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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen TIJAB (The International Journal of Applied Business) Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Jurnal Sains Manajemen dan Bisnis Indonesia Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Abdimas Indonesia IIJSE Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Ariescy, Reiga Ritomiea
Departement Of Management, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Analysis of Brand Image, Brand Trust, and Brand Awareness of Brand Loyalty for Sweetened Condensed Milk Products Frisian Flag in Surabaya City Siti Nur Laras Ati; Reiga Ritomiea Ariescy; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5196

Abstract

The increasingly fierce competition encourages companies to spark a good brand image through goods that are aligned with the guidelines so that consumers will trust and effectively remember the brand from the experience of buying goods. This research is expected to be able to dissect the influence of brand image, brand trust, and brand awareness of sweetened condensed milk products on Frisian Flag brand loyalty in the city of Surabaya. The distribution of online questionnaires is a way of collecting data. This data collection strategy is quantitative with a sample of 119 respondents using an accidental sampling technique. The sample is composed of respondents who have purchased Frisian Flag sweetened condensed milk products at least 2 (two) times, are domiciled in the city of Surabaya and are around 17 years old. Primary and secondary data are the sources of data used. The analysis technique applied is PLS with validity test, reliability test, and hypothesis testing. From the results of the study, it can be concluded that brand image, brand trust, and brand awareness have a positive and significant effect on brand loyalty variables.
Positive Emotional Attachment Influences Hedonic Shopping Motivation and Celebrity Endorsement on Impulse Purchase of Fashion Products on E-commerce in Java Island Intan Sri Lestari; Supriyono; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5223

Abstract

Many factors can lead to impulsive buying actions. This study aims to analyze the effect of hedonic shopping motivation and celebrity endorsement on impulse buying with positive emotional attachment.This study uses primary data obtained from respondents' answers, namely consumers of fashion products in e-commerce on the island of Java. All existing respondents are stratified based on the region which includes: Banten, DKI Jakarta, D.I.Yogyakrta, West Java, Central Java, East Java. To fulfill the research objectives, the hypothesis was tested with SEM PLS. From the SEM PLS test, it can be concluded that: (1) Hedonic Shopping Motivation contributes to Impulse Buying, (2) Celebrity Endorsement contributes to Impulse Buying, (3) Hedonic Shopping Motivation generates positive emotions that contribute to Impulse Buying, (4) Celebrity Endorsement does not generate positive emotions that do not contribute to Impulse Buying, (5) Positive Emotions contribute to Impulse Buying.
The Effect of Customer Experience, Word of Mouth, and Price Perception on Repurchase Intention of Special Fare Train Tickets Salma Dea Nabilla; Rizky Dermawan; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5390

Abstract

PT. KAI (Persero) is a State-Owned Enterprise (BUMN) engaged in transportation services for transporting passengers, goods, and containers. In 2019 PT. KAI (Persero) seeks to increase the number of passengers by applying for special-fare train tickets. This study aims to determine the effect of customer experience, word of mouth, and price perception on the intention to repurchase special-fare train tickets. The population in the study were customers of special fare train tickets. The sampling technique uses a non-probability sampling method with convenience sampling techniques for as many as 112 respondents. The analysis technique used in this study is (PLS) with a validity, reality, and hypothesis test. The results of this study state that customer experience and word of mouth contribute to customer repurchase intention, while price perception does not contribute to customer repurchase intention.
Pengaruh Motivasi Belanja Hedonis, Promosi Penjualan Dan Kualitas Aplikasi Terhadap Pembelian Impulsif Pada E-Commerce Shopee Ahmad Riki Baihaqi Yusuf; Siti Aminah; Reiga Ritomiea Ariescy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1957

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi belanja hedonis, promosi penjualan dan kualitas aplikasi terhadap pembelian impulsif di e-commerce Shopee pada mahasiswa UPN "Veteran" Jawa Timur. Penelitian ini termasuk dalam metode penelitian kuantitatif. Sampel dalam penelitian ini berjumlah 85 responden Mahasiswa aktif UPN “Veteran” Jawa Timur yang merupakan pengguna aktif dan pernah melakukan pembelian tidak terencana pada e-commerce Shopee. Metode pengambilan sampel yang digunakan adalah nonprobability sampling, dengan teknik penarikan sampel metode purposive sampling. Data diperoleh berdasarkan hasil survei dengan menyebarkan kuesioner. Pada analisis data, digunakan metode Partial Least Square (PLS) dengan menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Motivasi Belanja Hedonis (X1), Promosi Penjualan (X2) dan Kualitas Aplikasi (X3) berpengaruh positif dan signifikan terhadap Pembelian Impulsif (Y) di e-commerce Shopee pada mahasiswa UPN "Veteran" Jawa Timur.
Analysis of Value-Added Product Mapping From Shellfish Waste in Coastal Areas Reiga Ritomiea Ariescy; Egan Evanzha Yudha Amriel; Arief Budiman; Laksamana Aditya Hanif Rabbani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6158

