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Baik Dan Buruk Animasi : Refleksi Gaya Komunikasi Mahasiswa KPI Banda Aceh Agmeliani, Cut Chusnul; Nurdin, Hanifah; Sari, Fitri Meliya
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6145

Abstract

Animation is a highly popular entertainment medium among university students, yet not all animated content conveys positive values. Animations contain harsh language and messages that contradict Islamic communication ethics, creating a tension between the identity of Islamic Communication and Broadcasting (KPI) students as future da'i/da'iah and their daily communication practices influenced by inappropriate media content. This study examines how both positive and negative animations shape the communication style of KPI students at UIN Ar-Raniry Banda Aceh. Guided by cultivation theory, symbolic interactionism, and uses and gratifications, the research explores how messages are internalized, meanings are negotiated, and motivations drive media consumption. Using a qualitative descriptive-analytical method, data were collected through observation, interviews, and documentation via purposive sampling. Findings show that students’ preferences for animation are driven by motivation, graphic quality, contextual narratives, engaging plots, entertainment value, and learning elements. Animation generates dual influences on communication style: positive impacts include creativity, proper language use, moral internalization, improved communication quality, and critical thinking; while negative effects involve harsh intonation, inappropriate vocabulary, and non-contextual mimicry. This study highlights the need for reflective media consumption and contributes novelty through a comprehensive comparison of positive and negative animations integrated with Islamic communication principles (qaulan ma’rufa). 
Analisis Kredibilitas Komunikator dalam Film Sisterillah: Cita Cinta Muslimah Berdasarkan Teori Carl I. Hovland Selian, Rahma Yani; Anita, Anita; Sari, Fitri Meliya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis kredibilitas komunikator dalam film Sisterlillah: Cita Cinta Muslimah dengan menggunakan teori komunikasi persuasif Carl I. Hovland. Film ini dipilih karena memadukan nilai dakwah dalam alur naratif yang dekat dengan kehidupan remaja muslimah. Pendekatan kualitatif interpretatif digunakan untuk menafsirkan tanda visual, verbal, dan simbolik yang muncul dalam film melalui analisis semiotika. Hasil penelitian menunjukkan bahwa unsur ethos menjadi komponen dominan melalui karakter Rara yang ditampilkan sebagai sosok berakhlak, konsisten, dan dapat dipercaya. Unsur pathos muncul melalui konflik emosional Mala yang menggambarkan pergulatan identitas dan proses hijrah, sementara logos terlihat pada dialog yang memberikan alasan logis terkait pilihan hidup islami. Integrasi ketiga unsur tersebut membuat pesan dakwah tersampaikan secara halus, relevan, dan tidak menggurui. Penelitian ini menyimpulkan bahwa film pendek islami memiliki potensi besar sebagai media dakwah kontemporer yang efektif bagi generasi muda.