Article Per Year (5 Year)
p-Index From 2021 - 2026
3.936
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Jurnal Administrasi Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar MABIS: Manajemen dan Bisnis Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Informatika INFOKUM Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JPM: JURNAL PENGABDIAN MASYARAKAT Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Mount Hope Global Economic Journal Jurnal Ekonomi Bisnis Digital IDEI: JURNAL EKONOMI & BISNIS
Zuwina Miraza
Universitas Harapan Medan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Membangun Akses Pasar dan Program Pemasaran Pelaku UMKM untuk Menyikapi Krisis Ekonomi 2023 Annisha Suvero Suyar; Ani Murwani Muhar; Zuwina Miraza; Dody Hidayat
JPM: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2023): January 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v3i3.360

Abstract

As a phenomenon, the digitalization of MSMEs in Medan Labuhan Sub-district has not properly educated MSME players who are mostly mothers who help in the family economy. By understanding the market potential, overcoming market access challenges, and utilizing government support and collaboration with other MSME players, MSMEs in Medan Labuhan Sub-district can build better market access and increase their business success. 1. Persuasive model, which is an approach that encourages and supports without coercion for the community to play an active role in this activity. 2. Community development model is an approach that involves the community directly as the subject and object of implementing community service activities. 3. Participatory Rural Appraisal (PRA) model which emphasizes community involvement in all activities starting from planning, implementing, and evaluating activity programs, and 4. The educational model is a socialization, training, and mentoring approach as a means of transferring knowledge and education for community empowerment. knowledge and infrastructure needed in aspects of determining target markets and aspects of market access and marketing strategy determination programs. The team provided assistance in digital marketing training and the creation of business accounts through e-commerce as a manifestation of the diffusion of technology used by MSME actors in conducting better buying and selling activities. increase the quantity and quality of marketing activities that are better and more directed. Meanwhile, specifically, to improve product quality in order to increase the economic value of products, the Team conducted various pieces of training and demonstrated the technicalities of virtual market access activities in front of MSME actors conduct scheduled training activities so that MSME actors can be assisted until they can manage their businesses independently.
MENINGKATKAN POSITIVE WORD OF MOUTH MELALUI BRAND AWARENESS, BRAND AMBASSADOR, TAGLINE, DAN IKLAN (Studi Pada Konsumen Produk Wardah di Lotte Mart Medan) Lastri Nabilah; Zuwina Miraza
IDEI: Jurnal Ekonomi & Bisnis Vol 2 No 1 (2021): JUNE 2021
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v2i1.58

Abstract

This research based on the premise that marketing activities played an im-portant role in increasing the company’s sales volume. Company needed to run markets strategy to achieve sales target which have been set. Therefore, this research aimed to described the positive influence of word of mouth through brand ambassadors, taglines, television advertisements with brand awareness as the mediation that was carried out to consumers of Wardah products in the Lotte Mart Center Point Medan. Population of this study was the number of customers at Wardah Counter in Lotte Mart which cannot be known certaintly. The sample in this study amounted to 100 people. Data collected by questionnaires that were assessed on a Likert scale, each of which was tested and met the requirements of reliability and validity. Data analyzed based on structural equation modeling (SEM) method. The results obtained and at the same time concluded that brand ambassadors, taglines, television advertisements had a positive and significant effect on brand awareness. Brand ambassadors, taglines, television advertisements had a positive and significant effect on positive word of mouth. Brand awareness mediated taglines and advertisements for positive word of mouth. Brand awareness did not mediate brand ambassadors for positive word of mouth. Penelitian ini didasarkan pada pemikiran bahwa kegiatan pemasaran memegang peranan penting dalam meningkatkan volume penjualan perusahaan. Perusahaan perlu menjalankan strategi pasar untuk mencapai target penjualan yang telah ditetapkan. Oleh karena itu, penelitian ini bertujuan untuk mendeskripsikan pengaruh positif word of mouth melalui brand ambassador, tagline, iklan televisi dengan mediasi brand awareness yang dilakukan terhadap konsumen produk Wardah di Lotte Mart Center Point Medan. Populasi penelitian ini adalah jumlah pelanggan Wardah Counter Lotte Mart yang tidak dapat diketahui secara pasti. Sampel dalam penelitian ini berjumlah 100 orang. Data dikumpulkan dengan kuesioner yang dinilai dengan skala likert yang masing-masing diuji dan memenuhi syarat reliabilitas dan validitas. Data dianalisis berdasarkan metode structural equation modeling (SEM). Hasil yang diperoleh sekaligus menyimpulkan bahwa brand ambassador, tagline, iklan televisi berpengaruh positif dan signifikan terhadap brand awareness. Brand ambassador, tagline, iklan televisi berpengaruh positif dan signifikan terhadap word of mouth positif. Tagline dan iklan yang dimediasi kesadaran merek untuk promosi dari mulut ke mulut yang positif. Kesadaran merek tidak memediasi duta merek untuk berita positif dari mulut ke mulut.
PENGARUH KEPEMIMPINAN AMBIDEXTROUS PADA PERILAKU KERJA INOVATIF DENGAN KOMITMEN BERKELANJUTAN SEBAGAI VARIABEL MEDIASI Rahma Fadhila; Ani Murwani Muhar; Zuwina Miraza
IDEI: Jurnal Ekonomi & Bisnis Vol 4 No 2 (2023): DECEMBER 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i2.172

