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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Binus Business Review ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajerial International Journal of Economics Development Research (IJEDR) Jurnal Fokus Manajemen Bisnis Indonesian Journal of Cultural and Community Development Telaah Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Academia Open
Rita Ambarwati
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions Rizky Hidayat; Rita Ambarwati
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: 2024
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.24487

Abstract

The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the impact of brand image and digital marketing on the social community. The results of this study showed that each variable has a strong influence on Netflix usage decisions. This can be seen from the results of acquisition and data processes that show significant value, starting with digital marketing that is well branded by the influencer so that Netflix users get information digitally easily
Analysis of cashback promotion in the fintech industry among user interaction Firda Awalul Nurjanah; Rita Ambarwati; Herlinda Maya Kumala Sari
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8515

Abstract

The development of technology and the ease of use of online-based services have given rise to various forms of breakthroughs in the field of new technology in society. This study aims to determine whether cashback promotions can shape customer engagement in the social customer relationship management network on Gopay, OVO, and LinkAja on Twitter. The data used in this study is secondary data, which is tweets containing interactions between Twitter users regarding three fintechs in Indonesia, namely Gopay, OVO, and LinkAja. The total tweet data in all e-wallets is 3,603 from 2018-2022. Data analysis used by researchers uses the social network analysis method by calculating and comparing the network properties of cashback promotional content for the three research objects from 2018-2020 and 2020-2022. The results show that cashback promotional content on the Gopay e-wallet in 2020-2022 has better network property performance to form more optimal customer engagement.
Co-Authors Aditya Galih Fathurochman Affandy Winarko Mudjib Andre Ridho Saputro Anggitha Listyo Utomo Anggy Wahyu Priandini Anita Dwi Fitriani Annisa Nur Navisha As'ad Rizal Aulya Oktaviona Ayuni Nur Chamila Bayu Wardhana Boy Isma Putra Dedy Dedy Dewi Komala Sari Elis Okta Fauline Arizka Putri Firda Awalul Nurjanah Fita Fitria Lestariana Fitri Nur Latifah Handaru A. Putra Handiwibowo, Gogor Arif Herlinda Maya Kumala Sari, Herlinda Maya Kumala Indriani Candra Kartika Isnaini Dwi Aprilia Izza Anshori Jihan Nada Farera Kumara Adji Kusuma Masruchin Masruchin Masruchin Misti Hariasih Mudji Astuti Muhammad Alvin Syihabuddin Nur Aniqotus Zanubah Putri Indah Lestari Retna Fetty Idamayanti Rizky Hidayat Rohman Dijaya Selvia Rachmawati Shinta Nuriyanti Sumartik Wahyu Eko Prasetyo Wiwik Sulistiyowati