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All Journal Jurnal Pengabdian dan Kewirausahaan Jurnal Ekonomi Trisakti Jurnal Manajemen dan Pemasaran Jasa Indonesian Management and Accounting Research JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Pengabdian Masyarakat Ekonomi, Manajemen dan Akuntansi (JPMEMA) Dirkantara Indonesia
Asih, Rayi Retno Dwi
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengenalan Penggunaan Media Sosial Sebagai Sarana Untuk Memasarkan Produk Kepada Mitra UMKM Rayi Retno Dwi Asih; Faisal, Aekram; Hermi
Dirkantara Indonesia Vol. 2 No. 2: September-Februari 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v2i2.67

Abstract

The impact of the pandemic has been felt in all aspects of life, especially the economy in Indonesia. There are many business sectors that have been forced out of business because they are unable to deal with the brunt of this deadly virus. As time goes by, conditions that are getting better after the pandemic require entrepreneurs to start opening their businesses again. The existence of positive opportunities makes MSME actors have enormous potential to be successful in the market, if they can adopt the right marketing strategy. The SME group in the Depok area, to be precise, the Azalea Grand Depok City Sector, have started learning to build small businesses in local residential areas. Before this activity was carried out, several participants were recorded as not having Social Media accounts, not even using Social Media for their product marketing activities. After this activity was held, it was discovered that 90% of the Counseling and Training participants had Social Media Accounts, 90% had Instagram/Tiktok accounts, 80% used their accounts to promote their products, and 95% stated that the counseling and training was useful for them.
Pengembangan Analisis Laporan Keuangan untuk Meningkatkan Literasi Keuangan dan Efisiensi Operasional UMKM Arsjah, Regina Jansen; Rayi Retno Dwi Asih; Lenggogeni
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.164

Abstract

This community service program aimed to enhance financial literacy and improve MSME owners’ skills in preparing and analyzing financial statements as a basis for business decision-making. The activities involved structured training and technical assistance for 40 MSME participants from Bekasi and Jakarta. The training materials included basic financial statements (balance sheet, income statement, cash flow) and simple financial ratio analysis. Evaluation was conducted using pre-tests, post-tests, and observation of practice sessions. The results indicated that 80% of participants were able to independently prepare financial statements, while 85% reported improved understanding of cash flow management and cost control. Some MSMEs also applied the Material Flow Cost Accounting (MFCA) approach to identify production efficiency, reducing raw material waste by up to 10%. This program demonstrates that practice-based financial literacy training can strengthen transparency, increase financial institutions’ trust, and support the sustainability of MSMEs.
THE EFFECT OF E-SPORTS VIEWERS’ CUSTOMER EXPERIENCE ON PURCHASE INTENTION Buffon Ciro Delvecchio; Rayi Retno Dwi Asih
Indonesian Management and Accounting Research Vol. 25 No. 1 (2026): Indonesian Management and Accounting Research
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisns, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.23835

Abstract

This study examines the influence of customer experience on purchase intention toward sponsor brands among e-sports viewers, with social identification as a mediating variable. Customer experience is conceptualized through four dimensions: cognitive, affective, sensory, and social experience. A quantitative survey was conducted with 211 Generation Z respondents who regularly watch e-sports via streaming platforms, and the data were analyzed using Structural Equation Modeling (SEM) with AMOS. The findings show that affective and social experiences significantly enhance social identification, whereas cognitive and sensory experiences do not. Social identification also has a significant positive effect on purchase intention. Indirect effects reveal that affective and social experiences influence purchase intention through social identification, while cognitive and sensory experiences do not exhibit significant mediation. These results underscore the importance of emotional and social engagement in strengthening consumer attachment and purchase intention toward sponsor brands in the e-sports context
Co-Authors Aekram Faisal Anjani, Dyanissa Gita Astrid Maria Esther, Astrid Maria Banjarnahor, Erliana Berliyanti, Dita Oki Buffon Ciro Delvecchio Dita Oki Berliyanti Dorina Widowati Eko Retno Indriyarti Fitri Ningsih Fitri Ningsih Gatri Lunarindiah Harsha Danya Ibrahim Hermi Iansfri, Azzahra Lenggogeni Luki Adiati Pratomo Magetsari, Ovy Noviati Nuraini Martiningtiyas, Catur Rahayu Mona Adriana Patriyasa Octaviani, Dian Putri Oktriana Putri Oktriana Regina Jansen Arsjah Robert Kristaung Santosa, Wahyuningsih Sari, Wahyuni Rusliyana Shania Juviana Sutano Sumardi, Arwini Syahrul R, Syahrul Togatorop, Debora