Article Per Year (5 Year)
p-Index From 2021 - 2026
4.967
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Gorontalo Management Research OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Gorontalo Development Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal STEI Ekonomi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics and Management Jurnal Bisnis Inovatif dan Digital
Sri Nathasya Br Sitepu
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
The Influence of The Financial Sector on The Success of Micro Enterprises in Surabaya City Sitepu, Sri Nathasya Br; Wijanarko, Andri; Gunawan, Florencia
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.25

Abstract

Background: Micro enterprises in Indonesia are the largest in number compared to small and medium enterprises. Micro enterprises are spread throughout Indonesia, including Surabaya City. Micro enterprises will succeed if supported by good internal and external management of the business units. External factors come from outside the micro enterprise, while internal factors come from within the micro enterprise, one of which is the financial sector. Variables related to the financial sector include financial literacy, financial attitude, financial inclusion, business capital, and digital financial systems. Micro enterprises require research on financial variables to achieve success.Objective: This research aims to analyze the influence of financial factors, consisting of financial literacy, financial attitude, financial inclusion, business capital, and digital financial systems on the success of micro enterprises.Design/methodology/approach: This study is quantitative research using secondary data. The research involves 70 micro enterprises that received assistance from Ciputra University Surabaya. The sampling technique used is purposive sampling. Data analysis employs multiple linear regression analysis on micro enterprise data. The research location is in Surabaya City, corresponding to the location of micro enterprises that received assistance from Ciputra University Surabaya.Finding/result: The research findings show that the significance values for financial literacy and financial attitude variables are 0.00, which is less than 0.05 (α = 5%). This indicates that the financial literacy and financial attitude variables significantly influence the success of micro enterprises in Surabaya City. The significance values for financial inclusion, business capital, and digital financial systems are greater than 0.05 (α = 5%). This means that the success of micro enterprises assisted by Ciputra University Surabaya is not significantly influenced by the financial inclusion, business capital, and digital financial systems variables.Conclusion: Micro enterprises succeed when they enhance their knowledge of financial literacy and financial attitudes. This improvement can be achieved when micro enterprises participate in assistance and training from Ciputra University Surabaya.Originality/value (state of the art): This study finds that increasing financial literacy knowledge in micro enterprises has the greatest impact on their success. The role of educational institutions is crucial in enhancing skills and creating the success of micro enterprises. Micro enterprises should participate in training and assistance, especially in financial matters. Keywords: financial literacy, financial attitude, financial inclusion, business capital, micro enterprises
Peningkatan Keterampilan Ibu Rumah Tangga Desa Glagaharum melalui Pelatihan Desain Menjadi Pakaian Berbasis Entrepreneurship Lainardy, Jesslyn Eunice; Balqis, Raissa Ariella Shafa; Tjioe, Vincentia Jennifer Evelyn; Sitepu, Sri Nathasya Br
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 2 (2025): Volume 9 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i2.23810

Abstract

Glagaharum Village in Sidoarjo has untapped economic potential. Some residents earn below the minimum wage. Housewives have sewing skills but are less able to change product designs. Limited knowledge of fashion design and business is a major obstacle. The "Kampung Jahit Arumpreneur" program aims to empower housewives by improving sewing and design skills. The implementation method is in the form of mentoring to improve knowledge and skills for participants to increase fashion production capacity. Mentoring bridges the gap in potential, skills to produce high-quality Muslim clothing and improve the village economy. Mentoring is an initiative to support SDG 4 by providing quality education and expanding participants' understanding of the fashion industry. The results of the mentoring activities for participants are in the form of increasing entrepreneurial knowledge and application skills (making patterns, prototypes and identifying material quality). The results of the second mentoring create participants with economic independence.
Financial Management and Business Communication Training for Micro Business Unit Owners Sitepu, Sri Nathasya Br; Teguh, Monika; Vidyanata, Deandra; Sidharta, Helena
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Volume 7, Nomor 1, Juni Tahun 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
Edukasi Legalitas bagi Pelaku UMKM Busana Muslim Desa Glagaharum, Sidoarjo Satyanegara, Teresa Samantha; Sayuti, Bill Smith; Edbert, Ferdinand; Br Sitepu, Sri Nathasya
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5152

