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Peran parental buying behavior dan brand experience terhadap loyalitas merek pada remaja rantauan Safitriani, Safitriani; Astiti, Dewi Puri
Jurnal Psikologi Udayana Edisi Khusus
Publisher : Program Studi Sarjana Psikologi, Fakultas Kedokteran, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.923 KB)

Abstract

Individu telah terkena paparan merek dari suatu produk sejak kecil oleh orangtua. Merek produk yang orangtua gunakan juga digunakan individu sejak kecil hingga dewasa. Hal ini dapat menimbulkan sikap loyal individu terhadap suatu merek produk tertentu yang umumnya disebut loyalitas merek. Loyalitas merek merupakan variabel penting bagi produsen yang diharapkan dimiliki oleh setiap konsumen. Loyalitas merek muncul pada diri konsumen dipengaruhi oleh beberapa hal yang tidak dimiliki sejak lahir. Loyalitas merek akan sangat mempengaruhi sikap seorang konsumen terhadap produk dengan merek tertentu. Pengalaman dan hasil pembelajaran mempengaruhi loyalitas merek konsumen terhadap suatu merek. Penelitian ini bertujuan untuk mengetahui peran parental buying behavior dan brand experience terhadap loyalitas merek remaja rantauan di Indonesia. Subjek pada penelitian ini berjumlah 188 remaja rantauan di Indonesia. Alat ukur penelitian ini menggunakan skala loyalitas merek, skala parental buying behavior, dan skala brand experience. Hasil uji analisis regresi berganda menunjukkan nilai R = 0,584 (p < 0,05) dan R2 = 0,341 sehingga dapat disimpulkan bahwa parental buying behavior dan brand experience secara bersama-sama berperan sebesar 34,1% terhadap loyalitas merek remaja rantauan di Indonesia. Koefisien beta terstandarisasi dari parental buying behavior menunjukkan nilai sebesar 0,168 dan memiliki taraf signifikansi sebesar 0,007 (p < 0,05) yang berarti bahwa parental buying behavior berperan secara signifikan terhadap loyalitas merek. Koefisien beta terstandarisasi dari brand experience menunjukkan nilai sebesar 0,519 dan memiliki taraf signifikansi sebesar 0,000 (p < 0,05) yang berarti bahwa brand experience berperan secara signifikan terhadap loyalitas merek.
HUBUNGAN KETIDAKAMANAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN KONTRAK PADA PT. BANK CIMB NIAGA TBK, WILAYAH BALI Manuaba, Ida Ayu Ananda Mahadewi; Astiti, Dewi Puri
Jurnal Psikologi Udayana Edisi Khusus
Publisher : Program Studi Sarjana Psikologi, Fakultas Kedokteran, Universitas Udayana

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Abstract

Contract labor system is one of internal changes phenomena in structure and work system that is done by almost every organization including banking industry. The example is Bank CIMB Niaga that uses contract employees in its banking activities. In its development, there are problems in hiring employees by contract system namely the emergence of job insecurity perceived by employees due to career uncertainty at the company. Another problem that arises related to organizational commitment of contract employees. Job insecurity and organizational commitment problem may affect performance of contract employees. This study aims to examine the relationship between job insecurity and organizational commitment with performance of contract employees in PT. Bank CIMB Niaga Tbk, Bali Region. This research is quantitative study using multiple regression data analysis. The population in this study are all contract employees in PT. Bank CIMB Niaga, Bali Region with minimum 1 year working period. The used sampling method is cluster sampling. Respondents in this study are contract employees working in teller and micro division. The number of respondents is 43. Data in this study were obtained by questionnaires and employee performance appraisal data. The result found significant relationship between job insecurity and organizational commitment with performance of contract employees. Job insecurity is negatively related to performance of contract employees. Organizational commitment is positively related to performance of contracts employees. Keywords: employee performance, job insecurity, organizational commitment, contract employee
Peran motivasi berprestasi dalam organisasi dan kohesivitas kelompok terhadap komitmen organisasi mahasiswa Fakultas Kedokteran Universitas Udayana Sukasih, Luh Gede Raka; Astiti, Dewi Puri
Jurnal Psikologi Udayana Edisi Khusus
Publisher : Program Studi Sarjana Psikologi, Fakultas Kedokteran, Universitas Udayana

