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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Signifikan : Jurnal Ilmu Ekonomi JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) JEJAK Journal The Winners Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Management Analysis Journal International Research Journal of Business Studies (E-Journal) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Jurnal Riset Ekonomi dan Bisnis JOURNAL OF APPLIED ACCOUNTING AND TAXATION DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management International Journal of Economics, Business and Accounting Research (IJEBAR) Indicators : Journal of Economic and Business Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Media Pustakawan Indonesian Capital Market Review International Journal of Educational Technology and Artificial Intelligence e-Jurnal Apresiasi Ekonomi Research Horizon International Research Journal of Business Studies Asian Journal of Management, Entrepreneurship and Social Science Economic and Business Horizon
Harjum Muharam
Department Of Management, Faculty Of Economics And Business, Universitas Diponegoro, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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LEVERAGING CHOCOMEL BRAND ENGAGEMENT BY UNDERSTANDING GEN Z CONSUMER PREFERENCE IN SPAIN: HARNESSING DIGITAL TO CHANGE THE GAME Mahendra Sarwono, Mutiara Dwi; Muharam, Harjum
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to determine the relevant strategy to engage with the target consumer, the Zoomers, by analysing their buying behaviour and purchasing decisions for Chocomel, one of the flavoured dairy drink companies in Spain. Concurrently, the company has no experience in approaching and engaging this target group in Spain. The approach is expected to boost brand recognition, purchase intention, and engagement. In order to establish an effective strategy, comprehensive data is required. Therefore, the authors gather information during their internship and distributed questionnaires to Spanish Gen Z who have previously purchased Chocomel. The findings of this study indicate that Chocomel's new target market in Spain, Generation Z, shows passive (71%) engagement assessed from five conceptual relationships of consumer brand engagement, whereas purchasing intent and customer enthusiasm are high. This indicates that Chocomel has an encouraging opportunity in this market and has to improve brand recognition to promote meaningful engagement. In addition, this study recommends establishing a transparent, perceptible engagement approach and prioritising personalization in order to foster brand recognition and consumer engagement. In the recommendation chapter, the author additionally specifies the strategies Chocomel must comply with to optimise the entire consumer journey, enabling the company to acquire long-term relationships with customer
CRITERIA FOR MEASURING INFLUENCE OF THE SOCIAL MEDIA MARKETING STRATEGY FOR AGILITY STARTUP Putra, Azka Razaqa; Muharam, Harjum
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This paper aims to give an outlook regarding what types of criteria the company Agility Startup should focus on in order to improve their social media marketing strategy. The research was conducted to give a compact outlook on what types of Key Performance Indicators should be looked at in order to give a picture regarding the firm’s performance on their social media marketing efforts. To complete the research, the author has utilized desk research by using various sources such as journals from Saxion Library, Google Scholar, and Elsevier. The results show that Agility Startup should be focusing on different types of factors for each social media platform that they use, with some overlap between each program on the KPIs. The company should also look at other varying factors in the users of social media marketing.
The Influence of Social Media Marketing in Talent Acquisition and Recruitment Students in The Netherlands for Wazza Design Company Soegoto, Azzahra Trimillennia; Muharam, Harjum
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Wazza Design is a start-up consulting company that operates their business in the field of marketing and web design. The company are having partnership with other businesses or known as B2B. Moreover, Wazza Design is a new and young start-up business with less than a year of experience. Currently, the company has a limited amount of capable and qualified personnel in their organization. Apart from the current action done by Wazza Design, the company is still looking forward to adding more talents with various backgrounds of education and experience which could be used to improve Wazza Design’s performance and stimulate growth. In order to attract the potential student talents, the researcher conducted research regarding the strategies that could be implemented by Wazza Design. The method that was used was the qualitative method. Primary data was obtained by spreading the questionnaire and conducting interviews with the students of the Netherlands. As for the Secondary data, it was obtained from reliable sources such as research with similar discussion such as journals, textbooks and theories and credible statistics obtained from Statista.com. Based on the research, the student talents in the Netherlands are using social media platforms to find a job. Therefore 2 strategic recommendations have been created; Optimizing Wazza Design’s Social Media Profile and Using Employer Branding Strategies to Build the reputation of Wazza Design
Impact of Ultramicro Holding on Financial Performance and Business Sustainability Abror, Ghozi; Muharam, Harjum
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.306

