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PENGARUH IKLAN, BRAND IMAGE DAN LABELISASI HALAL TERHADAP MINAT BELI SANTRIWATI PADA PRODUK KECANTIKAN KOSMETIK WARDAH MENURUT PRESFPEKTIF EKONOMI ISLAM DI ASRAMA I PONDOK PESANTREN NGALAH PURWOSARI PASURUAN Abdillah Mundir; Muhammad Nizar; Ajeng Rima Mustaqimah; Faujiah, Ani
Ekosiana Jurnal Ekonomi Syari ah Vol. 8 No. 2 (2021): EKOSIANA : JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah, STAI AN-NAJAH INDONESIA MANDIRI

This study aims to determine the effect of advertising, brand image and halal label on interest in buying cosmetics through a survey of Wardah cosmetics users in Dormitory I Pondok Pesantren Ngalah Purwosari Pasuruan. This research is a quantitative research. The sample in this study were 66 respondents who were taken from female students who became cosmetic users. Data collection techniques in the field using questionnaires and interviews at random and unstructured. Based on the research data, the results obtained for each variable partially with a significance level less than 5%, where advertising (X1) with a significance level of 0.084 < 0.005, and brand image (X2) with a significance level of 0.277 < 0.005, and halal labeling ( X3) with a significance of 0.473 <0.005 has fulfilled the requirements as a supporting variable for buying interest. This means that the three variables studied have an influence on the buying interest of Wardah cosmetic users. Furthermore, by using the f test, it is known that all independent variables simultaneously have a significant effect, where 0.036 <0.05. And finally the calculation of the coefficient of determination shows that all dependent variables, namely advertising (X1) brand image (X2), halal label (X3), can explain the buying interest variable (Y) by 8.6%, the remaining 99.914% is influenced by other variables. which were not investigated in this study. Keywords: Advertising, Brand Image, Halal Labeling DAFTAR PUSTAKA Darmdi Durianto, Invasi Pasar Dengan Iklan yang Efektif, PT. SUN, Jakarta, h.1 Kotler, Bramantya, Yan Bayu,. 2016. Pengaruh Brand Image Terhadap Minat Beli Produk Kosmetika Wardah Di Kota Pagar Alam. Jurnal Ekonomia,Vol.10,No.1Februari.2020 Kotler, K. 2009, Manajemen Pemasaran 1, Jakarta: Erlangga. Matsani Zuhaenif, 2018, Ekonomi Syariah dan Peran Muslimah melalui https://www.kompasiana.com/zoelzul/54feceeaa3331835a50f824/menunggu-peranmuslimahdalam-pngembangan-ekonomi-syarah-indonesia. Diakses pada 27 Agustus. Natalia, Sheyrent. 2013, Analisa Prediksi Atau Penilai Efektivitas Penggunaan Selebritas Sebagai Brand Endorser Untuk Membangun Brand Image (Studi Kasus Iklan The Face Shop), Jurnal, Manajemen Pemasaran Petra Vol. 1, No. 1. Negoro, Prakoso. 2017, Analisis Strategi Pemasaran Produk Kosmetik Wardah Dengan Pendekatan SWOT-AHP, Jurnal, Sain Dan Seni ITS Vol. 6, No. 1. Nizar, Muhammad. 2018, Pendekatan Komprehensif E-Commerce Prefpektif Syariah, Jurnal, Universitas Yudharta. Respati, Dian Widya, Pengaruh Brand Ambassador, Brand Image dan Kualitas Produk Terhadap Minat Beli Produk Lipstik Wardah. Supranto, J. 2011, Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikkan Pangsa Pasar, Jakarta: Cetakan Keempat, PT Rinela Cipta. Yuswohady, 2015, Mareting To The Middle Class Muslim, Jakarta: Gramedia Pustaka Utama.