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Abstract

Mahasiswa diharapkan memiliki kemampuan akademik atau hard skill serta kemampuan non-teknis atau soft skill yang baik sebagai bekal terjun ke masyarakat. Salah satu cara untuk mengembangkan kemampuan non-teknis adalah dengan mengikuti organisasi mahasiswa. Pada organisasi mahasiswa diperlukan komitmen organisasi agar organisasi mampu menjalankan program kerja dan fungsi dengan baik. Komitmen organisasi dapat dipengaruhi adalah beberapa faktor salah satunya yaitu motivasi berprestasi dalam organisasi dan kohesivitas kelompok. Penelitian ini bertujuan untuk mengetahui peran motivasi berprestasi dalam organisasi dan kohesivitas kelompok terhadap komitmen organisasi mahasiswa Fakultas Kedokteran Universitas Udayana. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, dengan subjek penelitian sejumlah 278 orang mahasiswa yang mengikuti organisasi di Fakultas Kedokteran Universitas Udayana. Teknik sampling yang digunakan adalah simple random sampling. Alat ukur dalam penelitian ini yaitu skala motivasi berprestasi, skala kohesivitas kelompok dan skala komitmen organisasi. Hasil dari uji analisis regresi berganda menunjukkan bahwa motivasi berprestasi dalam organisasi dan kohesivitas kelompok berperan dalam meningkatkan komitmen organisasi. Kata kunci: kohesivitas kelompok, komitmen organisasi, mahasiswa, motivasi berprestasi, organisasi mahasiswa
Peran Persepsi Individu Terhadap Asuransi dan Model Kepercayaan Kesehatan dalam Pengambilan Keputusan Menggunakan Asuransi Jiwa Ari, Ida Ayu Gede Rat Praba; Astiti, Dewi Puri
Jurnal Psikologi Udayana Vol 1 No 2 (2014)
Publisher : Program Studi Sarjana Psikologi, Fakultas Kedokteran, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.098 KB) | DOI: 10.24843/JPU.2014.v01.i02.p17

Abstract

The use of health insurance is highly related with a person’s life depending on the perception of an individual and health belief model they own. Perception and health belief model bear an important role in determining how a person percieve their future especially related to health and older age well-being. One alternative in promising older age well being and health is through health insurance. This research was aimed to determine the role of individual perception upon insurance and health belief model in decision making process using life insurance. The method of this research is using quantitative method. The subjects of this research were the individuals using life insurance. The total subject in this research is 90 whom were selected using cluster random sampling.   For hypothesis, the data was analyzed using multiple regression. The result of multiple regression analysis in this study is 0.764. Relative contribution of perception variable is 98.38% and the health belief model variable is 1.61%. Effective contribution of perception variable is 57.45% and the health belief model variable is 0.94%. This results show that there is a relation between the role of individual perception upon insurance and health belief model in decision making process using life insurance. However, when the data was analyzed using partial correlation, only individual perception of insurance variable has a relation with decision making variable.   Keyword        : Perception, Health Belief Model, Life Insurance
GAMBARAN KEPERCAYAAN KONSUMEN DALAM BERBELANJA ONLINE DI FJB KASKUS Sutrisna, Putu Beny; Astiti, Dewi Puri
Jurnal Psikologi Udayana Vol 2 No 2 (2015)
Publisher : Program Studi Sarjana Psikologi, Fakultas Kedokteran, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.86 KB) | DOI: 10.24843/JPU.2015.v02.i02.p12

Abstract

As one of the sites used for marketing products, FJB Kaskus cannot be separated from the scams that a common in e-commerce business. Nevertheless, the velocity of money in FJB Kaskus has reached 100 billion dollars each month in which the figure has even beat omzet of Amazon.com for sale to the Regional Indonesian (Hartanto, 2009). This shows the importance of trust as a major factor that must be built in order to be able to attract consumers to buying. Trust not just be recognized by the other party or e-tailers due to the trust must be created from scratch and can be proven (Rofiq, 2007). Trust cannot be easily recognized by other party or e-tailers because trust must be created from beginning and can be proven (Rofiq, 2007). This research was aimed to determine the overview of consumer trust in online shopping at FJB Kaskus. This research used qualitative methods and phenomenology design. Data were collected by using interview and observation technique with 5 respondents with experience in online shopping repeatedly at FJB Kaskus. The result of this research shows that consumer trust can be described using trusting belief and trusting intention. Besides that, website information and seller information may affect consumer trust in online shopping at FJB Kaskus.   Key words: consumer trust, online shopping, FJB Kaskus.
Peran Komitmen Organisasi dan Person Job Fit terhadap Turnover Intention Generasi Y pada Karyawan di Indonesia Pramesti, Nadya Karunia; Astiti, Dewi Puri
Jurnal Psikologi Udayana Vol 7 No 2 (2020)
Publisher : Program Studi Sarjana Psikologi, Fakultas Kedokteran, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JPU.2020.v07.i02.p07

