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All Journal Jurnal Manajemen dan Organisasi Jurnal Administrasi Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar MABIS: Manajemen dan Bisnis Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Informatika INFOKUM Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JPM: JURNAL PENGABDIAN MASYARAKAT Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Asian Journal of Management Analytics Mamangan Social Science Journal International Journal of Entrepreneurship, Business, and Creative Economy Mount Hope Global Economic Journal Jurnal Ekonomi Bisnis Digital Jurnal Ekonomi, Manajemen, Akuntansi IDEI: JURNAL EKONOMI & BISNIS
Zuwina Miraza
Universitas Harapan Medan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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THE INFLUENCE OF INSTAGRAM SOCIAL MEDIA USE, ENTREPRENEURSHIP LEARNING, AND LOCUS OF CONTROL ON INTEREST IN ONLINE ENTREPRENEURSHIP WITH SELF EFFICACY AS A MEDIATION VARIABLE Zuwina Miraza; Eka Putri; Ilham Mubaraq Ritonga
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.748

Abstract

This research aims to determine the influence of the use of social media Instagram, entrepreneurial learning, and locus of control on interest in online entrepreneurship with self-efficacy as a mediating variable in students at the business economics faculty in Medan City, Stambuk University in 2018, 2019, and 2020. SmartPLS is used to test the relationship between constructs. The entire population used in this research was 200 respondents from the Faculty of Business Economics in Medan Stambuk City in 2018, 2019, and 2020 who had taken entrepreneurship courses. The results of the research show that the use of social media Instagram has no significant effect on self-efficacy and interest in online entrepreneurship, entrepreneurship learning has a significant effect on self-efficacy, entrepreneurship learning has no significant effect on interest in online entrepreneurship, locus of control has no significant effect on self-efficacy and interest in online entrepreneurship, Self-efficacy has a positive effect on interest in online entrepreneurship. The use of social media Instagram does not have a significant effect on interest in online entrepreneurship through self-efficacy. Entrepreneurship learning does not have a significant effect on interest in online entrepreneurship through self- efficacy. Self-efficacy has a significant effect on interest in online entrepreneurship through self-efficacy.
Dampak Sumber Daya VRIN terhadap Keunggulan Bersaing dan Kinerja (Studi pada UKM di Medan) Miraza, Zuwina; Hafas, Hafriz Rifki
Jurnal Manajemen dan Organisasi Vol. 6 No. 2 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.404 KB) | DOI: 10.29244/jmo.v6i2.12241

Abstract

In order to achieve positive performance growth in this era of global competition, Small Medium Enterprises (SMEs) must have sustainable competitive advantages. Competitive advantages can be obtainedif SME have Valuable, Rare, Inimitable and Non-substitutable (VRIN) resources. Therefore this research aimed to study the effects of VRIN resources to competitive advantages and performance. The subjects of this study was 187 SMEs listed in Cooperation Office and SME of Medan. Using path analysis, the obtained result shows that rareness gave direct effects to performance and in-immitable gave indirect effects to performance through competitive advantages as intervening.Keywords: VRIN, competitive advantage, performance, small medium enterprises
Membangun Akses Pasar dan Program Pemasaran Pelaku UMKM untuk Menyikapi Krisis Ekonomi 2023 Annisha Suvero Suyar; Ani Murwani Muhar; Zuwina Miraza; Dody Hidayat
JPM: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2023): January 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v3i3.360

Abstract

As a phenomenon, the digitalization of MSMEs in Medan Labuhan Sub-district has not properly educated MSME players who are mostly mothers who help in the family economy. By understanding the market potential, overcoming market access challenges, and utilizing government support and collaboration with other MSME players, MSMEs in Medan Labuhan Sub-district can build better market access and increase their business success. 1. Persuasive model, which is an approach that encourages and supports without coercion for the community to play an active role in this activity. 2. Community development model is an approach that involves the community directly as the subject and object of implementing community service activities. 3. Participatory Rural Appraisal (PRA) model which emphasizes community involvement in all activities starting from planning, implementing, and evaluating activity programs, and 4. The educational model is a socialization, training, and mentoring approach as a means of transferring knowledge and education for community empowerment. knowledge and infrastructure needed in aspects of determining target markets and aspects of market access and marketing strategy determination programs. The team provided assistance in digital marketing training and the creation of business accounts through e-commerce as a manifestation of the diffusion of technology used by MSME actors in conducting better buying and selling activities. increase the quantity and quality of marketing activities that are better and more directed. Meanwhile, specifically, to improve product quality in order to increase the economic value of products, the Team conducted various pieces of training and demonstrated the technicalities of virtual market access activities in front of MSME actors conduct scheduled training activities so that MSME actors can be assisted until they can manage their businesses independently.
MENINGKATKAN POSITIVE WORD OF MOUTH MELALUI BRAND AWARENESS, BRAND AMBASSADOR, TAGLINE, DAN IKLAN (Studi Pada Konsumen Produk Wardah di Lotte Mart Medan) Lastri Nabilah; Zuwina Miraza
IDEI: Jurnal Ekonomi & Bisnis (IDEI: Journal of Economics & Business) Vol 2 No 1 (2021): JUNE 2021
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v2i1.58

