Article Per Year (5 Year)
p-Index From 2021 - 2026
6.346
P-Index
This Author published in this journals
All Journal UNEJ e-Proceeding Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Riset Pendidikan Ekonomi TIJAB (The International Journal of Applied Business) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Jurnal Sains Manajemen dan Bisnis Indonesia Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi Golden Ratio of Mapping Idea and Literature Format Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Masyarakat Indonesia Journal of Governance and Administrative Reform Journal of Artificial Intelligence and Digital Business Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Abdimas Indonesia IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah PESHUM Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Reiga Ritomiea Ariescy
Departement Of Management, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 50 Documents
Search

 1   2   3   4   5 
Analisa Engagement Rate Di Instagram : Fenomena Like Dan Komentar Egan Evanzha Yudha Amriel; Reiga Ritomiea Ariescy
MEDIA MANAJEMEN JASA Vol 9, No 2 (2021): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v9i2.5555

Abstract

ABSTRAKSosial media tidak hanya digunakan dalam bersosialisasi namun sebagai media pemasaran yang dilakukan oleh para pelaku UMKM salah satunya menggunakan Instagram. Namun pelaku UMKM tidak cukup hanya menampilkan foto produk tetapi juga harus memperhatikan aspek engagement rate sehingga apa yang ditampilkan di Instagram sering nampak oleh followers. Nagesushi merupakan salah satu merek yang menggunakan Instagram sebagai media pemasaran. Dengan banyaknya follower sejumlah 17 ribu lebih harapannya memiliki engagement yang tinggi pada setiap postingannya. Namun permalasahannya adalah jumlah like dan komentar tidak begitu tinggi. Penelitian ini bertujuan untuk menemukan fenomena like dan comment sehingga memiliki pengaruh rendah tingginya pada engagement rate dari suatu akun, sehingga pelaku UMKM dapat melakukan cara pemasaran yang efektif melalui Instagram dan mendapatkan engagement rate  yang tinggi. Responden merupakan follower Nagesushi yang aktif dalam menggunakan Instagram dimana mereka setiap hari bisa menghabiskan dua sampai lima kali bahkan lebih untuk membuka aplikasi Instagram baik mereka hanya sekedar melihat beranda, IG story, maupun posting konten foto atau video. Berdasarkan hasil dari responden, kebanyakan responden  sering melihat postingan Nagesushi di beranda mereka, namun mereka tidak selalu memberikan like dan komentar. Alasan Responden memberikan like karena mereka menyukai konten yang diposting dan salah satu bentuk mendukung pelaku UMKM (Nagesushi). Terkait dengan komentar, mereka lebih banyak yang tidak pernah memberikan komentar. Responden yang pernah memberikan komentar ada responden yang menyukai konten dan bertanya terkait produk maupun harga.Kata kunci: Instagram; engagement rate; digital marketing ABSTRACTSocial media is not only used in socializing but as a marketing channel by SME which is using Instagram. However, it is not enough for SME to only display product photos but also have to pay attention to the engagement rate aspect so that what is displayed on Instagram is often seen by followers. Nagesushi is a brand that uses Instagram as a marketing channel. With more than 17 thousand followers, It hopes to have high engagement on each post. But the problem is the number of likes and comments is not high enough. This study aims to find the phenomenon of likes and comments so that they have influence on the engagement rate of an account. Respondents are Nagesushi followers who are active in using Instagram where they can spend 2-5 times or more every day to open the Instagram application, whether they are just looking at the homepage, IG story, or posting photo or video content. Based on the results of respondents, most respondents often see Nagesushi's posts on their homepage, but they do not always give likes and comments. Respondent's reason gave 'likes' because they liked the content and support SME (Nagesushi) as a follower. Regarding comments, most of them never comment. Respondents who gave 'comment' are respondents who like the content and ask questions about products and prices. Keywords: Instagram, Engagement Rate, Digital Marketing
IMPLEMENTASI DIGITAL MARKETING SEBAGAI SARANA PEMASARAN UMKM DI KELURAHAN WONOREJO KECAMATAN TEGALSARI KOTA SURABAYA Mochammad Raihanditya Ramadhan; Cantika Eva Dialoka; Reiga Ritomiea Ariescy
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan yang sering terjadi pada daerah perkotaan yaitu persaingan dalam bisnis dan pemasaran yang dilakukan UMKM kurang menarik. Pada daerah perkotaan sangat banyak pelaku UMKM tetapi tidak banyak yang bisa melakukan pemasaran dalam digital. Sedangkan, kegiatan Digital Marketing merupakan sebuah kegiatan dengan melakukan praktik secara langsung dari pembuatan logo, foto produk, promosi di marketplace yang dapat memberikan dampak positif bagi keberlangsungan masyarakat, selain itu permasalahan yang dihadapi masyarakat perkotaan yaitu kurangnya ide kreatif dalam pemasaran produk. Digital Marketing merupakan solusi bagi masyarakat pelaku UMKM untuk melakukan kegiatan pemasaran digital meskipun terkendala dalam penggunaan aplikasi editing dan sosial media, keterbatasan dalam mengaplikasikan media digital tidak membuat pelaku UMKM putus ada dalam penjualan. Pelaku UMKM juga bisa melakukan pemasaran melalui status WhatsApp yang menurut mereka sangat mudah untuk diterapkan dan mudah untuk berkomunikasi. Digital Marketing merupakan sebuah bentuk kegiatan pemasaran produk di media sosial dengan menggunakan banyaknya aplikasi yang telah tersedia di Internet untuk berkembang, Digital marketing juga dapat memberikan pengetahuan untuk menjangkau target pemasaran secara luas sehingga kegiatan tersebut dapat memanfaatkan Aplikasi digital atau media sosial menjadi media pemasaran produk pelaku UMKM untuk berkembang.
Innovative Response Cultural Fashion SMEs Towards Sustainable Business Dewi Deniaty Sholihah; M. Ilham Naufal; Reiga Ritomiea Ariescy
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.42210

