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All Journal Jurnal Manajemen dan Agribisnis Jurnal MD JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Journal of Enterprise and Development (JED) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Airlangga Journal of Innovation Management Community Empowerment Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal Jurnal Manajemen Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara Glow: Jurnal Pengabdian Kepada Masyarakat
Fety Nurlia Muzayanah
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Electronic Word of Mouth dan Promosi Terhadap Proses Keputusan Pembelian Youtube Membership Kobolonimbus Cahyani, Aprillia Regita; Muzayanah, Fety Nurlia
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10426482

Abstract

"The Influence of Electronic Word of Mouth and Promotion on thePurchasing Decision Process of Kobolonimbus Youtube Membership".Under the guidance of Fety Nurlia Muzayanah SE., M.Sc. S1 ManagementProgram, Faculty of Economics, University of Singaperbangsa Karawang.This study aims to determine the partial and simultaneous significant effectof electronic word of mouth and promotion on the Purchase DecisionProcess of kobolonimbus membership youtube. The research is quantitativewith descriptive and verification analysis and uses non-probability samplingpurposive sampling techniques. The sample in this study were members ofthe Kobolonimbus Youtube Membership who were buying or had bought aKobolonimbus YouTube membership, totaling 384 respondents. the dataused is primary data resulting from distributing questionnaires which arethen processed using SPSS for windows 21. The data is processed using amultiple linear regression analysis model. Hypothesis testing was carried outusing the t test and f test. The results of this study show that electronic wordof mouth and promotion have a partial and simultaneou
Pengaruh Persepsi Risiko Dan Kepercayaan Terhadap Minat Penggunaan Berkelanjutan Dompet Digital Dana (Studi Pada Pengguna Aplikasi Dompet Digital Dana Di Kota Bandung) Septiani, Hesti; Muzayanah, Fety Nurlia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10491729

Abstract

This study aims to determine the effect of perceived risk and trust on continuance usage intention on DANA E-Wallet Application. The research method used was descriptive verification with a quantitative approach. The sample used in this study was 120 using non-probability sampling technique with purposive sampling. The data analysis technique used is multiple regression analysis with testing the hypothesis partially and simultaneously. testing assisted with the SPSS tool. The results of this study are that there is a partial effect of perceived risk having a positive and significant effect on continuance usage intention, trust has a positive and significant effect on continuance usage intention, Simultaneous hypothesis results on perceived risk and trust simultaneously have a significant effect on continuance usage intention. The ????2 test for perceived risk and trust on continuance usage intention is obtained by R Square of 0.856 meaning that 85.6% of continuance usage intention is influenced by these two variables, while 14.4% of continuance usage intention is influenced by other variables not examined in this study.
SME Perception of Planning in Supply Chain Management to Maintain Quality Consistency Miharja, Rediawan; Muzayanah, Fety Nurlia; Avionita, Venni
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2113

Abstract

This posts specifically examines perceptions of planning in supply chain management to maintain consistent quality of implementation in SME Bandung Raya. This study aims to determine the relationship between variables when applied to small food and beverage businesses, as well as provide recommendations for increasing business competitiveness to business actors and stakeholders related to SMEs in Bandung Raya. The lack of research on SMEs related to Supply Chain Quality Management (SCQM), Quality Performance, and Strategic Planning is the background for this study. The results of the literature review show that strategic planning is related to SCQM, but it has not been strongly proven empirically, especially in SMEs. The study method uses a quantitative approach and explanatory descriptive analysis, carried out on small food and beverage category businesses in Bandung Raya with a sample of 150 SMEs. The research results gave rise to a concept or model that is already strong. The influence of strategic planning on SCQM was recorded as significant at 0.887. The influence of SCQM on quality performance is significant at 0.829. The influence of strategic planning on quality performance through SCQM is significant at 0.736. SME perceptions are similar to those of strategic planning, and SCQM concludes that inadequate assessment, strategic communication, and the purpose and worth of SME goods can all contribute to this influence.
Penerapan Metode EOQ dalam Mengendalikan Persediaan Barang Tazkiyah, Anissa Ayuning; Muzayanah, Fety Nurlia
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 1.C (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the warehouse system at Fadhilah Fashion and to compare it with the application of the Economic Order Quantity (EOQ) method for controlling merchandise inventory in order to enhance effectiveness. The research was conducted within the warehouse operations of the Fadhilah Fashion enterprise. Employing a descriptive-quantitative research design, the sample comprised clothing items in category A for the 2024 period. This sampling was determined through the ABC classification method due to the wide range of apparel stocked by Fadhilah Fashion. The results of the inventory-control data analysis indicate that the implementation of the EOQ method optimizes both order quantity per replenishment and annual ordering frequency when compared to the existing warehouse system. Furthermore, EOQ contributes to total inventory cost savings and establishes appropriate safety stock levels for triggering reorders.
PEMBERDAYAAN SERIKAT PEKKA (PEREMPUAN KEPALA KELUARGA) MELALUI PENGEMBANGAN PRODUK UNGGULAN BERBASIS KEARIFAN LOKAL Azzahra, Fatimah; Mahatmayana, I Ketut Manu; Muzayanah, Fety Nurlia
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34702

