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All Journal IQTISHODUNA Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) An-natiq Jurnal Kajian Islam Interdisipliner Golden Ratio of Finance Management International Journal of Humanities Education and Social Sciences Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat e_Jurnal Ilmiah Riset Akuntansi E-JRM JAS (Jurnal Akuntansi Syariah)
Anik Malikah
Universitas Islam Malang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Micro-influencer dan Citra Merek Terhadap Keputusan Pembelian Kosmetik pada Aplikasi TikTok (Studi Kasus Mahasiswa FEB Jurusan Manajemen UNISMA) Rahma, Putri Anisa; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the influence of Micro-influencer effectiveness and brand image enhancement on purchasing decisions for cosmetics through the TikTok application, targeting students from the Management Department, Faculty of Economics and Business, Islamic University of Malang. This research employs a quantitative approach with a questionnaire-based data collection technique involving 344 respondents. The independent variables in this study are micro-influencers and brand image, while the dependent variable is purchasing decisions. The findings indicate that micro-influencers have a positive and significant impact on purchasing decisions. Additionally, brand image also has a positive and significant influence on purchasing decisions.This research confirms the important role of micro-influencers in influencing consumer behavior through authentic promotional content on social media. Additionally, a strong brand image increases consumer trust and strengthens purchasing decisions. These results provide implications for developing more effective marketing strategies and improving brand image on social media platforms through the use of micro-influencers. Keywords: Micro-Influencer, Brand Image, Purchasing Decisions, Cosmetics, Tiktok
Pengaruh Islamic Financial Literacy, Financial Knowledge dan Financial Attitude Terhadap Financial Management Behavior (Studi Pada Santri Pondok Pesantren Sabilurrosyad Malang) Nadziroh, Umi Aimmatun; Malikah, Anik; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the modern era, consumption patterns have undergone significant changes, particularly among young generations, including students in Islamic boarding schools (Pesantren). One of the crucial factors influencing consumer behavior is financial management behavior, which plays a vital role in maintaining financial stability. This study aims to identify the partial influence of Islamic financial literacy, financial knowledge, and financial attitude on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. This research employs a quantitative method, with data collected using a purposive sampling technique. The sample size was determined using the Slovin formula, resulting in 177 respondents, all of whom are active students. The data were analyzed using multiple linear regression with SPSS 25 software. The findings indicate a significant positive effect of Islamic financial literacy, financial knowledge, and financial attitude on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. Additionally, each of the variables Islamic financial literacy, financial knowledge, and financial attitude has a partial influence on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. Keywords: Islamic Financial Literacy, Financial Knowledge, Financial Attitude, Financial Management Behavior.
Pengaruh Implementasi Program Sekolah Pasar Modal, Motivasi Investasi, Dan Efikasi Keuangan Terhadap Minat Berinvestasi Di Pasar Modal (Studi Kasus pada Mahasiswa FEB UNISMA) Lestari, Ani; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Investment interest among students has been increasing along with the rise in financial literacy and access to capital market education. This study aims to analyze the influence of the Capital Market School Program implementation, investment motivation, and financial efficacy on students' interest in investing in the capital market. The research was conducted among students of the Faculty of Economics and Business, Islamic University of Malang (FEB UNISMA). A quantitative research method with a descriptive approach was employed. Data were collected through questionnaires distributed to 253 FEB UNISMA students from the 2021 cohort who had taken investment-related courses. The data were analyzed using multiple linear regression. The findings indicate that the implementation of the Capital Market School Program has a significant and positive effect on students’ investment interest. Investment motivation also significantly influences students' engagement in investment activities, where highly motivated students are more inclined to invest. Additionally, financial efficacy contributes positively to investment interest, meaning that the higher a student’s confidence in managing finances, the greater their interest in investing. This study highlights the importance of capital market education in fostering investment interest among students and the need for institutional support in enhancing financial literacy. Keywords: Investment interest, Capital Market School, Investment Motivation, Financial Efficacy, Capital Market. 