Abstract

This research based on the premise that marketing activities played an im-portant role in increasing the company’s sales volume. Company needed to run markets strategy to achieve sales target which have been set. Therefore, this research aimed to described the positive influence of word of mouth through brand ambassadors, taglines, television advertisements with brand awareness as the mediation that was carried out to consumers of Wardah products in the Lotte Mart Center Point Medan. Population of this study was the number of customers at Wardah Counter in Lotte Mart which cannot be known certaintly. The sample in this study amounted to 100 people. Data collected by questionnaires that were assessed on a Likert scale, each of which was tested and met the requirements of reliability and validity. Data analyzed based on structural equation modeling (SEM) method. The results obtained and at the same time concluded that brand ambassadors, taglines, television advertisements had a positive and significant effect on brand awareness. Brand ambassadors, taglines, television advertisements had a positive and significant effect on positive word of mouth. Brand awareness mediated taglines and advertisements for positive word of mouth. Brand awareness did not mediate brand ambassadors for positive word of mouth. Penelitian ini didasarkan pada pemikiran bahwa kegiatan pemasaran memegang peranan penting dalam meningkatkan volume penjualan perusahaan. Perusahaan perlu menjalankan strategi pasar untuk mencapai target penjualan yang telah ditetapkan. Oleh karena itu, penelitian ini bertujuan untuk mendeskripsikan pengaruh positif word of mouth melalui brand ambassador, tagline, iklan televisi dengan mediasi brand awareness yang dilakukan terhadap konsumen produk Wardah di Lotte Mart Center Point Medan. Populasi penelitian ini adalah jumlah pelanggan Wardah Counter Lotte Mart yang tidak dapat diketahui secara pasti. Sampel dalam penelitian ini berjumlah 100 orang. Data dikumpulkan dengan kuesioner yang dinilai dengan skala likert yang masing-masing diuji dan memenuhi syarat reliabilitas dan validitas. Data dianalisis berdasarkan metode structural equation modeling (SEM). Hasil yang diperoleh sekaligus menyimpulkan bahwa brand ambassador, tagline, iklan televisi berpengaruh positif dan signifikan terhadap brand awareness. Brand ambassador, tagline, iklan televisi berpengaruh positif dan signifikan terhadap word of mouth positif. Tagline dan iklan yang dimediasi kesadaran merek untuk promosi dari mulut ke mulut yang positif. Kesadaran merek tidak memediasi duta merek untuk berita positif dari mulut ke mulut.
PENGARUH KEPEMIMPINAN AMBIDEXTROUS PADA PERILAKU KERJA INOVATIF DENGAN KOMITMEN BERKELANJUTAN SEBAGAI VARIABEL MEDIASI Rahma Fadhila; Ani Murwani Muhar; Zuwina Miraza
IDEI: Jurnal Ekonomi & Bisnis (IDEI: Journal of Economics & Business) Vol 4 No 2 (2023): DECEMBER 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i2.172

Abstract

This research aimed to analyze the influence of ambidextrous leader­ship on innovative work behavior with sustainable commitment as a mediating variable at PT Socfin Indonesia Medan. This research was an associative study with a quantitative approach. The population in this research consisted of 135 individuals, with a sample size of 101 people. The sampling method employed was proportionate stratified random sampling. The data analysis technique used was partial least square (PLS) with the assistance of SmartPLS version 3. This research indicated that the ambidextrous leadership variable positively and significantly influenced innovative work behavior. Ambi­dex­trous leadership also had a positive and significant influence on sus­tain­able commitment. Sustainable commitment had a positive and non-significant influence on innovative work behavior. The sustainable commitment variable did not mediate the influence of ambidextrous leadership on innovative work behavior. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan am­bidextrous pada perilaku ker­ja inovatif dengan komitmen berkelanjutan sebagai variabel mediasi di PT Socfin Indonesia Medan. Je­nis penelitian ini adalah penelitian asosiatif dengan pendekatan kuantitatif. Populasi dalam pe­ne­litian ini berjumlah 135 orang dengan jumlah sampel se­banyak 101 orang. Metode pengambilan sampel adalah pro­por­tionate stratified random sam­pling. Teknik analisis data yang digunakan adalah partial least square (PLS) de­ngan meng­gunakan alat bantu Smartpls versi 3. Hasil penelitian ini me­nun­jukkan bahwa variabel ke­pemimpinan ambidextrous berpengaruh positif dan signifikan pada perilaku kerja inovatif. Kepemimpinan ambidextrous berpe­nga­ruh positif dan signifikan pada komitmen berkelan­jutan. Komitmen berke­lanjutan berpengaruh positif dan tidak signifikan pada perilaku kerja inovatif. Variabel komitmen berkelanjutan tidak mampu memediasi pengaruh kepe­mim­pinan ambidextrous pada perilaku kerja ino­vatif.
PENGARUH CAPITAL ADEQUACY RATIO (CAR) , LOAN TO DEPOSIT RATIO (LDR), DAN NON-PERFORMING LOAN (NPL) TERHADAP PROFITABILITAS BANK UMUM YANG TERDATA DI BEI Stefanus Vander Filipus Situmorang; Salsabillah Sofyanni; Tantri Octora Dwi Syah Putri; Zuwina Miraza
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46735

