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Muhammad Nizar
Chemical Engineering Postgraduate Program, University of Syiah Kuala, Darussalam, Banda Aceh 23111, Indonesia
Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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PENGARUH IKLAN, BRAND IMAGE DAN LABELISASI HALAL TERHADAP MINAT BELI SANTRIWATI PADA PRODUK KECANTIKAN KOSMETIK WARDAH MENURUT PRESFPEKTIF EKONOMI ISLAM DI ASRAMA I PONDOK PESANTREN NGALAH PURWOSARI PASURUAN Abdillah Mundir; Muhammad Nizar; Ajeng Rima Mustaqimah; Faujiah, Ani
Ekosiana Jurnal Ekonomi Syari ah Vol. 8 No. 2 (2021): EKOSIANA : JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah, STAI AN-NAJAH INDONESIA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.384 KB) | DOI: 10.47077/ekosiana.v8i2.184

Abstract

This study aims to determine the effect of advertising, brand image and halal label on interest in buying cosmetics through a survey of Wardah cosmetics users in Dormitory I Pondok Pesantren Ngalah Purwosari Pasuruan. This research is a quantitative research. The sample in this study were 66 respondents who were taken from female students who became cosmetic users. Data collection techniques in the field using questionnaires and interviews at random and unstructured. Based on the research data, the results obtained for each variable partially with a significance level less than 5%, where advertising (X1) with a significance level of 0.084 < 0.005, and brand image (X2) with a significance level of 0.277 < 0.005, and halal labeling ( X3) with a significance of 0.473 <0.005 has fulfilled the requirements as a supporting variable for buying interest. This means that the three variables studied have an influence on the buying interest of Wardah cosmetic users. Furthermore, by using the f test, it is known that all independent variables simultaneously have a significant effect, where 0.036 <0.05. And finally the calculation of the coefficient of determination shows that all dependent variables, namely advertising (X1) brand image (X2), halal label (X3), can explain the buying interest variable (Y) by 8.6%, the remaining 99.914% is influenced by other variables. which were not investigated in this study. Keywords: Advertising, Brand Image, Halal Labeling DAFTAR PUSTAKA Darmdi Durianto, Invasi Pasar Dengan Iklan yang Efektif, PT. SUN, Jakarta, h.1 Kotler, Bramantya, Yan Bayu,. 2016. Pengaruh Brand Image Terhadap Minat Beli Produk Kosmetika Wardah Di Kota Pagar Alam. Jurnal Ekonomia,Vol.10,No.1Februari.2020 Kotler, K. 2009, Manajemen Pemasaran 1, Jakarta: Erlangga. Matsani Zuhaenif, 2018, Ekonomi Syariah dan Peran Muslimah melalui https://www.kompasiana.com/zoelzul/54feceeaa3331835a50f824/menunggu-peranmuslimahdalam-pngembangan-ekonomi-syarah-indonesia. Diakses pada 27 Agustus. Natalia, Sheyrent. 2013, Analisa Prediksi Atau Penilai Efektivitas Penggunaan Selebritas Sebagai Brand Endorser Untuk Membangun Brand Image (Studi Kasus Iklan The Face Shop), Jurnal, Manajemen Pemasaran Petra Vol. 1, No. 1. Negoro, Prakoso. 2017, Analisis Strategi Pemasaran Produk Kosmetik Wardah Dengan Pendekatan SWOT-AHP, Jurnal, Sain Dan Seni ITS Vol. 6, No. 1. Nizar, Muhammad. 2018, Pendekatan Komprehensif E-Commerce Prefpektif Syariah, Jurnal, Universitas Yudharta. Respati, Dian Widya, Pengaruh Brand Ambassador, Brand Image dan Kualitas Produk Terhadap Minat Beli Produk Lipstik Wardah. Supranto, J. 2011, Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikkan Pangsa Pasar, Jakarta: Cetakan Keempat, PT Rinela Cipta. Yuswohady, 2015, Mareting To The Middle Class Muslim, Jakarta: Gramedia Pustaka Utama.
Relevansi Pemikiran Ekonomi Ibnu Khaldun dengan Konsep Ekonomi Pancasila Mubyarto Ja’far Shodiq; Muhammad Nizar; Muhammad Fahmul Iltiham
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7924

