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All Journal Jurnal Manajemen dan Organisasi Jurnal Administrasi Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economic, Bussines and Accounting (COSTING) MABIS: Manajemen dan Bisnis Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Informatika IDEI: Jurnal Ekonomi & Bisnis INFOKUM Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Mount Hope Global Economic Journal Jurnal Ekonomi Bisnis Digital
Zuwina Miraza
Universitas Harapan Medan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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THE INFLUENCE OF INSTAGRAM SOCIAL MEDIA USE, ENTREPRENEURSHIP LEARNING, AND LOCUS OF CONTROL ON INTEREST IN ONLINE ENTREPRENEURSHIP WITH SELF EFFICACY AS A MEDIATION VARIABLE Zuwina Miraza; Eka Putri; Ilham Mubaraq Ritonga
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.748

Abstract

This research aims to determine the influence of the use of social media Instagram, entrepreneurial learning, and locus of control on interest in online entrepreneurship with self-efficacy as a mediating variable in students at the business economics faculty in Medan City, Stambuk University in 2018, 2019, and 2020. SmartPLS is used to test the relationship between constructs. The entire population used in this research was 200 respondents from the Faculty of Business Economics in Medan Stambuk City in 2018, 2019, and 2020 who had taken entrepreneurship courses. The results of the research show that the use of social media Instagram has no significant effect on self-efficacy and interest in online entrepreneurship, entrepreneurship learning has a significant effect on self-efficacy, entrepreneurship learning has no significant effect on interest in online entrepreneurship, locus of control has no significant effect on self-efficacy and interest in online entrepreneurship, Self-efficacy has a positive effect on interest in online entrepreneurship. The use of social media Instagram does not have a significant effect on interest in online entrepreneurship through self-efficacy. Entrepreneurship learning does not have a significant effect on interest in online entrepreneurship through self- efficacy. Self-efficacy has a significant effect on interest in online entrepreneurship through self-efficacy.
Dampak Sumber Daya VRIN terhadap Keunggulan Bersaing dan Kinerja (Studi pada UKM di Medan) Miraza, Zuwina; Hafas, Hafriz Rifki
Jurnal Manajemen dan Organisasi Vol. 6 No. 2 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.404 KB) | DOI: 10.29244/jmo.v6i2.12241

Abstract

In order to achieve positive performance growth in this era of global competition, Small Medium Enterprises (SMEs) must have sustainable competitive advantages. Competitive advantages can be obtainedif SME have Valuable, Rare, Inimitable and Non-substitutable (VRIN) resources. Therefore this research aimed to study the effects of VRIN resources to competitive advantages and performance. The subjects of this study was 187 SMEs listed in Cooperation Office and SME of Medan. Using path analysis, the obtained result shows that rareness gave direct effects to performance and in-immitable gave indirect effects to performance through competitive advantages as intervening.Keywords: VRIN, competitive advantage, performance, small medium enterprises
Membangun Akses Pasar dan Program Pemasaran Pelaku UMKM untuk Menyikapi Krisis Ekonomi 2023 Annisha Suvero Suyar; Ani Murwani Muhar; Zuwina Miraza; Dody Hidayat
JPM: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2023): January 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v3i3.360

Abstract

As a phenomenon, the digitalization of MSMEs in Medan Labuhan Sub-district has not properly educated MSME players who are mostly mothers who help in the family economy. By understanding the market potential, overcoming market access challenges, and utilizing government support and collaboration with other MSME players, MSMEs in Medan Labuhan Sub-district can build better market access and increase their business success. 1. Persuasive model, which is an approach that encourages and supports without coercion for the community to play an active role in this activity. 2. Community development model is an approach that involves the community directly as the subject and object of implementing community service activities. 3. Participatory Rural Appraisal (PRA) model which emphasizes community involvement in all activities starting from planning, implementing, and evaluating activity programs, and 4. The educational model is a socialization, training, and mentoring approach as a means of transferring knowledge and education for community empowerment. knowledge and infrastructure needed in aspects of determining target markets and aspects of market access and marketing strategy determination programs. The team provided assistance in digital marketing training and the creation of business accounts through e-commerce as a manifestation of the diffusion of technology used by MSME actors in conducting better buying and selling activities. increase the quantity and quality of marketing activities that are better and more directed. Meanwhile, specifically, to improve product quality in order to increase the economic value of products, the Team conducted various pieces of training and demonstrated the technicalities of virtual market access activities in front of MSME actors conduct scheduled training activities so that MSME actors can be assisted until they can manage their businesses independently.
Co-Authors Ani Murwani Muhar Anjelisa Paulina Kristin Siregar Arasy Ayu Setiamy Audia Junita Bella Marisa Putri Br. Sebayang, Jesy Ulina Dody Hidayat Dwi Hanny Khairunissa Eka Putri Erliena Erliena Fadhila, Rahma Farhan Habib Siregar Feri Ramadani Fifi Dwi Pratiwi Hafriz Rifki Hafas Hutabarat, Oktavia Arisanti Ilham Mubaraq Ritonga, Ilham Mubaraq Lastri Nabilah Nabilah, Tia Nahrisah, Ezzah Nahrisah, Ezzah Napitupulu, Marsya Pangabean, Royhan Kamal Purwoko, Agus Putri, Tantri Octora Dwi Syah Syah Putri, Tantri Octora Dwi syahyunan syahyunan Syahyunan Syahyunan Tantri Octora Dwi Syah Putri Tarigan, Jelli Titania, Febby Elda Tommy Afrialdi Syahputra Winda Ardiani Zuslaini, Ulfi