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Journal : Journal of Applied Sciences in Travel and Hospitality

Typology of wellness tourism based on traditional healing in Bali Arida, Nyoman Sukma; Nugroho, Saptono; Rusadi, Ni Wayan Purnami; Saputra, I Gede Gian
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.199-210

Abstract

Bali has become a leading destination for wellness tourism rooted in traditional healing practices, driven by global interest in holistic well-being and spiritual travel. This study employs a qualitative approach, incorporating field observations, interviews, literature reviews, and focus group discussions across Gianyar, Bangli, and Badung Regencies to explore how wellness experiences are socially and culturally constructed. Findings reveal four key domains—Fitness, Healing, Therapy, and Treatment—categorized into Soft Wellness (preventive, lifestyle-based) and Hard Wellness (restorative, spiritual). These practices reflect the interaction between local traditions and global wellness trends. Theoretical frameworks such as the Experience Economy, Cultural Capital, and the Global Wellness Institute’s Wellbeing Model are applied to analyze the co-creation and symbolic value of wellness experiences. Despite rapid growth, challenges persist, including limited regulation, a lack of professional branding, and insufficient institutional support. This study recommends strategic policy measures to strengthen governance, maintain cultural authenticity, and promote sustainable development of Bali’s wellness tourism sector.
Co-Authors A. Supardi Alinda Thalia Anak Agung Gde Rama Purwani Yoga Anak agung Tirta Putra Wiranata Arichtia Praevianti Taolin Arida, Nyoman Sukma Asri Kristiansi Laga Hae D. Hudiyanti D. Sopandie Dewi Sasmita Dio Pratama Dyah Estu Larasati Ester Venni Olita Saragih Fahrul Fahrul Ferry Aryanto Padabain Filomena Harsiana Fransisco Situmorang Gede Mahendra Saputra H. Aswidinnoor I Agus Yudi Pardiana I Gede Gian Saputra, I Gede I Gusti Agung Oka Mahagangga I Gusti Agung Oka Mahagangga I Gusti Ayu Arya Ariningsih I Komang Agus Moni Artadi I Made Adikampana, I Made I Made Sendra I Nyoman Gunarsa I Nyoman Jamin Ariana I Nyoman Sukma Arida I Nyoman Sunarta I P. Sudana I Putu Anom I Wayan Gede Wahyu Pradnyana Ida Ayu Suryasih Ida Bagus Suryawan Indra Bhaskara, Gde Joanne, Marie Josephine Kesya Marcella Tjampan Lena Haryanti Lidia Uli Christiani Karmelia Hutagalung Loedin, I.H. Salmet Loedin, I.H. Salmet Luh Putu Aritiana Kumala Pratiwi Luh Putu Kerti Pujani Luh Putu Vira Cintya Dewi MADE KUSUMA NEGARA Maria Yosefina Rosari Mon Mulyaningsih, E. S. Mulyaningsih, E. S. Nadia Chrissanty Nasution, Annio Indah Lestari Ni Komang Otami Astuti Widiandari Ni Luh Karmini Ni Wayan Eka Suryaningsih Ni Wayan Purnami Rusadi Nur Kumala Sari Ouwerkerk, P.B. F. Ouwerkerk, P.B. F. Pande I Putu Angga Saputra Philipus Wangku Putra, Putu Guntur Pramana Putu Widya Darmayanti Ricky Leonardo Pehulisya Shafa Raya Cahyana Shandy Shandy Sihombing, Lisbet Situmorang, Fransisco Theresia Loviannauli P Ursulla Mariska Maduma Silaban Wayan Gede Gilang