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Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Makanan Melalui Aplikasi Grabfood Ramadhani, Ayu Rizki; Sulistyowati, Shanti Nugroho
Business and Economic Publication Vol. 2 No. 1 (2024): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v2i1.1080

Abstract

Penelitian ini bersifat kuantitatif dan bertujuan untuk mengidentifikasi: (1) pengaruh promosi terhadap keputusan untuk membeli makanan melalui aplikasi GrabFood; (2) pengaruh kualitas pelayanan terhadap keputusan untuk membeli makanan melalui aplikasi GrabFood; dan (3) pengaruh promosi dan kualitas layanan terhadap keputusan untuk membeli makanan melalui aplikasi GrabFood.Untuk mengumpulkan sampel, teknik sampling acak acak kompleks digunakan.Data dikumpulkan melalui penyebaran kuesioner kepada 240 responden. Metode observasi dan angket digunakan untuk mengumpulkan data, yang kemudian dianalisis dengan regresi linier berganda.(1) Promosi memengaruhi keputusan pembelian; (2) Kualitas pelayanan memengaruhi keputusan pembelian; dan (3) kedua promosi dan kualitas pelayanan memengaruhi keputusan pembelian
Pengaruh Praktik Kerja Industri terhadap Kesiapan Kerja Siswa Smk Kota Jombang Shanti Nugroho Sulistyowati; Sri Yuni Wulandari
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 1 (2025): Januari : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i1.1076

Abstract

The unemployment rate in Jombang district is still quite high, data from the Central Statistics Agency for East Java Province shows that there are still 4.66 percent of Jombang residents who are still unemployed. Efforts to reduce the unemployment rate in the future are by preparing complex education and providing training. Prakerin is expected to be able to increase the work readiness attitude of vocational school students. The approach used in this research is quantitative, with the research population being class XII vocational school students in Jombang City who have taken part in Prakerin. The research results support the first hypothesis that the Prakerin variable has a positive and significant effect on the work readiness of vocational school students in the city of Jombang. It is shown in the f test where the significance value for the Prakerin variable (X) is 0.000 because the significance value <0.05 shows that there is a partial influence of the Prakerin variable (X) on the work readiness variable (Y).
Pelatihan Sertifikasi Halal Self Declare Produk Unggulan Desa Jombatan Kecamatan Kesamben, Kabupaten Jombang Wulandari, Sri Yuni; Sulistyowati, Shanti Nugroho
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 2 No 3 (2024): Desember
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v2i3.161

Abstract

The need for halal certification continues to increase with increasing consumer awareness of the consumption of halal goods, and the government requires that all products circulating in Indonesia have halal certification to ensure consumer safety and comfort. Self-declaring halal is one step to obtaining halal certification intended for MSMEs. Observation results show that many MSMEs in Jombatan Village do not understand the halal self-declaration certification process and do not know the added value of halal certification; for this reason, they are given training regarding halal certification, the method used in training is through 5 stages to know, to understand, to plan, to act, and to change. Through the training stages, it is known what the actual conditions are in Jombatan Village, then MSME actors are given knowledge about halal certification, and the service team coordinates to plan solutions to problems by providing training programs related to self-declared halal certification; after attending the training MSME actors understand more about the importance product halal certification.
Optimalisasi Pemanfaatan Lahan Pekarangan untuk Penanaman Tanaman Obat Keluarga Sulistyowati, Shanti Nugroho
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v5i2.4736

Abstract

Health is one of the main aspects of community welfare. Yard land around the house is often not utilized optimally. Indonesia has abundant biodiversity, including various types of traditional medicinal plants that have been used for generations. This service activity was carried out in Jombatan Village, Kesamben District, Jombang Regency. Target activities of the Jombatan Village community, represented by PKK Women and Karang Taruna Youth. This service activity is carried out using the Lecture Method to deliver material and practice for implementing Family Medicinal Plant Planting (TOGA) activities, which go through four stages starting with observation, planning, implementation, and reflection. The results of the service activities carried out are; Increase community knowledge and skills in terms of processing and utilization of TOGA plants; 2) optimize the use of yard land for planting TOGA.
PENDAMPINGAN PEMBUATAN AKUN MARKETPLACE (GRABMERCHANT) UNTUK MENJUAL PRODUK RENGGINANG SUPER BANJARSARI Retno Sulistyowati; Sulistyowati, Shanti Nugroho; Amri, Fahimul
JP-MAS : Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2025): JP-MAS: Volume 7 Nomor 1 Edisi Mei 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Jombang)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/h7hx4g33

Abstract

Transformasi digital dalam sektor usaha mikro, kecil dan menengah (UMKM) menjadi strategi penting dalam menghadapi tantangan pemasaran di era digital, namun masih banyak pelaku UMKm yang belum memiliki pemahaman dan keterampilan dalam memanfaatkan platform digital untuk memperluas jangkauan pasar. kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital dan keterampilan teknis pelaku usaha Rengginang Super Desa Banjarsari melalui pendampingan pembuatan akun marketplace GrabMerchant. Metode yang digunakan meliputi identifikasi kebutuhan, sosialisasi, pelatihan teknis serta monitoring dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta berhasil membuat akun GrabMerchant, menggunggah produk secara mandiri, dan mulai menerima pesanan dari platform tersebut. Kegiatan ini berkontribusi dalam mendorong pelaku usaha tradisional untuk beradaptasi dengan ekosistem digital secara lebih efektif. keberhasilan ini menunjukkan bahwa pendekatan praktis dan partisipatif dapat menjadi strategi pemberdayaan UMKM yang relevan, khususnya dalam memperkuat pemassaran produk lokal melalui teknologi digital