Abstract

Ibn Khaldun's economic thinking and the concept of Pancasila Economics developed by Mubyarto have significant relevance in understanding an economic system based on moral and social values. Ibn Khaldun emphasized the importance of cooperation, justice, and the role of the state in creating social welfare, which is in line with the basic principles of Pancasila Economics which place the economy as a tool to achieve social justice. This study aims to analyze the harmony between Ibn Khaldun's economic thinking and the concept of Pancasila Economics using a qualitative-descriptive approach through literature studies. The results of the study show that these two thoughts have similarities in aspects of the role of the state in the economy, distribution of justice, and social welfare based on ethical values and togetherness. This study contributes to providing a historical and philosophical perspective on the development of an economic system that is more oriented towards people's welfare and the principles of social justice in Indonesia.
Pengaruh Desain Produk, Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda di Kabupaten Sumbawa Muhammad Nizar; Aris Sugiarto
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 2 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i2.1044

Abstract

This study aims to analyze the influence of product design, brand image, and product quality on the purchasing decisions of Honda motorcycles among consumers in Sumbawa Regency. The study employs a quantitative associative method with data collected from 190 respondents through questionnaires. The data were analyzed using multiple linear regression and hypothesis testing. The results indicate that product design and product quality have a significant positive effect on purchasing decisions, while brand image does not have a significant impact. The coefficient of determination (R²) shows that 20.7% of the purchasing decision variability can be explained by these variables. The findings suggest that consumers prioritize the attractiveness and functionality of the product design and the reliability and performance of the motorcycle over brand image when deciding to purchase a Honda motorcycle in Sumbawa. This study provides valuable insights for marketers and manufacturers in formulating strategies to enhance consumer purchasing decisions by focusing on product innovation and quality improvement.
Analisis Peningkatan Produktivitas UKM Pada Usaha Alat Kebrsihan Rumah Tangga Melalui enjualan E-commerce Pada Toko Ucimop di Desa Karang Tengah Kecamatan Purwosari Kabupaten Pasuruan Muhammad Sonhaji; Muhammad Fahmul Iltiham; Muhammad Nizar
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 9 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i9.2599

Abstract

In this era of globalization, SMEs (Small and Medium Enterprises) play a vital role in driving a country's economy. In this context, increasing the productivity of SMEs is an urgent matter to be considered, given the increasingly fierce competition and dynamic changes in market trends. Sales through e-commerce platforms have become an increasingly dominating trend in the world of commerce. With an increasingly digitally connected market, the existence of an online store has become a necessity for SMEs to remain competitive. Ucimop SME in Karang Tengah Village, Purwosari District, Pasuruan Regency, is one example of an SME engaged in the business of household cleaning tools and has utilized an e-commerce platform to expand their market reach. This type of research is qualitative research. The result of this research is that the presence of E-commerce is one of the marketing alternatives used to reach more customers. MSMEs can conduct promotions anywhere and anytime for 24 hours without stopping. This transaction model allows transactions to cross regional boundaries much more easily and cost effectively than traditional trade.
Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung : Studi Pada Konsumen Cafe Bernuansa Outdoor Di Kota Malang Antin Rakhmawati; Muhammad Nizar; Kholid Murtadlo
SKeTsa Bisnis (e-jurnal) Vol 6 No 1 (2019)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v6i1.1584

