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Unveiling the power of youtube in digital financial literacy Damayanti, Sylviana Maya; Lestari, Dini
Journal of Accounting and Investment Vol 25, No 2: May 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i2.20677

Abstract

Research aims: The importance of digital financial literacy (DFL) as a core component of education is expected to grow in the digital age. Social media platforms have made huge improvements in their ability to support information sharing and the establishment of educational communities. A total of 30 samples were obtained from YouTube video creators in Indonesia, Malaysia, and the Philippines. The authors compared two models of User Engagement Rate in this study, specifically Commitment 1: Engagement Rate and Commitment 2: Total Engagement. The objective of this study is, thus, to investigate the characteristics of social media video content that resulted in greater user interaction on social media platforms, specifically in the context of using YouTube as a platform for digital financial literacy tools.Design/Methodology/Approach: The present study employed quantitative methodologies, specifically exploratory factor analysis and predictive regression models.Research findings: The findings indicate that the fluency of videos, vividness level, and content type exerted a substantial influence on user engagement rate when considered in an integrated way rather than individually. The factors of popularity and virality had a substantial impact on the rates of user engagement.Theoretical contribution/Originality: This study represents a pioneering investigation into the potential of YouTube as a catalyst for progress in the realm of financial education, with a specific focus on enhancing digital financial literacy. Practitioner/Policy implication: Collaboration between content creators, corporate partners, and government entities can be leveraged to produce a very successful and widely shared video, hence creating the lucrative potential for monetization.Research limitation/Implication: This study was limited to three countries located in the Southeast Asian region, serving as the residence for content providers.
Financial Literacy And Individual Financial Decision Among Millennials In Indonesia After Covid-19 Vinsensius Willson Limantoro; Sylviana Maya Damayanti
Cakrawala Repositori IMWI Vol. 6 No. 5 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i5.508

Abstract

At the end of 2019, the world was hit by the COVID-19 which caused restrictions on the activities of the world citizens. As a result of this pandemic, many people have lost their jobs and developments in technology (including fin-tech) are accelerating. Because many people have lost their jobs and find difficult to get income to survive, many people are using technology to find income. However, due to a lack of understanding of the technology used, many have been exposed to fraud or loss. This research was conducted to assess the financial literacy of millennials in Indonesia and its influence on individual financial decision, what factors affect the level of financial literacy, and how to increase the level of financial literacy of millennials. This research was conducted by processing data using Microsoft Excel and regression using SPSS from 403 respondents regarding 5 demographic questions (gender, age, occupation, last education, monthly income), 10 questions regarding financial literacy (budget planning, consumption, saving, investment, risk management), and 16 questions regarding individual financial decisions (consumption, saving, investment). The results of this research are: (1) there is a significant positive effect between the level of financial literacy and individual financial decisions. (2) there is a significant negative effect between gender and the level of financial literacy. (3) there is a significant positive effect between age, last education, and monthly income on the level of financial literacy. (4) there is no influence between occupation and level of financial literacy.
FINANCIAL LITERACY AND RISK PROFILE: AN EXTENSIVE OBSERVATION ON BANK EMPLOYEES Damayanti, Sylviana Maya; Wicaksana, Pramudya
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.16

Abstract

People with a high level of financial literacy tend to have better financial management skills to realize their financial well-being through effective financial decisions including investing according to their risk profile. The banking industry is an industry that has the highest inclusive level selected because it can represent financial literacy conditions. On the other hand, the gap between financial inclusion and financial literacy leads to a large number of investment (illegal) cases and complaints to regulators. The purpose of this research is to find out the level of financial literacy and type of risk profile, factors that affect it with bank employees in Bandung as research objects. The sampling technique used is a non-probability sampling technique that is purposive sampling with a total of 408 respondents. Data collection is through online questionnaires. There are three sections questionnaire, demographic factors, financial literacy, and risk profile. The data processing techniques used are descriptive statistical analysis and multiple regressions. The results showed that bank employees in Bandung had financial literacy indexes categorized as "medium" or "sufficient" (66.7%) with a risk profile index of "moderate" type (60%). Demographic factors that affect financial literacy are age, education level, and organizational position. While the factor that affects the risk profile is age and gender. Research has also revealed a strong correlation between financial literacy and risk profile.
Unveiling the power of youtube in digital financial literacy Sylviana Maya Damayanti; Dini Lestari
Journal of Accounting and Investment Vol. 25 No. 2: May 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i2.20677

