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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA Pendas : Jurnah Ilmiah Pendidikan Dasar MUHARRIK: JURNAL DAKWAH DAN SOSIAL Communicology: Jurnal Ilmu Komunikasi Panangkaran: Jurnal Penelitian Agama dan Masyarakat Tatar Pasundan : Jurnal Diklat Keagamaan Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Bimbingan Penyuluhan Islam Jurnal Dakwah dan Komunikasi SOCIAL : Jurnal Inovasi Pendidikan IPS Al-Mu'awanah Jurnal Ilmu Sosial dan Humaniora Takuana: Jurnal Pendidikan, Sains, dan Humaniora Tatar Pasundan: Jurnal Diklat Keagamaan Journal of Smart Community Service Da'watuna: Journal of Communication and Islamic Broadcasting Komsospol RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan)
Umi Rojiati
Universitas Islam Negeri Raden Intan Lampung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Network Etiquette dalam Dakwah Digital pada Video Dakwah Kontroversial Gus Miftah Dewi Putri Agung Jaya; Khairullah Khairullah; Umi Rojiati
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7481

Abstract

This study examines how network etiquette, in this context, refers to public reactions in the YouTube comment section to videos deemed offensive. This study aims to analyze network etiquette in digital da'wah on the YouTube social media platform. It is hoped that this study will produce Network Etiquette as a reference for responding to controversial da'wah videos in digital da'wah. The method used in this study is content analysis using a descriptive qualitative approach. Data collection begins with formulating the research problem, selecting samples, defining analytical categories, coding data, analyzing data, and interpreting the results. The results show that many comments still violate the principles of network etiquette, particularly regarding polite language. This is in line with the network etiquette theory of Rahmawati et al. (2022), which emphasizes the importance of applying the THINK concept before commenting, so that communication is ethical in the digital space. Furthermore, contextual analysis shows that the anonymity of YouTube users, which allows them the freedom to express emotions without considering social impact, contributes to low compliance with network etiquette.
Pengaruh Komunikasi Persuasif Pendamping PKH Terhadap Perubahan Perilaku Ekonomi Pada Implementasi Family Development Session Di Kota Bandar Lampung Umi Rojiati; Rini Setiawati
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1131

Abstract

This study aims to determine the influence of persuasive communication of PKH companions in Bandar Lampung City in the implementation of Family Development Session (FDS) and find out whether there is a change in economic behavior. The method used in this study is explanatory quantitative. The population of 38,286 people is taken from the final closing data of the 2022 final stage. The sampling method used is the regional sampling technique (Area Sampling). The data analysis used is Structural Equation Modeling Partial Least Square (SEM-PLS) with SmartPLS 4 software. The results of the Outer Model Bootsraping show that each indicator on all constructs has proven to be valid and reliable in reflecting each construct. Then the results of the Inner bootstrapping model found that the influence of persuasive communication of PKH Companions in Bandar Lampung City on changes in economic behavior and its influence proved significant for each variable. PKH's companion persuasive communication found a T-Statitik value of 128,629 which is greater than 1.96 with a standard deviation finding a number of 0.008 that does not exceed 2 so that it is stated that the variable has a significant influence. The amount of influence on economic behavior found results, namely increased after KPM followed FDS. The r- square value from before FDS was 0.088 or 9% while after FDS found the result of 0.967 R-square value of 97%. From the acquisition of these data, the percentage of total influence produced is 88%
Wawancan in the Traditional Wedding Ceremony of Lampung Sai Batin an Approach to Da'wah in Socio Cultural Context M. Ibnu Naufal Maskuri; Fariza Makmun; Siti Wuryan; Umi Rojiati
Panangkaran: Jurnal Penelitian Agama dan Masyarakat Vol. 10 No. 1 (2026)
Publisher : LP2M UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/9k0apj98

Abstract

Abstract This study aims to examine the role of wawancan as a medium of dakwah in the Lampung Sai Batin wedding ritual, as well as how wawancan functions in the social and cultural context of the Lampung community. Wawancan, as a form of oral communication delivered by adat leaders or religious figures, not only serves to provide customary advice but also acts as a medium to convey Islamic dakwah messages. Using a qualitative approach with participatory observation and in-depth interviews, this research reveals how wawancan delivers religious and cultural values to the bride and groom as well as the attendees of the ceremony. The findings show that wawancan plays a significant role in uniting religious teachings and Lampung Sai Batin customs. As a dakwah medium, wawancan not only emphasizes religious messages but also strengthens social bonds within the community. Through wawancan, Islamic teachings are conveyed in a manner that aligns with local cultural values, making them easier to accept and understand. This study contributes to the understanding of how dakwah can be carried out by utilizing local cultural traditions, as well as the importance of preserving cultural heritage in the context of social and religious development in the Lampung community.  
Strategi Promosi Public Relations Pondok Pesantren Jami’atul Qurro’ Palembang dalam Menarik Minat Calon Santri Baru Tahun 2025 Hanifah Ummi Ramadhan; Hepi Riza Zein; Umi Rojiati
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.248

