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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen Intervensi Komunitas: Jurnal Pengabdian Masyarakat Elastisitas Jurnal Ekonomi Pembangunan Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Jurnal AKAL: Abdimas dan Kearifan Lokal Business and Entrepreneurial Review Media Ekonomi JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Islamic Finance (IJIF)
Amran, Ellyana
Universitas Trisakti
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Analysis Of Cash Management Service Quality And Promotions On Customer Loyalty With Customer Satisfaction As A Mediator At PT BNI Senayan Jakarta Region Putra, C. Reynald; Syafri, Syafri; Amran, Ellyana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7984

Abstract

This study aims to analyze the effect of cash management service quality and promotion on customer loyalty with customer satisfaction as a mediating variable at PT BNI Senayan Jakarta Region. The research method used is quantitative research with data analysis techniques using SEM PLS. The results of the study indicate that the service quality variable has the highest average score in the aspect of the availability of modern banking equipment (3.99) and the lowest in the clarity of information provided to customers (3.86). In the promotion variable, the highest score is in the frequency of advertising promotions that are often carried out (4.18), while the lowest score is in the suitability of promotions to customer targets (4.03). For customer satisfaction, the highest score is found in the customer's desire to recommend the service (4.20) and the lowest in the aspect of bank services and facilities provided (4.10). Customer loyalty has the highest score in the customer's intention to recommend BNI cash management services to friends (4.29) and the lowest score in loyalty not to switch to other services (4.13). Data analysis shows that service quality and promotion have a positive and significant effect on customer loyalty. In addition, customer satisfaction is proven to be a mediating variable that strengthens the relationship between service quality and promotion with customer loyalty. These findings indicate that improving service quality and promotional effectiveness can increase customer satisfaction and loyalty towards BNI cash management services
MENUJU KEMANDIRIAN MASYARAKAT MELALUI POLA HIDUP SEHAT DAN PENDIDIKAN KEWIRAUSAHAAN DI DESA AMBARJAYA SUKABUMI Amran, Ellyana; Octarina, Octarina; Wiemar, Rosalinda
Jurnal AKAL: Abdimas dan Kearifan Lokal Vol. 6 No. 2 (2025): Jurnal AKAL : Abdimas dan Kearifan Lokal
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/akal.v6i2.21825

Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan kesadaran warga desa Ambarjaya, Sukabumi agar memanfaatkan potensi sumber daya alam yang merupakan keunggulan lokal yang dimiliki, sebagai peluang usaha serta mendukung pola hidup sehat aga tercipta kemandirian masyarakat. Metode yang digunakan adalah metode partisipatif dimana materi pelatihan yang diberikan disesuaikan dengan kebutuhan peserta. Hasilnya menunjukkan bahwa pada umumnya peserta belum cukup memahami manfaat pentingnya pola hidup sehat, pentingnya pendidikan kewirausahaan terkait pemanfaatan peluang usaha serta pentingnya tata letak usaha yang baik.  Hal ini disebabkan oleh keterbatasan dalam pendidikan, akses informasi, infrastruktur maupun pelayanan kesehatan karena wilayah yang cukup terpencil. Walaupun begitu motivasi peserta untuk meningkatkan ilmu pengetahuan terkait materi di atas sangat tinggi. Untuk itu perlu kerjasama yang baik antara pemerintah, perguruan tinggi maupun investor guna meningkatkan kemandirian masyarakat desa pada khususnya, guna mendorong inovasi dan kreativitas yang dapat mengangkat standar hidup dan pembangunan keberlanjutan
Co-Authors Aekram Faisal Aina Zahra Parinduri Amirul Faiz Bin Osman Aqilah Nazla Shafira Awalauddin Bianda Salsabila Damayanti, Mutia Melina Debbie Aryani Tribudhi Dianti Tri Ighni Dida Nurhaida Erie Riza Nugraha Erny Tajib Firdayetti, Firdayetti Harmaini Heppi Syofya, Heppi Ida Busnetty Iwan Harsono Justine Tanuwijaya Maliyatul Istiqomah Nirdukita Ratnawati nirdukita ratnawati, nirdukita Noerlela Sari Nurhayati Octarina Octarina Putra, C. Reynald Rizal R. Manullang Rosalinda Wiemar, Rosalinda Rustam, Rinaldi Soeharjoto, Soeharjoto Sumiyarti Susy Muchtar Syafri Mandai Syafri, Syafri Syofriza Syofyan Tulus Tambunan Willy Arafah