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All Journal Jurnal Manajemen dan Bisnis (Performa) E-Dimas: Jurnal Pengabdian kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) JASF (Journal of Accounting and Strategic Finance) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Charity : Jurnal Pengabdian Masyarakat Jurnal Abdi Masyarakat Indonesia Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS MIMBAR : Jurnal Sosial dan Pembangunan Proceeding of Community Service and Engagement International Journal of Marketing and Digital Creative (IJMADIC) Jurnal manajemen dan bisnis (Performa)
Putri Fariska Sugestie
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Public Health Social Sciences Other

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Pelatihan Pemasaran Digital untuk Bina Desa Wisata Cibodas Kecamatan Pasirjambu Kabupaten Bandung Indrawati; Putri Fariska; Didin Kristinawati
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 4 No. 2 (2024): The Proceeding of Community Service and Engagement (COSECANT) Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v4i2.8489

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman masyarakat Desa Wisata Cibodas terhadap konsep pemasaran digital, dengan fokus pada platform TikTok dan TikTok Ads. Pelatihan ini dirancang untuk memberdayakan masyarakat dalam memanfaatkan teknologi digital untuk mempromosikan potensi desa wisata secara efektif. Metodologi yang digunakan mencakup pendekatan partisipatif melalui pre-test dan post-test untuk mengukur perubahan pemahaman peserta, serta penyebaran kuesioner guna mengevaluasi penerimaan dan kepuasan terhadap program. Analisis data dilakukan dengan metode statistik deskriptif. Hasil menunjukkan peningkatan pemahaman rata-rata sebesar 33,26% setelah pelatihan, mengindikasikan keberhasilan transfer pengetahuan dan keterampilan kepada peserta. Umpan balik peserta mencerminkan penerimaan yang sangat positif, dengan skor tertinggi sebesar 3,67 untuk aspek penerimaan masyarakat terhadap program ini. Pelatihan juga berhasil memperkenalkan strategi pemasaran digital berbasis kreativitas dan interaksi, yang relevan dengan konteks pengembangan desa wisata berbasis keberlanjutan. Namun, kegiatan ini memiliki beberapa kekurangan, seperti keterbatasan durasi pelatihan dan kurangnya pemetaan kebutuhan masyarakat yang lebih mendalam sebelum pelaksanaan program. Untuk penelitian atau program pengabdian selanjutnya, direkomendasikan untuk menambah durasi pelatihan, melakukan survei kebutuhan yang lebih terperinci, serta menyediakan pendampingan pasca-pelatihan untuk memastikan penerapan strategi pemasaran yang berkelanjutan. Temuan ini berkontribusi pada literatur pemasaran digital desa wisata dan memberikan implikasi praktis bagi pengembangan strategi promosi di tingkat komunitas.
Brand Image Mediation in Coffee Shop Consumer Decisions: Marketing Mix Effects in Indonesia Mochamad Malik Akbar Rohandi; Allya Roosallyn Assyofa; Putri Fariska; Ratih Hurriyati
International Journal of Marketing and Digital Creative Vol. 4 No. 1 (2026): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v4i1.3926

Abstract

Indonesia’s coffee shop industry has experienced rapid expansion, driven by shifting consumer lifestyles and intensified market competition. In this digitally mediated competitive landscape where social media promotions, online ordering platforms, and e-wallet-based discounts shape consumer engagement understanding the determinants of purchase decisions becomes critical. The mediating pathways through which marketing mix elements influence these decisions remain insufficiently examined, particularly the role of brand image in emerging markets. This explanatory quantitative study employs Structural Equation Modeling–Partial Least Squares (SEM-PLS) to investigate the direct and indirect effects of price discount, store atmosphere, service quality, and product assortment on purchase decisions, with brand image as the mediating variable. Primary data were collected through structured questionnaires from 100 purposively sampled respondents in Bandung, Indonesia, who had recent coffee shop purchase experience. Results demonstrate that product assortment significantly influences purchase decisions directly, while price discount, store atmosphere, and service quality show no significant direct effects. However, price discount substantially impacts purchase decisions through brand image mediation, with the model explaining 96.3% of brand image variance and 87.4% of purchase decision variance. These findings advance strategic marketing theory by demonstrating that brand image functions as a critical mediating mechanism consistent with the Stimulus, Organism and Response (S–O–R) framework transforming price-based stimuli into actual purchase behavior. Practically, coffee shop managers should implement dual-focus strategies: cultivating brand perceptions through strategic discounting while simultaneously diversifying product offerings to stimulate purchase decisions directly.
PENDAMPINGAN LITERASI KEUANGAN UNTUK PENGURUS DAN RELAWAN YAYASAN ABATASA BANDUNG Tieka Trikartika Gustyana; Putri Fariska Sugestie; Erni Martini
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.54343