Abstract

In order to encourage sustainable economic growth, the Government is trying to revive the Medium, Small and Micro Enterprises (MSMEs) and Ultra Micro (UMi) sectors, through the Ministry of SOEs. The presence of the UMi program through ultra-micro holding is expected to drive the development of micro-enterprises by providing easier access to financing, reduce poverty levels, improve community welfare, and contribute to sustainable national economic growth. The purpose of this study was to determine the impact of holding ultra-micro BRI, Pegadaian, and Reduction of State Capital (Pengurangan Modal Negara/PNM) on financial performance and business sustainability at BRI. The research method used is literature review with a qualitative approach and the data source used is secondary data. The data collection technique is done by means of documentation, namely data collection techniques through written materials published by the institution that is the object of research. The analysis technique is by data reduction, data presentation, and conclusion drawing. The results showed that the existence of ultra-micro holding had a real impact on increasing BRI's profit, showing the success of the integration strategy in supporting the growth and sustainability of BRI's business in the MSME sector.
The Impact of the Business Cluster Program on Micro Business Growth Through a Green Economy Approach Nofriady, Hery; Ellanto, Kenny; Pradwipa, Ayodya; Indriani, Farida; Muharam, Harjum
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.309

Abstract

This study aims to measure the impact of the BRI Business Cluster Program on micro enterprises growth through a green economy approach at BRI Pasar Kodim Pekanbaru. This research used a quantitative method with data collection techniques through questionnaire surveys and secondary data analysis. The research population is the Business Cluster Program at BRI Pasar Kodim Pekanbaru, with a sample of 13 micro enterprises at Gerai Kembang Setaman. The results of the linear regression analysis show that micro enterprises growth (X) has a significant impact on environmental sustainability (Y) with the regression equation Y=18.058+0.405X. The ANOVA test results show an F value of 15.179 with a p-value of 0.002, indicating that the regression model is significant at a 95% confidence level. The R Square value of 0.580 indicates that 58% of the variability in environmental sustainability is explained by this model. Descriptive analysis shows significant improvements in various aspects of micro enterprises after joining the BRI Business Cluster Program, such as increases in monthly turnover, number of employees, and the use of QRIS/EDC. These findings reflect the program's success in promoting business growth and environmental sustainability through the application of the green economy.
Long-Term Performance of Green Company IPOs and Underpricing Factors for Gold Indonesia 2045 Pratiwi, Dian Eka; Nugroho, Irawan Cahyo; Susanto, Andrianto Sulistiono; Muharam, Harjum
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.314

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This study investigates the long-term performance of Initial Public Offerings (IPOs) by green companies and the factors contributing to underpricing within the context of Gold Indonesia 2045. Utilizing a descriptive qualitative approach, the research scrutinizes data sourced from financial reports, IPO prospectuses, and stock prices. It identifies key factors such as company characteristics (size, age, ownership structure, industry sector), market conditions (liquidity, stability, macroeconomic factors), and offering specifics (size, price) to elucidate their impact on stock underpricing during IPOs. Additionally, the study assesses the enduring stock performance of green companies post-IPO, leveraging financial performance metrics including Return on Assets (ROA), Return on Equity (ROE), and revenue growth. The findings aim to provide valuable insights for investors, companies, and policymakers, fostering sustainable business practices in alignment with Gold Indonesia 2045.
Product Inventory Optimization with EOQ Approach in the context of Circular Economy Prameswari, Balqies Gabriella; Rahman, Aini; Muharam, Harjum; Tjahjana, Redemtus Heru
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.349