Abstract

Research aims: The importance of digital financial literacy (DFL) as a core component of education is expected to grow in the digital age. Social media platforms have made huge improvements in their ability to support information sharing and the establishment of educational communities. A total of 30 samples were obtained from YouTube video creators in Indonesia, Malaysia, and the Philippines. The authors compared two models of User Engagement Rate in this study, specifically Commitment 1: Engagement Rate and Commitment 2: Total Engagement. The objective of this study is, thus, to investigate the characteristics of social media video content that resulted in greater user interaction on social media platforms, specifically in the context of using YouTube as a platform for digital financial literacy tools.Design/Methodology/Approach: The present study employed quantitative methodologies, specifically exploratory factor analysis and predictive regression models.Research findings: The findings indicate that the fluency of videos, vividness level, and content type exerted a substantial influence on user engagement rate when considered in an integrated way rather than individually. The factors of popularity and virality had a substantial impact on the rates of user engagement.Theoretical contribution/Originality: This study represents a pioneering investigation into the potential of YouTube as a catalyst for progress in the realm of financial education, with a specific focus on enhancing digital financial literacy. Practitioner/Policy implication: Collaboration between content creators, corporate partners, and government entities can be leveraged to produce a very successful and widely shared video, hence creating the lucrative potential for monetization.Research limitation/Implication: This study was limited to three countries located in the Southeast Asian region, serving as the residence for content providers.
The Role of Financial Ratios on Optimizing Company Performance At PT Angkasa Pura Retail Fakhru Umam; Sylviana Maya Damayanti
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.137

Abstract

In the midst of a situation that is increasingly full of uncertainties, both caused by external conditions such as the global economic crisis, and the covid 19 pandemic and internal conditions such as declining financial performance and HR productivity, organizational responsiveness is needed to anticipate any changes by adapting to the business environment. changes that have the potential to create opportunities and risks for the organization, so it is important for the organization to carry out risk management. This study analyzes corporate risk, innovation capability, leverage, liquidity, and growth on company performance. Data collection is done by recording every data needed in the company's annual report. The data used is a performance report of PT. Angkasa Pura Retail which has been registered and published from 2020 to 2022. The independent variables in this study are corporate risk, innovation capability¸ leverage, liquidity, and growth and the dependent variable in this study is company performance. This study uses a quantitative approach with an explanatory or causal design. The data analysis used in this study is multiple regression with the help of the EViews 10 program. The results show that corporate risk significantly negatively affects company performance. Innovation capability, liquidity, and growth have a significant positive impact on company performance. However, leverage has no impact on company performance.
The Impact of Debt Strucutre, Operational Capability, Liquidity, Profitability, and Capital Structure Toward Financial Risk (Case Research : PT. Gapura Angkasa) Bayu Indra Wibiksana; Sylviana Maya Damayanti
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.140

Abstract

In order to finance its operations and investment activities, one of PT. Gapura Angkasa's funding sources is debt, a kind of external funding for the company. Debt policy in a company is very important to be evaluated and analyzed properly because many companies will experience success with accuracy in making debt decisions. Debt policy can have an impact on optimizing the use of funds in the company. A company's financial troubles and likelihood of filing for bankruptcy may be impacted by its level of debt. The objective of research is for investigate the impact of debt structure, operational capability, liquidity, profitability, and capital structure on financial risk. This research utilizes secondary data sources in the form of financial reports from companies. The data utilized is PT. Gapura Angkasa's financial report data from 2017 to 2021. In this research, the independent factors include debt structure, operational capability, liquidity, profitability, and capital structure, whereas the dependent variable is financial risk. This research employs multiple regression with the aid of the SPSS application for its data analysis. Accordingly to the findings of the research, debt structure got a negative impact on financial risk. Similarly, operational competency negatively impacts financial risk. However, neither liquidity nor profitability nor capital structure had any impact on financial risk. The debt structure should be a concern for PT. Gapura Angkasa's management in order to retain the usage of debt while ensuring that the company's debt is not excessive and that its working capital continues to grow.
REAL-TIME FINANCIAL PERFORMANCE MONITORING AT PT SARANA MULTI INFRASTRUKTUR: ENHANCING DECISION-MAKING THROUGH DATA INTEGRATION Mico Suryo Atmahadi; Sylviana Maya Damayanti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15354

