Article Per Year (5 Year)
p-Index From 2021 - 2026
11.259
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Econosains Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Ekonomi Bisnis dan Manajemen journal of social and economic research Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Journal of Digital Business and Global Economy Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Journal of Strategic Marketing and Innovation
Ryna Parlyna
Fakultas Ekonomi Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 99 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 99 Documents
Search

 5   6   7   8   9 
Adoption of TikTok Location Tag Vouchers among Gen Z in the Food & Beverage Sector Faza Hibatul Haqqi; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.07

Abstract

This study investigates Generation Z's intention to use TikTok Location Tag Vouchers in the food and beverage sector. Using an extended Technology Acceptance Model, we examine three predictors: Perceived Economic Benefit, Perceived Ease of Use, and Social Influence. A quantitative survey was conducted among 109 Gen Z consumers in Jakarta who actively use TikTok and have voucher experience. Partial Least Squares Structural Equation Modeling reveals that Social Influence and Perceived Economic Benefit significantly affect intention to use, while Perceived Ease of Use was found to be insignificant. Social Influence emerged as the strongest driver, highlighting the role of peer validation. These findings challenge assumptions about Gen Z's price sensitivity, demonstrating that social factors drive adoption more than technical ease of use. For food and beverage businesses, this suggests prioritizing influencer ecosystem development and social proof over mere interface simplicity. Future research should examine actual redemption behavior and cross-cultural variations.
Live Streaming Experience and Offline Purchase Intent: The Role of Flow Experience and Environmental Design in the Indonesia Skincare Industry within the SOR Framework Diya Aldin Fadeyushka; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.08

Abstract

This study examines the impact of In-store Live Streaming (SLS) on Offline Purchase Intention (OPI) within the Indonesian skincare industry, utilizing the Stimulus-Organism-Response (SOR) framework. The research specifically investigates the role of Scene-Product Congruence (SPC) and Wishful Identification (WI), as they influence Flow Experience (FE) and Attitude Toward Product (ATP), and ultimately affect OPI, with Consumer Informedness (CI) as a moderator. Analysing data from a self-reported online questionnaire using Structural Equation Modelling-Partial Least Squares (SEM-PLS), the study reveals that SPC significantly enhances FE, which subsequently fosters a positive ATP and leads to higher OPI. However, the effects of Visual Appeal and WI on FE were found to be weak. This indicates that skincare consumers prioritize visual relevance and product credibility over pure aesthetics and wishful identification in the in-store live streaming (SLS) context. Furthermore, CI's negative impact on OPI is not significant, suggesting that well-informed consumers can maintain a positive ATP despite a potential unwillingness to engage in offline sales interaction. This research offers practical insights, emphasizing the need for digital commerce strategies to prioritize the relevance and informational coherence of the live streaming scene to achieve a meaningful consumer experience and sustainable brand loyalty.
The Influence of Perceived Usefulness and Perceived Ease of Use on Continuance Intention with Trust as an Intervening Variable (Study of QRIS Users at Universitas Negeri Jakarta) Robith Ali Zain Musyafa; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.18

Abstract

The present study explores the factors driving the prolonged adoption of the Quick Response Code Indonesian Standard (QRIS) specifically within the digital native demographic. From a theoretical standpoint, the research augments the Technology Acceptance Model (TAM) by incorporating Trust as a pivotal intervening mechanism. Specifically, the study elucidates the magnitude with which Perceived Usefulness and Perceived Ease of Use impel Continuance Intention both directly and through the mediation of Trust among undergraduate students at the Faculty of Economics and Business, Universitas Negeri Jakarta. Employing a quantitative explanatory architecture, the investigation utilized data solicited from 94 active students through purposive sampling protocol, with data processing executed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). The empirical results indicate that the proposed model exhibits strong explanatory capacity, explaining 83.2% of the total variance observed in continuance intention. Empirically, Perceived Usefulness stands out as the dominant catalyst for ongoing usage, emphasizing the indispensable need for functional advantages to ensure user retention.
Explaining Customer Loyalty in AI Chatbot–Based E-Commerce Services: An Information Systems Success Perspective Firgiawan Akbar; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.09

