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All Journal Jurnal Dimensi Jurnal Ekonomi Integra Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi, Manajemen, Akuntansi
Yuniman Zebua
Universitas Labuhanbatu
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Journal : Quantitative Economics and Management Studies

 1 
The Effect of Service Quality, Product Quality, Promotion and Price on the Purchase Decision of Motorcycles in the Indah Sakti Showroom Ahmad Rizky Harahap; Yuniman Zebua; Muhammad Ali Al Ihsan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1638

Abstract

Business in the automotive sector continues to experience the times. Every producer in this field makes innovations that can fulfill consumer desires. It is very important for manufacturers to know the factors driving consumers in making decisions to buy products. In this case, researchers conducted research on consumers of a motorcycle showroom in the city of Rantauprapat. Researchers want to examine the effect of service quality, product quality, promotion and price on the decision to purchase a motorcycle at the Indah Sakti showroom. This study involved 100 consumers who had purchased a motorcycle at the Indah Sakti showroom as respondents. This study used a quantitative approach with data collection methods using a questionnaire instrument which was distributed via WhatsApp and then respondents filled out the questionnaire using the Google form. The results showed that service quality had a significant effect on the decision to purchase a motorcycle at Indah Sakti, product quality had a significant effect on the decision to purchase a motorcycle at Indah Sakti, promotion had a significant effect on the decision to purchase a motorcycle at Indah Sakti and price had a significant effect on the decision to purchase a motorcycle. at Beautiful Sakti.
Co-Authors Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Ahmad Rizky Harahap Auliya Fadhillah Beni Triansyah Darmayanti Siregar Daslan Simanjuntak Ferry Setiawan Junita Lubis Muhammad Ali Al Ihsan Muhammad Raja Siregar Nela Rosa Nelpy D Simbolon Novita Azhari Raja Saol Martho Hendry Rizky Syahputra Rubiati Ningrum Siti Lam’ah Nasution Syukron Arjuna Tri Utama Tambunan Vika Fauziah Yudi Prayoga