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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA MUHARRIK: JURNAL DAKWAH DAN SOSIAL Communicology: Jurnal Ilmu Komunikasi Tatar Pasundan : Jurnal Diklat Keagamaan Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Bimbingan Penyuluhan Islam Jurnal Dakwah dan Komunikasi SOCIAL : Jurnal Inovasi Pendidikan IPS Al-Mu'awanah Jurnal Ilmu Sosial dan Humaniora Takuana: Jurnal Pendidikan, Sains, dan Humaniora Tatar Pasundan: Jurnal Diklat Keagamaan Journal of Smart Community Service Da'watuna: Journal of Communication and Islamic Broadcasting Komsospol An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan)
Umi Rojiati
Universitas Islam Negeri Raden Intan Lampung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Strategi Promosi Public Relations Pondok Pesantren Jami’atul Qurro’ Palembang dalam Menarik Minat Calon Santri Baru Tahun 2025 Ramadhan, Hanifah Ummi; Zein, Hepi Riza; Rojiati, Umi
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.248

Abstract

Jami’atul Qurro’ Islamic Boarding School Palembang has experienced a steady increase in new student enrollment over recent years, from 131 students in 2022/2023 to 221 in 2023/2024, and 289 in 2024/2025. However, in the 2025/2026 academic year, the number of applicants declined to 266 students. This decrease serves as an important indicator that requires further examination, especially regarding the reach and impact of the pesantren’s promotional strategies. This study uses a descriptive qualitative method through interviews, observations, and documentation with nine informants: one public relations officer, six students, and two parents. The analysis applies the promotion mix theory, which includes advertising, personal selling, sales promotion, public relations, and direct marketing. The findings show that the effectiveness of Public Relations strategies lies in their focus on building the institution’s image, trust, and moral credibility. The pesantren’s promotional success is influenced by program quality, leadership reputation, community participation, and the ability to present religious values in a compelling and relevant way.
LinkedIn sebagai Media Alumni KPI UIN Raden Intan Lampung Membangun Identitas Profesional Ramadhan, Kms Iklasul Amal; Mukmin, Hasan; Rojiati, Umi
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.261

Abstract

The advancement of digital technology has significantly changed communication patterns and career development through professional social media, particularly LinkedIn. This study aims to analyze the strategies of alumni of the Islamic Communication and Broadcasting Study Program (KPI), Faculty of Da'wah and Communication Sciences, UIN Raden Intan Lampung, in optimizing LinkedIn as a medium for career development and improving professional competence. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation. The results showed that alumni implemented various strategies, including profile optimization, personal branding management, utilization of professional networks, and active engagement with educational content through accessing and sharing information. The intensity of use was grouped into three patterns: monthly passive use, weekly use, and active use two to four times per week focused on personal branding and networking. Differences in intensity of use affect the benefits obtained, including increased professional competence, network expansion, and increased access to career related information and opportunities.
Komunikasi Keluarga Beda Budaya dalam Membina Keharmonisan Rumah Tangga Kecamatan Kedondong Kabupaten Pesawaran Aji Suprapto, Muhamad; Khairullah, Khairullah; Rojiati, Umi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 1 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v6i1.11066

Abstract

This study aims to analyze daily communication patterns and conflict management strategies among intercultural couples in Kedondong District, Pesawaran Regency. The research is motivated by the increasing number of intercultural marriages, which often involve differences in language, customs, and social role expectations within families. A qualitative approach was employed, using in-depth interviews with intercultural couples as the primary data collection method. The findings indicate that couples tend to adopt accommodative communication patterns through the use of a neutral language, metacommunication, and the formation of a “third culture” resulting from the negotiation of cultural values. Conflict management is primarily conducted through integration and compromise strategies, supported by responsive tolerance manifested in respect for expressive differences, self-directed cultural learning, and the role of spouses as mediators with extended families. These results suggest that responsive tolerance is a key factor in maintaining harmony and sustainability in intercultural family relationships.
Manajemen Komunikasi Sosial Penganut Agama Baha’i Rojiati, Umi
Communicatus: Jurnal Ilmu komunikasi Vol. 3 No. 1. June (2019): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v3i1.5033