Abstract

The growing presence of AI chatbots across e-commerce platforms has prompted scholarly inquiry into how these systems build lasting customer loyalty beyond the point of initial adoption. This study aims to examine how chatbot-based services contribute to customer loyalty by drawing on the information systems success perspective. A quantitative approach was adopted, using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data gathered from 132 Indonesian e-commerce users with prior experience interacting with AI chatbots. Results show that both information quality and system quality exert significant effects on use behavior and user satisfaction. Use and satisfaction were further confirmed as direct drivers of customer loyalty, framed here as net benefits, with use showing a comparatively stronger effect. These findings point to the conclusion that loyalty in AI chatbot-supported environments is cultivated primarily through repeated engagement and accumulated experience rather than being driven directly by system attributes. The study advances understanding of AI-enabled service outcomes by identifying the behavioral pathways through which chatbots produce long-term value. For practitioners, the findings suggest that e-commerce platforms seeking stronger loyalty should focus on functional reliability and create conditions that encourage sustained usage.
The Impact of TikTok Influencer Credibility and Authenticity on the Purchase Intention of UNJ Students for Promoted Products Lailatul Isti’anah; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 3 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.3.07

Abstract

This research seeks to scrutinize how TikTok influencers’ perceived credibility and authenticity shape consumers’ inclination to make a purchase of Universitas Negeri Jakarta (UNJ) students toward endorsed products. The expanding use of influencer marketing on social media, particularly on TikTok, highlights the need to provide a clearer account of how influencer characteristics affect consumer behavior. Employing a quantitative research design, this study uses a survey method with respondents consisting of UNJ students who actively use TikTok and follow at least one influencer. To test the proposed research model, the data were processed using the analytical framework was operationalized using Partial Least Squares Structural Equation Modeling (PLS-SEM) within the SmartPLS platform. These findings suggest that purchase intention toward influencer-promoted products is influenced by a more complex decision-making process, where influencer credibility and authenticity may operate indirectly or in conjunction with other factors rather than as direct predictors. This study deepens the theoretical grounding of influencer marketing research by emphasizing the complex and contextual role of influencer characteristics in influencing consumer behavior on TikTok. Future research is recommended to incorporate mediating or moderating variables to better explain the mechanisms underlying purchase intention in social media contexts.
Faktor-Faktor yang Memengaruhi Behavioral Intention Penggunaan Chatbot Shopee pada Gen Z di DKI Jakarta Hipnu Maulana; Mohamad Rizan; Ryna Parlyna
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kfsf7e88

Abstract

This study aims to analyze the factors that influence Generation Z's behavioral intention in using Shopee chatbots as artificial intelligence-based customer service on e-commerce platforms. The variables tested in this study include performance expectancy, social influence, and trust in behavioral intention. This study uses a quantitative approach with a survey method. Data was collected from Generation Z respondents residing in DKI Jakarta who had used the Shopee chatbot. The sampling technique used was purposive sampling. Data was collected through an online questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to test the relationship between variables in the research model. The results showed that performance expectancy and social influence had a positive and significant effect on trust. Furthermore, trust and social influence were found to have a positive and significant effect on behavioral intention to use the Shopee chatbot. However, performance expectancy did not show a significant direct effect on behavioral intention. Furthermore, the test results showed that trust mediates the effect of performance expectancy and social influence on behavioral intention. These findings indicate that user trust plays an important role in driving Generation Z's intention to use Shopee's chatbot. This study recommends that e-commerce companies, especially Shopee, focus more on developing chatbots that improve reliability, security, and response quality in order to build user trust and increase the intention to use chatbot services on an ongoing basis.
Pengaruh Digital Experience dan Customer Experience terhadap Loyalitas Penumpang Kereta Api Progo Rute Pasar Senen–Lempuyangan Iqbal Nur Fazarun; Osly Usman; Ryna Parlyna
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1995