Relevansi Pemikiran Ekonomi Ibnu Khaldun dengan Konsep Ekonomi Pancasila Mubyarto Ja’far Shodiq; Muhammad Nizar; Muhammad Fahmul Iltiham
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7924

Ibn Khaldun's economic thinking and the concept of Pancasila Economics developed by Mubyarto have significant relevance in understanding an economic system based on moral and social values. Ibn Khaldun emphasized the importance of cooperation, justice, and the role of the state in creating social welfare, which is in line with the basic principles of Pancasila Economics which place the economy as a tool to achieve social justice. This study aims to analyze the harmony between Ibn Khaldun's economic thinking and the concept of Pancasila Economics using a qualitative-descriptive approach through literature studies. The results of the study show that these two thoughts have similarities in aspects of the role of the state in the economy, distribution of justice, and social welfare based on ethical values and togetherness. This study contributes to providing a historical and philosophical perspective on the development of an economic system that is more oriented towards people's welfare and the principles of social justice in Indonesia.

Pengaruh Desain Produk, Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda di Kabupaten Sumbawa Muhammad Nizar; Aris Sugiarto
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 2 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i2.1044

This study aims to analyze the influence of product design, brand image, and product quality on the purchasing decisions of Honda motorcycles among consumers in Sumbawa Regency. The study employs a quantitative associative method with data collected from 190 respondents through questionnaires. The data were analyzed using multiple linear regression and hypothesis testing. The results indicate that product design and product quality have a significant positive effect on purchasing decisions, while brand image does not have a significant impact. The coefficient of determination (R²) shows that 20.7% of the purchasing decision variability can be explained by these variables. The findings suggest that consumers prioritize the attractiveness and functionality of the product design and the reliability and performance of the motorcycle over brand image when deciding to purchase a Honda motorcycle in Sumbawa. This study provides valuable insights for marketers and manufacturers in formulating strategies to enhance consumer purchasing decisions by focusing on product innovation and quality improvement.

Analisis Peningkatan Produktivitas UKM Pada Usaha Alat Kebrsihan Rumah Tangga Melalui enjualan E-commerce Pada Toko Ucimop di Desa Karang Tengah Kecamatan Purwosari Kabupaten Pasuruan Muhammad Sonhaji; Muhammad Fahmul Iltiham; Muhammad Nizar
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 9 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i9.2599

In this era of globalization, SMEs (Small and Medium Enterprises) play a vital role in driving a country's economy. In this context, increasing the productivity of SMEs is an urgent matter to be considered, given the increasingly fierce competition and dynamic changes in market trends. Sales through e-commerce platforms have become an increasingly dominating trend in the world of commerce. With an increasingly digitally connected market, the existence of an online store has become a necessity for SMEs to remain competitive. Ucimop SME in Karang Tengah Village, Purwosari District, Pasuruan Regency, is one example of an SME engaged in the business of household cleaning tools and has utilized an e-commerce platform to expand their market reach. This type of research is qualitative research. The result of this research is that the presence of E-commerce is one of the marketing alternatives used to reach more customers. MSMEs can conduct promotions anywhere and anytime for 24 hours without stopping. This transaction model allows transactions to cross regional boundaries much more easily and cost effectively than traditional trade.

Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung : Studi Pada Konsumen Cafe Bernuansa Outdoor Di Kota Malang Antin Rakhmawati; Muhammad Nizar; Kholid Murtadlo
SKeTsa Bisnis (e-jurnal) Vol 6 No 1 (2019)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v6i1.1584

