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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Gorontalo Management Research OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Gorontalo Development Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal STEI Ekonomi Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Economics and Management Jurnal Bisnis Inovatif dan Digital
Sri Nathasya Br Sitepu
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Peningkatan Keterampilan Ibu Rumah Tangga Desa Glagaharum melalui Pelatihan Desain Menjadi Pakaian Berbasis Entrepreneurship Lainardy, Jesslyn Eunice; Balqis, Raissa Ariella Shafa; Tjioe, Vincentia Jennifer Evelyn; Sitepu, Sri Nathasya Br
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 2 (2025): Volume 9 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i2.23810

Abstract

Glagaharum Village in Sidoarjo has untapped economic potential. Some residents earn below the minimum wage. Housewives have sewing skills but are less able to change product designs. Limited knowledge of fashion design and business is a major obstacle. The "Kampung Jahit Arumpreneur" program aims to empower housewives by improving sewing and design skills. The implementation method is in the form of mentoring to improve knowledge and skills for participants to increase fashion production capacity. Mentoring bridges the gap in potential, skills to produce high-quality Muslim clothing and improve the village economy. Mentoring is an initiative to support SDG 4 by providing quality education and expanding participants' understanding of the fashion industry. The results of the mentoring activities for participants are in the form of increasing entrepreneurial knowledge and application skills (making patterns, prototypes and identifying material quality). The results of the second mentoring create participants with economic independence.
Edukasi Legalitas bagi Pelaku UMKM Busana Muslim Desa Glagaharum, Sidoarjo Satyanegara, Teresa Samantha; Sayuti, Bill Smith; Edbert, Ferdinand; Br Sitepu, Sri Nathasya
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5152

Abstract

Edukasi mengenai legalitas bagi UMKM Glagaharum dilakukan karena sebagian ibu-ibu pengusaha masih belum sepenuhnya memahami pentingnya legalitas. Sesi dalam program “Kampung Jahit Arumpreneur” ini bertujuan untuk memperkenalkan berbagai jenis legalitas yang ada untuk melindungi usaha dan produk mereka. Metode pelaksanaan kegiatan ini terdiri dari tiga tahap, yaitu pre-test, pemaparan materi, dan post-test. Dari 12 peserta yang hadir, 11 di antaranya mengalami peningkatan pemahaman berdasarkan hasil post-test, sehingga kegiatan ini dinilai cukup efektif dalam mengedukasi peserta tentang pentingnya legalitas.
Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang Krismi Budi Sienatra; Brigitta Maryellen Salecius; Sri Nathasya br Sitepu; Devi Rahnjen Wijayadne; Irantha Hendrika Kenang
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i2.646

Abstract

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEURIAL INNOVATIVE BEHAVIOR TERHADAP BUSINESS PERFORMANCE MAHASISWA (GENERASI Z) Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to analyze the impact of entrepreneurial leadership and entrepreneurial innovative behavior on business performance among Generation Z as entrepreneurs at Universitas. In addition, this research also examines the role of entrepreneurial innovative behavior as a mediator in the relationship. The approach used is a quantitative method with a survey technique for data collection. The population involved consists of 235 individuals, with a sample of 193 respondents selected using probability sampling techniques. The data collected through questionnaires were then analyzed using SmartPLS 4.0. The results of the study prove that entrepreneurial leadership has a significant impact on business performance, both directly and through the mediation of entrepreneurial innovative behavior. Innovative behavior also has a proven influence on improving business performance among Generation Z. The implications of this research emphasize the importance of fostering an innovative mindset and strengthening leadership strategies to drive the success of Generation Z's enterprises. Future research is suggested to develop the model by adding more variables and expanding respondents across industries to gain a more comprehensive understanding of the success factors of student entrepreneurs (Generation Z).
E-Commerce untuk Meningkatkan Pemasaran Digital UMKM Busana Muslim Sharron Tiffany Nathania; Teresa Samantha Satyanegara; Emma Suwono; Nathasya Br Sitepu, Srinathasya
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2025): April
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v7i3.2756