Abstract

Literasi keuangan merupakan kompetensi esensial dalam mendukung kemampuan individu mengelola keuangan secara efektif, khususnya pada kelompok masyarakat rentan yang memiliki keterbatasan akses terhadap edukasi keuangan formal. Rendahnya tingkat literasi keuangan berpotensi menimbulkan kesalahan dalam pengambilan keputusan finansial, seperti ketidaktepatan dalam mengelola pendapatan, pengeluaran, serta perencanaan keuangan jangka panjang. Kondisi tersebut juga ditemukan pada pengurus dan relawan Yayasan Abatasa Bandung yang berperan penting dalam mendukung keberlanjutan lembaga sosial. Oleh karena itu, kegiatan Pengabdian kepada Masyarakat ini dilaksanakan untuk meningkatkan literasi keuangan pengurus dan relawan yayasan. Metode yang digunakan meliputi pendidikan masyarakat dan pelatihan melalui penyampaian materi secara interaktif, diskusi kelompok, serta simulasi perencanaan keuangan sederhana yang disesuaikan dengan karakteristik peserta. Evaluasi kegiatan dilakukan menggunakan pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta mengenai konsep dasar pengelolaan keuangan, perbedaan antara tabungan dan investasi, serta pentingnya perencanaan keuangan jangka pendek dan jangka panjang. Peningkatan literasi keuangan ini menjadi landasan penting dalam mendorong pengambilan keputusan finansial yang lebih bijak dan memperkuat kemandirian ekonomi pengurus dan relawan yayasan.
BIAS KOGNITIF TERHADAP KEPUTUSAN INVESTASI GEN Z Mochamad Malik Akbar Rohandi; PUTRI FARISKA; Ajeng Luthfiyatul Farida; Herdy Rahmat Maulana Martin
Jurnal Manajemen dan Bisnis Performa Vol. 20 No. 2 (2023)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i2.3270

Abstract

Investasi merupakan salah satu kegiatan yang sedang tren dalam beberapa tahun terakhir. Di masa pandemi Covid-19, populasi investor di Indonesia semakin bertambah dan didominasi oleh Generasi Z yang menjadikan para pembuat konten yang tidak bertanggung jawab di media sosial. Total kerugian masyarakat yang berinvestasi, terutama pada investasi ilegal, telah melampaui lebih dari Rp1 T selama lima tahun terakhir. Hal ini menunjukkan bahwa keputusan investasi dipengaruhi oleh dinamika sosial. Dalam penelitian ini, peneliti ingin mengetahui pengaruh perilaku herding, bias overconfident, dan Rregret-Aversion Bias terhadap keputusan investasi yang diambil oleh investor Gen Z di Jawa Barat. Pendekatan penelitiannya adalah penelitian kuantitatif dengan menyebarkan kuesioner kepada 400 responden. Metode analisis data yang digunakan dalam penelitian ini adalah Analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa perilaku herding, overconfident, dan bias penyesalan-aversion berpengaruh terhadap keputusan investasi Generasi Z di Jawa Barat, baik secara parsial maupun simultan.
PURCHASE DECISIONS IN ECOMMERCE: IMPACT FROM INFLUENCER AND CONTENT MARKETING Mochamad Malik Akbar Rohandi; Putri Fariska
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.6828

Abstract

Technological developments necessitate that entrepreneurs continuously adapt, particularly in the context of today’s emerging e-commerce landscape. This study aims to assess the impact of influencer marketing and content marketing on purchasing decisions in e-commerce. Employing quantitative research methods, the study seeks to generalize its findings through descriptive and verification research types. The population consists of Generation Z, with non-probability purposive sampling utilized for this research, Coefficient of Determination and anova test. The results indicate that, when considered together, both influencer marketing and content marketing have a positive and significant effect on purchasing decisions in e-commerce.
Telemedicine Implementation and Digital Health Innovation: An Empirical Study in Healthcare Services Mochamad Malik Akbar Rohandi; Putri Fariska; Qonidah Salsabila Senja
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5260