Abstract

This study aims to examine how the profitability of commercial banks listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period is influenced by Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loans (NPL). The importance of profitability as an indicator of bank soundness in managing economic risks, particularly following financial credit relaxation policies, serves as the background of this research. Financial ratio theory and banking management are employed to assess operational effectiveness. Using purposive sampling combined with a descriptive quantitative research approach, this study selected six banks as samples with a total of thirty observations. Secondary data were collected through documentation and literature review from official annual financial reports. The data were analyzed using multiple linear regression and classical assumption tests with SPSS software. The results show that CAR, LDR, and NPL simultaneously have a significant effect on Return on Assets (ROA). Partially, CAR has a positive and significant effect on ROA, while NPL has a significant negative effect. In contrast, LDR does not have a significant effect on profitability in this model. The Adjusted R Square value of 0.695 indicates that the independent variables explain 69.5% of the variation in profitability. Strengthening capital and controlling non-performing loans are essential to maintaining bank financial performance.
Hubungan Analisis antara EPS, Inflasi, dan Kinerja Keuangan Terhadap Return Saham pada Kondisi Ekonomi Perbankan di Indonesia Periode 2020-2024 Dina Yerisla Gokhanna Tindaon; Anna Maria Sitorus; Tantri Octora Dwi Syah Putri; Zuwina Miraza
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17079

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Earning Per Share (EPS), Inflasi, dan Kinerja Keuangan terhadap Return Saham pada sektor perbankan di Indonesia. Industri perbankan dipilih karena peran krusialnya sebagai motor penggerak ekonomi nasional dan otoritas moneter melalui bank Indonesia. Metode penelitian yang digunakan adalah pendekatan kauntitatif dengan data sekunder yang bersumber dari laporan keuangan perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020-2024. Teknik analisis data meliputi uji asumsi klasik, regresi linier berganda, serta pengujian hipotesis melalui uji t (parsial) dan uji F (simultan). Hasil penelitian menunjukkan bahwa secara parsial, variabel EPS memiliki pengaruh negatif terhadap return saham dengan koefisien -0,034, yang mengindikasikan bahwa peningkatan EPS tidak selalu di respons positif oleh pasar. Variabel inflasi juga berpengaruh negatif (koefisien -0,888), mempertegas bahwa lonjakan inflasi cenderung menekan tingkat pengembalian saham perbankan. Demikian pula dengan Kinerja Keuangan yang menunjukkan pengaruh negatif secara parsial. Namun, hasil pengujian secara simultan membuktikan bahwa EPS, Inflasi, dan Kinerja Keuangan secara bersama-sama berpengaruh signifikan terhadap Return Saham dengan nilai signifikansi 0,035 < 0,05. Kemampuan variabel independen dalam menjelaskan variasi return saham dalam penelitian ini adalah sebesar 23,6%.
Intellectual Capital Dimensions and Financial Leverage of Indonesian Consumer Non-Cyclicals: The Mediating Role of Profitability Fahriza Alfarisy; Zuwina Miraza; Hafriz Rifki Hafaz
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i2.4190

