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All Journal Eco-Entrepreneur Masyarakat, Kebudayaan dan Politik TIJAB (The International Journal of Applied Business) Berdikari: Jurnal Pengabdian Masyarakat Indonesia Jurnal Doktor Manajemen (JDM) Darmabakti Cendekia: Journal of Community Service and Engagements TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Jurnal Abdidas Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosiohumaniora Kodepena (JSK) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Pengadaan Barang dan Jasa Jurnal Ilmiah Hospitality Management Jurnal Pengabdian Harapan Bangsa Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy
Dian Yulie Reindrawati
Business Department, Faculty Of Vocational Studies, Universitas Airlangga Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : TIJAB (The International Journal of Applied Business)

 1 
The Challenges of Microentrepreneurship Tourism as a New Tourism Destination in Surabaya Dian Yulie Reindrawati
TIJAB (The International Journal of Applied Business) Vol. 4 No. 2 (2020): NOVEMBER 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V4.I2.2020.116-124

Abstract

This research is conducted due to the existence of new tourism destinations in Surabaya, such as Taman Cahaya, Taman Harmoni and Mangrove Gunung Anyar. The existence of the tourism destinations above gives positive impacts on the community to participate in providing the tourism industry through tourism microentrepreneurship. The objective of this research is to explore the challenges from microentrepreneurship in running the business as a new tourism destination. The method used in this research is qualitative research method with descriptive approach. According to the research results, it is concluded that a new tourism is able to create new opportunities to the community to start a new business with the ideas that the development of tourism will result to more visitors and more money spent by them in the tourism destination. This shows that tourism sector is able to increase the opportunities in starting and developing their own business. The challenges in running microentrepreneurship in tourism areas are influenced by various factors, such as lack of awareness in learning and developing the knowledge with regards to the current business and the business products have not been partnering with online transportation companies in their products development. In Mangrove area, the management of the business vendors seems not well-managed as it can be seen from the absence of food corner and stalls, instead, street vendors are dominating the area. This issue is caused by the lack of financial as well as service supports both from the government and private sectors. The tourism development is considered as the best solution in the tourism area in order to accommodate the tourist needs. As a result, more tourists will visit the area and it will enable the community around the area to increase their economic level. The supports from government and private sectors are also needed to educate microentrepreneurship in developing and promote their products widely.
The Use of Social Media in Improving Literacy in Rural Village Dian Yulie Reindrawati; Ferry Setiawan; Muhammad Ditya Satrianto; Jiwangga Hadi Nata
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.43259

Abstract

Background: Social media, in the form of chatting platforms such as WhatsApp and various other social media widely used by Generation Y today, can help to increase literacy and information dissemination in a rural village. With the involvement and contribution of Generation Y, social media has what it takes to improve literacy among people in rural areas, allowing them to obtain information as fast and as precisely as the urban communities do while also making advancements to the area itself. Objective: This study attempts to investigate the use of social media in increasing literacy in eight villages on Madura Island. Method: This study uses a descriptive analysis method with a qualitative approach. Results: The results show that there are still several problems caused by the use of social media among generation Y in making decisions, taking action, behaving, communicating, and socializing. Another issue is that, generally, Generation Y tends to disseminate information directly without checking its veracity. Conclusion: The lack of digital literacy worries many people because it causes the spread of disinformation that threatens the bond of kinship and disperses national unity. Therefore, there is a need for education on how to use social media healthily, provision of rural village and city-level libraries, and the need for attention from clerics, parents, and the government. Keywords: literacy; rural village; social media
The Influence of Dynamic Pricing in Enhancing Room Occupancy and Room Revenue in Bintan Island Resort Hidayati, Sadila; Hadi Nata, Jiwangga; Reindrawati, Dian Yulie; Nurul Huda, Mohammad
TIJAB (The International Journal of Applied Business) Vol. 9 No. 1 (2025): APRIL 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v9.I1.2025.58812

Abstract

Background: Dynamic demand-based pricing has increasingly been adopted by capacity-constrained businesses such as hotels. This strategy is deemed highly profitable for both service providers and guests. Resorts on Bintan Island have implemented dynamic pricing by analyzing specific dates and times when occupancy is expected to peak. Objective: This research aims to analyze the impact of dynamic pricing on hotel reservations and revenue, focusing on its effect on increasing room occupancy and revenue. Method: The study utilizes descriptive quantitative research methods, relying on primary data from the Daily on the Book (OTB) Report, Dynamic Cover Monthly Report, and Three Month Forecast Report, all sourced from the hotel Property Management System (PMS) called Opera. Results: The findings indicate that dynamic pricing significantly increases hotel room occupancy and revenue. Conclusion: Hotel management must choice between prioritizing occupancy or room revenue. The room nights and occupancy budget might not be reached if management prioritizes increasing room revenue and vice versa. Keywords: dynamic pricing, occupancy, revenue, Average Daily Rates (ADR), reservation
Co-Authors Bambang Suharto Bascha, Umi Farichah Daniswara, Nirwasita Eka Lestari Fathurrahman, Dzaki Ferry Setiawan Hidayati, Sadila Jiwangga H Nata Jiwangga H Nata Jiwangga Hadi Nata M. Qodhi Almuzakki Marsel Fatekh Almadi Miladyah, Rizka Mohammad Nurul Huda Muhammad Ditya Satrianto Nove Hidajati Nur E Suriani Nur E Suriani Nur Emma Suriani Nuruddin Putu Eka Wirawan Satrianto, Muhammad Ditya SUHIRMAN SUHIRMAN Suriani, Nur Emma Suriani, Nuremma Umi F Bascha Umi F Bascha Umi Farichah Bascha Yunardi, Riky Tri