Abstract

Jami’atul Qurro’ Islamic Boarding School Palembang has experienced a steady increase in new student enrollment over recent years, from 131 students in 2022/2023 to 221 in 2023/2024, and 289 in 2024/2025. However, in the 2025/2026 academic year, the number of applicants declined to 266 students. This decrease serves as an important indicator that requires further examination, especially regarding the reach and impact of the pesantren’s promotional strategies. This study uses a descriptive qualitative method through interviews, observations, and documentation with nine informants: one public relations officer, six students, and two parents. The analysis applies the promotion mix theory, which includes advertising, personal selling, sales promotion, public relations, and direct marketing. The findings show that the effectiveness of Public Relations strategies lies in their focus on building the institution’s image, trust, and moral credibility. The pesantren’s promotional success is influenced by program quality, leadership reputation, community participation, and the ability to present religious values in a compelling and relevant way.
LinkedIn sebagai Media Alumni KPI UIN Raden Intan Lampung Membangun Identitas Profesional Kms Iklasul Amal Ramadhan; Hasan Mukmin; Umi Rojiati
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.261

Abstract

The advancement of digital technology has significantly changed communication patterns and career development through professional social media, particularly LinkedIn. This study aims to analyze the strategies of alumni of the Islamic Communication and Broadcasting Study Program (KPI), Faculty of Da'wah and Communication Sciences, UIN Raden Intan Lampung, in optimizing LinkedIn as a medium for career development and improving professional competence. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation. The results showed that alumni implemented various strategies, including profile optimization, personal branding management, utilization of professional networks, and active engagement with educational content through accessing and sharing information. The intensity of use was grouped into three patterns: monthly passive use, weekly use, and active use two to four times per week focused on personal branding and networking. Differences in intensity of use affect the benefits obtained, including increased professional competence, network expansion, and increased access to career related information and opportunities.
Media, Crosshijabers, dan Diskursus Keislaman : Analisis Wacana Kritis Pemberitaan Online Umi Rojiati; Nadya Amalia Nasution
Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i1.11214

Abstract

Penelitian ini mengkaji representasi fenomena crosshijabers dalam media online Indonesia dan implikasinya terhadap diskursus keislaman kontemporer. Dengan menggunakan pendekatan kualitatif dan metode Analisis Wacana Kritis (CDA) Norman Fairclough, studi ini meneliti dua artikel berita online: "Crosshijabers, Bencana bagi Fashion Hijab?" dan "Salah Kaprah Komunitas Pria Berjilbab". Analisis diperkaya dengan interpretasi tekstual QS. Ali 'Imran: 36 dan An-Nur ayat 31, serta eksplorasi motif internal dan eksternal crosshijabers. Hasil penelitian menunjukkan bahwa media online cenderung membingkai fenomena crosshijabers secara negatif, memperkuat interpretasi konservatif tentang gender dalam Islam. Analisis linguistik mengungkapkan penggunaan kata-kata berkonotasi negatif dan struktur kalimat yang menempatkan crosshijabers sebagai ancaman terhadap norma sosial dan agama. Interpretasi ayat Al-Qur'an yang digunakan dalam wacana ini cenderung literal, mengabaikan konteks historis dan sosial. Sementara itu, analisis motif crosshijabers mengungkapkan kompleksitas identitas gender dan ekspresi diri yang tidak terakomodasi dalam narasi media dominan. Penelitian ini menyimpulkan bahwa wacana media tentang crosshijabers mencerminkan dan memperkuat ketegangan antara interpretasi tradisional Islam dan ekspresi identitas gender kontemporer. Narasi yang dibangun berpotensi meningkatkan stigmatisasi dan membatasi ruang diskusi tentang keberagaman gender dalam konteks keislaman. Studi ini menggarisbawahi pentingnya pendekatan yang lebih berimbang dan inklusif dalam memahami dan meliput isu-isu yang berkaitan dengan gender, agama, dan identitas dalam masyarakat Indonesia yang beragam.  
Manajemen Komunikasi Sosial Penganut Agama Baha’i Umi Rojiati
Communicatus: Jurnal Ilmu komunikasi Vol. 3 No. 1. June (2019): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v3i1.5033

