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All Journal Jurnal Keuangan dan Perbankan Finesta The Asian Journal of Technology Management (AJTM) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Media Mahardhika Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal of Information System,Graphics, Hospitality and Technology Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Management and Entrepreneurship Research Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Pinisi Business Administration Review Journal of Interdisciplinary Socio-Economic and Community Study Peka: Jurnal Pengabdian Kepada Masyarakat The South East Asian Journal of Management Journal of Applied Community Engagement (JACE) Sewagati Jurnal Manajemen Maranatha Research In Management and Accounting (RIMA)
Gesti Memarista
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Edukasi Pengelolaan Keuangan dan Investasi Secara Bijak SMAK Frateran Surabaya Memarista, Gesti; Wijaya, Hendra
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 2 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i2.6552

Abstract

Edukasi pengelolaan keuangan menjadi hal yang sangat mendesak pada saat ini. Pemberian dasar pengetahuan terkait pengelolaan keuangan pribadi sejak dini akan bermanfaat bagi siswa SMA untuk mengambil keputusan yang bijak, khususnya investasi. Hal ini disebabkan banyak penawaran investasi bodong dan pengambilan keputusan investasi yang hanya sekedar mengikuti orang atau pihak tertentu. Investasi yang kurang tepat bagi anak muda akan mengakibatkan kerugian investor dan rasa trauma untuk mengelola keuangan, sehingga anak SMA memerlukan edukasi pengelolaan keuangan dan investasi secara bijak. Kegiatan abdimas dilaksanakan dengan metode pemberian edukasi kepada anak SMA Katolik Frateran Surabaya dengan jumlah 330 peserta didik dan wali murid dari kelas 10, 11, dan 12 sejak 28 November 2022 hingga 16 Januari 2023 dengan metode memberi penyuluhan edukasi. Hasil evaluasi kegiatan abdimas melalui kuesioner dapat ditunjukkan dengan rata-rata peningkatan kemampuan siswa dalam pengelolaan keuangan dan investasi yang sebelumnya adalah 75% menjadi 96%. Selain itu, orang tua dan wali murid dari siswa juga mengalami rata-rata peningkatan yakni dari 68% hingga menjadi 93%. Para siswa dan orang tua wali murid telah lebih mengetahui tentang nilai waktu dari uang, mengelola keuangan dengan baik, investasi, cara berinvestasi, dan produk-produk investasi dengan baik dan benar. Dengan demikian, peluang investor dari generasi SMA akan tercipta lebih banyak dan lebih dapat bersikap bijak untuk mencari informasi dan menganalisa sebelum berinvestasi saham.
DESIGN THINKING FOR INCREASING BUSINESS PERFORMANCE: UI/UX DEVELOPMENT AND FEATURES INNOVATION IN THE E-PEKEN SURABAYA GOVERNMENT APPLICATION Memarista, Gesti; Soegiarto, Laventino
Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Vol. 6 No. 1 (2024): Journal of Accounting, Entrepreneurship, and Financial Technology (JAEF)
Publisher : Accounting Study Program, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jaef.v6i1.4703

Abstract

The Surabaya Government developed the E-Peken to boost the MSME's performance. Unfortunately, negative user ratings show that the E-Peken program falls short of expectations and has several problems. Thus, this researchcreates solutions based on Android mobile applications to build a new User Interface/User Experience (UI/UX) by Design Thinking Method. The study results in eight new and more aesthetically user-friendly innovation features:delivery information, payment methods, reviews and ratings, filters, helpdesk, chat between sellers and buyers, store registration, and product returns. The research used a straightforward User Experience Questionnaire (UEQ-S) to conduct UI/UX development success tests for 20 buyers and sellers of the E-Peken users, such as supportive (Q1) easy (Q2), efficient (Q3), clearness (Q4), exciting (Q5), interesting (Q6), empowerment (Q7), and leading edge (Q8) indicators. The E-Peken’s new appearance is far superior to its previous design by achieving excellent accreditation in terms of usage overall indicators. The exciting indicator (Q5) saw the biggest improvement, increasing by 57.9% (for seller) and 37% (for buyer). It causes sales to increase because the E-Peken is easier to use in business transactions.
INCREASING THE Z GENERATION’S REVENUE THROUGH CREATIVE WASTE RECYCLING AND SUSTAINABILITY AWARENESS PAINTING KIT BUSINESS Memarista, Gesti; Isabella, Madeline; Kurniawan, Hans Michael; Sisworo, Michael Verdian Tanto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.57430