English The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin and Campbell (1987) with accidental techniques sampling is accidental sampling and qualifies as respondents who meet with researchers. To collect data using a questionnaire and observation. The population in this study are consumers in 3 outdoor shades cafes in Malang. The sample used was 100 people. The analytical method used is variance based SEM using statistical tools Smartpls3.0. Electronic Word of Mouth and viral marketing have a significant effect on visiting interest and visitation decisions as well as visiting interest variables have a significant effect on visiting decisions. Keywords: Electronic Word Of Mouth, Viral Marketing, Visiting Interests, Visiting Decisions Indonesia Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh langsung dari variabel e-WOM dan viral marketing terhadap minat berkunjung dan keputusan berkunjung pada konsumen kafe bernuansa outdoor di Kota Malang tahun 2019. penentuan jumlah sampel menggunakan rumus (Machin and Campbell, 1987) dengan teknik accidental sampling yaitu pengambilan sampel secara kebetulan dan memenuhi syarat sebagai responden yang bertemu dengan peneliti. Untuk mengumpulkan data menggunakan kuesioner dan observasi. Populasi dalam penelitian ini adalah Konsumen pada 3 kafe nuansa outdoor di Kota Malang. Sampel yang digunakan adalah 100 orang. Metode analisis yang digunakan adalah variance based SEM dengan menggunakan aalat analisis statistik Smartpls3,0. Electronic Word Of Mouth dan viral marketing berpengaruh signifikan terhadap minat berkunjung dan keputusan berkunjung serta variabel minat berkunjung berpengaruh signifikan terhadap keputusan berkunjung.

Praktik Ekonomi Lokal Masyarakat Melalui Bisnis Mangga dalam Perspektif Fikih Muamalah Muhammad Nasrudin fh; Muhammad Fahmul Iltiham; Muhammad Nizar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.3058

This research aims to examine community economic empowerment through the mango business from the perspective of muamalah fiqh in Oro-Oro Ombo Kulon Village, Rembang District, Pasuruan Regency. Using a descriptive qualitative approach, this research identifies the economic potential of the mango business in the village and analyzes the application of muamalah fiqh principles in every aspect of the business. The research results show that Oro-Oro Ombo Kulon Village has great potential in mango cultivation and economic empowerment through this business has had a positive impact on the local community. The application of the principles of muamalah fiqh, such as justice, transparency and honesty, in the mango business also creates an ethical and sustainable business environment. This research provides recommendations for infrastructure development, training, product diversification, collaboration, and marketing strategies that can increase the effectiveness of economic empowerment through the mango business and create a business model that is in accordance with Islamic principles.

Analysis of Small Business Performance in Terms of Islamic Financial Literacy and Inclusion Antin Rakhmawati; Muhammad Nizar
MALIA: Jurnal Ekonomi Islam Vol 14 No 2 (2023)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v14i2.4138

The main objective of this research is to investigate the level of knowledge of Islamic finance among small businesses and its impact on Islamic financial inclusion. The study adopts an explanatory research design and employs a quantitative approach. A total of 193 small business owners in Malang City, UK, participated as respondents in the study. The sampling technique used was side proportional random sampling with a 95% confidence level. The collected data were analyzed using linear regression analysis.The findings of the study reveal that there is a significant positive relationship between Islamic financial literacy and Islamic financial inclusion. Moreover, the study also highlights the significant influence of Islamic financial inclusion on the performance of small businesses in Malang City. These results align with previous research and provide valuable implications and directions for future studies in this field.

Implementation of Digital Transformation in HIPSI SMEs: A Qualitative Analysis of Strengthening Local Community Digital Capabilities Muhammad Fahmul Iltiham; Muhammad Nizar
MALIA: Jurnal Ekonomi Islam Vol 15 No 2 (2024)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v15i2.5890

Purpose: The increasing importance of digital innovation as a driver of business transformation across various industries remains underexplored in the context of SMEs. This study aims to address this gap by examining the direct effects of digital orientation and digital capability on digital innovation and assessing the mediating role of digital innovation in the relationship between organizational performance and these driving factors. Design/methodology/approach: This qualitative study analyzes data collected from 20 HIPSI SMEs in Pasuruan, Indonesia. Data were obtained through interviews and document reviews and analyzed using thematic analysis and structural modeling techniques with SmartPLS. Findings: The findings reveal that digital orientation and digital capability significantly influence digital innovation. Furthermore, digital innovation mediates the effect of digital orientation and digital capability on financial and non-financial performance. This demonstrates the critical role of digital innovation in enhancing organizational performance by leveraging digital resources effectively. Practical implications: This study highlights the need for SMEs to adopt a digital-oriented mindset and invest in developing digital capabilities to harness the potential of emerging digital technologies. This strategic alignment can foster innovation, improve competitiveness, and strengthen community digital empowerment. Originality/value: This research provides a novel framework that links digital orientation, digital capability, and innovation to organizational performance within the SME sector. It fills a critical gap in the literature by emphasizing the mediating role of digital innovation and offering insights into the digital transformation of local business communities.