Abstract

The rapid development of digital technologies has encouraged healthcare organizations to adopt telemedicine as part of digital health innovation to improve healthcare service management. However, the effectiveness of telemedicine implementation in supporting healthcare service performance remains a critical issue in many healthcare institutions. This study examines the relationship between telemedicine implementation and digital health innovation in improving healthcare service performance. The research applies a quantitative empirical approach using a survey method involving 180 healthcare professionals working in hospitals and healthcare facilities in Bandung, Indonesia. Respondents were selected using purposive sampling based on their experience with telemedicine systems. Data were collected through structured questionnaires and analyzed using multiple linear regression analysis. The findings show that telemedicine implementation has a positive and significant effect on digital health innovation and contributes to improving service efficiency, communication quality, and patient management processes in healthcare services. The study also indicates that integrating telemedicine technologies strengthens healthcare organizations’ capacity to deliver more responsive and technology-driven services. These findings highlight the importance of telemedicine as a strategic tool for supporting digital transformation and improving healthcare service management.
PEMANFAATAN E-WALLET, INVESTASI DIGITAL, DAN KEAMANAN TRANSAKSI BAGI GURU DAN LEMBAGA PENDIDIKAN Ajeng Luthfiyatul Farida; Putri Fariska; Farida Titik Kristanti; Dwi Fitrizal Salim
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 6 (2025): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i6.3196

Abstract

Pengabdian ini bertujuan untuk meningkatkan literasi keuangan digital bagi guru dan lembaga pendidikan melalui pemanfaatan e-wallet, pengenalan investasi digital, serta penguatan keamanan transaksi. Metode pengabdian menggunakan pendekatan participatory learning yang mencakup sosialisasi literasi keuangan digital, pelatihan praktik penggunaan aplikasi, simulasi transaksi, diskusi studi kasus, serta evaluasi kegiatan melalui kuesioner skala Likert dan pertanyaan terbuka. Hasil kegiatan menunjukkan bahwa 92% peserta memahami tujuan pengabdian, 90% menilai materi relevan dengan kebutuhan, dan seluruh peserta merasakan peningkatan pengetahuan mengenai penggunaan e-wallet, investasi digital, serta praktik keamanan transaksi. Simpulan, bahwa pelatihan berbasis partisipatif efektif dalam meningkatkan kemampuan guru memanfaatkan layanan keuangan digital secara produktif dan aman, serta mendorong lembaga pendidikan untuk mengadopsi sistem keuangan digital secara lebih optimal.  
Determinant of Earnings Management: Financial Distress, Tax Planning, Audit Quality, and Public Accountant Firm Size Ajeng Luthfiyatul Farida; Putri Fariska Sugesti
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 1 (2023): JASF (Journal of Accounting and Strategic Finance) - June 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i1.386

Abstract

Profit can show the information to the public in making investment decisions. The motivation of management to practice earnings management is to attract external parties, one of which is investors by increasing profits (income creating) and tax motivation by decreasing profits (income decreasing). This study aims to determine the effect of financial distress, tax planning, audit quality, and public accountant firm size on earnings management in mining sector companies listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period simultaneously or partially. The sample used was purposive sampling from 29 samples with 145 observational data. The method used panel data regression analysis. The results showed that financial distress positively affects earnings management, meaning that when a company is in a financial distress condition, it tends to practice earnings management to make better financial statements. While tax planning and audit quality do not affect earnings management, the size of public accountant firms has a negative effect on earnings management.
Cash Position, Free Cash Flow, Firm Size, and Leverage as Determinants of Dividend Payout: Does Profitability Mediate? FX Rahardian Eka Permadi; Abdul Mukti Soma; Putri Fariska
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 3 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/dfnbq154