Pengaruh Work Life Balance, Motivasi dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Perusahaan Perbankan Kota Malang Zakiyah, Amany; Malikah, Anik; Wahyuningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Acquiring, developing, and retaining top talent is essential for banking firms. Workers who are considered quality are able to get the job done well. Focusing on work-life balance, motivation, and the work environment may greatly enhance employee wellbeing, which in turn leads to high performance. Finding out how factors like work-life balance, intrinsic motivation, and the physical workplace affect productivity in the banking industry is the primary goal of this study. Quantitative methodologies are used in this study in conjunction with explanatory research. A total of eighty-seven people from Bank BSI and BTN Syariah participated in the survey. A questionnaire was used to gather data, which was then analyzed using SPSS 30 software. According to the findings, 1) Work-life balance significantly impacts employee productivity. 2) Employee performance is greatly impacted by motivation. Thirdly, workers' output is greatly affected by their workplace. Keywords: Work Life Balance, Motivation, Work Emvironment, Employee Performance 
Pengaruh Electronic Word Of Mouth (E-Wom) Dan Content Marketing Terhadap Impulse Buying Pada Aplikasi Tiktok (Studi Kasus Pada Mahasiswa Di Kecamatan Lowokwaru Malang) Hartanto, Widya Miranda Putri; Malikah, Anik; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of Electronic Word of Mouth (E-Wom) and Content Marketing on Impulse Buying on the TikTok application, focusing on students in Lowokwaru District, Malang. This study aims to determine the influence of E-Wom and Content Marketing on Impulse Buying, along with the development of technology and the increasing use of social media, impulsive shopping among generation Z is increasing. Through a quantitative approach, by collecting data using a questionnaire distributed to 110 student respondents in Malang City, then the data that has been collected is analyzed using SPSS software. The results of this study indicate that Electronic Word of Mouth (E-Wom) and Content Marketing simultaneously have a significant influence on Impulse Buying on the TikTok application. Partially, E-Wom shows a stronger influence than Content Marketing on Impulse Buying. Keywords: E-Wom, Content Marketing, Impulse Buying, TikTok, Students. 
Pengaruh Literasi Keuangan, Persepsi Kemudahan Dan Persepsi Risiko Terhadap Minat Investasi Di Platform Financial Technology (Fintech) Peer to Peer Lending (Studi Kasus pada Mahasiswa di Kota Malang) Hotijah, Hotijah; Malikah, Anik; Bastomi, Muhammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Acting as a middleman between lenders and borrowers, financial technology (Fintech) lending combines technical innovations with financial institutions to enable various financial services. The fast spread of fintech offers investors great chances to improve the efficiency of their investments. The objective of this paper is to investigate the elements influencing investment interest in peer-to-peer (P2P) fintech lending platforms: financial literacy, perceived simplicity of usage and perceived risk.    This study uses a quantitative approach using information from 150 respondents, Malang City students familiar with fintech lending services. SPSS program was used for analysis of the collected data.    Investment interest is shown to be favorably influenced by financial knowledge, perceived ease of usage, and perceived risk. Under close inspection, financial literacy has no appreciable effect on investing interest.    The results imply that students' desire to invest in fintech loan platforms is much influenced by their perceived risk and simplicity of usage. Keywords: Financial Technology, Fintech Lending, Financial Literacy, Investment Interest.
Analisis Pengaaruh Pengungkapan Environmental, Social Dan Governance (ESG) Terhadap Nilai Perusahaan Dalam Sektor Manufaktur Dan Minuman Di Bursa Efek Indonesia Tahun 2020 - 2023 Salsabila, Firyal Hasna; Malikah, Anik; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of environmental, social and governance (ESG) disclosure on company value in companies listed on the Indonesia Stock Exchange in the 2020 - 2023 period. This study uses a type of quantitative data with a type of secondary data sourced from annual reports and sustainability reports for the 2020 - 2023 period. The sample selection method uses purposive sampling. This study uses a sample of manufacturing companies in the fields of food, beverage, pharmaceuticals and infrastructure listed on the Indonesia Stock Exchange during the period of 2020-2022. The number of companies sampled in this study is 10 companies for 4 years with a total of 40 sample data. The data analysis technique used in this study is linear regression of panel data using E-views 12 and SPSS v 22 with the best model choice being the Common Effect Model. The results of this study show that the variables of Environmental disclosure, Social disclosure, and Governance disclosure havea positive and significant effect on company value.  Keywords: Environmental disclosure, Social disclosure, Governance disclosure, company value.  
