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All Journal Jurnal Dimensi EQUILIBIRIA Minda Baharu BENING Jurnal Manajemen, Organisasi, Dan Bisnis PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Global Digital

Dini Anggraini

Universitas Riau Kepulauan

Author-ID : 3151162

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 13 Documents Claim Missing Document

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Title

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, NILAI NASABAH KEPERCAYAAN NASABAH DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH PADA PT BANK BUKOPIN CABANG BATAM Tibrani Tibrani; Dini Anggraini; Fannisa Carlyna Tamrin
EQUILIBIRIA Vol 8, No 1 (2021): Juni 2021
Publisher : Universitas Riau Kepulauan

Penelitian ini bertujuan untuk mengetahui pengaruh Customer Relationship Management, Nilai Nasabah, Kepercayaan Nasabah, dan Kualitas Pelayanan terhadap Loyalitas Nasabah Pada PT Bank Bukopin Cabang Batam. Populasi pada penelitian ini merupakan nasabah Bank Bukopin yg berjumlah 26.687 nasabah. Sampel yg dipengaruhi menggunakan secara acak sampling berjumlah 100 responden. Hasil pengujian menerangkan bahwa customer relationship management, nilai nasabah, kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas nasabah secara parsial. Pengujian ini pula menerangkan bahwa customer relationship management, nilai nasabah, dan kualitas pelayanan berpengaruh positif signifikan terhadap loyalitas nasabah secara simultan. Pengujian ini pula menerangkan bahwa nilai nasabah berpengaruh positif signifikan terhadap loyalitas nasabah secara parsial secara simultan. Variabel loyalitas nasabah bisa dijelaskan sang variabel customer relationship management, nilai nasabah, kualitas pelayanan sebanyak 41.6% sisanya sebanyak 58,4% dijelaskan sang variabel-variabel lain yg nir dimasukkan pada contoh penelitian ini.Kata Kunci: Customer Relationship Management, Nilai Nasabah, Kepercayaan Nasabah, Kualitas Pelayanan, Loyalitas Nasabah.

EFFECT OF EMOTIONAL INTELLIGENCE, COMMITMENT, AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. YEAKIN PLASTIC INDUSTRY BATAM. Bangun Faozi; Ramon Zamora; Dini Anggraini
EQUILIBIRIA Vol 4, No 1 (2017): Juni 2017
Publisher : Universitas Riau Kepulauan

This study aims to determine the Effect of Emotional Intelligence, Commitment, And Job Satisfaction on Employee Performance at PT. Yeakin Plastic Industry Batam. Sampling technique used in this study is a saturated sampling, the sample number is same with the total population as 46 responded at QC department of PT. Yeakin Plastic Industry Batam. Types of data sources used are primary data, obtained from the respondents' answers on the questionnaire, and secondary data obtained from the data or documents the PT. Yeakin Plastic Industry Batam, as well as books and journals from previous research. Techniques of data retrieval that is by distributing questionnaires to 46 respondents, and documentation from the company is a brief history , organizational structure , employee data , and others. Data analysis method used is multiple linear regression analysis using SPSS 20 for Windows. The study states that ( 1 ) partially Emotional Intelligence positive and significant effect on the performance with significant score is 0,001 0,05 ( 2 ) Commitment positive and significant effect on the performance of employees with significant score is 0,007 0,05 ( 3 ) Job Satisfaction positive and significant effect on employee performance with significant score is 0,001 0,05 ( 4 ) Effect of Emotional Intelligence, Commitment, And Job Satisfaction positive and significant effect simultaneously on the performance of employees at PT. Yeakin Plastic Industry Batam with the significant score is 0,000 0,05 on the QC devision. With the value of adjusted R square of 0.545, in this case shows that the performance of employees affected by variables Emotional Intelligence, Commitment, And Job Satisfaction of 54.5 % . The remaining 45.5% is influenced by other variables which is not included in this research method. With multiple linear regression equation Y = 2,932 + 0,272 X1 + 0,313 X2 + 0,352 X3.

PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP LOYALITAS KONSUMEN Dini Anggraini
EQUILIBIRIA Vol 5, No 1 (2018): Juni 2018
Publisher : Universitas Riau Kepulauan

This study was conducted to determine the condition of the telecommunications industry in the field of business competition intensifies over time, which makes telecommunications companies vying to create marketing strategies that aim to sustain new and achieve a better market share again. As for the problem of this research is "whether the factors of product quality, and product design influence on consumer loyalty to PT. XL Axiata. Tbk Batam branch ". This study to determine whether the factors that influence consumers to consumer loyalty to XL products especially in communities in the region who use XL Batam. The purpose of this study to analyze the effect of each variable, the quality of the product (X1), and product design (X2) on consumer loyalty (Y). In this research, data collection was conducted by questionnaire to 50 respondents XL product users in the Batam region by using a data collection method in this study is a questionnaire, study documentation and interviews. Then conducted data analysis includes testing the validity and reliability, the classical assumption, hypothesis testing by F test and t test analysis and test the coefficient of determination (R2). The data that have met the test of validity, reliability testing, and classical assumption processed to produce a regression equation as follows:Y = 6.008 + 0.333 X1 + 0.222 X2Results of the analysis found that the fourth factor of product quality, and product design has a positive and significant impact on consumer loyalty. Hypothesis testing using t-test showed that the two independent variables studied was shown to significantly affect the dependent variable customer loyalty. Then through the F test can be seen that the variable quality of the product, and significant product design together in customer loyalty. Figures Adjusted R Square of 0.383 indicates that 38.3% variation in customer loyalty could be explained by the two independent variables used in the regression equation. While the remaining 61.7% is explained by other variables outside the two variables used in this study.

Co-Authors ahmad arifin Amiruddin A Arnesih Arnesih Aznedra Aznedra Aznedra Aznedra Bangun Faozi Desmino Fitri Edwin Agung Wibowo Eki Saputra Erwin Ashari, Erwin Fannisa Carlyna Tamrin Fauziah Syamsi Ferry Muliadi Manalu Habibuddin Nasution Lukmanul Hakim Magneta Hisyam Rahman Hasibuan Ramon Zamora Ramses Ramses Ridho Saputra Sofyan Sauri Hasibuan Tanjung, Rona Tibrani Tibrani Tulus Manurung

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