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All Journal Jurnal Pengabdian dan Kewirausahaan Jurnal Ekonomi Trisakti Jurnal Manajemen dan Pemasaran Jasa Indonesian Management and Accounting Research JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Pengabdian Masyarakat Ekonomi, Manajemen dan Akuntansi (JPMEMA) Dirkantara Indonesia
Asih, Rayi Retno Dwi
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengenalan Penggunaan Media Sosial Sebagai Sarana Untuk Memasarkan Produk Kepada Mitra UMKM Rayi Retno Dwi Asih; Faisal, Aekram; Hermi
Dirkantara Indonesia Vol. 2 No. 2: September-Februari 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v2i2.67

Abstract

The impact of the pandemic has been felt in all aspects of life, especially the economy in Indonesia. There are many business sectors that have been forced out of business because they are unable to deal with the brunt of this deadly virus. As time goes by, conditions that are getting better after the pandemic require entrepreneurs to start opening their businesses again. The existence of positive opportunities makes MSME actors have enormous potential to be successful in the market, if they can adopt the right marketing strategy. The SME group in the Depok area, to be precise, the Azalea Grand Depok City Sector, have started learning to build small businesses in local residential areas. Before this activity was carried out, several participants were recorded as not having Social Media accounts, not even using Social Media for their product marketing activities. After this activity was held, it was discovered that 90% of the Counseling and Training participants had Social Media Accounts, 90% had Instagram/Tiktok accounts, 80% used their accounts to promote their products, and 95% stated that the counseling and training was useful for them.
Pengembangan Analisis Laporan Keuangan untuk Meningkatkan Literasi Keuangan dan Efisiensi Operasional UMKM Arsjah, Regina Jansen; Rayi Retno Dwi Asih; Lenggogeni
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.164

Abstract

This community service program aimed to enhance financial literacy and improve MSME owners’ skills in preparing and analyzing financial statements as a basis for business decision-making. The activities involved structured training and technical assistance for 40 MSME participants from Bekasi and Jakarta. The training materials included basic financial statements (balance sheet, income statement, cash flow) and simple financial ratio analysis. Evaluation was conducted using pre-tests, post-tests, and observation of practice sessions. The results indicated that 80% of participants were able to independently prepare financial statements, while 85% reported improved understanding of cash flow management and cost control. Some MSMEs also applied the Material Flow Cost Accounting (MFCA) approach to identify production efficiency, reducing raw material waste by up to 10%. This program demonstrates that practice-based financial literacy training can strengthen transparency, increase financial institutions’ trust, and support the sustainability of MSMEs.
Co-Authors Aekram Faisal Anjani, Dyanissa Gita Astrid Maria Esther, Astrid Maria Banjarnahor, Erliana Berliyanti, Dita Oki Dita Oki Berliyanti Dorina Widowati Eko Retno Indriyarti Fitri Ningsih Fitri Ningsih Gatri Lunarindiah Harsha Danya Ibrahim Hermi Iansfri, Azzahra Lenggogeni Luki Adiati Pratomo Magetsari, Ovy Noviati Nuraini Martiningtiyas, Catur Rahayu Mona Adriana Patriyasa Octaviani, Dian Putri Oktriana Putri Oktriana Regina Jansen Arsjah Robert Kristaung Santosa, Wahyuningsih Sari, Wahyuni Rusliyana Shania Juviana Sutano Sumardi, Arwini Syahrul R, Syahrul Togatorop, Debora