Abstract

Indonesia’s infrastructure development has expanded rapidly, especially with PT Sarana Multi Infrastruktur (PT SMI) mandated by the Ministry of Finance to support various national projects. Despite its crucial role, PT SMI faces persistent challenges in monitoring financial performance in real-time due to fragmented data systems and manual processes. These issues lead to reporting delays, reduce decision-making speed, and create compliance risks. This study aims to identify the root causes of these problems and propose a practical solution. Using qualitative methods, including semi-structured interviews with top executives (CEO, CFO, and CRO), focus group discussions, and process mapping, the research applied the Current Reality Tree (CRT) method to map core issues. The analysis revealed three main problems: scattered data with no single source of truth, excessive manual steps, and unclear data governance. To address these, the study developed three improvement scenarios (conservative, moderate, aggressive) and validated them using the Delphi method with internal experts. The moderate scenario, which emphasizes centralized data management, automation, and real-time dashboards, was most preferred. The study proposes an implementation roadmap using Scrum methodology, ensuring a structured, flexible approach to enhance financial monitoring at PT SMI.
PROJECT IDENTIFICATION AND SELECTION TO PRIORITIZE THE BEST ALTERNATIVE PROJECT Dwiarso, Adhi Priyo; Siahaan, Uke Marius; Damayanti, Sylviana Maya
JEMIS (Journal of Engineering & Management in Industrial System) Vol. 13 No. 1 (2025)
Publisher : Industrial Engineering Department, Faculty of Engineering, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jemis.2025.013.01.1

Abstract

This study develops a project prioritization framework for a cement manufacturing company, integrating economic, social, technical, and environmental metrics, specifically Net Present Value (NPV), Social Return on Investment (SROI), Thermal Substitution Rate (TSR), and CO2 emissions. The research addresses a critical gap in project prioritization studies by combining traditional economic metrics with sustainability-focused indicators, essential for the cement industry’s transition toward alternative fuel adoption. Using data from three alternative fuel projects, which are Waste Tire Pyrolysis, Biochar, and RDF. The study employs Analytical Hierarchy Process (AHP) for determining weights, Weighted Scoring for evaluating projects, and Monte Carlo Simulation to account for uncertainty in decision-making and creating scoring table. The results showed that Waste Tire Pyrolysis Project was the most balanced alternative, with the best performances in the financial, social, and environmental dimensions. This underlines the critical importance of adopting multi-criteria decision-making frameworks in tackling complex challenges that industries face, especially in sectors where sustainability has become a core priority.  Keywords: Project Prioritization, Multi Criteria Decision Making, NPV, SROI, TSR, CO2 Emission
Improving Competitive Advantage from Costumer Perspective: Strategic Approaches in Indonesia’s Telecom Sector Bo, Liu; Damayanti, Sylviana Maya; Jagat Prirayani
Jurnal Manajemen Bisnis Vol. 12 No. 2 (2025): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1163

Abstract

This study examines Smartfren’s market position, competitive advantage, and growth prospects amid Telkomsel’s market dominance. It employs primary survey data from users and professionals and secondary industry reports, analyzed through a quantitative approach and Porter’s Five Forces framework. The findings reveal Telkomsel’s superiority in market share, network coverage, and technological innovation, while Smartfren offers stronger value in pricing and economic appeal. High industry rivalry, strong buyer power, and rising digital substitutes push both providers to innovate continuously. The study offers strategic insights for telecom firms and policymakers, and recommends broader sampling, inclusion of more operators, longitudinal analysis, and further research on consumer behavior and digital ecosystems.
Edukasi Tentang Zero Tolerance Kekerasan Seksual Pada Masyarakat Sekitar Kampus ITB Wikaningtyas, Pratiwi; Soemari, Herlien Dwiarti; Damajanti, Irma; Damayanti, Sylviana Maya; Purwaningrum, Rr. Diah Asih; Danial, Danial; Rupiani, Dewi; Handayani, Fanty; Hidavat, Agustini; Nugroho, Edwin Adi; Salsabilla, Zahra; Putri, Gaitsa Farah Zahira; Karenina, Melita Jenar; Tinton S, Bonifacius Perdana
Warta Pengabdian Andalas Vol 32 No 3 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.3.400-407.2025