Abstract

Background: Research aims to identify the critical challenges and marketing strategies faced by cultural fashion SMEs and how they adapt to global changes to sustainable businesses. This research is descriptive qualitative. The data collection technique of this research used the interview method. The selection of informants in this study used a non-probability sampling method with a snowball sampling approach. Objective : This study aims to review the strengths and weaknesses, opportunities and threats based on information obtained from 7 informants Such as crafters, local communities, entrepreneur Udeng Pacul Gowang and representatives of the Sidoarjo Regency Education and Culture Office Method : The strategic factors of Udeng Pacul Gowang obtained are entered in the form of Internal Strategic Factors Analysis Summary (IFAS) and External Factor Analysis Strategic (EFAS) tables, where each factor of the company's strategy is weighted. Giving internal and external weights is based on the calculation of the category value of the assessment of each strategic factor, from here it is seen which one has the greatest influence and the smallest influence to provide an assessment. Next, the researchers matched internal strengths and weaknesses with external opportunities and threats based on the information obtained at the input stage. The analytical tools used in this study are the IE matrix (internal-external), the SWOT Quadrant Matrix, and the SWOT Matrix SWOT Analysis is able to identify the potential and barriers of the cultural fashion industry. Result : Innovative responses by SMEs in the cultural fashion industry are crucial for achieving sustainable business practices. The result of this study found that SMEs can use a range of strategies, including engaging in social and environmental responsibility practices, developing innovative products, and utilizing digital technologies to reach broader markets. Collaboration between SMEs, government, and other stakeholders is also important in developing sustainable business practices. These efforts can lead to positive outcomes, such as improved financial performance, enhanced social and environmental impacts, and increased competitiveness in the global market. Conclusion : (SMEs) play a crucial role in the socioeconomic development of a country. They create job opportunities, empower women, expand rural livelihoods, reduce poverty, contribute to GDP, develop businesses, and enhance entrepreneurial institutions. Among these SMEs are those in the creative industry of cultural fashion, such as Udeng Pacul Gowang products, which have global competitiveness. Udeng Pacul Gowang, made from batik cloth, is a product of state identity that can be used for cultural diplomacy. The development of this business potential requires the support of the government, the private sector, academics, and practitioners. The government can open up opportunities for UKM Udeng Pacul Gowang through policy regulations, while academics and practitioners can collaborate to conduct research and innovation for sustainable business continuity. The younger generation can also practice directly in understanding the business and culture of Udeng Pacul Gowang to regenerate craftsmen. The Sidoarjo Regency government's current support for local culture-based products requires evaluation and follow-up to provide capital grants, soft skills training, and appropriate technology for the digital era's challenges. Keywords: marketing strategy; cultural fashion; smes; sustainable business
PENGARUH IKLAN HIJAU DAN KESADARAN LINGKUNGAN TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN AIR MINERAL MEREK ADES DI KABUPATEN JEMBER Reiga Ritomiea Ariescy; Egan Evanzha Yudha Amriel; Reivica Anindita R. I
Jurnal Mebis Vol. 4 No. 2 (2019): December 2019
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh iklan hijau dan kesadaranlingkungan terhadap terhadap minat beli serta keputusan pembelian air minum dalam kemasanmerek Ades di Kabupaten Jember. Jenis penelitian adalah deskriptif kuantitatif dengan desainpenelitian eksplanatori. Populasi penelitian adalah seluruh konsumen air minum dalam kemasanmerek Ades di Kabupaten Jember. Jumlah sampel penelitian ini adalah 100 responden. Sampeltersebt diambil menggunakan teknik purposive accidental sampling. Intrumen yang digunakanadalah kuesioner berskala likert. Alat analisis menggunakan Partial Least Square (PLS). Hasilpenelitian menunjukkan bahwa iklan hijau berpengaruh positif dan signifikan terhadap minatbeli, namun iklan hijau tidak berpengaruh terhadap keputusan pembelian. Kesadaran lingkungantidak berpengaruh terhadap minat beli, namun kesadaran lingkungan berpengaruh positif dansignifikan terhadap keputusan konsumen untuk melakukan pembelian. Minat beli signifikandalam memediasi pengaruh iklan hijau terhadap keputusan pembelian, namun minat beli belummampu memediasi pengaruh kesadaran lingkungan terhadap keputusan pembelian.
Pengembangan Digitalisasi Marketing Usaha UMKM Untuk Meningkatkan Mengembangkan UMKM Masyarakat Iqbal Anaqi; Dzikri Kurniawan; Tiara Putri Marcela; Devi Claudia Vanessa Jorger; Prima Nasrul Aziz; Nur Suranti Madu Sukmah; Reiga Ritomiea Ariescy
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.112

