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All Journal Jurnal Ekonomi Pembangunan JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Jurnal Simetris Ekuitas: Jurnal Pendidikan Ekonomi Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Sistem Informasi dan Aplikasi Ulumuna: Jurnal Studi Keislaman Jurnal Ekonomi Manajemen Sistem Informasi Pencerah Publik Jurnal Ilmiah Ilmu Administrasi Marketing Management Studies Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) JoS ( Journal of International Relations) Global Mind Jurnal Imliah Hubungan Internasional Jurnal Perikanan Terpadu Economics Development Analysis Journal NIHAYAH AN-NUR: Jurnal Pendidikan dan Pembelajaran Jurnal Epidemiologi Kesehatan Indonesia MUKHTASAB: Journal of Economics and Islamic Business
Arief Maulana
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Journal : Marketing Management Studies

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The impact of product quality, price, and promotion on the consumer satisfaction of Scarlett Whitening serum products Afrianti, Windi; Maulana, Arief
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.421

Abstract

The purpose of this study was to find out and analyze how product quality, price and promotion have an impact on consumer satisfaction for Scarlett Whitening Serum products among students enrolled in the Faculty of Economics and Business, Padang State University. This research uses quantitative methods. The relationship between two or more variables is investigated in a quantitative study. The population in this study were students of the Faculty of Economics, Padang State University who used scarlett whitening serum products with an unknown amount. Data is collected through an online questionnaire used by Google Forms. The number of samples in this study amounted to 150 using a purposive sampling method. The analysis technique used is SPSS analysis. The results of this study explain that product quality has a significant and positive effect on consumer satisfaction for scarlett whitening serum products for students of the Faculty of Economics and Business, Padang State University. Price has a significant and positive effect on consumer satisfaction for scarlett whitening serum products for students of the Faculty of Economics and Business, Padang State University. Promotion has a significant and positive effect on consumer satisfaction for scarlett whitening serum products for students of the Faculty of Economics and Business, Padang State University.
Gen-z consumer behavior in the cosmetics industry: analyzing the impact of shopping patterns, pricing strategies, and emotional drivers on unplanned purchases Jannah, Zahratul; Maulana, Arief
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.568

Abstract

This study aims to analyze the effects of Shopping Lifestyle, Price Discount, and Hedonic Shopping Motivation on Impulse Buying among Gen-Z customers of Somethinc brand cosmetics in Padang City. The research employs a quantitative method with a causative approach to examine the relationships and influences between variables. Data were collected through questionnaires distributed to 111 respondents who met specific criteria, including customers who had made impulse purchases of Somethinc products and were aware of the product promotion program. The results reveal that Shopping Lifestyle and Hedonic Shopping Motivation have significant influences on Impulse Buying, while Price Discount does not demonstrate a significant impact. The regression coefficient for Shopping Lifestyle is 0.448 (p < 0.05) and for Hedonic Shopping Motivation is 0.254 (p < 0.05), indicating that these two variables positively influence impulse buying behavior. In contrast, Price Discount, with a coefficient of 0.026 (p > 0.05), does not significantly influence impulse buying decisions.
The influence of social media usage and electronic word-of-mouth on Hot Wheels purchase intention in West Sumatra: The mediating role of brand equity Kharisma Utama, Hafiz; Maulana, Arief
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.596

Abstract

Purpose- This study examines the influence of social media usage (SMU) and electronic word of mouth (eWOM) on purchase intentions for Hot Wheels diecast collectibles in West Sumatra, using brand equity (BE) as a mediating variable. Design/methodology/approach- An online survey was conducted, gathering data from 168 Hot Wheels collectors and enthusiasts in West Sumatera, Indonesia. Data analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the relationships between variables. Findings- Results demonstrate that social media usage, electronic word of mouth, and brand equity each significantly influence consumers’ purchase intentions. Additionally, brand equity is found to be positively impacted by social media usage and electronic word of mouth. Finally, brand equity partially mediates the relationship between social media usage, electronic word of mouth, and purchase intentions for Hot Wheels.
Co-Authors Abd. Rasyid Syamsuri ACHMAD RIFAI Adi Gunawan, Adi Afrianti, Windi Alfian Fatahillah, Izet Ansari, Rifanda Arief Kurniawan Aries Saifudin Dewi Fithria Dwiyunitoska, Hany Edwarsyah Edwarsyah, Edwarsyah Effendi, Jon Eti Sulandari Faizah Qurrata Aini Hadi, Rahman Heryanti, Febrina Jannah, Zahratul Keumala, Wini Kharisma Utama, Hafiz Khoirul Umam Komala Erwan Mahesa, Rama Mardhatillah, Mardhatillah Melati Wahyuni Munandar Munandar Mustikawati, Rindang Prihartono, Nurhayati A. Rasidin Karo-Karo Sitepu Ridwan, Muhammad Aufa Rony, Zahara Tussoleha Siwi Hanayanti, Citra Suhaimi Suhaimi Sukma, Verdian Ramadika Syahputera, Aulia Rahman Ulfani, Mudhi Wahyono, Sapto Wintah, Wintah Wulandari, Ayuni Putri Yana Suryana Yovsyah Yovsyah