Abstract

In alignment with the mandate of the Ministerial Regulation of Education, Culture, Research, and Technology (Permendikbudristek) No. 30 of 2021 on the Prevention and Handling of Sexual Violence (PPKS) and ITB's Strategic Plan for continuous transformation to achieve national and global recognition, this community service initiative is designed to establish a zero-tolerance policy toward sexual harassment. Sexual harassment is a significant barrier to achieving educational goals; therefore, more rigorous efforts are needed to disseminate anti-sexual violence awareness from the university to external stakeholders surrounding the campus environment, such as vendors, café owners, boarding house managers, online motorcycle taxi drivers, and students. The socialization given by PPKS task force team  for those audiences. These output include publications in mass media, pocketbooks, and stickers. Among the 156 participants who attended, the largest proportion comprised students (46.2%; n=72), followed by campus business operators (45.5%; n=71), café managers (6.4%; n=10), boarding house managers (1.3%; n=2), and online drivers (0.6%; n=1). It is expected the collaborative involvement of all stakeholders will strengthen efforts to prevent sexual violence within the campus environment.
Co-Authors Aaron Kevin Sammy Tatengkeng Adrian Satrioutomo Afan Wahyu Syafii Arinda Mentari Putri Arry Akhmad Arman Arry Akhmad Arman Astari, Yen Syifa Aulia Rinald Muhammad, Aulia Rinald Barelvi Ghazy Daffa Bayu Indra Wibiksana Bo, Liu Danial David Anwar Dini Lestari Dini Lestari, Dini Dwiarso, Adhi Priyo Edward Veldman Erman Arif Sumirat Erman Arif Sumirat Erman Sumirat Fahmmy Herdiansyah Heryadi Fakhru Umam Firmansyah Arifin, Firmansyah Gatot Yudoko Gerry Julian Agusty, Gerry Julian Gina Dwi Jayanthi, Gina Dwi Handayani, Fanty Haris Santoso Herlien Dwiarti Soemari Hidavat, Agustini Hidayat Ihsan Abditama, Hidayat Ihsan Indra Wibiksana, Bayu Irma Damajanti Isrochmani Murtaqi Isrochmani Murtaqi Jagat Prirayani Jagat Prirayani Jane Julia Mulyono Jonathan, Filbert Jota, Astrid Laregan Karenina, Melita Jenar Kevin Hanafi Kinsenary Tjendrasa Lubis, Khayruna Maryadi, Martya Putri Mico Suryo Atmahadi Muhaimin Hasbi Muhammad Yusuf Ali Mulya Amri Mulyono, Jane Julia Nadhila Dzikrina Yusuf Nugraha Yanureza Raeputranto Nugroho, Edwin Adi Octaviani Ratna Sari Santoso Oeshya Lubis, Rizki Padmodipoero, Faya Daffani Awinatama Pratama, Aditya Firza Purwaningrum, Rr Diah Asih Putranto Wicaksono, Adhi Putri, Arinda Mentari Putri, Gaitsa Farah Zahira Ralang Argi Barus Richlah Nia Rico Wanardijaya Rifqi, Audi Rizaldi Zakarias Rizky Andri Ulaan, Aldi Rohmat Agung Sholehuddin, Rohmat Agung Rupiani, Dewi Salsabilla, Zahra Samsu Wibowo, Putri Maharani Santoso, Octaviani Ratna Sari Saraya, Getha Senator Kramadibrata, Senator Siahaan, Uke Marius Subiakto Soekarno Subiakto Soekarno Sudarso Kaderi Wiryono Sumirat, Erman Arif Syaputra, Arifa Rizki Theodorus Tio Wibowo Tinton S, Bonifacius Perdana Turas Hari Mukti, Turas Hari Uke Marius Siahaan Umam, Fakhru Vinsensius Willson Limantoro Wicaksana, Pramudya Wikaningtyas, Pratiwi Yudha Nugraha Wibisana, Yudha Nugraha Yudi Abdillah Sobrizal Yunika Adiyono Zico Andrea Aripratama