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All Journal Jurnal Dimensi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi, Manajemen, Akuntansi
Yuniman Zebua
Universitas Labuhanbatu
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Analysis of Information Quality, Trust and Satisfaction on Customer Participation (Case Study on Customer Online Shop Shopee In Rantauprapat) Auliya Fadhillah; Yuniman Zebua; Yudi Prayoga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.2010

Abstract

Online shopping can be accessed through digital applications known as e-commerce applications. One of e-commerce the well-known in Indonesia is shopee. The main purpose of this research is to determine the factors that influence the variables of Information Quality, Trust, Satisfaction with Customer Participation in Shopee Online Shop Customers in Rantauprapat. This study uses non-probability sampling method with accidental sampling technique, and statistical data processing in the form of processing validity and reliability, normality testing, multiple linear regression, simultaneous test (F test), partial test (T test) and test coefficient of determination with the number of respondents as many as 100 customers. The results of this study indicate that partially Information Quality, Trust and Satisfaction have a significant effect on customer participation. Simultaneously, the variables of Information Quality, Trust and Satisfaction have an effect on Customer Participation in Shopee Online Shop Customers in Rantauprapat
Co-Authors Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Ahmad Rizky Harahap Auliya Fadhillah Beni Triansyah Daslan Simanjuntak Ferry Setiawan Junita Lubis Muhammad Ali Al Ihsan Muhammad Raja Siregar Nela Rosa Nelpy D Simbolon Novita Azhari Raja Saol Martho Hendry Rubiati Ningrum Siti Lam’ah Nasution Syukron Arjuna Tri Utama Tambunan Vika Fauziah Yudi Prayoga