Abstract

This study aims to analyze the influence of digital experience and customer experience on passenger loyalty on the Progo Train route, Pasar Senen–Lempuyangan. The increasing digitalization of public transportation services through the Access by KAI application has highlighted the importance of examining the quality of digital experience and customer experience in maintaining passenger loyalty. The study employed a quantitative approach with a causal associative design. Data were collected from 150 respondents through a questionnaire with a five-point Likert scale using a purposive sampling technique. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software (Ringle et al., 2024). The results of the outer model evaluation showed that all indicators had outer loadings > 0.70, Average Variance Extracted (AVE) > 0.50, Composite Reliability (CR) and Cronbach's alpha > 0.70, thus all constructs were declared valid and reliable. The inner model test shows that digital experience has a positive and significant effect on passenger loyalty (β = 0.192; T = 2.237; p = 0.025). Customer experience also has a positive and significant effect on passenger loyalty (β = 0.243; T = 3.268; p = 0.001). The coefficient of determination (R²) of 0.133 indicates that both variables explain 13.3% of the variance in passenger loyalty. The customer experience variable has a more dominant influence than digital experience on Progo Train passenger loyalty.
Pengaruh Digital Experience dan Customer Experience terhadap Loyalitas Penumpang Kereta Api Progo Rute Pasar Senen–Lempuyangan Iqbal Nur Fazarun; Osly Usman; Ryna Parlyna
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1995

Abstract

This study aims to analyze the influence of digital experience and customer experience on passenger loyalty on the Progo Train route, Pasar Senen–Lempuyangan. The increasing digitalization of public transportation services through the Access by KAI application has highlighted the importance of examining the quality of digital experience and customer experience in maintaining passenger loyalty. The study employed a quantitative approach with a causal associative design. Data were collected from 150 respondents through a questionnaire with a five-point Likert scale using a purposive sampling technique. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software (Ringle et al., 2024). The results of the outer model evaluation showed that all indicators had outer loadings > 0.70, Average Variance Extracted (AVE) > 0.50, Composite Reliability (CR) and Cronbach's alpha > 0.70, thus all constructs were declared valid and reliable. The inner model test shows that digital experience has a positive and significant effect on passenger loyalty (β = 0.192; T = 2.237; p = 0.025). Customer experience also has a positive and significant effect on passenger loyalty (β = 0.243; T = 3.268; p = 0.001). The coefficient of determination (R²) of 0.133 indicates that both variables explain 13.3% of the variance in passenger loyalty. The customer experience variable has a more dominant influence than digital experience on Progo Train passenger loyalty.
Pengaruh Social Media Marketing, Perceived Price, dan Brand Image Terhadap Purchase Intention pada Generasi – Z di KOPILOJIK Rafilino Rianda Sastrodiningrat; Ryna Parlyna; Inkreswari Retno Hardini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qya9n157

Abstract

This research aims to analyze the influence of social media marketing, perceived price, and brand image on Generation Z’s purchase intention toward KOPILOJIK. This phenomenon has emerged alongside the growth of digital marketing and social commerce, where platforms such as Instagram, TikTok, and other social media have become the primary channels for KOPILOJIK to build brand exposure, convey promotional information, and shape price perceptions and brand image among young consumers. This research uses a quantitative approach with a survey method. The study population consists of Generation Z in Jakarta who are familiar with KOPILOJIK and have either visited or made a purchase at KOPILOJIK or follow KOPILOJIK’s social media accounts. The sampling technique used is purposive sampling with a minimum of 140 respondents. Data collection was conducted via an online questionnaire using Google Forms, consisting of four research variables measured using a Likert scale. The data obtained were analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results indicate that social media marketing, perceived price, and brand image have a positive and significant effect on Generation Z’s purchase intention toward KOPILOJIK. This research is expected to provide a theoretical contribution to the development of consumer behavior studies in the context of digital marketing for cafes.
Faktor-Faktor yang Mempengaruhi Niat Menggunakan Aplikasi Access by KAI di Kota Bogor Rizki Syaban Mulyasaputra; Ryna Parlyna; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tg9c7067

