tri Karya High School. Overall, this program has been successfully implemented and reaped a positive response through the enthusiasm and changes experienced by the students.
The Influence of The Financial Sector on The Success of Micro Enterprises in Surabaya City Sitepu, Sri Nathasya Br; Wijanarko, Andri; Gunawan, Florencia
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.25

Abstract

Background: Micro enterprises in Indonesia are the largest in number compared to small and medium enterprises. Micro enterprises are spread throughout Indonesia, including Surabaya City. Micro enterprises will succeed if supported by good internal and external management of the business units. External factors come from outside the micro enterprise, while internal factors come from within the micro enterprise, one of which is the financial sector. Variables related to the financial sector include financial literacy, financial attitude, financial inclusion, business capital, and digital financial systems. Micro enterprises require research on financial variables to achieve success.Objective: This research aims to analyze the influence of financial factors, consisting of financial literacy, financial attitude, financial inclusion, business capital, and digital financial systems on the success of micro enterprises.Design/methodology/approach: This study is quantitative research using secondary data. The research involves 70 micro enterprises that received assistance from Ciputra University Surabaya. The sampling technique used is purposive sampling. Data analysis employs multiple linear regression analysis on micro enterprise data. The research location is in Surabaya City, corresponding to the location of micro enterprises that received assistance from Ciputra University Surabaya.Finding/result: The research findings show that the significance values for financial literacy and financial attitude variables are 0.00, which is less than 0.05 (α = 5%). This indicates that the financial literacy and financial attitude variables significantly influence the success of micro enterprises in Surabaya City. The significance values for financial inclusion, business capital, and digital financial systems are greater than 0.05 (α = 5%). This means that the success of micro enterprises assisted by Ciputra University Surabaya is not significantly influenced by the financial inclusion, business capital, and digital financial systems variables.Conclusion: Micro enterprises succeed when they enhance their knowledge of financial literacy and financial attitudes. This improvement can be achieved when micro enterprises participate in assistance and training from Ciputra University Surabaya.Originality/value (state of the art): This study finds that increasing financial literacy knowledge in micro enterprises has the greatest impact on their success. The role of educational institutions is crucial in enhancing skills and creating the success of micro enterprises. Micro enterprises should participate in training and assistance, especially in financial matters. Keywords: financial literacy, financial attitude, financial inclusion, business capital, micro enterprises
Ready to Work Program Uses Training and Mentoring Methods for Micro Businesses in Bali Province: Program Ready to Work Menggunakan Metode Pelatihan dan Pendampingan Bagi Usaha Mikro di Provinsi Bali Sri Nathasya Br Sitepu; Monika Teguh; Krismi Budi Sienatra
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.20647

Abstract

Micro business units have difficulty maintaining business units. Micro business units are difficult to grow into small business units to become medium business units. The ready to work program aims to help micro-enterprises in Bali Province. The purpose of the ready-to-work program is to provide entrepreneurial knowledge and maximize the use of social media as a means of promotion and transactions for micro-enterprises. Program participants are 20 residents of Bali Province. The micro business unit that was accompanied focused on the food and beverage business. The ready-to-work program uses training and mentoring methods that are carried out offline and online. The ready to work program lasts for one year by lecturers and students of Ciputra University Surabaya. The results of the ready-to-work program are divided into two groups: 1) increasing entrepreneurial knowledge so that participants can understand and apply the seven basic competencies of entrepreneurs, 2) Micro businesses are able to use social media (Instagram) as a medium of promotion and transactions (sales).
Empowerment Program for Tailor Women In Glagaharum Village Through Segmentation, Targeting And Positioning Education: Program Pemberdayaan Ibu-Ibu Penjahit Desa Glagaharum Melalui Edukasi Segmentasi, Targeting dan Positioning Neola Omar Avizenna; Teresa Samantha Satyanegara; Angie Ivana Setiawan; Sri Nathasya Br Sitepu
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.21719