Abstract

Micro, Small Enterprises, dUMKM) play an important role in the community's economy, especially in creating jobs and driving economic growth. However, MSMEs often face challenges in dealing with increasingly fierce competition and changes in market trends. In the digital era that continues to develop, the development of digitalization of MSME businesses has become an urgent need to increase their competitiveness. The development of digitalization of MSME businesses opens up great opportunities for business growth and development. By using digital technology and online platforms, MSMEs can expand their market reach and reach potential consumers in various regions. Through digital marketing, MSMEs can promote their products or services more efficiently than traditional methods. In addition, by leveraging digital data and analytics, MSMEs can better understand consumer behavior and optimize their marketing strategies. However, the development of digitalization of MSME businesses also faces several challenges. One of them is limited access and understanding of digital technology. Many SMEs do not have sufficient knowledge or resources to utilize technology effectively. In addition, data security and privacy are important concerns for MSMEs in adopting digitization. MSMEs also have to face increasing competition from large companies that have greater resources to invest in digital technology.
Analysis of Brand Image, Brand Trust, and Brand Awareness of Brand Loyalty for Sweetened Condensed Milk Products Frisian Flag in Surabaya City Siti Nur Laras Ati; Reiga Ritomiea Ariescy; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5196

Abstract

The increasingly fierce competition encourages companies to spark a good brand image through goods that are aligned with the guidelines so that consumers will trust and effectively remember the brand from the experience of buying goods. This research is expected to be able to dissect the influence of brand image, brand trust, and brand awareness of sweetened condensed milk products on Frisian Flag brand loyalty in the city of Surabaya. The distribution of online questionnaires is a way of collecting data. This data collection strategy is quantitative with a sample of 119 respondents using an accidental sampling technique. The sample is composed of respondents who have purchased Frisian Flag sweetened condensed milk products at least 2 (two) times, are domiciled in the city of Surabaya and are around 17 years old. Primary and secondary data are the sources of data used. The analysis technique applied is PLS with validity test, reliability test, and hypothesis testing. From the results of the study, it can be concluded that brand image, brand trust, and brand awareness have a positive and significant effect on brand loyalty variables.
Positive Emotional Attachment Influences Hedonic Shopping Motivation and Celebrity Endorsement on Impulse Purchase of Fashion Products on E-commerce in Java Island Intan Sri Lestari; Supriyono; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5223

Abstract

Many factors can lead to impulsive buying actions. This study aims to analyze the effect of hedonic shopping motivation and celebrity endorsement on impulse buying with positive emotional attachment.This study uses primary data obtained from respondents' answers, namely consumers of fashion products in e-commerce on the island of Java. All existing respondents are stratified based on the region which includes: Banten, DKI Jakarta, D.I.Yogyakrta, West Java, Central Java, East Java. To fulfill the research objectives, the hypothesis was tested with SEM PLS. From the SEM PLS test, it can be concluded that: (1) Hedonic Shopping Motivation contributes to Impulse Buying, (2) Celebrity Endorsement contributes to Impulse Buying, (3) Hedonic Shopping Motivation generates positive emotions that contribute to Impulse Buying, (4) Celebrity Endorsement does not generate positive emotions that do not contribute to Impulse Buying, (5) Positive Emotions contribute to Impulse Buying.
The Effect of Customer Experience, Word of Mouth, and Price Perception on Repurchase Intention of Special Fare Train Tickets Salma Dea Nabilla; Rizky Dermawan; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5390

