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Az zuhri, Fahmi Muhammad
Politeknik Negeri Malang
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Optimizing Information and Communication Technology (ICT) to Build Competitive Advantage for Batik Craftsmen Zuhri, Fahmi Muhammad Az; Sukma, Erlangga Andi; Nikmah, Farika; Rahmawati, Rizka
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 3 (2024): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i3.7969

Abstract

ICT implementation is the application of information technology carried out in business to improve performance, maintain sustainability and gain competitive advantage. ICT implementation in this study is ICT infrastructure, ICT management and ICT proactive. ICT implementation in this study emphasizes the commitment to invest in information technology software and hardware. Then synergize ICT with its business processes. This study uses a quantitative approach, with a sample of 280 batik craftsmen in East Java, Indonesia. Data were obtained by distributing questionnaires, and 264 questionnaires were returned and considered suitable for use as research data. Data were analyzed statistically with SEM PLS. The independent variables in this study are ICT infrastructure, ICT management, ICT proactive and ICT implementation and the dependent variable is competitive advantage. The results of the study found that there was a positive and strong relationship, both for direct and indirect relationships. ICT implementation provides positive and significant support as a moderator in the relationship between ICT infrastructure, ICT management, ICT proactive and competitive advantage. ICT implementation also has a positive and significant direct effect on competitive advantage. ICT is currently not only considered, but should be implemented for batik craftsmen for competitive advantage.
Co-Authors Afandi, Yosi Arif Rochman Fachrudin, Arif Rochman Astuti, Fina Andika Frida Baroroh Lestari Ega Nirwana, Karina Erlangga Andi Sukma Evi Suwarni, Evi Fiernaningsih, Nilawati Hasan, Halid Kartika Indah Permanasari Kartika Indah Permanasari Kusumasasti, Ika Lina Budiarti, Lina Maskur Maskur Muhammad Iqbal Nikmah, Farika Ramadani Arjo, Tri Rizka Rahmawati, Rizka RR. Ella Evrita Hestiandari Rudi Salam Sinartya, Jatrifia Ongga Suharto, Ririn Pratiwi Wahyu Widyananda Wahyu, Ellyn Eka Zubaidi