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All Journal Jurnal Riset Akuntansi Terpadu Ekonomi-Qu (Jurnal Penelitian Ilmu Ekonomi) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Gorontalo Development Review Community Engagement and Emergence Journal (CEEJ) Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia MOVE: Journal of Community Service and Engagement National Conference on Applied Business, Education & Technology (NCABET) Prosiding Simposium Nasional Multidisiplin (SinaMu) West Science Journal Economic and Entrepreneurship
Sari, Titis Nistia
Perbankan Dan Keuangan FEB Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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The Impact of Brand Image, Customer Experience, and Promotional Offers on Customer Loyalty in Technology Companies in Jakarta Lina Affifatusholihah; Titis Nistia Sari
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1405

Abstract

This study investigates the impact of brand image, customer experience, and promotional offers on customer loyalty within the technology sector in Jakarta. Given the competitive environment, understanding these determinants is essential for technology companies seeking to retain customers and foster loyalty. Using a quantitative approach, data were collected from 220 respondents through structured questionnaires measured on a Likert scale of 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis. Results show that all three factors significantly and positively affect customer loyalty, with promotional offers demonstrating the strongest influence, followed by brand image and customer experience. These findings emphasize the importance of strategic branding, superior customer engagement, and value-driven promotional offers in cultivating loyalty. The study provides practical recommendations for managers to enhance loyalty by leveraging these factors effectively.
PELATIHAN PEMBUATAN LAPORAN KEUANGAN USAHA KECIL MIKRO DAN MENENGAH DI KECAMATAN CIPOCOK JAYA KOTA SERANG Titis Nistia Sari; Dabella Yunia; Galih Fajar Muttaqin
Jurnal Abdimas Indonesia Vol. 1 No. 3 (2021): November 2021
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jai.v1i3.108

Abstract

Kegiatan pengabdian pada masyarakat berupa pendampingan dalam pembuatan laporan keuangan bagi usaha mikro dan kecil menengah di Kecamatan Cipocok Jaya. Laporan Keuangan merupakan catatan formal tentang keuangan dari suatu perusahaan. Ini adalah laporan tertulis yang mengukur kekuatan finansial, kinerja, dan likuiditas perusahaan. Selain itu, laporan keuangan juga mencerminkan dampak finansial dari transaksi bisnis.Dari hasil kegiatan pelatihan tersebut para anggota usaha mikro kecil dan menengah Kecamatan Cipocok Jaya mampu membuat neraca awal, membuat jurnal, memposting ke buku besar, menyusun laporan keuangan. Pelaksanaan pelatihan yang diberikan kepada anggota komunitas pedagang bakso di Kecamatan Cipocok Jaya sudah merupakan langkah tepat untuk memotivasi selera usaha masyarakat.
Co-Authors Desmawan, Deris Dhea Zatira Dhea Zatira Dhea Zatira Edy Arisondha Eka Sundari Romadhona Fadhilah Fadhilah Farah Putri Wenang Lusianingrum Fiesty Utami Galih Fajar Muttaqin Ganika, Gerry Lina Affifatusholihah Metha Dwi Apriani Rizal Syaifudin Shavab, Firli Agusetiawan Sugeng Setyadi Yunia, Dabella