Abstract

High business innovation and the increasing creativity of Generation Z have allowed students to own businesses. In the Student Creativity Program (PKM), generation Z can increase their income by creating innovative products from recycled waste. The Faculty of Business, Widya Mandala Catholic University, Surabaya students have the opportunity to obtain a PKM grant by making a Painting Kit. This product has a unique canvas innovation. The development of this product involves making canvas from paper pulp. The purpose of this innovation is to reduce organic waste. The subjects on the canvas in the form of motifs printed on the canvas are cute pictures such as animals, flowers, and scenery so that they can attract consumers, especially children. With this innovation, paper waste which is an environmental problem will be processed into aesthetic works of art and has added value. The products of this student's creativity are patterned canvases, easels, and painting equipment form. Students will get increased income from this business idea. In addition, the Painting Kit is also useful for mental health by buying a Painting Kit, namely filling free time with painting and practically there are equipment available and coloring according to the numbers on the canvas and paint.
Peningkatan Literasi Pasar Modal bagi Pelajar SMA Katolik Frateran Surabaya: Belajar Bersama Kelompok Studi Pasar Modal Memarista, Gesti; Kustindarti, Christina Angger
Sewagati Vol 9 No 2 (2025)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v9i2.2721

Abstract

Literasi pasar modal, menjadi aspek penting dalam membangun kesadaran investasi sejak dini, namun masih banyak pelajar yang belum memiliki pemahaman yang memadai. Pengabdian masyarakat ini bertujuan untuk meningkatkan literasi pasar modal bagi 36 siswa SMA Katolik Frateran Surabaya dari kelas 10, 11, dan 12 melalui kegiatan Belajar Bersama KSPM (Kelompok Studi Pasar Modal) sejak 08 Agustus hingga 21 November 2024. Metode yang digunakan meliputi kegiatan ekstrakulikuler Galeri Investasi dengan pembelajaran interaktif di kelas, pendampingan dari Sucor Sekuritas, serta diskusi kelompok terkait konsep dasar pasar modal, jenis investasi, dan identifikasi risiko. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman siswa terhadap pasar modal, yang diukur melalui rata-rata nilai pre-test dan post-test, yakni yang sebelumnya hanya 69,44% menjadi 92,22%. Dengan adanya kegiatan ini, diharapkan generasi muda dapat lebih siap menghadapi tantangan keuangan di masa depan serta memiliki kebiasaan pengelolaan keuangan yang lebih baik. Keberlanjutan program ini dapat dilakukan dengan pendampingan lanjutan serta kerja sama yang lebih erat antara Fakultas Bisnis UKWMS, SMA Katolik Frateran, dan komunitas pasar modal guna menciptakan ekosistem pembelajaran keuangan yang lebih inklusif. Selain itu, kegiatan ini juga membuka wawasan siswa mengenai pentingnya edukasi keuangan dalam pengambilan keputusan finansial di masa depan. Dengan adanya edukasi pasar modal sejak dini, diharapkan siswa dapat lebih kritis dan bijak dalam mengelola keuangan serta memanfaatkan peluang investasi secara optimal.
When the Crowd Moves: Investor Herding in Indonesia’s Bull and Bear Markets Memarista, Gesti; Prasetio, Amanda Loveyne
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-65

Abstract

Objective: This study aims to examine investor herding behavior in Indonesia’s capital market during distinct market conditions in 2023, specifically bullish and bearish periods. The analysis employs a quantitative research design, utilizing data from 504 publicly traded companies listed on the Indonesia Stock Exchange between late December 2022 and late December 2023. Research Design & Methods: The study employs the Cross-Sectional Absolute Deviation (CSAD) method and multiple regression analysis to investigate herding behavior across 119 bullish and 120 bearish trading days. Findings: The findings reveal no significant herding behavior during bullish markets, while substantial evidence of herding is observed in bearish market conditions. This suggests that investors tend to follow market sentiment rather than relying on independent decision-making during downturns. Implications and Recommendations: The observed behavior may be attributed to limited financial literacy and a lack of comprehensive understanding of market mechanisms. These results underscore the pressing need for targeted financial education initiatives to foster more rational investment behavior. Contribution & Value Added: The study contributes to the behavioral finance literature by providing empirical insights into market-specific herding tendencies in an emerging economy, underscoring the role of investor education in strengthening market stability and efficiency.
Pelatihan Penentuan Harga Pokok Penjualan Buket Snack dan Buket Bunga Jemaat Wanita di Gereja Kristen Indonesia pada Kota Surabaya Memarista, Gesti; Gestanti, Lila
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 8 No. 2 (2025): Juni 2025
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/qpsxdn31

