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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Binus Business Review Jurnal Sistem dan Manajemen Industri Jurnal Organisasi Dan Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajerial International Journal of Economics Development Research (IJEDR) Jurnal Fokus Manajemen Bisnis Indonesian Journal of Cultural and Community Development Telaah Bisnis BISMA (Bisnis dan Manajemen) Mamangan Social Science Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Academia Open
Rita Ambarwati
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions Rizky Hidayat; Rita Ambarwati
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: 2024
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.24487

Abstract

The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the impact of brand image and digital marketing on the social community. The results of this study showed that each variable has a strong influence on Netflix usage decisions. This can be seen from the results of acquisition and data processes that show significant value, starting with digital marketing that is well branded by the influencer so that Netflix users get information digitally easily
Analysis of cashback promotion in the fintech industry among user interaction Firda Awalul Nurjanah; Rita Ambarwati; Herlinda Maya Kumala Sari
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8515

Abstract

The development of technology and the ease of use of online-based services have given rise to various forms of breakthroughs in the field of new technology in society. This study aims to determine whether cashback promotions can shape customer engagement in the social customer relationship management network on Gopay, OVO, and LinkAja on Twitter. The data used in this study is secondary data, which is tweets containing interactions between Twitter users regarding three fintechs in Indonesia, namely Gopay, OVO, and LinkAja. The total tweet data in all e-wallets is 3,603 from 2018-2022. Data analysis used by researchers uses the social network analysis method by calculating and comparing the network properties of cashback promotional content for the three research objects from 2018-2020 and 2020-2022. The results show that cashback promotional content on the Gopay e-wallet in 2020-2022 has better network property performance to form more optimal customer engagement.
Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels Utami Nur Illahi; Dewi Komala Sari; Rita Ambarwati; Mashhura Toirxonovna Alimova
Jurnal Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7790

Abstract

Increasing population growth accompanied by excessive consumptive patterns encourages the exploitation of natural resources which will result in environmental pollution. Environmental problems that are not immediately resolved will certainly have an impact on the lives of the next generation. This study aims to determine the role of environmental awareness, consumption value and eco-labeling on green purchase intention in Generation Z. The theory used is the theory of consumption value initiated by Sheth et al. (1991) on how the nature of the customer decision-making process is based on 5 perceived consumption values, namely functional value, social value, emotional value, epistemic value and conditional value. The research method used is quantitative method with 135 respondents. Data analysis in this study used PLS-SEM analysis with the help of SmartPLS 3.0 software. The results showed that environmental awareness, consumption value and eco-label have a positive and significant effect on green purchase intention in Generation Z. The consumption value variable is the variable with the greatest influence on green purchase intention in Generation Z. The novelty of this research is the addition of consumption value variables using five dimensions of consumption value in accordance with the Theory of Consumption Values which are very rarely studied by Indonesian researchers in their influence on green purchase intention in generation Z.
Unveiling the key drivers of effective e-procurement in local government: a mixed-method analysis Deddy Prasetyo; Rita Ambarwati
BISMA (Bisnis dan Manajemen) Vol. 18 No. 1 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n1.p113-130

Abstract

Electronic procurement (e-procurement) based on e-procurement quality dimensions. In this unique case, the realisation of electronically conducted procurement has shown a declining trend over the past five years. Adopting a mixed-methods approach that combines qualitative interviews and quantitative surveys with 200 respondents, this research analyses the quality dimensions of e-procurement services and their effects on procurement outcomes. Data processing was carried out using the SPSS Version 29.0 software application, starting from validity, reliability and factor analysis tests. The findings reveal a new variable as a factor influencing the performance and quality of e-procurement, namely the regulatory variable. The results of the factor analysis tests indicate that regulatory factors, with variable indicators, include regulations that support the integration of electronic procurement with the financial system, laws that enable the formulation of price standards relevant to e-catalogues, and regulations that facilitate the development of price standards. Training is also a strategic issue that has been found to have a significant influence on the quality. The implication is that users, in this case, must pay attention to the formation of the first factor, especially to the training and regulation factors.
Harnessing Lean and FMEA techniques to eliminate waste and enhance performance in poultry processing Rofiatul Husna; Rita Ambarwati; Dametken Medihanovna Turekulova
Jurnal Sistem dan Manajemen Industri Vol. 9 No. 1 (2025): June
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jsmi.v9i1.10078

