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All Journal Jurnal Riset Akuntansi Terpadu Ekonomi-Qu (Jurnal Penelitian Ilmu Ekonomi) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Gorontalo Development Review Community Engagement and Emergence Journal (CEEJ) Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia MOVE: Journal of Community Service and Engagement National Conference on Applied Business, Education & Technology (NCABET) The Es Economics and Entrepreneurship Prosiding Simposium Nasional Multidisiplin (SinaMu) West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Journal of Innovative and Creativity Indonesian Journal of Innovation Multidisipliner Research
Sari, Titis Nistia
Perbankan Dan Keuangan FEB Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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The Impact of Brand Image, Customer Experience, and Promotional Offers on Customer Loyalty in Technology Companies in Jakarta Lina Affifatusholihah; Titis Nistia Sari
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1405

Abstract

This study investigates the impact of brand image, customer experience, and promotional offers on customer loyalty within the technology sector in Jakarta. Given the competitive environment, understanding these determinants is essential for technology companies seeking to retain customers and foster loyalty. Using a quantitative approach, data were collected from 220 respondents through structured questionnaires measured on a Likert scale of 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis. Results show that all three factors significantly and positively affect customer loyalty, with promotional offers demonstrating the strongest influence, followed by brand image and customer experience. These findings emphasize the importance of strategic branding, superior customer engagement, and value-driven promotional offers in cultivating loyalty. The study provides practical recommendations for managers to enhance loyalty by leveraging these factors effectively.
PELATIHAN PEMBUATAN LAPORAN KEUANGAN USAHA KECIL MIKRO DAN MENENGAH DI KECAMATAN CIPOCOK JAYA KOTA SERANG Titis Nistia Sari; Dabella Yunia; Galih Fajar Muttaqin
Jurnal Abdimas Indonesia Vol. 1 No. 3 (2021): November 2021
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jai.v1i3.108

Abstract

Kegiatan pengabdian pada masyarakat berupa pendampingan dalam pembuatan laporan keuangan bagi usaha mikro dan kecil menengah di Kecamatan Cipocok Jaya. Laporan Keuangan merupakan catatan formal tentang keuangan dari suatu perusahaan. Ini adalah laporan tertulis yang mengukur kekuatan finansial, kinerja, dan likuiditas perusahaan. Selain itu, laporan keuangan juga mencerminkan dampak finansial dari transaksi bisnis.Dari hasil kegiatan pelatihan tersebut para anggota usaha mikro kecil dan menengah Kecamatan Cipocok Jaya mampu membuat neraca awal, membuat jurnal, memposting ke buku besar, menyusun laporan keuangan. Pelaksanaan pelatihan yang diberikan kepada anggota komunitas pedagang bakso di Kecamatan Cipocok Jaya sudah merupakan langkah tepat untuk memotivasi selera usaha masyarakat.
Analysis of the Influence of Experience, Psychological Empowerment, and Career Development on Employee Commitment in Fintech Industry Djunaedi Djunaedi; Tyahya Whisnu Hendratni; Titis Nistia Sari; Daniel Joseph Benedict Ngamelubun; Mohammad Azharie Hamdany; Roy Setiawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3435

Abstract

This study aims to examine how work experience, psychological empowerment, and career development influence the level of employee commitment in the fintech industry. Using a quantitative approach and survey method, the study involved 300 respondents selected purposively based on specific criteria, such as having a minimum of one year of work experience and participation in company-provided career development programs. Data were collected through questionnaires and analyzed using multiple linear regression techniques. The results show that all three independent variables, work experience, psychological empowerment, and career development have a positive and significant impact on employee commitment. Work experience helps employees understand organizational dynamics and values, thereby strengthening their loyalty. Psychological empowerment promotes higher motivation, a sense of belonging, and greater engagement in work. Meanwhile, career development opportunities provide a positive outlook on the future and foster stronger emotional ties between employees and the organization. These findings highlight the importance for fintech companies to actively create a work environment that supports psychological empowerment, offers clear career pathways, and leverages employee experience as an asset to enhance engagement. Practically, this study offers guidance for HR management in designing policies that strengthen employee loyalty, and theoretically, it enriches the academic literature on the factors influencing employee commitment in the financial technology sector.
The Influence of Strategic Agility, Dynamic Capabilities, and Business Model Innovation on Sustainable Business Performance of MSMEs Managed by Generation Z Ade Suhara; Ratna Tri Hari Safariningsih; Mirza Syahviyar; Titis Nistia Sari; Anita Bawaiqki Wandanaya; Amat Suroso
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5083

Abstract

The study at hand intends to measure the contribution of strategic agility, dynamic capabilities, and business model innovation, as the main factors, to the sustainable performance of the Millennials or Gen Z led Micro, Small and Medium Enterprises (MSMEs). The research is inspired by the digital economy where small and medium enterprises play an increasingly crucial role, and the youth entrepreneurs need to make their businesses survive in the tough and ever-changing market. The study is conducted using a quantitative explanatory method on a sample of 150 Generation Z MSMEs. Purposive sampling of factors like the time in business, the use of digital technology, and participation in business innovation was the sampling technique used. The questionnaire which was the research instrument underwent validation through item and total score correlation t-test and its reliability was determined by Cronbach's Alpha. Normality, heteroscedasticity, and multicollinearity were tested prior to regression analysis. Multiple linear regression analysis showed that all three independent variables had a positive and significant influence on business performance sustainability. The results of this study provide a substantial contribution to the strategic management of the young generation MSMEs literature. One of the research results is the practical application of the findings for Generation Z MSMEs in terms of their agility strategies, capability development, and business model innovation to ensure their long-term sustainability advice.
Analisis Behavioral Economics dan Decision Bias terhadap Pola Pengambilan Keputusan Investasi pada Investor Ritel di Indonesia Titis Nistia Sari; Muhamad Ammar Muhtadi; Rani Eka Arini
Jurnal Bisnis dan Manajemen West Science Vol 5 No 02 (2026): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v5i02.3498