Abstract

The residents of Glaagaharum Village have limitations to meet household needs. The income of each head of a family has not been able to meet the living needs of every household. This causes housewives to take on an additional role as a financial support. Housewives who have skills begin to receive garment sewing. Tailor women need to increase their capacity so that they can increase their income. Capacity building through the empowerment program of Glagaharum Village tailors through segmentation, targeting and positioning education. This program was attended by 13 women tailors in Glaagaharum Village. The implementation of the program lasted for 6 months at the Glaagaharum Village Hall. The empowerment program uses the in-house training method. The training was held with an interactive system (pre-test, discussion, simulation, material provision, posttest). The objectives of the empowerment program can be grouped into three parts, namely: 1) providing knowledge related to market segmentation, 2) helping tailors determine targets/targets for product sales, 3) increasing knowledge while setting (positioning) product position in the market. The results of the empowerment program of Glagaharum Village tailors include: 1) market segmentation in the big market (sales with a wholesale system), 2) sales targets targeting Muslim men's and women's clothing with typical Glaagaharum Village motifs, 3) Muslim clothing products made by Glaagaharum Village tailors to become pioneers/pioneers of Muslim clothing in the big market.
Peningkatan Keterampilan Ibu Rumah Tangga Desa Glagaharum melalui Pelatihan Desain Menjadi Pakaian Berbasis Entrepreneurship Lainardy, Jesslyn Eunice; Balqis, Raissa Ariella Shafa; Tjioe, Vincentia Jennifer Evelyn; Sitepu, Sri Nathasya Br
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 2 (2025): Volume 9 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i2.23810

Abstract

Glagaharum Village in Sidoarjo has untapped economic potential. Some residents earn below the minimum wage. Housewives have sewing skills but are less able to change product designs. Limited knowledge of fashion design and business is a major obstacle. The "Kampung Jahit Arumpreneur" program aims to empower housewives by improving sewing and design skills. The implementation method is in the form of mentoring to improve knowledge and skills for participants to increase fashion production capacity. Mentoring bridges the gap in potential, skills to produce high-quality Muslim clothing and improve the village economy. Mentoring is an initiative to support SDG 4 by providing quality education and expanding participants' understanding of the fashion industry. The results of the mentoring activities for participants are in the form of increasing entrepreneurial knowledge and application skills (making patterns, prototypes and identifying material quality). The results of the second mentoring create participants with economic independence.
Financial Management and Business Communication Training for Micro Business Unit Owners Sitepu, Sri Nathasya Br; Teguh, Monika; Vidyanata, Deandra; Sidharta, Helena
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Volume 7, Nomor 1, Juni Tahun 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
Edukasi Legalitas bagi Pelaku UMKM Busana Muslim Desa Glagaharum, Sidoarjo Satyanegara, Teresa Samantha; Sayuti, Bill Smith; Edbert, Ferdinand; Br Sitepu, Sri Nathasya
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5152

Abstract

Edukasi mengenai legalitas bagi UMKM Glagaharum dilakukan karena sebagian ibu-ibu pengusaha masih belum sepenuhnya memahami pentingnya legalitas. Sesi dalam program “Kampung Jahit Arumpreneur” ini bertujuan untuk memperkenalkan berbagai jenis legalitas yang ada untuk melindungi usaha dan produk mereka. Metode pelaksanaan kegiatan ini terdiri dari tiga tahap, yaitu pre-test, pemaparan materi, dan post-test. Dari 12 peserta yang hadir, 11 di antaranya mengalami peningkatan pemahaman berdasarkan hasil post-test, sehingga kegiatan ini dinilai cukup efektif dalam mengedukasi peserta tentang pentingnya legalitas.
Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang Krismi Budi Sienatra; Brigitta Maryellen Salecius; Sri Nathasya br Sitepu; Devi Rahnjen Wijayadne; Irantha Hendrika Kenang
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i2.646

Abstract

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.
Co-Authors Alexander Wahyudi Henky Soeparto Andri Wijanarko, Andri Angelica Irene Christina Angie Ivana Setiawan Anthony Tanaya Balqis, Raissa Ariella Shafa Beatrix Adelaide Herijanto Brian Timothy Santoso Brigitta Maryellen Salecius Christian Hendy Darryl Abraham Laijran Deandra Vidyanata Devi Rahnjen Wijayadne Edbert, Ferdinand Emma Suwono Fransisca Desiana Pranata Sari Gerald Chester Somangkey Gunawan, Florencia Helena Sidharta Herijanto, Beatrix Adelaide Irantha Hendrika Kenang Kezia Elice Yulianto Krismi Budi Sienatra Krismi Budi Sienatra Lainardy, Jesslyn Eunice Michelle, Michelle Monika Teguh Mukhtarisa, Taqiyatul Neola Omar Avizenna Santoso, Brian Timothy Satyanegara, Teresa Samantha Sayuti, Bill Smith Sharron Tiffany Nathania Teresa Samantha Satyanegara Teresa Samantha Satyanegara Tjioe, Vincentia Jennifer Evelyn Tommy Christian Efrata Wiwiek Wiwiek