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All Journal Jurnal Konseling dan Pendidikan JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Community Development and Disaster Management JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Manajemen dan Bisnis
Rindi Ardika Melsalasa Sahputri
Politeknik Manufaktur Negeri Bangka Belitung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Mechanical Engineering Social Sciences Other

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Improving Green Entrepreneurial Knowledge, Motivation And Intention, And Identifying Barriers And Opportunities Of Adoption In Tayu Tea Community Rini, Lamia Eva; Sahputri, Rindi Ardika Melsalasa; Siahaan, Limartaida; Setiawan, Gustap; Geby, Geby
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9838

Abstract

The study aims to investigate the impact of education and training program to improve green entrepreneurial knowledge, ecological awareness, green entpreneurial motivation and intention in Tayu tea community (farmers and entrepreneurs) in Bangka region. A mixed-method approach was used, combining pretest, posttest analysis and focus group discussion to explore primary barriers and opportunities in green entrepreneurship adoption. The paired t-test and wilcoxon signed-rank test were used to analyse the mean difference of pre- and posttest. Thematic analysis was used to analyse the focus group discussion result in the second step. The result found that there is a significant improvement of the green entrepreunial knowledge, awareness, motivation and intention after the intervention. The obstacles and opportunities to adaptation have also been identified in this paper. This study elucidates the necessary resources, identifies barriers to be overcome, and highlights potential opportunities that may facilitate successful adoption.
Co-Authors Agustia Salsabila, Dia Ali, Hendrik Baehaqi Bambang Santoso Haryono Eva Rini, Lamia Geby, Geby Limartaida Siahaan Lumbantoruan, Ronaldo Fransiskus Lusi Olis Vera M. Yogi Riyantama Isjoni Mukhammad Kholid Mawardi Mukhammad Kholid Mawardi Njoman, Muhamad Galy Njoman, Muhammad Galy Plamonia Ramadhan, Mozaik Ray Gucchi, Anjaka Redi Alamsyah Rini, Lamia Eva Septiana Sihombing Setiawan, Gustap Siswahyudianto Sujarwoto Sujarwoto, Sujarwoto Syafitri, Ezzy Ummu Artha Tsary Rumalessin