Abstract

Accurate determination of the Cost of Goods Sold (COGS) is crucial in business management, particularly for micro and small enterprises that produce snacks and flower bouquets. The limited understanding of COGS calculation methods often hinders business development and the establishment of competitive selling prices. This program is designed to offer training for 16 female congregation members at the Gereja Kristen Indonesia Surabaya in systematically calculating COGS. The activity was conducted from December 1, 2024, to February 16, 2025. The training method includes theoretical presentations, interactive discussions, and simulations of COGS calculations based on raw material costs, labor costs, and overhead expenses. Additionally, participants were guided on determining reasonable profit margins to ensure their products remain competitive in the market. Overall, participants' average understanding improved from 1.763 in the pre-test to 4.200 in the post-test, reflecting a 138.23% increase. This result shows that the training provided has significantly increased participants' knowledge of COGS and its application in determining the selling price of products. This training is expected to have a positive impact on the sustainability of women's businesses at GKI Surabaya, increasing profitability and promoting economic independence. Similar programs could be expanded to include advanced topics such as marketing strategies and financial management, further supporting community-based economic growth.
ASEAN GO PUBLIC COMPANIES’ STOCK SPLIT: CUMULATIVE ABNORMAL RETURN AND CUMULATIVE TRADING VOLUME ACTIVITY Darsono, Caroline Illene Hari; Martono, Cyrillius; Memarista, Gesti
Media Mahardhika Vol. 22 No. 1 (2023): September 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i1.633

Abstract

The current study compares the differences between Cumulative Abnormal Returns (CAR) and Cumulative Trading Volume Activity (CTVA) for publicly traded companies that execute stock splits in the year 2021 on the ASEAN Stock Exchange. According to estimates and timelines, businesses listed on the ASEAN Stock Exchange in 2021 are not permitted to take additional corporate action. There are 47 companies using the sampling exchange in the countries of Indonesia, Malaysia, Philippines, Vietnam, Thailand, and Singapore. The data analysis methodology used by researchers is a different test through the Wilcoxon Rank Test. The first result from this study is that there is a difference in CAR before and after a stock split that is significant. In contrast, for the second result, there is no significant difference in the CTVA for the prior and subsequent stock split. Before the stock split happened, researchers discovered a bigger discrepancy in CAR. This shows that the market responded from time t-31 to time t-1. Due to a number of reasons, including the global influence of dominant data and patterns in investor behavior, there was no discernible difference in the CTVA.    
Boosting E-Commerce Financial Performance with QuickPack: An Android-Based Packer Tracking Solution Memarista, Gesti; Oden, Nicholas
The Asian Journal of Technology Management (AJTM) Vol. 18 No. 2 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2025.18.2.4

Abstract

Abstract. The COVID-19 pandemic has emphasized the need for financial performance improvement, especially in Indonesia’s rapidly growing e-commerce sector. Manual processes are time-consuming and error-prone, making it difficult to reward productivity effectively. This study develops QuickPack, an Android Studio-based app to track packers in an online shop, enhancing efficiency through automation technology. Using the Waterfall model, Firebase, and Kotlin, QuickPack provides real-time performance tracking. Researchers applied qualitative methods, observing and interviewing packers, managers, and owners before and after implementation. The app offers features like user registration, receipt tracking, daily monitoring, performance reporting, and target setting. Results show a 63% financial performance boost and an 80-90% speed increase on peak days. QuickPack reduces labor costs, minimizes errors, improves productivity, and streamlines operations, lowering the need for additional staff. Monetization opportunities, such as premium tracking services, further enhance revenue. Improved security also mitigates fraud risks. Modernizing operations, QuickPack increases revenue, reduces financial risks, and enhances job satisfaction through transparent performance tracking. Successfully developed and tested, the app improves packing efficiency and strengthens financial performance for online shops. Keywords: QuickPack application, e-commerce, automation technology, financial performance, performance tracking
SPENDING BEHAVIOR: REPURCHASE INTENTION FOR ONLINE SHOPPERS Memarista, Gesti; Wijaya, Valentino Justin
Research In Management and Accounting (RIMA) Vol. 7 No. 1 (2024): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v7i1.5442