Abstract

This study aims to analyze the influence of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Behavioral Control (PBC), and Attitude Toward (ATT) on the Behavior Intention to Use (BIU) the Access by KAI application in Bogor City. A quantitative approach was applied using the PLS-SEM method via SmartPLS software. Through a purposive sampling technique, a sample of 130 respondents aged 17-42 years who were familiar with and had used the application 1 to 2 times was obtained. The research data was collected using a structured questionnaire instrument consisting of 26 statement items. The results show that PU, PEOU, and ATT have a positive and significant influence on BIU. Conversely, PBC was found to have no positive influence on BIU. In the mediation test, ATT successfully mediated the influence of PU on BIU, but failed to mediate the influence of PEOU on BIU. Furthermore, PU did not significantly mediate the influence of PEOU on BIU. These findings indicate that user intentions to utilize the Access by KAI application are more dominantly influenced by perceived benefits, ease of use, and positive attitudes compared to perceived behavioral control. The strongest relationship is shown by the influence of PEOU on PU with a coefficient of 0.790, t-statistics 13.123, and p-value 0.000.
Co-Authors Achmad Zaky Maulana Adib Pradipta Adnan Kasofi Afidah Nur Aslamah Ajeng S Ramadhanti Alimah Alda Fuadiyah Alisya Putri Ammar Shiddiq Yulianto Andi Muh Fachry Arif Marsal Ariyo Alinugroho Singgih Arsanti Raissa Kinanti Arum Nur Anggraini Ati Sumiati Atia Tiara Trisnawan Ayu Qirana Azahra Putri Dewi Mumpuni Azzahrani Hafshah Valiandri Basrah Saidani Bianca Ayu Anindira Bintang Muhamad Harsya Caecilia Sheryl Kusuma Cellina Meidy Corry Yohana Dea Permatasari Dinda Mandatain Diya Aldin Fadeyushka Dorojatun Zaidan Latasa Muhammad Dyah Ratu Dwihapsari Faiz Al Fajri Fathir Fairuzzi Faza Hibatul Haqqi Fidhyallah, Nadya Fadillah Fikri Pirmansyah Fildzah Shabrina Fira Malinda Firgiawan Akbar Fitri Handayani Gatot Nazir Ahmad Hasna Azzahidah Hendryawan Cipta Mulia Hilsya Faiqotul Innayah Hipnu Maulana Imelda Bella Clarisa Inkreswari Retno Hardini Iqbal Nur Fazarun Jaehan Fairuz Zahran Jasmine Lamia Safira Jauza Aqhna Kamila Jihan Alya Rahma Putri Irmawan Johara Johara Jonathan Halomoan Simanjuntak Juan Wody Romansa Julianda Jahid Muttaqin Kayla Diandra Alisya Keiza Zeta Lazuardi Khansa Puti Zharifah Muza Lailatul Isti’anah Mardiana Saharani Mellani Indriyani Mohamad Badar Fadlilah Mohamad Rizan Mohammad Akeyla Zedidiah Mohammed Ameen Sallam Ali Muhammad Albi Muhammad Faisal Muhammad Fathurrahman Muhammad Shadiq Al Fatih Muhammad Yoga Pratama Muhammad Yusuf Muhmmad Yusuf Munawaroh Munawaroh Nanda Melandri Naufal Dwiranzah Naura Artanti Shafwan Wibowo Nayla Zannata Mugni Nazwa Eka Putri Nazwa Jelita Soleha Nazwa Oktaviani Mohamad Nazwa Ramadhani Nirmala Fauziah Nurdin Hidayat Osly Usman Prianda Saputra Putri Nusadrina Murni Quinasa Rama Herlanlam Rachel Adzkia Zahra Radja Rafi Aryawira Rafilino Rianda Sastrodiningrat Raihan Kamilun Amin Raissa Diamantha Kalila Ranisya Refanka Adhar Raniyah Kamilah Ranty Pratiwi Ratu Aulia Kinanti Regina Humaningtyas Purba Reysa Almaira Anandita Rizki Syaban Mulyasaputra Robith Ali Zain Musyafa Romanus Mando Fransius Silaen Ruwayda Ruwayda Sabo Hermawan Shuja Azmi Ismail Siti Holipah Siti Nurlaela Sri Zulaihati Susanti, Santi Syadin Alivia Yusuf Tasha Dwi Oktora Teja Supraba Tezar Putra Nugraha Usep Suhud Viyonila Pratiwi Widya Parimita, Widya Yahya Abdurrahman Adib Yeni Hesti Verawati Manurung