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All Journal Interaksi : Jurnal Ilmu Komunikasi Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Jurnal Al-Ijtimaiyyah Gender Equality: Internasional Journal of Child and Gender Studies E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Komunikasi dan Kajian Media Source: Jurnal Ilmu Komunikasi El-Usrah: Jurnal Hukum Keluarga Perdikan: Journal of Community Engagement At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Kafa’ah: Journal of Gender Studies Proceedings of International Conference on Multidiciplinary Research ASPIRATION Journal Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Komunikasi Global Da'watuna: Journal of Communication and Islamic Broadcasting
Fitri Meliya Sari
Universitas Islam Negeri Ar-Raniry Aceh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Baik Dan Buruk Animasi : Refleksi Gaya Komunikasi Mahasiswa KPI Banda Aceh Agmeliani, Cut Chusnul; Nurdin, Hanifah; Sari, Fitri Meliya
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6145

Abstract

Animation is a highly popular entertainment medium among university students, yet not all animated content conveys positive values. Animations contain harsh language and messages that contradict Islamic communication ethics, creating a tension between the identity of Islamic Communication and Broadcasting (KPI) students as future da'i/da'iah and their daily communication practices influenced by inappropriate media content. This study examines how both positive and negative animations shape the communication style of KPI students at UIN Ar-Raniry Banda Aceh. Guided by cultivation theory, symbolic interactionism, and uses and gratifications, the research explores how messages are internalized, meanings are negotiated, and motivations drive media consumption. Using a qualitative descriptive-analytical method, data were collected through observation, interviews, and documentation via purposive sampling. Findings show that students’ preferences for animation are driven by motivation, graphic quality, contextual narratives, engaging plots, entertainment value, and learning elements. Animation generates dual influences on communication style: positive impacts include creativity, proper language use, moral internalization, improved communication quality, and critical thinking; while negative effects involve harsh intonation, inappropriate vocabulary, and non-contextual mimicry. This study highlights the need for reflective media consumption and contributes novelty through a comprehensive comparison of positive and negative animations integrated with Islamic communication principles (qaulan ma’rufa). 
Co-Authors Agmeliani, Cut Chusnul Ahmad Tamrin Sikumbang Ainal Fitri Ainal Fitri, Ainal Almukarramah, Almukarramah Andri Nirwana AN Anggrahini, Anzelia Azman Sulaiman Azmy, Kharul Fahmi Arfan Geri Hasbullah Haekal, Muhammad hanifah hanifah Hasan Sazali Julana, Dara Kholil, Syukur Lahmuddin, Fakhruddin Marini Kristina Situmeang Muhammad Haekal Nurdin, Hanifah Rahmadon, Rahmadon rubino, rubino Sukma Ari Ragil Putri, Sukma Ari Syahril Furqany Syifaurrahmah, Syifaurrahmah Zahari, Zahari Zainal Arifin Zainuddin, Zainuddin