Abstract

This study integrates lean manufacturing and failure mode and effects analysis (FMEA) to identify and mitigate production waste and risk in a poultry processing facility. The study identifies dominant waste types, waiting, motion, and over-processing by applying value stream mapping (VSM), fishbone diagram, and FMEA. The highest risk priority number (RPN) of 210 was found in the chilling process, indicating a critical need for corrective action. Implementing proposed improvements such as layout redesign and chiller capacity expansion resulted in measurable gains: a 5.8% reduction in labor costs, a 2.3% drop in operational expenses, and a 1.2% decrease in raw material waste. Compared to prior studies that applied Lean or FMEA separately, this research offers a structured Lean–FMEA framework tailored for the poultry industry. This model enhances efficiency while ensuring food safety and serves as a replicable method for similar industries.
Green Tourism in East Java: The Mediating Role of Functional and Social Values on Consumer Choice Behavior Febi Putri Maharani; Rita Ambarwati; Dametken Medihanovna Turekulova
Jurnal Organisasi dan Manajemen Vol. 21 No. 2 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v21i2.11605.2025

Abstract

Purpose– Tourism is a continuously growing industry that contributes to increasing national income and economic growth in East Java; however, it also impacts the natural and social environment. Green tourism aims to implement environmentally sustainable practices (ESP) by integrating functional value price (FVP), functional value quality (FVQ), and social value responsibility (SVR) into consumer choice behavior (CCB). This study examines the mediating roles of FVP, FVQ, and SVR in the relationship between ESP and CCB. Methodology– This study adopts a quantitative approach by distributing an online survey to 150 respondents and analyzes the relationships between variables using the PLS-SEM approach. Finding– The findings show that ESP significantly influences CCB, FVQ, FVP, and SVR. CCB is directly affected by ESP and FVQ, but not by FVP or SVR. Only FVQ mediates the ESP–CCB relationship significantly. These results underscore the role of high-quality sustainability practices in shaping consumer choices, suggesting that green tourism stakeholders should prioritize product quality and sustainable efforts. Originality – This manuscript's originality lies in examining the intermediary functional of FVP, FVQ, and SVR in linking ESP to CCB in the setting of green tourism in East Java.
The Key To Success For 'Kefi' Coffee Shop In The New Normal Era: An Analysis of Adaptive Strategies Aura Masdena Nur Wilujeng; Rita Ambarwati
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22276

Abstract

Research aim: This study aims to analyze the implementation of adaptive strategies in Coffe Shop "Kefi" in terms of product quality, service quality, and facilities in timplementingthe new normal era in Sidoarjo Regency. Method: Using qualitative methods, data collection techniques with interviews, documentation and observation.  This research focuses on analyzing the adaptive strategies carried out by Coffee Shop "Kefi with SWOT Analysis. Data analysis includes data collection. Presentation of data, Conclusion Drawing, and Verification Research Finding: Adaptive Coffee Shop "Kefi" strategies to improve product quality include providing a delicious and varied menu of coffee and non-coffee drinks, preparing superior coffee quality, in the aspect of service quality, namely friendly, responsive service, and in the aspect of facilities provided are comfortable seating, a pleasant atmosphere, and attractive interior design, WiFi access, music played at Coffee Shop "Kefi" and the availability of clean and well-maintained toilets. Theoretical contribution: This research contributes to analyzing the way to build a model approach. This research can help coffee shops identify market trends and changes and adjust their strategies effectively to stay relevant and attract customers. Practical implication: In the café industry, adaptive strategies can be developed regarding product quality, service quality and facilities. Research limitation : This study is constrained by its focus solely on coffee shop environments
Co-Authors Aditya Galih Fathurochman Affandy Winarko Mudjib Andre Ridho Saputro Anggitha Listyo Utomo Anggy Wahyu Priandini Anita Dwi Fitriani Annisa Nur Navisha As'ad Rizal Aulya Oktaviona Aura Masdena Nur Wilujeng Ayuni Nur Chamila Bayu Wardhana Boy Isma Putra Dametken Medihanovna Turekulova Dametken Medihanovna Turekulova Deddy Prasetyo Dedy Dedy Dewi Komala Sari Elis Okta Fauline Arizka Putri Febi Putri Maharani Firda Awalul Nurjanah Fita Fitria Lestariana Fitri Nur Latifah Handaru A. Putra Handiwibowo, Gogor Arif Herlinda Maya Kumala Sari, Herlinda Maya Kumala Indriani Candra Kartika Isnaini Dwi Aprilia Izza Anshori Jihan Nada Farera Kumara Adji Kusuma Mashhura Toirxonovna Alimova Masruchin Masruchin Misti Hariasih Mudji Astuti Muhammad Alvin Syihabuddin Nur Aniqotus Zanubah Putri Indah Lestari Retna Fetty Idamayanti Rizky Hidayat Rofiatul Husna Rohman Dijaya Selvia Rachmawati Shinta Nuriyanti Sumartik Utami Nur Illahi Wahyu Eko Prasetyo Wiwik Sulistiyowati