Abstract

This research discusses product inventory optimization by applying the Economic Order Quantity (EOQ) approach in the context of circular economy. Circular economy is an economic model that aims to minimize waste and maximize the use of resources with the concept of make-use-return, which is based on the reuse of existing products and materials. In this context, EOQ is used as a tool to optimize product order quantities using the circularity index. The objective of this study is to determine the optimal inventory level that not only reduces wastage and waste, but also takes into account the positive environmental and economic impacts. In this study, the decision variables considered are product order quantity and circularity level. Data is taken from Toko Papa Singkong as a case study to test this model. The results of the analysis show that the application of EOQ in the context of a circular economy can result in a more efficient and sustainable inventory strategy. The practical implication of this research is to provide guidance for companies in managing their inventory better, while taking into account the principles of the circular economy. In conclusion, this research provides an important contribution in the development of a sustainable inventory strategy in the era of circular economy.
Analysis of Determining Superior Products Micro, Small and Medium Enterprises (MSMEs) East Belitung Regency Using Combination of AHP and SMART Methods Nurjanah, Siti; Rachim, Abdul; Haris Oktabian, Roy; Muharam, Harjum
International Journal of Educational Technology and Artificial Intelligence Vol. 3 No. 1 (2024): Educational Technology and Information Technology
Publisher : TOPAZART

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Abstract

COVID-19 pandemic has affected economies globally and how these effects could potentially apply to a region like East Belitung. The determination of superior products for Micro, Small and Medium Enterprises (MSMEs) of East Belitung Regency aims to encourage the acceleration of the growth of economic businesses based on the potential of local resources in order to create jobs and increase community income. The determination of the leading product is carried out in two steps, namely through the Analytical Hierarchy Process (AHP) method to determine the weight of 12 criteria that have been determined by East Belitung Regency Regional Regulation Number 10 of 2021 and then determine the ranking of leading products using the Simple Multi Attribute Rating Technique (SMART) method. The resources used are the results of interviews and questionnaires distributed to parties who are experts in the development of MSMEs, both internal to the Regional Government and external to the MSME Development Group. The results showed that pepper products have the potential to become the flagship product of East Belitung Regency MSMEs so that it needs to be determined through a Regent Decree as mandated by the Regional Regulation.
Analysis Quality of Financial Reporting, Free Cash Flow, Asset Tangibility, and Liquidity of Investment Efficiency with in Moderation to Debt Maturity Dinda Ayu Septiana; Harjum Muharam; Wisnu Mawardi
Diponegoro Journal of Economics Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/djoe.31487

Abstract

This study aims to analyze the role of free cash flow, asset tangibility, liquidity, and the quality of financial reporting which is moderated by debt maturity in investment efficiency. This study takes State-Owned Enterprises companies listed on the Indonesia Stock Exchange from 2011 to 2017 as a population. The purposive sampling method is used as a sampling in research. The number of companies that can meet the criteria is 17 companies. This study uses data from the company's annual financial statements listed on the Stock Exchange, which consists of total investment, free cash flow, asset tangibility, liquidity, and debt maturity. There are five hypotheses in this study, and analyzed using multiple regression with SPSS tools. The results of this study indicate that the quality of financial reporting has a positive and significant effect on investment efficiency. In addition, the quality of financial reporting moderated by debt maturity has a positive and significant effect on investment efficiency. For free cash flow, asset tangibility, and liquidity do not have an effect on investment efficiency.
Integrating ESG Metrics into Corporate Strategy: Analysing the Long-term Value and Profitability Tania, Jenna; Permata Putri, Adhyva Wahyuningtyas; Muharam, Harjum
Research Horizon Vol. 5 No. 1 (2025): Research Horizon - February 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.1.2025.446