Abstract

Studi ini meneliti pengaruh ekonomi perilaku dan bias pengambilan keputusan terhadap pengambilan keputusan investasi di kalangan investor ritel di Indonesia. Seiring dengan terus meningkatnya partisipasi investor ritel, pemahaman tentang faktor psikologis yang mendasari keputusan investasi menjadi semakin penting. Pendekatan kuantitatif digunakan dengan menggunakan kuesioner terstruktur yang didistribusikan kepada 120 investor ritel. Data dianalisis menggunakan SPSS 25 melalui statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, regresi linier berganda, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa ekonomi perilaku dan bias pengambilan keputusan keduanya memiliki pengaruh positif dan signifikan terhadap pengambilan keputusan investasi. Secara bersamaan, variabel-variabel ini secara signifikan menjelaskan pola pengambilan keputusan investasi di kalangan investor ritel, dengan koefisien determinasi sebesar 41,3%. Temuan menunjukkan bahwa faktor psikologis seperti kepercayaan diri yang berlebihan, penghindaran kerugian, perilaku kawanan, dan bias jangkar memainkan peran penting dalam membentuk keputusan investasi. Studi ini berkontribusi pada literatur keuangan perilaku dengan memberikan bukti dari Indonesia dan menyoroti pentingnya mengintegrasikan perspektif perilaku ke dalam pendidikan investor dan praktik pengambilan keputusan keuangan.
The Influence Of Corporate Social Responsibility, Market Orientation, And Green HRM On Sustainable Business Performance Of E-Commerce Companies Iwan Henri Kusnadi; Kushariyadi Kushariyadi; Tyahya Whisnu Hendratni; Robby Tanod Mamusung; Afrizal Afrizal; Titis Nistia Sari
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.924

Abstract

This research intends to investigate the effect of Corporate Social Responsibility, Market Orientation and Green Human Resource Management on Sustainable Business Performance in e-commerce enterprises. The research used the quantitative approach using a survey method, by delivering questionnaires to 220 workers and managers of e-commerce enterprises that were chosen using the purposive sample methodology. Respondents had to be working for at least two years, have been engaged in operational activities and decision-making of the firm and have knowledge of the organization’s policies on sustainability. The data analysis approach was multiple linear regression. Before the analysis, the data were verified for validity, reliability and classical assumption test including normality, heteroscedasticity and multicollinearity. The findings demonstrated that Corporate Social Responsibility, Market Orientation and Green Human Resource Management had good and substantial influence on Sustainable Business Performance partly and concurrently. The study results suggest that sustainable company performance may be improved by enhancing corporate social responsibility, boosting market orientation and adopting human resource management methods for environmental sustainability. The results of this study are intended to contribute to the establishment of sustainability strategies for e-commerce enterprises in the theoretical and practical context.
Global Value Chains Research in Development and Business Economics: A Bibliometric Study of Trends and Themes Loso Judijanto; Noor Aziz; Titis Nistia Sari; Rusli Hereng; Fida Arumingtyas
The Es Economics and Entrepreneurship Vol. 4 No. 03 (2026): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i03.988

Abstract

This study aims to analyze the development of global value chains (GVC) research within the fields of development and business economics using a bibliometric approach. Data were collected from the Scopus database and analyzed using VOSviewer to identify publication trends, influential articles, collaboration networks, and thematic structures. The results show a consistent increase in the number of publications, indicating growing academic interest in GVC. Citation analysis reveals that highly influential studies are dominated by themes related to digital transformation, sustainability, and global economic systems. Co-authorship analysis highlights the presence of key scholars who act as central connectors within research networks, although collaboration remains partially fragmented. Meanwhile, co-occurrence analysis demonstrates that recent research increasingly integrates topics such as sustainable development, circular economy, and innovation. Overall, the findings suggest that GVC research has evolved into a multidisciplinary field that combines economic, environmental, and technological perspectives. This study contributes to the literature by providing a comprehensive mapping of research trends and identifying future directions for GVC studies.
Co-Authors Ade Suhara Afrizal Afrizal Anita Bawaiqki Wandanaya Daniel Joseph Benedict Ngamelubun Desmawan, Deris Dhea Zatira Dhea Zatira Dhea Zatira Djunaedi Djunaedi Edy Arisondha Eka Sundari Romadhona Fadhilah Fadhilah Farah Putri Wenang Lusianingrum Fida Arumingtyas Fiesty Utami Galih Fajar Muttaqin Ganika, Gerry Iwan Henri Kusnadi Kushariyadi Kushariyadi Lina Affifatusholihah Loso Judijanto Metha Dwi Apriani Mirza Syahviyar Mohammad Azharie Hamdany Muhamad Ammar Muhtadi Noor Aziz Rani Eka Arini Ratna Tri Hari Safariningsih Rizal Syaifudin Robby Tanod Mamusung Roy Setiawan Rusli Hereng Shavab, Firli Agusetiawan Sugeng Setyadi suroso, amat Tyahya Whisnu Hendratni Yunia, Dabella