KAJIAN PERSEPSI MASYARAKAT TERHADAP PENGELOLAAN TANGGA IKAN BENDUNG PERJAYA SEBAGAI AREA KONSERVASI IKAN Muhammad Nizar; Augusta, Ratri Chandra; Karolina, Anita; Catharica, Allamanda
JURNAL LEMURU Vol 4 No 1 (2022): JURNAL LEMURU: Jurnal Ilmu Perikanan dan Kelautan Indonesia
Publisher : Program Studi Teknologi Hasil Perikanan|Fakultas Pertanian|Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Bendung Perjaya adalah bagian dari prasarana jaringan irigasi Komering yang membendung Sungai Komering sehingga dapat mengairi daerah Komering, Macak, Belitang, sampai di daerah Lampung. Pada sisi timur bendung, dilengkapi struktur tangga ikan yang dibangun sebagai jalur migrasi ikan. Namun tangga ikan yang semestinya berfungsi sebagai jalur migrasi ikan justru dimanfaatkan oleh nelayan untuk menangkap ikan di area tangga ikan tersebut. Hal ini mengakibatkan terancamnya kelestarian sumberdaya ikan sehingga perlu dilakukan penelitian tentang kajian persepsi masyarakat terhadap pengelolaan tangga ikan sebagai area konservasi ikan di Bendung Perjaya. Penelitian ini dilaksanakan pada Agustus-September 2020 di Bendung Perjaya, Martapura, Ogan Komering Ulu Timur, Sumatera Selatan. Data responden berjumlah 30 orang. Pengumpulan data diperoleh melalui wawancara, observasi lapangan, dan studi literatur. Hasil penelitian menunjukkan, berdasarkan persepsi tentang potensi sumberdaya ikan, 100% memahami bahwa ikan merupakan sumberdaya yang dapat pulih, 67% tidak setuju ada ikan yang dilindungi undang-undang, 44% memahami penangkapan di area tangga ikan dapat mengancam kelestarian ikan. Berdasarkan persepsi tentang penggunaan alat tangkap, 43% memahami bahwa alat tangkap setrum dilarang dan dapat mengancam kelestarian sumberdaya ikan, namun 100% setuju bahwa alat tangkap setrum efektif dan dapat menghasilkan pendapatan yang besar. Berdasarkan persepsi tentang daerah penangkapan, 80% berasumsi bahwa bebas melakukan penangkapan dimana saja dan 50% memahami bahwa tangga ikan merupakan area konservasi yang dilarang melakukan penangkapan.

Praktik Ekonomi Lokal Masyarakat Melalui Bisnis Mangga dalam Perspektif Fikih Muamalah Muhammad Nasrudin fh; Muhammad Fahmul Iltiham; Muhammad Nizar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.3058

This research aims to examine community economic empowerment through the mango business from the perspective of muamalah fiqh in Oro-Oro Ombo Kulon Village, Rembang District, Pasuruan Regency. Using a descriptive qualitative approach, this research identifies the economic potential of the mango business in the village and analyzes the application of muamalah fiqh principles in every aspect of the business. The research results show that Oro-Oro Ombo Kulon Village has great potential in mango cultivation and economic empowerment through this business has had a positive impact on the local community. The application of the principles of muamalah fiqh, such as justice, transparency and honesty, in the mango business also creates an ethical and sustainable business environment. This research provides recommendations for infrastructure development, training, product diversification, collaboration, and marketing strategies that can increase the effectiveness of economic empowerment through the mango business and create a business model that is in accordance with Islamic principles.

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