Abstract

PT. KAI (Persero) is a State-Owned Enterprise (BUMN) engaged in transportation services for transporting passengers, goods, and containers. In 2019 PT. KAI (Persero) seeks to increase the number of passengers by applying for special-fare train tickets. This study aims to determine the effect of customer experience, word of mouth, and price perception on the intention to repurchase special-fare train tickets. The population in the study were customers of special fare train tickets. The sampling technique uses a non-probability sampling method with convenience sampling techniques for as many as 112 respondents. The analysis technique used in this study is (PLS) with a validity, reality, and hypothesis test. The results of this study state that customer experience and word of mouth contribute to customer repurchase intention, while price perception does not contribute to customer repurchase intention.
Pengaruh Motivasi Belanja Hedonis, Promosi Penjualan Dan Kualitas Aplikasi Terhadap Pembelian Impulsif Pada E-Commerce Shopee Ahmad Riki Baihaqi Yusuf; Siti Aminah; Reiga Ritomiea Ariescy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1957

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi belanja hedonis, promosi penjualan dan kualitas aplikasi terhadap pembelian impulsif di e-commerce Shopee pada mahasiswa UPN "Veteran" Jawa Timur. Penelitian ini termasuk dalam metode penelitian kuantitatif. Sampel dalam penelitian ini berjumlah 85 responden Mahasiswa aktif UPN “Veteran” Jawa Timur yang merupakan pengguna aktif dan pernah melakukan pembelian tidak terencana pada e-commerce Shopee. Metode pengambilan sampel yang digunakan adalah nonprobability sampling, dengan teknik penarikan sampel metode purposive sampling. Data diperoleh berdasarkan hasil survei dengan menyebarkan kuesioner. Pada analisis data, digunakan metode Partial Least Square (PLS) dengan menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Motivasi Belanja Hedonis (X1), Promosi Penjualan (X2) dan Kualitas Aplikasi (X3) berpengaruh positif dan signifikan terhadap Pembelian Impulsif (Y) di e-commerce Shopee pada mahasiswa UPN "Veteran" Jawa Timur.
Analisis Keragaman Produk dan Keamanan terhadap Minat Beli pada Marketplace Sociolla di Surabaya Aliyah, Siti Maslikhatun; Purwanto, Sugeng; Ariescy, Reiga Ritomiea
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4153

Abstract

The rapid development of the internet currently has security threats to online transactions so that it becomes a challenge for companies to maintain consumer buying interest, one of which is by providing security guarantees and offering a variety of products. This research was conducted with the aim of analyzing the effect of product diversity and safety on consumer buying interest at the Sociolla marketplace in Surabaya. The approach used is quantitative with a purposive sampling technique of 117 respondents who know the Sociolla marketplace and are domiciled in Surabaya. The software used in the data analysis process is SmartPLS. The final results of the research show that product diversity and safety make a positive contribution to consumer buying interest. Keywords: product diversity; purchase intention; security
Co-Authors Abrori, Imam Ahmad Riki Baihaqi Yusuf Al Jonet, Arfad Syuqi Hikam Alfiandi Imam Mawardi Alifiah, Cipta Hening Aliyah, Siti Maslikhatun Amriel, Egan Evanzha Yudha Arief Budiman Atmaja, Yoga Surya Putra Badi'ah, Roudlotul Cantika Eva Dialoka Choiri, Aditya Rafiqul Denhas, Kiki Nuriska Desy Ari Sulistyo Devi Claudia Vanessa Jorger Devinta Nur Arumsari Dhani Arta Nugraha Dzikri Kurniawan Endang Sholihatin Febrianti, Rizkia Triannisa Febrianty, Ellinda Felia Ananda Cahya Felia Ananda Cahya Galuh Kinanti Hendro Widjanarko Intan Sri Lestari Invony Dwi Aprilisanda Iqbal Anaqi Jasmine Aszahra Kemala Putri, Shafira Salsabilla Kiki Nuriska Denhas Laksamana Aditya Hanif Rabbani Latifatul Ma’rifah M. Ilham Naufal Mawardi, Alfiandi Imam Mochammad Raihanditya Ramadhan Muhammad Raafid Albaihaqi Muhammad Syafiqus Sauqy Nur Fitriah Ramadhana Nur Septi, Shalsa Dela Nur Suranti Madu Sukmah Permana, Vocca Vocsillia Fanda Prima Nasrul Aziz Pudjoprastyono, Hery Reivica Anindita Reivica Anindita R. I Retno Nurul Solichah Reza Amalia Melindasari Ristiana, Ega Rifa Rizky Dermawan Rosita, Ucik Nelly Eka Salma Dea Nabilla Salsabila Islami Yusnindi Salsabila Islami Yusnindi Salsabila, Khalisha Sauqy, Muhammad Syafiqus Shinta Dwi Anggraini Sholihah, Dewi Deniaty Siti Aminah Siti Husnul Hotimah Siti Nur Laras Ati Sugeng Purwanto Sugita, Frida Marischa Ramadhanti SUPRIYONO Supriyono Supriyono Tiara Putri Marcela Wiwik Handayani