Abstract

Abstrak: PEKKA merupakan sebuah organisasi non-profit yang berkomitmen pada pemberdayaan perempuan kepala keluarga. Di Kabupaten Karawang, Lokasi center serikat Pekka terletak di Desa Kalibuaya, Kecamatan Telagasari. Salah produk unggulan Pekka Karawang adalah Mie Cangkang Rajungan (Mie Caruka) dan keripik tempe trembesi (Keripik Tempe Basiah). Tempe basiah dapat dikembangkan menjadi keripik tempe sebagai oleh-oleh khas Karawang, sedangkan Mie Caruka masih bertekstur basah sehingga mudah basi dan butuh teknologi untuk mengeringkan mie agar lebih tahan lama. Tujuan pelaksanaan kegiatan adalah meningkatkan pengetahuan, sikap dan keterampilan Kelompok Pekka dalam hal produksi produk unggulan dan pengemasan. Metode pemberdayaan yang digunakan yaitu sosialisasi, pendampingan, dan pelatihan kepada 20 anggota Pekka Karawang. Penilaian perubahan pengetahuan dilakukan dengan menggunakan kuesioner pre-test dan post-test serta kuesioner skala likert untuk menilai perubahan sikap Hasil kegiatan menunjukkan bahwa, (1) terdapat peningkatan pengetahuan anggota pekka Karawang sebelum dan setelah dilaksanakannya sosialisasi sebesar 80%; (2) terdapat perubahan sikap dilihat dari peningkatan minat terhadap produk keripik tempe basiah dan mie cangkang rajungan dengan skor 355 kategori tinggi; dan (3) terdapat peningkatan keterampilan anggota Pekka Karawang dalam membuat dan mengemas keripik tempe basiah dan mie cangkang rajungan.Abstract: PEKKA is a non-profit organization dedicated to empowering female heads of families. The Pekka union center is situated in Kalibuaya Village, Telagasari District, within Karawang Regency. The flagship products of Pekka Karawang are Crab Shell Noodles (Mie Caruka) and Trembesi Tempeh Chips (Keripik Tempe Basiah). Basiah tempeh can be developed into tempeh chips as a typical Karawang souvenir, while Mie Caruka still has a wet texture, making it easily perishable and requiring technology to dry the noodles for longer shelf life. The purpose of this activity is to increase the knowledge, attitudes, and skills of the Pekka Group in terms of producing superior products and packaging. The empowerment strategies employed included socializing, mentoring, and training for 20 members of Pekka Karawang. Knowledge change assessment was conducted using pre-test and post-test questionnaires, as well as a Likert scale questionnaire to assess attitude changes. The results of the activity showed that: (1) there was an 80% increase in the knowledge of Pekka Karawang members before and after the socialization; (2) there was a change in attitude, as evidenced by an increased interest in basiah tempeh chips and crab shell noodles with a score of 355, which is a high category; and (3) there was an improvement in the skills of Pekka Karawang members in making and packaging basiah tempeh chips and crab shell noodles.
IMPLEMENTASI CHECKSHEET SEBAGAI ALAT PENGENDALIAN MUTU DALAM UPAYA PENINGKATAN KUALITAS PRODUKSI UMKM Muzayanah, Fety Nurlia; Miharja, Rediawan; Tazliqoh, Agustifa Zea; Avionita, Venni; Akbar, Silvia; Nurhajijah, Ristia; Mahdarifa, Lissiya Zahra; Mazaya, Siti Syadzwana; Fabian, Rehan Aldi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.35391

Abstract

Abstrak: Hasil identifikasi dan observasi mitra menunjukan bahwa UMKM menghadapi tantangan dalam menjaga kualitas produk akibat keterbatasan pemahaman dan keterampilan dalam penerapan sistem manajemen mutu terutama pada proses produksi. Atas permasalahan yang dihadapi oleh mitra, maka tujuan pengabdian kepada Masyarakat ini yaitu meningkatnya pengetahuan mitra terkait manajemen kualitas yang tergambar pada desain proses produksi dan penggunaan checksheet sebagai alat kendali mutu. Metode yang diterapkan pada pengabdian ini adalah pendampingan melalui ceramah dan praktik langsung pebuatan diagram alur produksi dan checksheet . Mitra dalam kegiatan ini adalah Kelompok UMKM Pesona Rasa yang terdiri dari 24 UMKM. Kegiatan dilaksanakan di Kabupaten Karawang, Provinsi Jawa Barat. Evaluasi dilakukan melalui penyebaran kuesioner dalam bentuk pre-test dan post-test yang terdiri dari 10 pertanyaan terkait manajemen operasi pada umumnya dan pengendalian mutu pada khususnya. Hasil evaluasi menunjukkan adanya peningkatan pemahaman peserta dari 59% menjadi 85%.Abstract: The results of partner identification and observation show that MSMEs face challenges in maintaining product quality due to limited understanding and skills in implementing quality management systems, especially in the production process. Given the problems faced by partners, the objective of this community service is to increase partners' knowledge of quality management as reflected in production process design and the use of checksheets as a quality control tool. The method applied in this community service program was mentoring through lectures and hands-on practice in making production flowcharts and checksheets. The partners in this activity were the Pesona Rasa MSME Group, consisting of 24 MSMEs. The activity was carried out in Karawang Regency, West Java Province. Evaluation was conducted through the distribution of questionnaires in the form of pre-tests and post-tests consisting of 10 questions related to operations management in general and quality control in particular. The evaluation results showed an increase in participants' understanding from 59% to 85%.
PELATIHAN PEMANFAATAN SAMPAH PLASTIK SEBAGAI CAMPURAN UNTUK PEMBUATAN PAVING BLOCK Dicki Dian Purnama; Fatma Nurkhaerani; Fety Nurlia Muzayanah; Fransisca Debora; Nadya Millasyifa; Oldry Juliana Dewi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 8 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i8.3009-3015

