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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan Owner : Riset dan Jurnal Akuntansi Enrichment : Journal of Management Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Artificial Intelligence and Digital Business Business and Investment Review Neraca Manajemen, Akuntansi, dan Ekonomi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Holistik Jurnal Kesehatan
Nuril Aulia Munawaroh
Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Do attraction, accesibility, amenities and ancillary for interest visiting of visitor? the role of customers satisfaction Ambarwati, Diana; Munawaroh, Nuril Aulia
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1718

Abstract

This study aims to determine the effect of attractiveness, accessibility, amenities and ancillaries on visit interest through customer satisfaction and add experience for researchers in applying research variables. This research employs a quantitative methodology. Using a purposive sample technique, the population and sample for this study consisted of 33 visitors to Kampung Tani, Jamsaren, Kediri City, who came between July and August of 2023. According to the study's findings, factors like attraction, accessibility, amenities, and ancillary services had no discernible positive impact on tourists' desire to visit. Visitor satisfaction is not directly and significantly positively impacted by the factors of attraction, accessibility, and amenities. On visitor satisfaction, however, the ancillary variable has a direct and noteworthy positive impact. The impact of the attraction, accessibility, and amenities cannot be mitigated by the positive, negligible variable of visitor satisfaction. The positive, insignificant variable of visitor satisfaction cannot mediate the influence of the attraction, accessibility, amenities and ancillary variables indirectly on the variable of interest in visiting Kampung Tani, Jamsaren, Kediri City.
The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri) Ambarwati, Diana; Munawaroh, Nuril Aulia; Ramadhan, Tri Sugiarti; Rahmadi, Afif Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6542

Abstract

This study aims to analyze the influence of entrepreneurial marketing and entrepreneurial orientation on the performance of small and medium-sized tofu producers in Kampung Tahu Kediri, considering the role of marketing strategy as a mediator and marketing capability as a moderator. The research population consisted of all SMEs that are members of the Paguyuban Tahu in Kampung Tahu Kediri, with a sample size of 43 respondents selected using saturated sampling. The PLS-SEM approach was used to evaluate primary data collected via surveys. The results indicate that entrepreneurial marketing has a positive and significant effect on marketing strategy and SME performance, while entrepreneurial orientation does not have a significant effect and tends to be negative on both; marketing strategy contributes positively and significantly to SME performance, but marketing capability does not have a significant effect or moderation in the relationship, and marketing strategy does not mediate the influence of entrepreneurial marketing and entrepreneurial orientation on SME performance. The novelty of this study lies in the strong direct impact of entrepreneurial marketing on the performance of tofu-processing SMEs in a local community context, while entrepreneurial orientation shows a negative tendency, providing new insights into the dynamics of entrepreneurial characteristics in traditional businesses. The implications of these findings emphasize the importance of focusing on product innovation and adaptive marketing strategies, as well as the need for government and supporting institutions to strengthen marketing capabilities and business sustainability of SMEs
Sustainable Competitive Advantage: Transforming Green Practices Into Batik SME Performance Srikalimah, Srikalimah; Idris, Ahmad; Akbar, Taufik; Munawaroh, Nuril Aulia; Munir, Miftahul
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 4 (2025): Artikel Riset Oktober 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i4.2719

Abstract

This study analyzes how green entrepreneurship (GE) and sustainable business management (GBM) affect the performance of natural-dye batik SMEs., with sustainable competitive advantage (SCA) serving as a mediating factor. The research population consists of 48 natural-dye batik MSMEs in Kediri registered with relevant institutions. A saturated sampling technique was applied, making the entire population the research sample. The research utilized Structural Equation Modeling-Partial Least Squares (SEM-PLS) to quantitatively investigate both direct effects and mediated relationships among variables. The findings indicate that GE and GBM have no significant direct effect on BP or SCA. Conversely, SCA has a significant positive effect on BP and fully mediates the influence of GE on BP as well as GBM on BP. The study underlines that improvements in business performance through green entrepreneurship and green business management are achieved only if such practices are first shaped into sustainable competitive advantage. These results provide empirical support for the Natural Resource-Based View (NRBV), highlighting that environmental strategies yield sustainable performance only when coupled with inimitable organizational capabilities and provides practical implications for batik MSMEs to focus on product differentiation, innovation, and eco-branding.
Pengaruh Price, Store Atmosphere, dan Service Quality Terhadap Loyalitas Pelanggan Di Toko Sembako Samudra Wonorejo Kediri Rachma, Alzena Nancy Tri; Dewi, Anita Sumelvia; Munawaroh, Nuril Aulia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2794