Pengaruh Promosi & Rating Produk Terhadap Loyalitas Pelanggan Yang Dimediasi Olehcustomer Satisfaction Pada Konsumen Roughneck E-Commerce Tokopedia (Studi Pada Mahasiswa Di Kota Malang) Haidi, Mukhammad Maulana; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the influence of product promotion and rating on customer loyalty mediated by customer satisfaction on roughneck e-commerce consumers at Tokopedia (a study of students in Malang City). This study uses a quantitative approach with an explanatory research type. The research population is students in Malang who shop for Roughneck brand products on the e-commerce site Tokopedia, with a sample of 80 respondents selected using a non-probability sampling technique with a purposive sampling approach. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0 software. The results of this study indicate that promotions have an influence on customer loyalty, product ratings do not have an influence on customer loyalty, promotions have an influence on customer satisfaction, ratings have an influence on customer satisfaction, customer satisfaction does not have an influence on customer loyalty, promotions do not have an influence on customer loyalty through customer satisfaction, and product ratings do not have an influence on customer loyalty through customer satisfaction. Keywords: promotions, product ratings, customer loyalty, customer satisfaction
Analisis Pengaruh Orientasi Pasar, Inovasi Produk, Dan Digital Marketing Terhadap Kinerja Pemasaran (Studi Kasus pada UMKM diwilayah Kecamatan Gucialit Kabupaten Lumajang) Assidiqi, Ahmad Hasbi; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the influence of market orientation, product innovation, and digital marketing on the marketing performance of MSMEs in Gucialit District, Lumajang Regency. The research method used is quantitative with an explanatory research approach. Data were collected through questionnaires distributed to 60 culinary MSMEs in Gucialit District that have implemented product innovation and used social media in their marketing. Data analysis was conducted using multiple linear regression. The results show that market orientation has a significant positive effect on MSME marketing performance, with MSMEs with high marketing performance more likely to use market orientation strategies. Product innovation also has a significant positive effect. Furthermore, digital marketing contributes significantly to marketing performance, meaning that the higher the use of social media in marketing, the higher the marketing performance. These results provide implications for the importance of improving MSME marketing performance and the need for support from government agencies to improve product innovation and digital marketing. Keywords: Marketing Performance, MSMEs, Market Orientation, Product Innovation, Digital Marketing, Social Media, Multiple Linear Regression.
