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All Journal MediaTor: Jurnal Komunikasi Jurnal Sosioteknologi JURNAL SIMBOLIKA: Research and Learning in Communication Study AL-ADABIYA: Jurnal Kebudayaan dan Keagamaan Jurnal Ilmiah Teknik Informatika dan Komunikasi Bhinneka: Jurnal Bintang Pendidikan dan Bahasa Jurnal Media Akademik (JMA) Jurnal Multidisiplin Indonesia Kajian Administrasi Publik dan ilmu Komunikasi
Nikmah Suryandari
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Multidisiplin Indonesia

 1 
Analisis Framing Negatif dan Pengaruhnya Terhadap Stereotip Budaya Dalam Media Sosial: Studi Kasus Kontroversi "Rendang Hilang" oleh Conten Creator @Willie Salim di TikTok Nur Fadia Rusly; Nikmah Suryandari
Jurnal Multidisiplin Indonesia Vol. 3 No. 1 (2025): Maret : Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

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Abstract

This study analyzes negative framing and its impact on cultural stereotypes in the "Rendang Hilang" controversy by content creator @Willie Salim on TikTok. Through a qualitative approach with framing analysis and comment content analysis, this study identifies how negative framing in videos and echo chamber effects reinforce stereotypes against Palembang society. The results showed that the visualization and narrative chosen in the video, combined with social media algorithms, exacerbated social prejudice and polarization of opinions. The implications of this study highlight the importance of media literacy and critical awareness in responding to viral content on social media.    
Co-Authors Agung Laksono Amirah Firdaus, Monigh Nabilah Bambang Haryono Evi Barokah Fanny Amelia Wati Faradila Ananda Wahyudi Farida Rahmawati Febriansyah Febrin Nungki Kusumaning Astri Indyana Ummi Aisyah Irma Wahyu Nur Fadilah Isnaini Adelia Loura Syafira M. Chairul Aminullah Maulidatun Nikmah Meyshinta Aulia Muhammad Mafruh Mukmiroh Nurani Nur Fadia Rusly Nurul Rahmawati, Farida Ramzy Ramadhan Rizki Hoirul Anam Salsa Putri Ismaul Khotimah Yeni Juliana