Abstract

The phenomena of online purchasing caused a rise in spending behavior. It was aided by the advancement of information technology, particularly the Internet. Electronic commerce creates an opportunity for numerous enterprises and consumers to respond by repurchasing products. An easy approach to get to the product, psychologically to follow the trend value, and a lower price from e-commerce would encourage customers to spend money to repurchase their favorite things. Based on that explanation, this research investigates the factors that drive the repurchase intention of online shoppers. The factors consist of electronic word of mouth (e-WOM), perceived convenience, and perceived value. The research’s sample was 188 respondents spreading online questionnaires in Indonesia. The findings reveal that perceived convenience and perceived value significantly affect the repurchase intention, yet electronic word of mouth (e-WOM) does not significantly affect the repurchase intention. In addition, perceived convenience significantly affects the perceived value, and the perceived value affects the electronic word of mouth significantly. The results emphasized the elements of spending behavior and would suggest the quality of the online platform should pay attention to it. So, the marketers will be able to make a reliable marketing approach to conduct the online business with compulsive buying by online shoppers.
Apa yang Mendorong Kepuasan Finansial Indonesia di Masa Wabah Covid-19? Memarista, Gesti; Kristyanto, Visi Saujaningati; Kristina, Natalia
Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i2.4645

Abstract

Financial satisfaction has changed since the Covid-19 pandemic since many people experience health problems, lose their jobs, until psychological disorders. This study aims to determine the factors driving income earners' financial satisfaction before and during the Covid-19 outbreak in Indonesia. The variables studied are religiosity, ethnicity, and health level related to financial activities. This research method uses a quantitative approach to estimate the factors that influence financial satisfaction using multiple linear regression and comparison tests between financial satisfaction before and during the Covid-19 outbreak. There are 159 respondents in this study. The research result shows that religiosity and the ethnic had no significant effect on financial satisfaction before and during the Covid-19 outbreak. Yet, the health level significantly impacted financial satisfaction before and during the Covid-19 outbreak. Health level is an essential factor so that a person can work very well to generate income and obtain financial satisfaction. The respondents’ financial satisfaction before and during the Covid-19 is significantly different. Respondents also have more financial anxiety during the Covid-19 outbreak. The research implication is that the Indonesian people must consider financial planning that suits with financial conditions. Due to the more suitable financial planning, it will increase Indonesian financial satisfaction even during the Covid-19 outbreak.
Co-Authors Aldo Hardi Sancoko Annisa Alfa Setyawan Arumsari Agung, Deatri Brahmana, Ritzky Karina Budiharseno, Rianmahardhika Sahid Chan Hengky Chandra Cyrillius Martono Darsono, Caroline Illene Hari Deatri Arumsari Agung Emmanuel Hadisoebroto, Andreas Eric Sulindra Felicia Claresta Harli Franklin Andryan Lussy Garry Susanto Gestanti, Lila Gunawan, Erick Teofilus Hansen Krisnata Hendra Wijaya Ime Dwi Putri Faries Isabella, Madeline Jessica Kawitan Jessica Kawitan, Jessica Jesslyn Winata Chandra Jesslyn Winata Chandra, Jesslyn Winata Jonathan, Nicholas Junior, Michael Evano Kenny Giovanni Wirahadi Kristanto, Visi Saujaningati Kristina, Natalia Kristyanto, Visi Saujaningati Kurniawan, Hans Michael Kustindarti, Christina Angger Lestari, Indriana Mawasti, Alpi Melinda Melyani Goni Michelle Feodora Gunawan Michelle Feodora Gunawan, Michelle Feodora Nanik Linawati Nanik Linawati Nelladia Cendra, Anastasia Njo Anastasia Oden, Nicholas Prasetio, Amanda Loveyne Rambu Kahi Dima Rayenda Brahmana Rayenda Brahmana Ritzky Karina Brahmana Rizaldy Tallo Rizaldy Tallo, Rizaldy Ronaldi Rantelino Setya Budi Wahyun, Caeciliai Shelli Maria Chandra Sisworo, Michael Verdian Tanto Soegiarto, Laventino Soekwanto, Gilbert Suwongso, Kenzhy Riando Ursulla Setiawaty Wijaya, Valentino Justin Yohanes Adven Sarbani Yuniarto, Antonius Yuwono Ongkowijaya