Abstract

Kampung Jahit Arumpreneur merupakan program yang ditujukan terhadap ibu-ibu rumah tangga Desa Glagaharum yang memiliki potensi untuk mengembangkan UMKM terkait busana Muslim dengan kemampuan menjahitnya, namun masih memerlukan dukungan dan juga arahan dalam menjual dan mempromosikan produk dan jasa mereka. Dengan ini, program “Kampung Jahit Arumpreneur” memfasilitasi para peserta dengan materi “Social Commerce”, dengan tahap pelaksanaan pre-test, pemaparan materi, praktik pembelajaran, refleksi, dan post-test. Kegiatan ini bertujuan untuk mengedukasi para peserta mengenai cara memasang target, strategi pemasaran yang efektif melalui aplikasi Shopee dan Tiktok, seperti cara penggunaan aplikasi-aplikasi tersebut, cara membuat konten yang menarik, fitur penting, serta tips dalam meningkatkan eksposur konten mereka. Ini sangatlah penting dalam era digitalisasi dikarenakan perkembangan e-commerce yang dapat memberikan peningkatan penjualan terutama pada UMKM seperti milik ibu-ibu rumah tangga Desa Glagaharum. Output dari kegiatan ini dapat dilihat dari hasil pre-test dan juga post-test yang tidak menunjukkan peningkatan signifikan, sehingga dapat mengindikasikan bahwa kegiatan ini tergolong kurang efektif terhadap peserta dikarenakan beberapa alasan, seperti durasi pemaparan materi yang panjang, skala prioritas lain, dan lain-lain
The Role of Entrepreneurial Motivation as A Mediator for The Campus Environment and Entrepreneurial Self-Efficacy in Generation Z Herijanto, Beatrix Adelaide; Sitepu, Srinathasya Br
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.660

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) played a very important role in the national economy, including in the city of Surabaya. Generation Z, who studied at entrepreneurship-based universities, had great potential in the MSME sector through their creative and innovative character. Their success in running a business was determined not only by this potential but also by internal and external factors. A supportive campus environment, individual levels of entrepreneurial self-efficacy, and entrepreneurial motivation were important elements that directly impact the business performance.Purpose: This study aims to analyze the influence of factors that affect business success in Generation Z, consisting of entrepreneurial self-efficacy, campus environment, and entrepreneurial motivation.Design/methodology/approach: This quantitative study used primary data. The respondents of this study were Generation Z as business actors at X University in Surabaya, with a sample of 100 people taken through purposive sampling techniques using questionnaires. Data analysis was performed using SmartPLS 4.0 to determine the relationship between entrepreneurial self-efficacy, campus environment, and entrepreneurial motivation on business success.Findings/Results: The results of the study show that entrepreneurial self-efficacy and campus environment have a significant influence on entrepreneurial motivation in Generation Z as entrepreneurs, which ultimately has a positive impact on their business performance. Entrepreneurial self-efficacy and campus environment shown to not only affect entrepreneurial motivation and business performance directly but also have an indirect influence through entrepreneurial motivation as a mediating variable. This result indicates that Generation Z's business performance is significantly influenced by entrepreneurial self-efficacy, campus environment and entrepreneurial motivation.Conclusion: Generation Z involved in MSMEs will succeed if their campus environment provides adequate support. This support must also be accompanied by efforts to form entrepreneurial character and develop self-efficacy, which play an important role in increasing motivation and supporting business success.Originality/value (State of the art): This study provides new insights into the influence of the campus environment, entrepreneurial self-efficacy, and entrepreneurial motivation on the success of Generation Z businesses in the MSME sector. These findings emphasize the importance of universities in facilitating the development of student businesses, especially in building motivation and entrepreneurial character that increases success in the business world. Keywords: entrepreneurial self-efficacy, campus environment, entrepreneurial motivation, business performance, MSMEs
Pengaruh Advertising, Live Streaming, Affiliate Marketing Dan Content Creator Terhadap Purchase Decision Melalui Buying Interest Nathasya Br Sitepu, Sri; Gunawan, Florencia
Gorontalo Management Research Vol 8, No 1 (2025): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v8i1.3998

Abstract

The purpose of this study was to determine the effect of Advertising, Live Streaming, Affiliate marketing, and Content Creator on Purchase decision through Buying interest in Generation Z in Surabaya City. A total of 173 Generation Z living in Surabaya City were sampled in the study, using a non-probability sampling approach, especially those who use Instagram, TikTok and Shopee, have watched live streaming and have shopped via Instagram / TikTok / Shopee. The questionnaire instrument was designed based on the research variables to collect research data. Data analysis using Structural Equation Modeling (SEM). The results of this study indicate that not all endogenous variables affect exogenous variables. Although the value is positive, only two variables have a significant effect. The results found that not all marketing methods can influence someone to make a Purchase decision through Buying interest.
Pengaruh Personal Branding Terhadap Purchase Intention Yang Dimediasi Oleh Influencer Credibility Pada UMKM Kota Surabaya Tania, Jesslyn Beatricia Ivana; Sitepu, Sri Nathasya Br
Gorontalo Management Research Vol 7, No 2 (2024): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v7i2.3291

