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All Journal Jurnal S2 Pendidikan Matematika Jurnal Ilmu Kelautan Spermonde Catharsis Jurnal Kajian Akuntansi Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pembelajaran Matematika JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Organisasi Dan Manajemen Gelanggang Olahraga: Jurnal Pendidikan Jasmani dan Olahraga (JPJO) Jurnal Ilmiah Mandala Education (JIME) Jurnal Studi Guru dan Pembelajaran Journal of Information Systems and Informatics Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Bulletin of Computer Science Research Absorbent Mind Journal of Education Research Jurnal Informatika Teknologi dan Sains (Jinteks) Balance : Jurnal Akuntansi dan Manajemen CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Riset Pendidikan dan Pengajaran (JRPP) Edukasia: Jurnal Pendidikan dan Pembelajaran DEVOTE: Jurnal Pengabdian Masyarakat Global INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi, Teknologi dan Bisnis Innovative: Journal Of Social Science Research Reflection: Education and Pedagogical Insights Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal Of Economic Sciences (Ekuisci) JPEMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Buddha dan Isu Sosial Kontemporer (JPBISK)
Mardi Mardi
Program Magister pendidikan Matematika Program Pascasarjana UNS
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Journal : Journal of Information Systems and Informatics

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Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems Imtihan, Khairul; Mardi, Mardi; Tantoni, Ahmad; Bagye, Wire; Zulkarnaen, Muhammad Fauzi
Journal of Information System and Informatics Vol 7 No 1 (2025): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i1.1044

Abstract

This study examines the impact of Accounting Information System (AIS) attributes on User Satisfaction, Decision-Making, and Loyalty among Micro, Small, and Medium Enterprises (MSMEs). The research evaluates how Content, System Quality, Information Quality, and User Characteristics influence satisfaction and decision-making, ultimately shaping user loyalty. A quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze responses from 62 MSME operators in East Lombok, Indonesia. The findings indicate that Content and System Quality significantly enhance User Satisfaction and Decision-Making, which in turn mediate their effects on User Loyalty. Contrary to conventional expectations, Information Quality has a minimal impact, suggesting that MSMEs prioritize system usability and functionality over informational attributes. The study reinforces the critical mediating roles of satisfaction and decision-making, highlighting how system attributes influence behavioral outcomes. In practical terms, AIS should be designed with simplicity, reliability, and relevance to MSME needs, ensuring ease of adoption and operational efficiency. Policymakers are encouraged to promote digital literacy and provide affordable AIS solutions to accelerate adoption among MSMEs. Additionally, the study suggests that future research explore broader cultural and organizational dynamics affecting AIS adoption and employ mixed-method approaches for deeper insights into user behavior.
Co-Authors Abdul Rahman Achmad Fauzi ACHMAD FAUZI Adib Suyanto, Adib Aditya Pratama Adrian, Leni Junika Afian, Heri Agus Supriyanto Amanda, Adittya Amran Saru Angga, Gregorius Anjani, Sela Annisa, Suci Nabila Ariusni Ariusni Asmaranti, Saskya Mely Asriadi Asriadi Awaluddin Tjalla Azizah, Rizthy Shavna Deni Deni Dewi, Novi Purnama Diana, Nanda Dony Novaliendry Dwi Handarini, Dwi elida elida Eliza, Elin Fadli, Sofiansyah Faradila, Liya Faradila, Liya Fentyrina, Andi Fitri, Ernarisa Gunawan Gunawan Habibah, Ummu - Hakim, Madie Wire Hasyim Asyari Hilmi, M.Yusron I Ketut R. Sudiarditha Indra Safari Irfani, Khansha Sindra Khairul Amri Khairul Imtihan Khansha Sindra Irfani Lestari, Dhammanandinī Puji Mardiyana Mardiyana Maudina Listiana Maulana Ashari Miftahul Ulum , Itah Moh Yudi Mahadianto Mohammad Yudi Mahadianto, Mohammad Yudi Muh. Ibnan Syarif, Muh. Ibnan Muhamad Rodi Muhammad Fauzi Zulkarnaen Mulyawan, Putri Salsabila Nafisah, Afi Nur Ni’amah, Miftaku Pratama, Wahyudi Qurrati A’inina, Fanny Rafiqi, Fadlan Ahmad Rahadian Zainul Rahmawati, Putri Novia Respati, Dwi Kismayanti Risky, Zahra Amanda Rizki Amalia Safitri, Nanda Aisyah Said, Dian Riani Sania, Firyal Nazla Santi Susanti, Santi Sari, Linda Sembiring, Rinawati Setiady, Gita Syafira Siyono, Siyono Sri Zulaihati, Sri Sutirwan Wahdiat, Irwan Syafiqoh, Iffat syakir syakir Tantoni, Ahmad Tatang Muhtar, Tatang Triana, Lili Ulum, Itah Miftahul Umi Widyastuti Wafiah Murniati Wahyu Lestari Wahyuni Putri, Sri Wicaksono, Putri Nur Hidayati Wire Bagye Yogi, Namira Dwi Martina Zainal Zainal Zaky, Niken Dwi Warna