Abstract

Sejumlah riset terdahulu sudah memperlihatkan bahwa Generasi Y mempunyai nilai turnover yang lebih tinggi dibandingkan generasi lainnya. Pergantian karyawan didahului oleh niat untuk berubah. Nilai niat turnamen pada karyawan yang dipengaruhi oleh komitmen organisasi, dan pekerjaan membutuhkan mereka.Riset ini ialah pendekatan kuantitatif yang bertujuan untuk menentukan peranan komitmen organisasi dan bekerja bersama mereka sesegera tujuan turnamen untuk karyawan gen-Y diIndonesia. Subjek terkait dengan riset ialah 176 karyawan Y generasi di Indonesia. Alat pengukuran diterapkan ialah skala komitmen organisasi, skala pekerjaan dan skala skala turnamen. Temuan uji regresi berganda memperlihatkan koefisien regresssion sejumlah 0,598, koefisien determinan 0,357 dan nilai signifikansi 0,000 (p <0,05) dengan koefisien beta (standardize) pada variabel komitmen organisasi -0,434 serta proyek work fit dari variabel 0,259.
Hubungan kontrol diri dan konformitas terhadap perilaku konsumtif remaja penggemar animasi Jepang (anime) di Denpasar Anjani, Putu Sokalia; Astiti, Dewi Puri
Jurnal Psikologi Udayana Edisi Khusus
Publisher : Program Studi Sarjana Psikologi, Fakultas Kedokteran, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.598 KB)

Abstract

Animasi Jepang atau yang lebih sering disebut dengan anime merupakan salah satu budaya populer yang berasal dari Jepang. Gaya penggambaran yang unik dari anime itu sendiri telah membuat anime memiliki banyak penggemar di berbagai negara, khususnya di Indonesia. Penggemar anime di Indonesia tidak terbatas di kalangan anak-anak, namun juga remaja dan dewasa. Kecintaan yang besar terhadap anime dapat menimbulkan berbagai kemungkinan pada kalangan remaja, salah satunya perilaku konsumtif. Perilaku konsumtif merupakan perilaku membeli tanpa disertai pertimbangan yang matang dan dilakukan demi memberikan kesenangan tersendiri. Perilaku konsumtif dapat dipengaruhi oleh kontrol diri. Semakin tinggi kontrol diri, maka perilaku konsumtif semakin rendah, dan begitu pula sebaliknya. Selain kontrol diri, konformitas juga dapat mempengaruhi perilaku konsumtif. Apabila tingkat konformitasnya tinggi, maka tingkat perilaku konsumtif juga tinggi dan berlaku sebaliknya. Tujuan penelitian ini adalah untuk mengetahui hubungan kontrol diri dan konformitas terhadap perilaku konsumtif remaja penggemar anime di kota Denpasar. Teknik sampling dalam penelitian ini adalah cluster sampling dengan jumlah subjek sebanyak 114 orang. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner, sedangkan analisis data dilakukan dengan analisis regresi linier sederhana dan berganda. Hasil penelitian ini menunjukkan bahwa kontrol diri dan konformitas tidak memiliki hubungan secara simultan dengan perilaku konsumtif, kontrol diri tidak memiliki hubungan terhadap perilaku konsumtif, namun konformitas memiliki hubungan yang signifikan terhadap perilaku konsumtif.
Kajian Literatur: Peran Komitmen Organisasi Pada Kinerja Dan Kepuasan Kerja Karyawan Saat Pandemi Covid-19 Phaedra, Putra; Astiti, Dewi Puri; Widiasavitri, Putu Nugrahaeni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 21 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14504221

Abstract

Company needs to have the competitive capabilities that are the core of company’s failure or success. Maximizing the company’s competitive capability can be done by employee. The presents of Covid-19 is giving impact to company and made company needs to put some efforts to maintain the company’s businesses. One of the efforts is corresponded with the decreased of employee’s remuneration. Companies need employee’s loyalty to stay in work for maintaining the company’s businesses. Employee’s loyalty also can be called as organizational commitment. There are lot of studies about organizational commitment toward employee before the Covid-19’s pandemic, therefore recent information about organizational commitment toward employee is needed especially work performance and satisfaction on employee during Covid-19’s pandemic. This literature review examines the importance of organizational commitment toward work performance and satisfaction on employee in a company during Covid-19’s pandemic. The conclusion is organizational commitment still affects employee’s work performance and work satisfaction although not all studies show organizational commitment affects it independently during Covid-19’s pandemic.
Sumber kecemasan dan strategi koping remaja pada masa pandemi COVID-19 Valentina, Tience Debora; Nurcahyo, Firmanto Adi; Astiti, Dewi Puri
Mediapsi Vol 9 No 1 (2023): Juni
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.mps.2023.009.01.874