Abstract

MSMEs in Surabaya City are business sectors in the city of Surabaya which are categorized into two fields, namely: food and non-food fields. The study used three variables including: personal branding variables, purchase intention and influencer credibility. The purpose of the study was to analyze the influence of personal branding on purchase intention mediated by influencer credibility in MSMEs in Surabaya City. This study used a nonprobability sampling technique with a sample of 108 people. This research is included in quantitative research using the PLS-SEM method. This study has several findings including: 1) personal branding affects influencer credibility, 2) influencer credibility affects purchase intention. The results of the study concluded that the availability of personal branding from MSMEs is important to provide.
Analisis Dampak Motivasi Belanja Hedonis, Price Discount, Kualitas Produk Terhadap Pembelian Impulsif Nadaa Masicha, Nabilla; Br Sitepu, Sri Nathasya
Gorontalo Management Research Vol 7, No 1 (2024): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v7i1.3252

Abstract

This research was conducted to examine and discuss how hedonis shopping motivation, price discount, and product quality can affect impulsive buying at HM Pakuwon Mall Surabaya. This study used quantitative research methods and the sampling technique used in this study was non-probability sampling, namely purposive sampling. This research data collection was distributed to 200 respondents who had made a purchase at HM Pakuwon Mall Surabaya at least once. Data obtained through online questionnaires. The online questionnaire here refers to the google form as a media for administering the questionnaire. The collected data was processed using IBM SPSS Statistics 26 (Statistical Package for Social Science) Software. The analytical tool used in this study is multiple linear regression analysis. The results of this study indicate that hedonic shopping motivation has a prositive and significant effect on impulsive buying at HM Pakuwon Mall Surabaya, price discount have a negative effect and significant effect on impulsive buying at HM Pakuwon Mall Surabaya, and product quality has a positive but not significant effect on impulsive buying at HM Pakuwon Mall Surabaya.
Sustainable Development Goals (SDGS) Melalui Edukasi Riset Tren dan Industri Busana Muslim Pada Ibu-Ibu Penjahit Kezia Elice Yulianto; Brian Timothy Santoso; Teresa Samantha Satyanegara; Nathasya Br Sitepu, Sri
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Agustus
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v7i1.2504

Abstract

Tujuan program Sustainable Development Goals (SDGS) melalui edukasi riset trend dan industry busana muslim pada ibu-ibu penjahit Desa Glagaharum ibu-ibu penjahit Desa Gelagaharum agar ibu -ibu penjahit mengerti cara riset trend dan industry busana muslim. Metode pelaksanaan melalui pelatihan yang berisi materi riset tren dan riset fashion industry. Program ini diikuti oleh 13 orang ibu-ibu penjahit pakaian Desa Gelagaharum. Hasil kegiatan ibu-ibu penjahit memiliki peningkatan pengetahuan yang tercemin dari nilai post-test yang meningkat dibanding nilai pret-est. Ibu-ibu penjahit mamapu menjawab quiz yang merupakan srtudy kasus riset trend dan riset fashion industry. Program ini memberikan pendidikan sesuai dengan tujuan Sustainable Development Goals (SDGS) untuk memastikan pendidikan berkualitas yang inklusif dan merata serta mempromosikan kesempatan belajar seumur hidup bagi semua orang.
Co-Authors Alexander Wahyudi Henky Soeparto Angelica Irene Christina Anthony Tanaya Avizenna, Neola Omar Balqis, Raissa Ariella Shafa Beatrix Adelaide Herijanto Brian Timothy Santoso Brigitta Maryellen Salecius Christian Hendy Deandra Vidyanata Devi Rahnjen Wijayadne Edbert, Ferdinand Emma Suwono Fransisca Desiana Pranata Sari Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Florencia Helena Sidharta Herijanto, Beatrix Adelaide Irantha Hendrika Kenang Kezia Elice Yulianto Krismi Budi Sienatra Laijran, Darryl Abraham Lainardy, Jesslyn Eunice Michelle Henny Limbono Michelle, Michelle Monika Teguh Mukhtarisa, Taqiyatul Nadaa Masicha, Nabilla Nataya, Keizha Santoso, Brian Timothy Satyanegara, Teresa Samantha Sayuti, Bill Smith Setiawan, Angie Ivana Sharron Tiffany Nathania Tania, Jesslyn Beatricia Ivana Teresa Samantha Satyanegara Tjioe, Vincentia Jennifer Evelyn Wijaya, Chariss Wiwiek Wiwiek