Abstract

Research by McKinsey and the NYU Stern Centre for Sustainable Business indicates that robust ESG indicators are associated with enhanced returns and less negative risk. In Indonesia, firms possess a poor comprehension of the impact that integrating Environmental, Social, and Governance (ESG) measures into corporate strategy has on long-term value generation, resilience, and profitability. This study seeks to delineate the role of ESG in enhancing financial performance and sustainable growth within Indonesian firms. Researchers utilize purposive sampling to identify organizations that have consistently disclosed sustainability metrics in accordance with Environmental, Social, and Governance (ESG) requirements for a duration of five years. The population comprised 938 publicly listed companies on the Indonesia Stock Exchange (IDX), with 38 selected enterprises that consistently reported. This research does a comprehensive panel regression analysis using financial data sourced from the Bloomberg Terminal. The study reveals a complex relationship between Environmental, Social, and Governance disclosures and corporate financial success, particularly in emerging markets like Indonesia. It suggests that while firms prioritize governance transparency, its impact on financial performance may be temporary, affecting short-term profitability. Environmental and social disclosures, while positively connected with ROA, necessitate additional time or continuous application to yield financial benefits. The study emphasizes the imperative for a balanced and sustainable approach to Environmental, Social, and Governance integration in resource-constrained environments.
Co-Authors Abdul Aziz Nurul Akhsan, Abdul Aziz Nurul Abdul Rachim Abror, Ghozi agasa, Qaharuna Andreana Dita Paramitha, Andreana Dita Andriyani, Kanya Azalia Apriyani, Duwi Arief Rachman Hakim Asep Mulyana Axel Giovanni Azhary, Alwan Bellinda, Bianda Brahmanto, Unggul Budi Warsito Dewi, Febrina Eka Dhani Utary Firmanah, Dhani Utary Dheni Saraswati Almara, Dheni Diana Eka Farida, Diana Eka Dinda Ayu Septiana Dwi Gama Primadasa, Dwi Ellanto, Kenny Endang Fatmawati Ersabathari, Ruth Valencia Erwin Erwin Faraga, Filus Farah Nur Sabrina, Farah Nur Farida Indriani Firman Wahyudi, Cahya Fitriati, Ika Rosyada Galuh Kusuma Putri Gata Niztiar, Gata Habib Bitomo, Habib Handayani, Heny Handayani, Suyati Hanung Sakti Hanung Sakti, Hanung Haryanto, Antonius Mulyo Hasna Penta Kurnia Hasna Penta Kurnia Hasna Penta Kurnia Heny Handayani Hepdityo Rizki Adam Damanik, Hepdityo Rizki Heriyanto hirawati, heni Ima Mediana, Ima Indra Eka Putra Irene Rini Demi Pangestuti Isfenti Sadalia Iwanda, M. Prayoga Johanis Darwin Borolla Jumadil Saputra M. Andika Jawara Pratama M. Chabachib Mahendra Sarwono, Mutiara Dwi Maria Rio Rita Marpaung, Aldio Miftahusni,, Nundy Mohammad Chabachib Muhammad Fadhil Rabbani Muhammad Panji Muhammad Panji, Muhammad Muhammad Talkhisul Abid Muhammad Talkhisul Abid Nabila H.N. Farida A., Nabila H.N. Nadya Purnamasari, Nadya Nency I, Yashinta Nirmala Luthfiya Atyanta Nofriady, Hery Nugroho, Irawan Cahyo Pangestu, Ardi Permata Putri, Adhyva Wahyuningtyas Pradwipa, Ayodya Prameswari, Balqies Gabriella Pratiwi, Dian Eka Putra, Azka Razaqa Putra, Pramundita Risna Putri Andriana, Putri Rabbani, Muhammad Fadhil Rahayu, Nugroho Tulus Rahman, Aini Ramadhan, Aryasatia Redemtus Heru Tjahjana Rico Nur Ilham Riskin Hidayat Rizki Yogonugroho, Muhammad Robiyanto Robiyanto Robiyanto, Robiyanto Robiyanto, Robiyanto Roy Haris Oktabian Rusdwianto Nugroho, Antonius Safitri, Maria Samasta, Almira Santi Santa Situmeang, Santa Saraswati, Niken Silvia Hendrayanti Siti Nurjanah Soegoto, Azzahra Trimillennia Sugeng Wahyudi, Sugeng Sugiono Sugiono Susanto, Andrianto Sulistiono Syafrullah, Saddek T. Muhd. Redha Vahlevi, T. Muhd. Redha Tania, Jenna Tara Ninta Ikrima Teuku Muhammad Haqiqi, Teuku Muhammad Triarso, Husein Vidianto, Muhammad Afiq Wachidah Fauziyanti Wisnu Mawardi Wulandari, Cahyani Sulistyaning Yacobo P Sijabat Yanuar Yoga Prasetyawan Yasmin, Amanda Ratri Yudianto, Iwan