Abstract

This research aimed to analyze the influence of ambidextrous leader­ship on innovative work behavior with sustainable commitment as a mediating variable at PT Socfin Indonesia Medan. This research was an associative study with a quantitative approach. The population in this research consisted of 135 individuals, with a sample size of 101 people. The sampling method employed was proportionate stratified random sampling. The data analysis technique used was partial least square (PLS) with the assistance of SmartPLS version 3. This research indicated that the ambidextrous leadership variable positively and significantly influenced innovative work behavior. Ambi­dex­trous leadership also had a positive and significant influence on sus­tain­able commitment. Sustainable commitment had a positive and non-significant influence on innovative work behavior. The sustainable commitment variable did not mediate the influence of ambidextrous leadership on innovative work behavior. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan am­bidextrous pada perilaku ker­ja inovatif dengan komitmen berkelanjutan sebagai variabel mediasi di PT Socfin Indonesia Medan. Je­nis penelitian ini adalah penelitian asosiatif dengan pendekatan kuantitatif. Populasi dalam pe­ne­litian ini berjumlah 135 orang dengan jumlah sampel se­banyak 101 orang. Metode pengambilan sampel adalah pro­por­tionate stratified random sam­pling. Teknik analisis data yang digunakan adalah partial least square (PLS) de­ngan meng­gunakan alat bantu Smartpls versi 3. Hasil penelitian ini me­nun­jukkan bahwa variabel ke­pemimpinan ambidextrous berpengaruh positif dan signifikan pada perilaku kerja inovatif. Kepemimpinan ambidextrous berpe­nga­ruh positif dan signifikan pada komitmen berkelan­jutan. Komitmen berke­lanjutan berpengaruh positif dan tidak signifikan pada perilaku kerja inovatif. Variabel komitmen berkelanjutan tidak mampu memediasi pengaruh kepe­mim­pinan ambidextrous pada perilaku kerja ino­vatif.
PENGARUH CAPITAL ADEQUACY RATIO (CAR) , LOAN TO DEPOSIT RATIO (LDR), DAN NON-PERFORMING LOAN (NPL) TERHADAP PROFITABILITAS BANK UMUM YANG TERDATA DI BEI Stefanus Vander Filipus Situmorang; Salsabillah Sofyanni; Tantri Octora Dwi Syah Putri; Zuwina Miraza
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46735

Abstract

This study aims to examine how the profitability of commercial banks listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period is influenced by Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loans (NPL). The importance of profitability as an indicator of bank soundness in managing economic risks, particularly following financial credit relaxation policies, serves as the background of this research. Financial ratio theory and banking management are employed to assess operational effectiveness. Using purposive sampling combined with a descriptive quantitative research approach, this study selected six banks as samples with a total of thirty observations. Secondary data were collected through documentation and literature review from official annual financial reports. The data were analyzed using multiple linear regression and classical assumption tests with SPSS software. The results show that CAR, LDR, and NPL simultaneously have a significant effect on Return on Assets (ROA). Partially, CAR has a positive and significant effect on ROA, while NPL has a significant negative effect. In contrast, LDR does not have a significant effect on profitability in this model. The Adjusted R Square value of 0.695 indicates that the independent variables explain 69.5% of the variation in profitability. Strengthening capital and controlling non-performing loans are essential to maintaining bank financial performance.
DETERMINASI TAX AVOIDANCE : EFEK MODERASI UKURAN PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI Listiorini, Listiorini; Arief, Muhammad; Miraza, Zuwina; Putra, Mhd. Triansyah
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8660

Abstract

 This  study  aims  to  examine  accounting  conservatism,  audit  quality,  and return on assets in relation to tax avoidance, with company size as a moderating variable in consumer goods manufacturing companies listed on the IDX from 2018 to 2023. This study uses a quantitative method with a population of manufacturing companies in the consumer goods industry listed on the IDX. Sampling was conducted using purposive sampling, resulting in a sample size of 228. Data analysis was performed using moderated regression analysis (MRA) with the EViews 12 data processing application. The findings reveal that accounting conservatism has a positive influence on tax avoidance, while audit quality does not exhibit a significant effect. In contrast, ROA has a negative impact on tax avoidance. Furthermore, firm size weakens the relationship between accounting conservatism and tax avoidance and fails to moderate the influence of audit quality. However, firm size strengthens the relationship between ROA and tax avoidance.. 
Co-Authors Ani Murwani Muhar Anjelisa Paulina Kristin Siregar Arasy Ayu Setiamy Arief, Muhammad Audia Junita Bella Marisa Putri Br. Sebayang, Jesy Ulina Dody Hidayat Dwi Hanny Khairunissa Eka Putri Erliena Erliena Fadhila, Rahma Farhan Habib Siregar Feri Ramadani Fifi Dwi Pratiwi Hafriz Rifki Hafas Hutabarat, Oktavia Arisanti Ilham Mubaraq Ritonga, Ilham Mubaraq Lastri Nabilah Listiorini Nabilah, Tia Nahrisah, Ezzah Nahrisah, Ezzah Napitupulu, Marsya Pangabean, Royhan Kamal Purwoko, Agus Putra, Mhd. Triansyah Putri, Tantri Octora Dwi Syah Rahma Fadhila Salsabillah Sofyanni Stefanus Vander Filipus Situmorang Syah Putri, Tantri Octora Dwi Syahyunan Syahyunan syahyunan syahyunan Tantri Octora Dwi Syah Putri Tantri Octora Dwi Syah Putri Tarigan, Jelli Titania, Febby Elda Tommy Afrialdi Syahputra Winda Ardiani Zuslaini, Ulfi