Abstract

This study aims to obtain an overview of Religious Experience. Principles of Baha'i Trust and Social Communication. Dogma and Baha'i Trust in Influencing Social Communication of Followers and Social Communication of Adherents of the Baha'i Religion with the Neighborhood Community. This research uses phenomenological methods and theories, qualitative approaches. The results of the study show that the essence of religious experience, namely sensitivity to the sacred, the religious experience is not only natural but also cultural. The Baha'i believe that God is the Creator of the universe, the apostles and prophets are intermediaries to channel God's will for humans through divine revelation contained in the holy books of various religions in the world. The purpose of the Baha'i religion is to realize spiritual transformation in human life and renew the institutions of society based on principles to the Essence of God, the unity of religion, and the unity of all humanity. From some of the teachings, goals, and visions of the Baha'i, the Baha'is in Bandung transformed themselves through their daily attitudes that are always friendly to everyone and open to the local community.Penelitian ini bertujuan untuk memperoleh gambaran mengenai Pengalaman Keagamaan. Asas-asas Kepercayaan Baha’i dan Komunikasi Sosial. Dogma dan Kepercayaan Baha’i dalam Mempengaruhi Komunikasi Sosial Para Pengikutnya dan Komunikasi Sosial Penganut Agama Baha’i dengan Masyarakat Sekitar. Penelitian ini menggunakan metode dan teori fenomenologi, pendekatan kualitatif. Hasil penelitian menunjukan bahwa, Hakikat pengalaman keagamaan, yaitu kepekaan terhadap yang suci, maka pengalaman religious bukan hanya natural tetapi juga kultural. Umat Baha’i percaya bahwa Tuhan adalah Sang Pencipta alam semesta, para rasul dan nabi merupakan perantara untuk menyalurkan kehendak Tuhan bagi manusia melalui wahyu Illahi yang terdapat dalam kitab-kitab suci berbagai agama di dunia. Tujuan agama Baha’i adalah untuk mewujudkan transformasi rohani dalam kehidupan manusia dan memperbaharui lembaga-lembaga masyarakat berdasarkan prinsip-prinsip ke Esaan Tuhan, kesatuan agama, dan persatuan seluruh umat manusia. Dari beberapa ajaran, tujuan dan visi umat Baha’i tersebut, para penganut Baha’i di Bandung mentransformasikannya lewat sikap mereka sehari-hari yang selalu ramah kepada setiap orang dan terbuka terhadap masyarakat setempat.
STRATEGI KOMUNIKASI DALAM MENGEMBANGKAN RETORIKA DAKWAH MAHASANTRI DALAM KEGIATAN MUHADHARAH DI MA’HAD AL-JAMIAH UNIVERITAS ISLAM NEGERI RADEN INTAN LAMPUNG Shepiya; Fariza Makmun; Umi Rojiati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.44797

Abstract

This research is motivated by the importance of the quality of the rhetoric of Islamic preaching of students in muhadharah activities at Ma'had Al-Jami'ah UIN Raden Intan Lampung. Although the digitalization era is increasingly developing, muhadharah remains a relevant forum among students to be used as a means of practice in developing public speaking and Islamic preaching skills, however, many students still experience limitations in conveying messages effectively, such as unstructured delivery, weak persuasion techniques, reliance on texts, and lack of interaction with the audience. This problem shows that rhetorical skills are not sufficiently developed through practice alone, but require systematic and planned communication strategies. Therefore, this study aims to analyze the communication strategies applied by students in developing Islamic preaching rhetoric through muhadharah activities. This study uses a qualitative approach with the type of field research, through observation techniques, in-depth interviews, and documentation. Data analysis uses the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that effective communication strategies such as audience analysis, structured message planning, appropriate language use, persuasive rhetorical techniques, and ongoing evaluation play a significant role in improving the rhetorical competence of students. Muhadarah activities have a significant impact and contribute significantly to honing students' speaking skills, while strengthening religious and social values ​​that are beneficial in everyday life. This study recommends strengthening the muhadarah program as part of the development of da'wah rhetoric at Ma'had Al-Jamiah UIN Raden Intan Lampung.
Co-Authors Ade N Istiani Agus Kurniawan Aji Suprapto, Muhamad ANDI WIJAYA Ayu Wulandari Bakri, Aflahghazi Marpen Dewi Putri Agung Jaya Eni Amaliah Evy Septiana Rachman Faisal Muzzammil Fariza Makmun Fariza Makmun Frasetya, Vito Frista Fitriany Ramadhanita Gian Rabbani Hanifah Ummi Ramadhan Hasan Mukmin Hepi Riza Zein Khairullah Khairullah, Khairullah Kms Iklasul Amal Ramadhan Kurniawan, Dwi Agus Linda Loviana M. Ibnu Naufal Maskuri Marini Mubasit Mubasit, Mubasit Mulyadi, AS Muzzammil, Faisal Nadya Amalia Nasution Nadya Nasution Nandang Kusnandar Noor Afifah Nurcahyono, Wahyu Ocha Nasria Putri Permana, Andika Pratiwi, Fajaria Hera Rabbani, Gian Rini Setiawati Rini Setiawati Rini Setiawati Roni Prayoga Salas, Hagi Julio Sarwana, Atin Shepiya Siti Wuryan Suslina Syaripudin, MA tansil, glenaldy Umi Aisyah Wulandari, Aghnes