Abstract

Di era digitalisasi yang semakin berkembang pesat, bisnis perdagangan ritel dan grosir telah mengalami transformasi yang signifikan. Dengan maraknya minimarket di seluruh Indonesia pada saat ini toko grosiran dan eceran haruslah memiliki nilai lebih jika dibandingkan dengan minimarket yang ada seperti sekarang ini seperti indomaret dan alfamart. Salah satu hal yang harus dimiliki oleh toko retail, grosiran, dan eceran ialah loyalitas konsumen. Memiliki pelanggan yang setia merupakan tujuan pelaku usaha karena pelanggan dapat memastikan keberlangsungan jangka panjangnya. Dengan kombinasi layanan yang baik, harga bersaing, dan suasananya yang nyaman dan tertata dengan baik Toko Sembako Samudra Wonorejo Kediri dapat menjadi destinasi belanja utama bagi masyarakat dan bisnis di Kediri dan sekitarnya. Penelitian ini bertujuan untuk mengetahui tentang pengaruh Price, Store Atmosphere, dan Service Quality Terhadap Loyalitas Pelanggan di Toko Sembako Samudra Wonorejo Kediri. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, asumsi klasik, analisis regresi linier berganda, uji t, uji F. Populasi dalam penelitian ini adalah seluruh pegawai sebanyak 200 orang dan sampel yang digunakan 196 responden karena menggunakan purposive sampling. Hasil penelitian pada Toko Sembako Samudra Wonorejo Kedirimenunjukkan bahwa variabel Price (X1), Store Atmosphere (X2), dan Service Quality (X3) secara bersama-sama berpengaruh terhadap variabel Loyalitas Pelanggan (Y). Hal ini dapat dibuktikan dari nilai Sig sebesar 0,000 < 0,05.
How is the Development of Integrated Marketing Communication (IMC) Research on MSMEs in Indonesia from 2017 to 2023: A Bibliometric Analysis Approach Muttaqien, Zaenul; Sudarmiatin, Sudarmiatin; Munawaroh, Nuril Aulia
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9172

Abstract

This study employed secondary data extracted from scholarly articles in both Indonesian and English sourced through Google Scholar. Utilizing the Publish or Perish software, the inquiry centered on the keywords "Integrated Marketing Communication" and "MSME" without initially setting a specific time frame. The preliminary search returned 125 papers spanning from 2009 to 2024. Following this, refinement criteria were applied, leading to the identification of 53 articles meeting the predefined criteria for inclusion in the analysis. Subsequently, Zotero software was utilized to augment the metadata of these articles, encompassing author names, titles, publication journals, and abstracts. The dataset underwent descriptive statistical analysis to delineate the number of publications, research methodologies, publication types spanning from 2017 to 2023, alongside the top 10 articles based on citation count.
Investigating Marketing Performance of Small Business in Kediri. Does the Role of Marketing Ambidexterity Matter? Munawaroh, Nuril Aulia; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
Formosa Journal of Applied Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i11.6762

Abstract

The objective of this research is to investigate the correlation between the development of market knowledge and cross-functional marketing capabilities, along with the concept of marketing ambidexterity. It aims to evaluate the factors that impact marketing performance in the handicraft industry in Kediri, East Java.   The research methodology employed in this study is quantitative research and a sampling was carried out using a non-probability sampling technique using 102 samples. The findings of this study demonstrate that market knowledge has a direct impact on enhancing cross-functional marketing capabilities, market knowledge can drive direct marketing ambidexterity and marketing ambidexterity can drive marketing performance. Firms must possess the capability to execute ambidexterity practices and talents within their respective marketplaces to attain exceptional performance.
Co-Authors Afif Nur Rahmadi, Afif Nur Arida, Ririn Wahyu Arief Noviarakhman Zagladi Dewi, Anita Sumelvia Diana Ambarwati Fatchur Rohman Firdaus , Fernanda Putra Idris, Ahmad Imam Mukhlis Ludi Wishnu Wardana Miftahul Munir, Miftahul Murdiyanto, Edi Muttaqien, Zaenul Prasasti, Karari Budi Putimelinda, Widya Rachma, Alzena Nancy Tri Ramadhan, Tri Sugiarti Sari, Oftaviani Nurlela Srikalimah, Srikalimah Sudarmiatin Tama, Gensa Fredy Taufik Akbar Wachidah, Siti Faridatul Wardhani, Rike Kusuma Widyawan, Agit Yudiarto Perdana Putra, Yudiarto Perdana