Abstract

English The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin and Campbell (1987) with accidental techniques sampling is accidental sampling and qualifies as respondents who meet with researchers. To collect data using a questionnaire and observation. The population in this study are consumers in 3 outdoor shades cafes in Malang. The sample used was 100 people. The analytical method used is variance based SEM using statistical tools Smartpls3.0. Electronic Word of Mouth and viral marketing have a significant effect on visiting interest and visitation decisions as well as visiting interest variables have a significant effect on visiting decisions. Keywords: Electronic Word Of Mouth, Viral Marketing, Visiting Interests, Visiting Decisions Indonesia Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh langsung dari variabel e-WOM dan viral marketing terhadap minat berkunjung dan keputusan berkunjung pada konsumen kafe bernuansa outdoor di Kota Malang tahun 2019. penentuan jumlah sampel menggunakan rumus (Machin and Campbell, 1987) dengan teknik accidental sampling yaitu pengambilan sampel secara kebetulan dan memenuhi syarat sebagai responden yang bertemu dengan peneliti. Untuk mengumpulkan data menggunakan kuesioner dan observasi. Populasi dalam penelitian ini adalah Konsumen pada 3 kafe nuansa outdoor di Kota Malang. Sampel yang digunakan adalah 100 orang. Metode analisis yang digunakan adalah variance based SEM dengan menggunakan aalat analisis statistik Smartpls3,0. Electronic Word Of Mouth dan viral marketing berpengaruh signifikan terhadap minat berkunjung dan keputusan berkunjung serta variabel minat berkunjung berpengaruh signifikan terhadap keputusan berkunjung.
KAJIAN PERSEPSI MASYARAKAT TERHADAP PENGELOLAAN TANGGA IKAN BENDUNG PERJAYA SEBAGAI AREA KONSERVASI IKAN Muhammad Nizar; Augusta, Ratri Chandra; Karolina, Anita; Catharica, Allamanda
JURNAL LEMURU Vol 4 No 1 (2022): JURNAL LEMURU: Jurnal Ilmu Perikanan dan Kelautan Indonesia
Publisher : Program Studi Teknologi Hasil Perikanan|Fakultas Pertanian|Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bendung Perjaya adalah bagian dari prasarana jaringan irigasi Komering yang membendung Sungai Komering sehingga dapat mengairi daerah Komering, Macak, Belitang, sampai di daerah Lampung. Pada sisi timur bendung, dilengkapi struktur tangga ikan yang dibangun sebagai jalur migrasi ikan. Namun tangga ikan yang semestinya berfungsi sebagai jalur migrasi ikan justru dimanfaatkan oleh nelayan untuk menangkap ikan di area tangga ikan tersebut. Hal ini mengakibatkan terancamnya kelestarian sumberdaya ikan sehingga perlu dilakukan penelitian tentang kajian persepsi masyarakat terhadap pengelolaan tangga ikan sebagai area konservasi ikan di Bendung Perjaya. Penelitian ini dilaksanakan pada Agustus-September 2020 di Bendung Perjaya, Martapura, Ogan Komering Ulu Timur, Sumatera Selatan. Data responden berjumlah 30 orang. Pengumpulan data diperoleh melalui wawancara, observasi lapangan, dan studi literatur. Hasil penelitian menunjukkan, berdasarkan persepsi tentang potensi sumberdaya ikan, 100% memahami bahwa ikan merupakan sumberdaya yang dapat pulih, 67% tidak setuju ada ikan yang dilindungi undang-undang, 44% memahami penangkapan di area tangga ikan dapat mengancam kelestarian ikan. Berdasarkan persepsi tentang penggunaan alat tangkap, 43% memahami bahwa alat tangkap setrum dilarang dan dapat mengancam kelestarian sumberdaya ikan, namun 100% setuju bahwa alat tangkap setrum efektif dan dapat menghasilkan pendapatan yang besar. Berdasarkan persepsi tentang daerah penangkapan, 80% berasumsi bahwa bebas melakukan penangkapan dimana saja dan 50% memahami bahwa tangga ikan merupakan area konservasi yang dilarang melakukan penangkapan.
Analisis Pemikiran Al-Ghazali Tentang Etika Bisnis Islam dengan Relevansinya Transaksi Bisnis Pasar Modern di Mall Plaza Jember Alwiatul Wardah; Muhammad Nizar; Muhammad Fahmul Iltiham
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7660