Abstract

This study investigates whether cash position, free cash flow, firm size, and debt-to-equity ratio explain dividend payout and whether profitability transmits those relationships in Indonesian healthcare firms. The final balanced panel contains 17 companies listed on the Indonesia Stock Exchange over 2019-2024, yielding 102 firm-year observations after outlier trimming. Random-effects panel regressions estimate the direct paths, while Sobel tests assess the indirect paths through return on equity. Cash position and firm size are positively associated with dividend payout ratio, whereas free cash flow, leverage, and profitability have no signifi-cant direct association with payout. Free cash flow and firm size are positively associated with profitability, while leverage is negatively associated with profita-bility; cash position is not significant. None of the four indirect effects through profitability is significant. The evidence indicates that liquidity available at the payment date and organizational scale matter more for healthcare dividend deci-sions than accounting profitability alone. It also suggests that internally generated cash can strengthen profitability without necessarily being distributed, particularly where medical facilities, technology, and service expansion compete for funds. The study contributes a post-pandemic sector-specific test of dividend policy by separating cash availability from free cash flow and by examining profitability as a formally tested mediator.
LITERASI KEUANGAN BERBASIS AI UNTUK MENINGKATKAN KESIAPAN DIGITAL PELAJAR DI SEKOLAH INDONESIA SINGAPURA LTD Farida Titik Kristanti; Dudi Pratomo; Putri Fariska; Ratih R. Raihanun
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 4 (2026): Agustus
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i4.4073

Abstract

Pengabdian ini bertujuan untuk meningkatkan literasi keuangan berbasis Artificial Intelligence (AI) dan kesiapan digital pelajar di Sekolah Indonesia Singapura Ltd (SIS) melalui penguatan pemahaman pengelolaan keuangan digital, pemanfaatan teknologi AI, serta perlindungan terhadap risiko kejahatan keuangan digital. Metode pengabdian yang digunakan adalah pendekatan edukasi interaktif dan partisipatif yang dilaksanakan melalui tahapan analisis kebutuhan, persiapan, implementasi pelatihan, serta evaluasi dan keberlanjutan program. Pelaksanaan kegiatan meliputi penyampaian materi, simulasi deteksi phishing, edukasi pencegahan pinjaman online ilegal, pengenalan Economic AI, serta praktik pengelolaan keuangan digital, yang dilengkapi dengan pre-test, diskusi, dan kuesioner evaluasi pascakegiatan. Hasil pengabdian menunjukkan bahwa kegiatan memperoleh respons positif dari 32 peserta, dengan akumulasi penilaian sebesar 39% pada kategori setuju dan 36% pada kategori sangat setuju terhadap berbagai aspek pelaksanaan program, sementara pada indikator kejelasan materi sebanyak 43,8% peserta menyatakan sangat setuju dan 37,5% menyatakan setuju, serta pada indikator pelayanan panitia sebanyak 53,1% menyatakan sangat setuju dan 31,3% menyatakan setuju. Hasil tersebut menunjukkan bahwa materi literasi keuangan digital, pemanfaatan AI, dan perlindungan keamanan siber dapat diterima serta dipahami dengan baik oleh peserta. Simpulan pengabdian menunjukkan bahwa program literasi keuangan berbasis AI dapat menjadi pendekatan yang relevan untuk memperkuat kesiapan digital pelajar, khususnya dalam memahami pengelolaan keuangan, memanfaatkan teknologi secara produktif, serta meningkatkan kewaspadaan terhadap risiko kejahatan keuangan digital.
Co-Authors Abdul Mukti Soma Adhi Prasetyo, Adhi Ajeng Farida Ajeng Luthfiyatul Farida Allya Roosallyn Assyofa Astrie Krisnawati Didin Kristinawati Dudi Pratomo Dwi Fitrizal Salim Dwi Fitrizal Salim Erni Martini Farida Titik Kristanti Farida, Ajeng Luthiyatul FX Rahardian Eka Permadi Herdy Rahmat Maulana Martin Indrawati Iqbal Fadhiil Khaerunisa, Alia M. Malik Akbar Rohandi Maya Ariyanti Mochamad Malik Akbar Rohandi Mochamad Malik Akbar Rohandi Mochamad Malik Akbar Rohandi Nora Amelda Rizal Nugraha Nugraha PUTRI SYA’ADATUL FADILA Qonidah Salsabila Senja Ratih Hurriyati Ratih R. Raihanun Ratri Wahyuningtyas Suhal Kusairi Sunu Puguh Hayu Triono Tieka Trikartika Gustyana