Abstract

This research was conducted to explore the source of anxiety and coping strategy of youth during the COVID-19 pandemic in Indonesia. A qualitative survey was conducted online with 365 young people aged 15-23 year. Six themes arise in this study that show sources of anxiety of young people, namely: a) fear of being infected with the COVID-19, b) uncertainty about the future, c) social relation problems, d) academic-related anxiety, e) family economic problems, f) exposure to information on cases of COVID-19 infection. We also found eight coping strategies to deal with anxiety, namely religious coping, active coping, making meaning, seeking emotional support, optimism, avoidance, emotional regulation, and exercises. The findings implied that young people develop religiosity and in combination with other coping strategies to endure the unprecedented outbreak of COVID-19. This finding implies that psychological interventions should address religious coping to help young people to cope with various sources of anxiety during stressful life events such as the COVID-19 pandemic.
Peran Persepsi Individu Terhadap Asuransi dan Model Kepercayaan Kesehatan dalam Pengambilan Keputusan Menggunakan Asuransi Jiwa Ida Ayu Gede Rat Praba Ari; Dewi Puri Astiti
Jurnal Psikologi Udayana Vol. 1 No. 2 (2014)
Publisher : Program Studi Sarjana Psikologi, Fakultas Kedokteran, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JPU.2014.v01.i02.p17

Abstract

The use of health insurance is highly related with a person’s life depending on the perception of an individual and health belief model they own. Perception and health belief model bear an important role in determining how a person percieve their future especially related to health and older age well-being. One alternative in promising older age well being and health is through health insurance. This research was aimed to determine the role of individual perception upon insurance and health belief model in decision making process using life insurance. The method of this research is using quantitative method. The subjects of this research were the individuals using life insurance. The total subject in this research is 90 whom were selected using cluster random sampling. For hypothesis, the data was analyzed using multiple regression. The result of multiple regression analysis in this study is 0.764. Relative contribution of perception variable is 98.38% and the health belief model variable is 1.61%. Effective contribution of perception variable is 57.45% and the health belief model variable is 0.94%. This results show that there is a relation between the role of individual perception upon insurance and health belief model in decision making process using life insurance. However, when the data was analyzed using partial correlation, only individual perception of insurance variable has a relation with decision making variable. Keyword : Perception, Health Belief Model, Life Insurance
Co-Authors A.A Ayu Prami Redityani Agustini, Ni Made Yanti Ary Anjani, Putu Sokalia Astuti Wijayanti Astuti Wijayanti, Astuti Bintang, Stepani Kartika Dewa Nyoman Yogananda Saputra Diva Angelia Firmanto Adi Nurcahyo Haryati, Tuningsih I Dewa Ayu Komang Triwijayanti I Gusti Ayu Diah Fridari I Gusti Ayu Putu Wulan Budisetyani Ida Ayu Ananda Mahadewi Manuaba Ida Ayu Ananda Mahadewi Manuaba, Ida Ayu Ananda Mahadewi Ida Ayu Gede Rat Praba Ari Ida Ayu Gede Rat Praba Ari Ida Ayu Tryastiti Ratih Inesha Febrina Setiajid Intan Rahmawati KHOIRUL ANAM Luh Gede Raka Sukasih Luh Made Karisma Sukmayanti Lusy Asa Akhrani Muh. Mughny Mehdiviky Mustika, Winda Febri Nabila Khairanti Nadya Karunia Pramesti Ni Made Yanti Ary Agustini Ni Wayan Reza Savitri Ayu Nicholas Simarmata Phaedra, Putra Pramesti, Nadya Karunia Putu Beny Sutrisna Putu Nugrahaeni Widiasavitri Putu Sokalia Anjani Ratih, Ida Ayu Tryastiti Redityani, A.A Ayu Prami Safitriani Safitriani Safitriani, Safitriani Sari Kusumadewi Sri Windayani Stepani Kartika Bintang Sukasih, Luh Gede Raka Sumi Lestari Supriyadi Supriyadi Supriyadi, , Sutrisna, Putu Beny Tience Debora Valentina Triwijayanti, I Dewa Ayu Komang Tuningsih Haryati Winda Febri Mustika Windayani, Sri Yahya Thariq Albab Basusena Yogi Darma Raharja