Abstract

In Islamic economics, business and ethics are not two conflicting concepts, but rather complementary. Business in Islam is not only a worldly affair but also part of the investment of the afterlife. Therefore, every business activity must be in accordance with moral and ethical principles based on Islamic values. Business ethics in Islam have a major influence on consumer trust and loyalty, as well as the sustainability of the business itself. Imam Al-Ghazali's thoughts on Islamic business ethics emphasize the importance of the principles of justice, honesty, and trust in economic transactions. This study aims to analyze Al-Ghazali's thoughts on Islamic business ethics and their relevance in business transactions in the modern market, especially in Plaza Jember. In the context of modern business, the ethical principles taught by Al-Ghazali are still very relevant, including the prohibition of usury, the distribution of wealth through zakat, and transparency in trade. Although his thoughts originated in the 11th century, the concepts he put forward can still be adapted in the contemporary economic system. The results of this study indicate that Islamic business ethics play an important role in building a fair and sustainable trading system. In modern markets such as Plaza Jember, the application of Islamic business ethics can increase customer trust and create a healthy business environment. By understanding and implementing the concept of Islamic business ethics, business actors can achieve profits not only in the world but also in the hereafter.
Dampak Kondisi Sosial Ekonomi, Respon Kebijakan Pemerintah Dan Pengaruhnya Terhadap Keberlanjutan Ukm Dan Kinerja Keuangan Antin Rakhmawati; Kusdi Rahardjo; Yudha Prakasa; Muhammad Nizar
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.352

Abstract

This study aims to examine the impact of socio-economic conditions in the aftermath of the COVID-19 pandemic, government policy response on the sustainability and performance of small businesses. This research was conducted on leading sector small businesses in Malang City. Leading business sectors in Malang City include the craft sector, the fashion sector, the food and beverage sector, the application sector and the film and animation design sector. The population of the leading sector small businesses in the city of Malang is 356 business units. The sampling technique in this study is probability sampling with proportional random sampling method. The inferential statistical analysis used is Partial Least Square (PLS) using the smartPLS 3 statistical application. The results of this study indicate that the socio-economic and government policy response variables have a significant positive effect on SME sustainability, then the SME sustainability variable has a significant positive effect on financial performance
Sistem Informasi Stok Opname Berbasis Web Pada PT. Sanoh Indonesia Suherman; Muhammad Nizar
Prosiding Sains dan Teknologi Vol. 4 No. 1 (2025): Seminar Nasional Sains dan Teknologi (SAINTEK) ke 4 - Februari 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Data processing in the warehouse at PT. Sanoh Indonesia is essential to support the flow of incoming and outgoing goods. However, operations are still handled manually. Operators record transactions using paper forms and stock cards, while administrators input data into Microsoft Excel without an integrated database. This approach causes inefficiencies, particularly when searching for required data, as it takes considerable time due to the high volume of transactions. This study aims to design a web-based warehouse information system to address issues in recording and retrieving data, especially during stock-taking activities. The system is developed using the Waterfall method and utilizes a centralized database to ensure structured and secure data storage. With the proposed system, stock information can be accessed and printed easily, improving control during stock opname. The processes of receiving and requesting goods can be performed directly and more efficiently, eliminating delays between service and data entry. In addition, inventory availability can be monitored accurately, and reports can be generated and printed based on specific time periods. Overall, the system enhances efficiency, accuracy, and control in warehouse management.
Co-Authors . Elvitriana Abdillah Mundir Ajeng Rima Mustaqimah Alwiatul Wardah Amrina, Elita Anita Karolina, Anita Antin Rakhmawati Aris Sugiarto Augusta, Ratri Chandra Azanul Irham Bachtiar Hariadi Catharica, Allamanda Cut Safarina Yulianti Dwi Sujianto Eddy Gunawan Edi Munawar Enan M Adiwilaga Erman Munir Faujiah, Ani Iltiham, Muhammad Fahmul Irvan Irvan Ja’far Shodiq Kholid Murtadlo Kusdi Rahardjo Maemunah Maemunah Maula Audiana Mohammad Mukhlis Kamal Mohd. Nur Syechalad Muhammad Sonhaji Muhibbudin Zuhri Noor Muthmainnah Nur Qamariah Riska Yolanda Ruhbatul A’fiah Diah Ayu Ningtyas Suherman Sukamto Yeggi Darnas Yudha Prakasa