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All Journal Jurnal S2 Pendidikan Matematika Catharsis Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pembelajaran Matematika Jurnal Organisasi Dan Manajemen Gelanggang Olahraga: Jurnal Pendidikan Jasmani dan Olahraga (JPJO) Jurnal Studi Guru dan Pembelajaran Journal of Information Systems and Informatics Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Absorbent Mind Journal of Education Research Jurnal Informatika Teknologi dan Sains (Jinteks) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Riset Pendidikan dan Pengajaran (JRPP) INJURITY: Journal of Interdisciplinary Studies Jurnal Penelitian Ilmu Pendidikan Indonesia Jurnal Ekonomi, Teknologi dan Bisnis Reflection: Education and Pedagogical Insights IIJSE Journal Of Economic Sciences (Ekuisci) JPEMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Mardi Mardi
Program Magister pendidikan Matematika Program Pascasarjana UNS
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Journal : Journal of Information Systems and Informatics

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Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems Imtihan, Khairul; Mardi, Mardi; Tantoni, Ahmad; Bagye, Wire; Zulkarnaen, Muhammad Fauzi
Journal of Information System and Informatics Vol 7 No 1 (2025): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i1.1044

Abstract

This study examines the impact of Accounting Information System (AIS) attributes on User Satisfaction, Decision-Making, and Loyalty among Micro, Small, and Medium Enterprises (MSMEs). The research evaluates how Content, System Quality, Information Quality, and User Characteristics influence satisfaction and decision-making, ultimately shaping user loyalty. A quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze responses from 62 MSME operators in East Lombok, Indonesia. The findings indicate that Content and System Quality significantly enhance User Satisfaction and Decision-Making, which in turn mediate their effects on User Loyalty. Contrary to conventional expectations, Information Quality has a minimal impact, suggesting that MSMEs prioritize system usability and functionality over informational attributes. The study reinforces the critical mediating roles of satisfaction and decision-making, highlighting how system attributes influence behavioral outcomes. In practical terms, AIS should be designed with simplicity, reliability, and relevance to MSME needs, ensuring ease of adoption and operational efficiency. Policymakers are encouraged to promote digital literacy and provide affordable AIS solutions to accelerate adoption among MSMEs. Additionally, the study suggests that future research explore broader cultural and organizational dynamics affecting AIS adoption and employ mixed-method approaches for deeper insights into user behavior.
Co-Authors Abdul Rahman Adib Suyanto, Adib Aditya Pratama Adrian, Leni Junika Asmaranti, Saskya Mely Asriadi Asriadi Deni Deni Diana, Nanda Eliza, Elin Faradila, Liya Faradila, Liya Gunawan Gunawan Habibah, Ummu - Hakim, Madie Wire Hasyim Asyari Hilmi, M.Yusron Indra Safari Irwan Sutirman Wahdiat Khairul Imtihan Mardiyana Mardiyana Muh. Ibnan Syarif, Muh. Ibnan Muhammad Fauzi Zulkarnaen Muslimin Muslimin Nafisah, Afi Nur Ni’amah, Miftaku Qurrati A’inina, Fanny Rahayu, Shandrina Agustin Respati, Dwi Kismayanti Rizki Amalia Rodi, Muhamad Safitri, Nanda Aisyah Said, Dian Riani Santi Susanti, Santi Sari, Linda Sembiring, Rinawati Siyono, Siyono Sri Zulaihati, Sri Sutirwan Wahdiat, Irwan syakir syakir Tantoni, Ahmad Tatang Muhtar, Tatang Triana, Lili Ulum, Itah Miftahul Umi Widyastuti Wicaksono, Putri Nur Hidayati Wire Bagye Yogi, Namira Dwi Martina Yunus, Andi Muhammad ’Aini, Nisrina Qurrotul