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All Journal Akuisisi : Jurnal Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen DIVERSIFIKASI
Nina Lelawati
Universitas Muhammadiyah Metro
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Physics

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Analisis Promosi, Word Of Mouth Dan Citra Merek Pengaruhnya Terhadap Minat Beli Pada Pengunjung Di Toko Qolsa Metro Vivi Ardilia Sari; Nina Lelawati; Nani Septiana; Iqbal Mei Setiawan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4125

Abstract

Based on the tests that have been carried out by researchers using data analysis techniques using tests (validity test and reliability test) testing requirements analysis using (normality test and multiple linear regression analysis test) and hypothesis testing using (t test, significant F test and F test the coefficient of determination R2) gets the result that only promotion and word of mouth variables have a significant influence on purchase intention, while the image variable does not influence and is not significant on purchase intention. Likewise for the simultaneous tests that have been carried out, the results show that the variables that influence buying interest are only 43.4%.
Co-Authors Ali, Karnila Angga Wahyudi Anggita Dewi Ayu Lestari Ardiansyah Japlani, Ardiansyah Bambang Suhada Celly Novita Darmayanti, Elmira Febri Deska Saputra Durotun Nasikah Fitriani Fitriani Fitriani Iqbal Mei Setiawan M Hafish Ferdiansyah Nani Septiana Nurul Kolifatun Pranowo Adji Yudhistira Puji Lestari Rahmat Fajar Ramdani Regita Haryanti Rian Bagas Kara Rio Herdianto Roid Azhar Aziz Seftyan Dwi Putra Sekar Ayuni Selamet Fuadi Sindi Okvaniar Suwarto Suwarto Tri Pungki Astuti Tyas Aisyah Nor Zureza Vivi Ardilia Sari Yateno