Abstract

This study aims to obtain an overview of Religious Experience. Principles of Baha'i Trust and Social Communication. Dogma and Baha'i Trust in Influencing Social Communication of Followers and Social Communication of Adherents of the Baha'i Religion with the Neighborhood Community. This research uses phenomenological methods and theories, qualitative approaches. The results of the study show that the essence of religious experience, namely sensitivity to the sacred, the religious experience is not only natural but also cultural. The Baha'i believe that God is the Creator of the universe, the apostles and prophets are intermediaries to channel God's will for humans through divine revelation contained in the holy books of various religions in the world. The purpose of the Baha'i religion is to realize spiritual transformation in human life and renew the institutions of society based on principles to the Essence of God, the unity of religion, and the unity of all humanity. From some of the teachings, goals, and visions of the Baha'i, the Baha'is in Bandung transformed themselves through their daily attitudes that are always friendly to everyone and open to the local community.Penelitian ini bertujuan untuk memperoleh gambaran mengenai Pengalaman Keagamaan. Asas-asas Kepercayaan Baha’i dan Komunikasi Sosial. Dogma dan Kepercayaan Baha’i dalam Mempengaruhi Komunikasi Sosial Para Pengikutnya dan Komunikasi Sosial Penganut Agama Baha’i dengan Masyarakat Sekitar. Penelitian ini menggunakan metode dan teori fenomenologi, pendekatan kualitatif. Hasil penelitian menunjukan bahwa, Hakikat pengalaman keagamaan, yaitu kepekaan terhadap yang suci, maka pengalaman religious bukan hanya natural tetapi juga kultural. Umat Baha’i percaya bahwa Tuhan adalah Sang Pencipta alam semesta, para rasul dan nabi merupakan perantara untuk menyalurkan kehendak Tuhan bagi manusia melalui wahyu Illahi yang terdapat dalam kitab-kitab suci berbagai agama di dunia. Tujuan agama Baha’i adalah untuk mewujudkan transformasi rohani dalam kehidupan manusia dan memperbaharui lembaga-lembaga masyarakat berdasarkan prinsip-prinsip ke Esaan Tuhan, kesatuan agama, dan persatuan seluruh umat manusia. Dari beberapa ajaran, tujuan dan visi umat Baha’i tersebut, para penganut Baha’i di Bandung mentransformasikannya lewat sikap mereka sehari-hari yang selalu ramah kepada setiap orang dan terbuka terhadap masyarakat setempat.
Network Etiquette dalam Dakwah Digital pada Video Dakwah Kontroversial Gus Miftah Dewi Putri Agung Jaya; Khairullah, Khairullah; Rojiati, Umi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7481

Abstract

This study examines how network etiquette, in this context, refers to public reactions in the YouTube comment section to videos deemed offensive. This study aims to analyze network etiquette in digital da'wah on the YouTube social media platform. It is hoped that this study will produce Network Etiquette as a reference for responding to controversial da'wah videos in digital da'wah. The method used in this study is content analysis using a descriptive qualitative approach. Data collection begins with formulating the research problem, selecting samples, defining analytical categories, coding data, analyzing data, and interpreting the results. The results show that many comments still violate the principles of network etiquette, particularly regarding polite language. This is in line with the network etiquette theory of Rahmawati et al. (2022), which emphasizes the importance of applying the THINK concept before commenting, so that communication is ethical in the digital space. Furthermore, contextual analysis shows that the anonymity of YouTube users, which allows them the freedom to express emotions without considering social impact, contributes to low compliance with network etiquette.
Co-Authors Ade N Istiani Agus Kurniawan Agus Kurniawan Aji Suprapto, Muhamad ANDI WIJAYA Ayu Wulandari Bakri, Aflahghazi Marpen Dewi Putri Agung Jaya Eni Amaliah Evy Septiana Rachman Faisal Muzzammil Frasetya, Vito Frista Fitriany Ramadhanita Gian Rabbani Khairullah, Khairullah Linda Loviana Marini Mubasit Mubasit, Mubasit Mukmin, Hasan Mulyadi, AS Muzzammil, Faisal Nadya Amalia Nasution Nadya Amalia Nasution Nadya Nasution Nandang Kusnandar Noor Afifah Nurcahyono, Wahyu Ocha Nasria Putri Permana, Andika Pratiwi, Fajaria Hera Rabbani, Gian Ramadhan, Hanifah Ummi Ramadhan, Kms Iklasul Amal Rini Setiawati Rini Setiawati Rini Setiawati Roni Prayoga Salas, Hagi Julio Sarwana, Atin Suslina Syaripudin, MA Umi Aisyah Wulandari, Aghnes Zein, Hepi Riza