Abstract

This study aims to examine the mediating role of profitability in the relationship between intellectual capital and financial leverage. This study uses secondary data from consumer non-cyclical companies listed on the Indonesia Stock Exchange during 2020–2023. Intellectual capital is measured through its dimensions, namely capital employed efficiency (CEE), human capital efficiency (HCE), structural capital efficiency (SCE), and relational capital efficiency (RCE). Profitability is proxied by Return on Assets (ROA), while financial leverage is measured using the debt-to-asset ratio (DAR) and debt-to-equity ratio (DER). Panel data regression and the Sobel test are employed to analyze the data. The results show that CEE, HCE, and SCE have a positive and significant effect on profitability, while RCE has no significant effect. When financial leverage is measured using DAR, only SCE has a significant effect, while CEE, HCE, RCE, and ROA are not significant. In contrast, when financial leverage is measured using DER, ROA has a significant negative effect, while CEE, HCE, SCE, and RCE are not significant. Furthermore, profitability mediates the relationship between intellectual capital dimensions (CEE, HCE, and SCE) and financial leverage when leverage is measured using DER, but not when leverage is measured using DAR. This study contributes to the literature by providing empirical evidence on the role of intellectual capital in shaping corporate financial decisions in Indonesia's consumer non-cyclical sector.
DETERMINASI TAX AVOIDANCE : EFEK MODERASI UKURAN PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI Listiorini Listiorini; Muhammad Arief; Zuwina Miraza; Mhd. Triansyah Putra
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8660

Abstract

 This  study  aims  to  examine  accounting  conservatism,  audit  quality,  and return on assets in relation to tax avoidance, with company size as a moderating variable in consumer goods manufacturing companies listed on the IDX from 2018 to 2023. This study uses a quantitative method with a population of manufacturing companies in the consumer goods industry listed on the IDX. Sampling was conducted using purposive sampling, resulting in a sample size of 228. Data analysis was performed using moderated regression analysis (MRA) with the EViews 12 data processing application. The findings reveal that accounting conservatism has a positive influence on tax avoidance, while audit quality does not exhibit a significant effect. In contrast, ROA has a negative impact on tax avoidance. Furthermore, firm size weakens the relationship between accounting conservatism and tax avoidance and fails to moderate the influence of audit quality. However, firm size strengthens the relationship between ROA and tax avoidance.. 
The Effect of Current Ratio, Debt to Equity Ratio and Liquidity on Dividend Policy for the Banking Sector Listed on the Indonesia Stock Exchange for the 2020-2024 Period Nadila Agustina; Yusnia Betti Dame Marpaung; Tantri Octora Dwi Syah Putri; Zuwina Miraza
Asian Journal of Management Analytics Vol. 5 No. 3 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i3.16667

Abstract

This study aims to analyze the influence of the Current Ratio, Debt to Equity Ratio, and Liquidity on Corporate Dividend Policy in the banking sector, recorded on the IDX 2020–2024. The study uses a quantitative method with secondary data in the form of annual financial statements of banking corporations. The study sample was obtained using purposive sampling techniques from 21 corporations with a total of 105 observational data. Data analysis was carried out using multiple linear regression using IBM SPSS Statistics. The findings of the study show that the Dividend Policy is not significantly affected by the Current Ratio and Liquidity, while the Dividend Policy is significantly affected by the Debt to Equity Ratio. Dividend Policy is significantly affected together by the Current Ratio, Debt to Equity Ratio, and Liquidity. The Adjusted R Square value of 0.239 shows that independent variables can visualize the Dividend Policy of 23.9%, while the rest are influenced by other variables outside the study.
Co-Authors Ani Murwani Muhar Anna Maria Sitorus Arasy Ayu Setiamy Audia Junita Bella Marisa Putri Br. Sebayang, Jesy Ulina Dina Yerisla Gokhanna Tindaon Dody Hidayat Dwi Hanny Khairunissa Eka Putri Erliena Erliena Fadhila, Rahma Fahriza Alfarisy Farhan Habib Siregar Feri Ramadani Fifi Dwi Pratiwi Hafriz Rifki Hafas Hutabarat, Oktavia Arisanti Ilham Mubaraq Ritonga, Ilham Mubaraq Lastri Nabilah Listiorini Mhd. Triansyah Putra Muhammad Arief Nabilah, Tia Nadila Agustina Nahrisah, Ezzah Nahrisah, Ezzah Napitupulu, Marsya Pangabean, Royhan Kamal Purwoko, Agus Putri, Tantri Octora Dwi Syah Rahma Fadhila Salsabillah Sofyanni Sri Wanda Sari Stefanus Vander Filipus Situmorang Syah Putri, Tantri Octora Dwi syahyunan syahyunan Syahyunan Syahyunan Syahyunan Syahyunan Tantri Octora Dwi Syah Putri Tantri Octora Dwi Syah Putri Tantri Octora Dwi Syah Putri Tarigan, Jelli Tia Nabilah Titania, Febby Elda Tommy Afrialdi Syahputra Ulfi Zuslaini Winda Ardiani Yusnia Betti Dame Marpaung Zuslaini, Ulfi