Pengaruh Social media marketing, Brand Image, Dan Brand Trust Terhadap Keputusan Pembelian Skincare Camille Beauty (Studi Pada Followers Media Sosial Camille Beauty) Safira, Monica Novita; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of social media marketing, brand image, and brand trust on the purchasing decisions of Camille Beauty skincare products among its social media followers. This study used a quantitative method with an explanatory research approach. The sample in this study was 75 respondents from Camille Beauty's Instagram and TikTok followers. Data collection used a questionnaire, data analysis using multiple linear regression using SPSS 25 software. The results of this study explain that Social media marketing, Brand Image, and Brand trust have a significant positive influence on purchasing decisions. This study emphasizes the importance of digital marketing strategies, strengthening brand image, and building consumer trust to improve purchasing decisions among social media users Keywords : Social Media Marketing, Brand Image, Brand Trust, Purchasing Decisions
Co-Authors Abdullah Syakur Novianto Afifudin Afifudin Ahmad Agit Patrianto Ahmad Alvin Ahludz Dzikrillah AKHMAD ANDRIYANTO W Ali Fikri, Moch. Fanni Alvionita, Eka ANA MAHDIYATUSH SHOLIKHAH Anggi Choirun Nisa Ani Lestari Anita Febriana Anita Nur Choiriyah Anwar, Siti Aminah Arista Fauzi Kartika Sari Aryundah Siwi Faryantri Asmiati Asmiati Assidiqi, Ahmad Hasbi Astutik, Resti Windi Bastomi, Mohamad Bastomi, Muhammad Chofifah, Cindy Nur Choiriyah, Anita Nur Cindy Nur Chofifah Citra Ayu Putri Pertiwi Desy Wijayanti Dewi Kurnia Sari Diah Wahyuni Dian Pisesah Dias Olivia Djuhari - Djuhari Eka Novia Eka Saputri Nurmalasari Eka Wulandari Elliza Dianita Anas Elmia Ikhmawati Endang Utami Aprilia Musiin Ervina Wafi Rokhmani Fadli Kemal Wusurwut Faiz, Syahrul fajar baihaqy Farhan Faris Afif Faryantri, Aryundah Siwi Fitria Nur Aini Wael Frista Veronica Funi Suci Ramadan Haidi, Mukhammad Maulana Hariri Hariri Hariri, Hariri Hartanto, Widya Miranda Putri Hotijah, Hotijah Ida Oktariani Br Surbakti Ike Anita Ilahi, Iqbal Wahyu Imfita Nur Rosidah Indah Ningsih Indah Rafika Intan Permatasari Iqbal Wahyu Ilahi Irfandi, Hanif Iska Sintia Isnaini Hidayati Ita Athia Izdihar Hana Gyrandina Nopenda Jayawarsa, A.A. Ketut Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kamila Kamila Khumairoh Ulin Nihayah Laeli Nur Barokah LAILATUL FITRIYAH Lailatul Rofiqoh Lathifah Lathifah Likuwatan, Mayatisari Lutfiani Nur Adiliyah Lutvia Yanda Ayunanta M. Cholid Mawardi M. Jauhar Robani Mardhani Susilawati Mayatisari Likuwatan Meryna Rachmi Putri Miftakul Janah Millaningtyas, Restu Mita Ayu Wulandari Moch. Fanni Ali Fikri Moh Khairuddin Kurniansyah Moh. Amin Mohammad Amin Muhamad Salim Muhammad Fatkhur Yusuf Muhammad Masrur Romi Muhammad Syukron Salim Nabila Febrian Nurbaiti Nabila Soviatul Fitria Nadila Putri Hastiti Nadliyah Wardha Miftahul Jannah Nadziroh, Umi Aimmatun Nailul Rahmi Nikita Astria Nila Khoirur Rosyidah Nina Mardiana (F01108057) Nisa Arini Niswatul Amalia Nofita Pratiwi Noor Shodiq Askandar Novi Arfarita Novi Purnamasari Novia, Eka Nur Dina Sofia Nur Febri Ainun D Nur Hidayati Nur Za’ima Fajria Nurhidayati Nurhidayati Nurul Inayah Pelawati Pelawati Pratiwi, Dwi Agustin Pravita Nindy Indriyanti Puspita Yulia Rahma, Putri Anisa Ratna Djuniwati Lisminingsih Raudhatul Fadilah Refalina Alkatiri Puput Rensi Dwi Maharani Resti Windi Astutik Ririn Fauziya Ilmi Rizki Dwi Prasetyo Sunaryo Sadrin Sadrin Safira, Monica Novita Salsabila, Firyal Hasna Sarce Sarce Seny Tiara Shinta Lutmila Safitri Siti Aminah Anwar Siti Khotijah Soamole, Nur Nazma Solichah, Erina Umahatus Syafitri, Elsa Dianita Tutuk Mahardika Umi Nandiroh Veri Dwi Pratiwi Vidayanti, Riska Vira Sevitiana Wahyuningtyas, Nanik Wahyuningtyas, Ratna Tri Zakiyah, Amany Zakiyatul Amalia Zulfa Afifah