Abstract

Edukasi mengenai legalitas bagi UMKM Glagaharum dilakukan karena sebagian ibu-ibu pengusaha masih belum sepenuhnya memahami pentingnya legalitas. Sesi dalam program “Kampung Jahit Arumpreneur” ini bertujuan untuk memperkenalkan berbagai jenis legalitas yang ada untuk melindungi usaha dan produk mereka. Metode pelaksanaan kegiatan ini terdiri dari tiga tahap, yaitu pre-test, pemaparan materi, dan post-test. Dari 12 peserta yang hadir, 11 di antaranya mengalami peningkatan pemahaman berdasarkan hasil post-test, sehingga kegiatan ini dinilai cukup efektif dalam mengedukasi peserta tentang pentingnya legalitas.
Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang Krismi Budi Sienatra; Brigitta Maryellen Salecius; Sri Nathasya br Sitepu; Devi Rahnjen Wijayadne; Irantha Hendrika Kenang
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i2.646

Abstract

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEURIAL INNOVATIVE BEHAVIOR TERHADAP BUSINESS PERFORMANCE MAHASISWA (GENERASI Z) Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to analyze the impact of entrepreneurial leadership and entrepreneurial innovative behavior on business performance among Generation Z as entrepreneurs at Universitas. In addition, this research also examines the role of entrepreneurial innovative behavior as a mediator in the relationship. The approach used is a quantitative method with a survey technique for data collection. The population involved consists of 235 individuals, with a sample of 193 respondents selected using probability sampling techniques. The data collected through questionnaires were then analyzed using SmartPLS 4.0. The results of the study prove that entrepreneurial leadership has a significant impact on business performance, both directly and through the mediation of entrepreneurial innovative behavior. Innovative behavior also has a proven influence on improving business performance among Generation Z. The implications of this research emphasize the importance of fostering an innovative mindset and strengthening leadership strategies to drive the success of Generation Z's enterprises. Future research is suggested to develop the model by adding more variables and expanding respondents across industries to gain a more comprehensive understanding of the success factors of student entrepreneurs (Generation Z).
E-Commerce untuk Meningkatkan Pemasaran Digital UMKM Busana Muslim Sharron Tiffany Nathania; Teresa Samantha Satyanegara; Emma Suwono; Nathasya Br Sitepu, Srinathasya
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2025): April
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v7i3.2756

Abstract

Kampung Jahit Arumpreneur merupakan program yang ditujukan terhadap ibu-ibu rumah tangga Desa Glagaharum yang memiliki potensi untuk mengembangkan UMKM terkait busana Muslim dengan kemampuan menjahitnya, namun masih memerlukan dukungan dan juga arahan dalam menjual dan mempromosikan produk dan jasa mereka. Dengan ini, program “Kampung Jahit Arumpreneur” memfasilitasi para peserta dengan materi “Social Commerce”, dengan tahap pelaksanaan pre-test, pemaparan materi, praktik pembelajaran, refleksi, dan post-test. Kegiatan ini bertujuan untuk mengedukasi para peserta mengenai cara memasang target, strategi pemasaran yang efektif melalui aplikasi Shopee dan Tiktok, seperti cara penggunaan aplikasi-aplikasi tersebut, cara membuat konten yang menarik, fitur penting, serta tips dalam meningkatkan eksposur konten mereka. Ini sangatlah penting dalam era digitalisasi dikarenakan perkembangan e-commerce yang dapat memberikan peningkatan penjualan terutama pada UMKM seperti milik ibu-ibu rumah tangga Desa Glagaharum. Output dari kegiatan ini dapat dilihat dari hasil pre-test dan juga post-test yang tidak menunjukkan peningkatan signifikan, sehingga dapat mengindikasikan bahwa kegiatan ini tergolong kurang efektif terhadap peserta dikarenakan beberapa alasan, seperti durasi pemaparan materi yang panjang, skala prioritas lain, dan lain-lain
The Role of Entrepreneurial Motivation as A Mediator for The Campus Environment and Entrepreneurial Self-Efficacy in Generation Z Herijanto, Beatrix Adelaide; Sitepu, Srinathasya Br
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.660

