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All Journal ProBank: Jurnal Ekonomi dan Perbankan Eksplorasi KELOLA ADVANCE AKTUAL Graduasi: Jurnal Bisnis & Ekonomi JURNAL PENDIDIKAN TAMBUSAI Jurnal Bisnis Terapan Jurnal Ilmiah Padma Sri Kreshna Journal of Indonesian Science Economic Research Ilomata International Journal of Management BERNAS: Jurnal Pengabdian Kepada Masyarakat ABSYARA: Jurnal Pengabdian Pada Masyarakat Ilomata International Journal of Management Wasana Nyata Safari : Jurnal Pengabdian Masyarakat Indonesia Indonesian Research Journal on Education (JUMPER) WASANA NYATA JICS : Journal Of International Community Service JIPITI: Jurnal Pengabdian kepada Masyarakat
Eko Meiningsih Susilowati
Universitas Dharma AUB Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : JICS : Journal Of International Community Service

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STRATEGI DIGITALISASI UMKM: PENDAMPINGAN DAN IMPLEMENTASI DI KAMPUNG BATIK PUNGSARI, SRAGEN Khristiana, Yenni; Santosa, Jarot; Utomo, Agus; Imron Pahlawi, Lukman Ahmad; Susilowati, Eko Meiningsih
JICS : Journal Of International Community Service Vol 3 No 02 (2024): JICS : Journal Of International Community Service
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jics.v3i02.1372

Abstract

MSMEs have a strategic role in the Indonesian economy, but still face various obstacles in the adoption of digitalization, especially in rural areas. This community service program aims to help digitize and expand the marketing of MSMEs in Pungsari Village, Plupuh District, Sragen Regency. The methods used include business digitization training, social media-based marketing assistance. This activity involves local MSME players and collaborates with PT Mikrobisnis Digital Sejahtera in the INAmikro program. The results of this program show that 60% of participants experienced an increase in turnover of 20-50%, and 65% of MSMEs managed to reach markets outside the region after implementing digital marketing strategies through Instagram, Facebook, and TikTok Shop. In addition, 85% of participants successfully created business accounts and optimized e-commerce features to expand customer reach. However, some challenges remain, such as limited digital literacy and effective content management. Therefore, further assistance and continuous monitoring are needed so that MSMEs can optimally utilize digital technology and be highly competitive in the digital economy era.
Co-Authors Ade Risna Sari Agus Utomo Agus Utomo Arijanti, Susi Awaludin, Dipa Teruna Darsono Darsono Dedy Suryadi Ekbal Santoso Emi Sukmawati Endah Nawangsasi Endah Nawangsasi Endah Nawangsasi Erna Tiningrum Erna Tiningrum Erna Tiningrum Fatimah, Rita Nur Funco Tanipu Jange, Beno Jarot Santosa Jemi Pabisangan Tahirs Lia Puspitasari Mayndarto, Eko Cahyo Muda, Yogi Prima PAHAR KURNIADI, PAHAR Pahlawi, Lukman Ahmad Imron Pendi, Irwansyah Putri, Erita Riski Rulam Ahmadi Sampe, Ferdiandus Tri Widianto Yenni Khristiana Yulia Fatmah Yusuf Sutanto Zakka, Umar Zandra Dwanita Widodo