Abstract

Permasalahan sampah masih menjadi hal yang membayangi untuk segera dicarikan solusi penanganannya. Karena hingga saat ini jumlah sampah yang dihasilkan semakin meningkat tiap tahunnya seiring dengan bertambahnya jumlah penduduk. Sampah plastik menjadi salah satu masalah terbesar karena material plastik sulit terurai. Plastik perlu dimanfaatkan menjadi produk lain yang bermanfaat dan bernilai ekonomis. Bank Sampah Induk Ecovillage Karawang sebagai wadah yang menerima sampah memiliki visi peningkatan kualitas anggota serta masyarakat, dengan menyelenggarakan program edukasi, pengelolaan sampah secara berkelanjutan. Melalui kegiatan pengabdian masyarakat berupa pelatihan dengan pemanfaatan sampah menjadi paving block diharapkan mampu mengurangi permasalahan yang ada. Pelatihan berupa pemaparan teori dan praktik langsung pembuatan paving block. Berdasarkan hasil pengamatan dan pengukuran pemahamana melalui soal ujian pre test dan post test. Peserta mengalami peningkatan pengetahuan dan pemahaman mulai dari proses awal hingga tahap akhir berupa perawatan paving block. Produk yang dihasilkan memiliki nilai lebih karena lebih ramah lingkungan karena memanfaatkan limbah sampah
OPTIMALISASI MASYARAKAT DAN PEMERINTAH DESA DALAM MEWUJUDKAN UMKM SEHAT DAN PRODUKTIF DI WILAYAH PESISIR Rani Apriani; Pamungkas Satya Putra; Fety Nurlia Muzayanah; Venni Avionita; Syamsul Huda
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i2.548-554

Abstract

UMKM Sehat dan Produktif di wilayah pesisir tidak terlepas dari optimalisasi masyarakat dan pemerintahan desa yang selalu ingin meningkatkan kualitas UMKM yang ada di daerahnya. Perkembangan UMKM di Indonesia khususnya di Desa Dongkal Karawang harus selalu di tigkatkan baik dari segi kualitas terhadap produk yang dihasilkan agar dapat menjadi UMKM yang sehat dan produktif. Dibutuhkan suatu optimalisasi terhadap masyarakat dan juga pemerintah desa sebagai penggiat usaha UMKM salah satunya melalui kegiatan ssosialisasi secara langsung. Dibutuhan suatu komitmen agar UMKM yang ada dapat menjadi UMKM yang sehat dan produktif.  Pengabdian ini nantinya diharapkan UMKM yang ada di DEsa Dongkal Karawang bisa naik kelas dengan memanfaatkan fasilitas yang ada.
Co-Authors Agustifa Zea Tazliqoh Agustifa Zea Tazliqoh Akbar, Silvia Almanfarisi, Muhammad Gibran Anjani, Adelia Fitri Arif Imam Suroso Avionita, Venni Burhanudin, Mochamad Faishal Cahyani, Aprillia Regita Derisa Hendriyanti Eko Ruddy Cahyadi Fabian, Rehan Aldi Faqih Udin dan Jono M. Munandar Meivita Amelia Fatimah Azzahra Fatimah Azzahra Fatma Nurkhaerani Fransisca Debora Halfhy Muggy Ahdattorikin Isro'iyatul Mubarokah Isroiyatul Mubarokah Isro’iyatul Mubarokah Isro’iyatul Mubarokah Mahatmayana, I Ketut Manu Mahdarifa, Lissiya Zahra Mardiah, Dinda Mazaya, Siti Syadzwana Mubarokah, Isro'iyatul Muhammad Gibran Almanfarisi Mukhamad Najib Nadila Puspitawati Nadya Millasyifa Nurhajijah, Ristia Oldry Juliana Dewi Purnama, Dicki Dian Purnama, Muhammad Fazza Rabhi Fathan Muhammad Rani Apriani Rediawan Miharja Rizke Wiliyanti Salsabila, Salsabila Sembiring, Rinawati Septiani, Hesti Shofwaana, Reyza Ardelia Sinaga, Stevani Tistayulia Rodiah Syamsul Huda Tazkiyah, Anissa Ayuning Venni Avionita Yeni Sari Wulandari Yusuf, Abdul