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Sari, Titis Nistia
Perbankan Dan Keuangan FEB Universitas Sultan Ageng Tirtayasa
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The Impact of Brand Image, Customer Experience, and Promotional Offers on Customer Loyalty in Technology Companies in Jakarta Lina Affifatusholihah; Titis Nistia Sari
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1405

Abstract

This study investigates the impact of brand image, customer experience, and promotional offers on customer loyalty within the technology sector in Jakarta. Given the competitive environment, understanding these determinants is essential for technology companies seeking to retain customers and foster loyalty. Using a quantitative approach, data were collected from 220 respondents through structured questionnaires measured on a Likert scale of 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis. Results show that all three factors significantly and positively affect customer loyalty, with promotional offers demonstrating the strongest influence, followed by brand image and customer experience. These findings emphasize the importance of strategic branding, superior customer engagement, and value-driven promotional offers in cultivating loyalty. The study provides practical recommendations for managers to enhance loyalty by leveraging these factors effectively.
PELATIHAN PEMBUATAN LAPORAN KEUANGAN USAHA KECIL MIKRO DAN MENENGAH DI KECAMATAN CIPOCOK JAYA KOTA SERANG Titis Nistia Sari; Dabella Yunia; Galih Fajar Muttaqin
Jurnal Abdimas Indonesia Vol. 1 No. 3 (2021): November 2021
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jai.v1i3.108

Abstract

Kegiatan pengabdian pada masyarakat berupa pendampingan dalam pembuatan laporan keuangan bagi usaha mikro dan kecil menengah di Kecamatan Cipocok Jaya. Laporan Keuangan merupakan catatan formal tentang keuangan dari suatu perusahaan. Ini adalah laporan tertulis yang mengukur kekuatan finansial, kinerja, dan likuiditas perusahaan. Selain itu, laporan keuangan juga mencerminkan dampak finansial dari transaksi bisnis.Dari hasil kegiatan pelatihan tersebut para anggota usaha mikro kecil dan menengah Kecamatan Cipocok Jaya mampu membuat neraca awal, membuat jurnal, memposting ke buku besar, menyusun laporan keuangan. Pelaksanaan pelatihan yang diberikan kepada anggota komunitas pedagang bakso di Kecamatan Cipocok Jaya sudah merupakan langkah tepat untuk memotivasi selera usaha masyarakat.
Analysis of the Influence of Experience, Psychological Empowerment, and Career Development on Employee Commitment in Fintech Industry Djunaedi Djunaedi; Tyahya Whisnu Hendratni; Titis Nistia Sari; Daniel Joseph Benedict Ngamelubun; Mohammad Azharie Hamdany; Roy Setiawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3435

Abstract

This study aims to examine how work experience, psychological empowerment, and career development influence the level of employee commitment in the fintech industry. Using a quantitative approach and survey method, the study involved 300 respondents selected purposively based on specific criteria, such as having a minimum of one year of work experience and participation in company-provided career development programs. Data were collected through questionnaires and analyzed using multiple linear regression techniques. The results show that all three independent variables, work experience, psychological empowerment, and career development have a positive and significant impact on employee commitment. Work experience helps employees understand organizational dynamics and values, thereby strengthening their loyalty. Psychological empowerment promotes higher motivation, a sense of belonging, and greater engagement in work. Meanwhile, career development opportunities provide a positive outlook on the future and foster stronger emotional ties between employees and the organization. These findings highlight the importance for fintech companies to actively create a work environment that supports psychological empowerment, offers clear career pathways, and leverages employee experience as an asset to enhance engagement. Practically, this study offers guidance for HR management in designing policies that strengthen employee loyalty, and theoretically, it enriches the academic literature on the factors influencing employee commitment in the financial technology sector.
The Influence of Strategic Agility, Dynamic Capabilities, and Business Model Innovation on Sustainable Business Performance of MSMEs Managed by Generation Z Ade Suhara; Ratna Tri Hari Safariningsih; Mirza Syahviyar; Titis Nistia Sari; Anita Bawaiqki Wandanaya; Amat Suroso
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5083

Abstract

The study at hand intends to measure the contribution of strategic agility, dynamic capabilities, and business model innovation, as the main factors, to the sustainable performance of the Millennials or Gen Z led Micro, Small and Medium Enterprises (MSMEs). The research is inspired by the digital economy where small and medium enterprises play an increasingly crucial role, and the youth entrepreneurs need to make their businesses survive in the tough and ever-changing market. The study is conducted using a quantitative explanatory method on a sample of 150 Generation Z MSMEs. Purposive sampling of factors like the time in business, the use of digital technology, and participation in business innovation was the sampling technique used. The questionnaire which was the research instrument underwent validation through item and total score correlation t-test and its reliability was determined by Cronbach's Alpha. Normality, heteroscedasticity, and multicollinearity were tested prior to regression analysis. Multiple linear regression analysis showed that all three independent variables had a positive and significant influence on business performance sustainability. The results of this study provide a substantial contribution to the strategic management of the young generation MSMEs literature. One of the research results is the practical application of the findings for Generation Z MSMEs in terms of their agility strategies, capability development, and business model innovation to ensure their long-term sustainability advice.
Co-Authors Ade Suhara Anita Bawaiqki Wandanaya Daniel Joseph Benedict Ngamelubun Desmawan, Deris Dhea Zatira Dhea Zatira Dhea Zatira Djunaedi Djunaedi Edy Arisondha Eka Sundari Romadhona Fadhilah Fadhilah Farah Putri Wenang Lusianingrum Fiesty Utami Galih Fajar Muttaqin Ganika, Gerry Lina Affifatusholihah Metha Dwi Apriani Mirza Syahviyar Mohammad Azharie Hamdany Ratna Tri Hari Safariningsih Rizal Syaifudin Roy Setiawan Shavab, Firli Agusetiawan Sugeng Setyadi suroso, amat Tyahya Whisnu Hendratni Yunia, Dabella