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All Journal Riau Journal of Computer Science Hasil Pengabdian Kepada Masyarakat JURNAL EDUCATION AND DEVELOPMENT JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL MATHEMATIC PAEDAGOGIC JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Teknik Informatika (JUTIF) Jutsi: Jurnal Teknologi dan Sistem Informasi J-Com (Journal of Computer) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Inovasi Jurnal Ilmiah Ekonomi dan Manajemen Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Hommy Dorthy Ellyany Sinaga
Sekolah Tinggi Manajemen Informatika Dan Komputer Royal
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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
Peran Persepsi Risiko dan Persepsi Nilai Pada Niat pembelian Makanan Berbasis nabati Oleh Konsumen Vegetarian Elbi Elisius Brahmana; Hommy Dorthy Ellyany Sinaga
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5404

Abstract

The growth of plant-based food consumption is increasing along with the increasing awareness of health, environmental desires, and animal ethics, especially among vegetarian consumers. This study aims to analyze the role of perceived risk and perceived value in influencing plant-based food purchase intention. Perceived risk includes consumer concerns about the health, financial, and social aspects of the product, while perceived value includes the functional, emotional, and ethical benefits perceived from consuming plant-based products. This study uses a qualitative research approach and library research which is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. This research step uses a data collection method from online journal literature sourced from Google Scholar..
STRATEGI PEMASARAN DIGITAL BERBASIS MEDIA SOSIAL DALAM MENINGKATKAN ENGAGEMENT KONSUMEN DI ERA METAVERSE Harry Brahmana; Hommy Dorthy Ellyany Sinaga
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5405

Abstract

The development of digital technology has drastically changed the way we do marketing, one of which is by utilizing the metaverse as a new interactive platform to create relationships between consumers and brands. This study aims to explore digital marketing strategies based on social media in facing the metaverse era, focusing on innovative approaches, user interactions, and their influence on the effectiveness of marketing campaigns. The method used in this study is a literature study with a qualitative narrative approach, referring to various recent scientific sources that discuss the integration of digital technology, social media, and virtual space. The findings show that the metaverse provides extensive opportunities to personalize consumer experiences through the use of avatars, virtual reality, and interactions in communities. Now, digital marketing strategies must go beyond ordinary visual content and turn into comprehensive experiences that involve participation. However, there are challenges that arise in technical aspects, data protection, and the digital access gap that need to be addressed.
Co-Authors Adyanata Lubis Afdhal Syafnur Alvin Novaldo Bachtiar Efendi Chelsya Chitra, Latiffani Christopher, Philip Cici Santika Putri Claudie Tiofanny Desma Erica Maryati M. Desma Erica Maryati M. Desma Erica Maryati Manik Dewi Anggraeni Dewi Anggraeni Elbi Elisius Brahmana Elisabeth Nainggolan Eska, Juna Eva Darma Yanti Felix Harry Brahmana Herman Saputra Jeperson Hutahaean Johnny Chandra Jupert Jasser G. Abellana Kenjiorlando Lesita khairuni siagian Marlo C. Novino Mohd Siddik Muhammad Ardiansyah Sembiring Mustika Fitri Larasati Sibuea Novica Irawati Nur Laila Sari Petrus Loo Pratama Perangin-angin, Muhammad Farid Reza Arif Sya’bana Rizaldi Rizaldi, Rizaldi Rizky Dwi Prasetio Umairoh Yessica Siagian