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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA MUHARRIK: JURNAL DAKWAH DAN SOSIAL Communicology: Jurnal Ilmu Komunikasi Tatar Pasundan : Jurnal Diklat Keagamaan Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Bimbingan Penyuluhan Islam Jurnal Dakwah dan Komunikasi SOCIAL : Jurnal Inovasi Pendidikan IPS Al-Mu'awanah Takuana: Jurnal Pendidikan, Sains, dan Humaniora Tatar Pasundan: Jurnal Diklat Keagamaan Journal of Smart Community Service Komsospol An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan)
Umi Rojiati
Universitas Islam Negeri Raden Intan Lampung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Strategi Promosi Public Relations Pondok Pesantren Jami’atul Qurro’ Palembang dalam Menarik Minat Calon Santri Baru Tahun 2025 Ramadhan, Hanifah Ummi; Zein, Hepi Riza; Rojiati, Umi
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.248

Abstract

Jami’atul Qurro’ Islamic Boarding School Palembang has experienced a steady increase in new student enrollment over recent years, from 131 students in 2022/2023 to 221 in 2023/2024, and 289 in 2024/2025. However, in the 2025/2026 academic year, the number of applicants declined to 266 students. This decrease serves as an important indicator that requires further examination, especially regarding the reach and impact of the pesantren’s promotional strategies. This study uses a descriptive qualitative method through interviews, observations, and documentation with nine informants: one public relations officer, six students, and two parents. The analysis applies the promotion mix theory, which includes advertising, personal selling, sales promotion, public relations, and direct marketing. The findings show that the effectiveness of Public Relations strategies lies in their focus on building the institution’s image, trust, and moral credibility. The pesantren’s promotional success is influenced by program quality, leadership reputation, community participation, and the ability to present religious values in a compelling and relevant way.
LinkedIn sebagai Media Alumni KPI UIN Raden Intan Lampung Membangun Identitas Profesional Ramadhan, Kms Iklasul Amal; Mukmin, Hasan; Rojiati, Umi
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.261

Abstract

The advancement of digital technology has significantly changed communication patterns and career development through professional social media, particularly LinkedIn. This study aims to analyze the strategies of alumni of the Islamic Communication and Broadcasting Study Program (KPI), Faculty of Da'wah and Communication Sciences, UIN Raden Intan Lampung, in optimizing LinkedIn as a medium for career development and improving professional competence. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation. The results showed that alumni implemented various strategies, including profile optimization, personal branding management, utilization of professional networks, and active engagement with educational content through accessing and sharing information. The intensity of use was grouped into three patterns: monthly passive use, weekly use, and active use two to four times per week focused on personal branding and networking. Differences in intensity of use affect the benefits obtained, including increased professional competence, network expansion, and increased access to career related information and opportunities.
Co-Authors Ade N Istiani Agus Kurniawan Agus Kurniawan ANDI WIJAYA Ayu Wulandari Bakri, Aflahghazi Marpen Eni Amaliah Evy Septiana Rachman Faisal Muzzammil Frasetya, Vito Frista Fitriany Ramadhanita Gian Rabbani Linda Loviana Marini Mubasit Mubasit, Mubasit Mukmin, Hasan Mulyadi, AS Muzzammil, Faisal Nadya Amalia Nasution Nadya Amalia Nasution Nadya Nasution Nandang Kusnandar Noor Afifah Nurcahyono, Wahyu Ocha Nasria Putri Permana, Andika Pratiwi, Fajaria Hera Rabbani, Gian Ramadhan, Hanifah Ummi Ramadhan, Kms Iklasul Amal Rini Setiawati Rini Setiawati Rini Setiawati Roni Prayoga Salas, Hagi Julio Sarwana, Atin Suslina Syaripudin, MA Umi Aisyah Wulandari, Aghnes Zein, Hepi Riza