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) played a very important role in the national economy, including in the city of Surabaya. Generation Z, who studied at entrepreneurship-based universities, had great potential in the MSME sector through their creative and innovative character. Their success in running a business was determined not only by this potential but also by internal and external factors. A supportive campus environment, individual levels of entrepreneurial self-efficacy, and entrepreneurial motivation were important elements that directly impact the business performance.Purpose: This study aims to analyze the influence of factors that affect business success in Generation Z, consisting of entrepreneurial self-efficacy, campus environment, and entrepreneurial motivation.Design/methodology/approach: This quantitative study used primary data. The respondents of this study were Generation Z as business actors at X University in Surabaya, with a sample of 100 people taken through purposive sampling techniques using questionnaires. Data analysis was performed using SmartPLS 4.0 to determine the relationship between entrepreneurial self-efficacy, campus environment, and entrepreneurial motivation on business success.Findings/Results: The results of the study show that entrepreneurial self-efficacy and campus environment have a significant influence on entrepreneurial motivation in Generation Z as entrepreneurs, which ultimately has a positive impact on their business performance. Entrepreneurial self-efficacy and campus environment shown to not only affect entrepreneurial motivation and business performance directly but also have an indirect influence through entrepreneurial motivation as a mediating variable. This result indicates that Generation Z's business performance is significantly influenced by entrepreneurial self-efficacy, campus environment and entrepreneurial motivation.Conclusion: Generation Z involved in MSMEs will succeed if their campus environment provides adequate support. This support must also be accompanied by efforts to form entrepreneurial character and develop self-efficacy, which play an important role in increasing motivation and supporting business success.Originality/value (State of the art): This study provides new insights into the influence of the campus environment, entrepreneurial self-efficacy, and entrepreneurial motivation on the success of Generation Z businesses in the MSME sector. These findings emphasize the importance of universities in facilitating the development of student businesses, especially in building motivation and entrepreneurial character that increases success in the business world. Keywords: entrepreneurial self-efficacy, campus environment, entrepreneurial motivation, business performance, MSMEs
Pengaruh Advertising, Live Streaming, Affiliate Marketing Dan Content Creator Terhadap Purchase Decision Melalui Buying Interest Nathasya Br Sitepu, Sri; Gunawan, Florencia
Gorontalo Management Research Vol 8, No 1 (2025): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v8i1.3998

Abstract

The purpose of this study was to determine the effect of Advertising, Live Streaming, Affiliate marketing, and Content Creator on Purchase decision through Buying interest in Generation Z in Surabaya City. A total of 173 Generation Z living in Surabaya City were sampled in the study, using a non-probability sampling approach, especially those who use Instagram, TikTok and Shopee, have watched live streaming and have shopped via Instagram / TikTok / Shopee. The questionnaire instrument was designed based on the research variables to collect research data. Data analysis using Structural Equation Modeling (SEM). The results of this study indicate that not all endogenous variables affect exogenous variables. Although the value is positive, only two variables have a significant effect. The results found that not all marketing methods can influence someone to make a Purchase decision through Buying interest.
Pengaruh Personal Branding Terhadap Purchase Intention Yang Dimediasi Oleh Influencer Credibility Pada UMKM Kota Surabaya Tania, Jesslyn Beatricia Ivana; Sitepu, Sri Nathasya Br
Gorontalo Management Research Vol 7, No 2 (2024): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v7i2.3291

Abstract

MSMEs in Surabaya City are business sectors in the city of Surabaya which are categorized into two fields, namely: food and non-food fields. The study used three variables including: personal branding variables, purchase intention and influencer credibility. The purpose of the study was to analyze the influence of personal branding on purchase intention mediated by influencer credibility in MSMEs in Surabaya City. This study used a nonprobability sampling technique with a sample of 108 people. This research is included in quantitative research using the PLS-SEM method. This study has several findings including: 1) personal branding affects influencer credibility, 2) influencer credibility affects purchase intention. The results of the study concluded that the availability of personal branding from MSMEs is important to provide.
Co-Authors Alexander Wahyudi Henky Soeparto Andri Wijanarko, Andri Angelica Irene Christina Anthony Tanaya Avizenna, Neola Omar Balqis, Raissa Ariella Shafa Beatrix Adelaide Herijanto Brian Timothy Santoso Brigitta Maryellen Salecius Christian Hendy Deandra Vidyanata Devi Rahnjen Wijayadne Edbert, Ferdinand Emma Suwono Fransisca Desiana Pranata Sari Gerald Chester Somangkey Gunawan, Florencia Helena Sidharta Herijanto, Beatrix Adelaide Irantha Hendrika Kenang Kezia Elice Yulianto Krismi Budi Sienatra Laijran, Darryl Abraham Lainardy, Jesslyn Eunice Michelle, Michelle Monika Teguh Mukhtarisa, Taqiyatul Nadaa Masicha, Nabilla Santoso, Brian Timothy Satyanegara, Teresa Samantha Sayuti, Bill Smith Setiawan, Angie Ivana Sharron Tiffany Nathania Tania, Jesslyn Beatricia Ivana Teresa Samantha Satyanegara Tjioe, Vincentia Jennifer Evelyn Wiwiek Wiwiek