Abstract

Coastal areas are one of the areas that currently have many problems, such as environmental problems and community welfare. One of the areas that has problems with these issues is Gisik Cemandi, Sedati, and Sidoarjo. One of the problems in the coastal area is the pile of shells that make the residential environment look dirty, dirty, smelly, and even become a nest for dangerous animals. The purpose of this research is to map the benefits that can be taken from shell waste so that the community can take opportunities of economic value, both as industrial activities, helping to reduce waste, and empowering coastal communities. This research uses a qualitative method with the Snowball Sampling Technique. Based on the results of the study, shell waste can be reduced to several products, namely fertilizer materials, chemical mixtures (calcium carbonate and metal adsorbents), handicrafts, animal feed mixtures, chitin-chitosan, and building material mixtures. Each of these products has its own benefits and selling value. However, this research only focuses on innovation in mapping waste products. This can be a potential opportunity for local communities to provide value to waste and improve welfare.
PENGARUH MEDIA SOSIAL DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN SKINCARE KOREA LANEIGE Muhammad Syafiqus Sauqy; Reiga Ritomiea Ariescy
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.381

Abstract

Penelitian ini dilakukan untuk mengkaji dampak yang ditimbulkan oleh Media Sosial dan Brand Awareness terhadap variabel Y dengan menggunakan metode kuantitatif berbasis analisis struktural. Data diperoleh melalui penyebaran kuesioner dan diolah menggunakan metode analisis regresi dengan pendekatan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa variabel Brand Awareness memiliki pengaruh yang signifikan terhadap Keputusan Pembelian, sedangkan variabel Media Sosial tidak berpengaruh signifikan. Nilai R-square sebesar 0,780 menyatakan jika pola memiliki tingkat prediksi yang tinggi dalam menjelaskan variabel endogen.
PENGARUH LAYANAN JASA SHOPEE EXPRESS TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Dhani Arta Nugraha; Reiga Ritomiea Ariescy
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.396

Abstract

Dalam era digital e-commerce mengalami pertumbuhan pesat, di mana layanan pengiriman menjadi elemen penting dalam mencapai kepuasan pelanggan. Penelitian ini bertujuan untuk mengeksplorasi pengaruh layanan Shopee Express terhadap loyalitas pelanggan, dengan kepuasan pelanggan sebagai variabel mediasi. Metode yang digunakan adalah pendekatan kuantitatif dengan melakukan penyebaran kuesioner kepada pelanggan Shopee Express sebagai responden. Teknik statistik inferensial digunakan sebagai analisis data yang telah diperoleh untuk mengidentifikasi hubungan antar variabel. Hasil penelitian menunjukkan bahwasannya kualitas layanan Shopee Express memiliki pengaruh signifikan terhadap kepuasan pelanggan. Selain itu, kepuasan pelanggan berperan sebagai variabel mediasi yang mengaitkan kualitas layanan dengan loyalitas pelanggan, menunjukkan bahwa pelanggan yang merasa puas dengan layanan pengiriman akan lebih setia kepada Shopee. Temuan ini menggaris bawahi bahwasannya pentingnya peningkatan kualitas layanan pengiriman untuk mempertahankan dan juga meningkatkan kesetiaan pelanggan dalam industri e-commerce. Oleh karena itu, penelitian ini memberikan wawasan berharga bagi pengelola layanan pengiriman untuk terus meningkatkan kepuasan dan loyalitas pelanggan secara berkelanjutan
Co-Authors Ahmad Riki Baihaqi Yusuf Alfiandi Imam Mawardi Amriel, Egan Evanzha Yudha Arief Budiman Badi'ah, Roudlotul Cantika Eva Dialoka Denhas, Kiki Nuriska Desy Ari Sulistyo Devi Claudia Vanessa Jorger Dhani Arta Nugraha Dzikri Kurniawan Endang Sholihatin Felia Ananda Cahya Felia Ananda Cahya Hendro Widjanarko Intan Sri Lestari Invony Dwi Aprilisanda Iqbal Anaqi Laksamana Aditya Hanif Rabbani M. Ilham Naufal Mochammad Raihanditya Ramadhan Muhammad Syafiqus Sauqy Nur Suranti Madu Sukmah Prima Nasrul Aziz Reivica Anindita R. I Rizky Dermawan Salma Dea Nabilla Salsabila Islami Yusnindi Salsabila Islami Yusnindi Sholihah, Dewi Deniaty Siti Aminah Siti Nur Laras Ati Supriyono Supriyono Tiara Putri Marcela Wiwik Handayani