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All Journal HAYATI Journal of Biosciences JBIO: jurnal biosains (the journal of biosciences) Saintia Biologi Microbiology Indonesia JURNAL HAMA DAN PENYAKIT TUMBUHAN TROPIKA Jurnal Penelitian Pendidikan IPA (JPPIPA) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Kimia (JPKim) Indonesian Journal of Chemistry Majalah Ilmiah Biologi BIOSFERA: A Scientific Journal Jurnal Serambi Engineering Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Pembelajaran dan Biologi Nukleus Jurnal Jejaring Matematika dan Sains Management Studies and Entrepreneurship Journal (MSEJ) Bioscientist : Jurnal Ilmiah Biologi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Community Service Seminar and Community Engagement (COSECANT)
Erman Munir
Departement Of Biology, Faculty Of Mathematics And Natural Sciences, Universitas Sumatera Utara, Jl. Bioteknologi 1 Medan 20155
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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BUILDING BRAND AWARENESS THROUGH CONTENT MARKETING IN THE IMPLEMENTATION OF CUSTOMER PATH 5A ON TOUR AGENT PT DOCTOR TRIP INDONESIA Stifani Emerta Perangin-angin; Endang Sulistya Rini; Erman Munir
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1645

Abstract

Competition in the tour agent business is increasing in the digital era, especially to increase sales figures. The use of content marketing strategies is carried out to build brand awareness in the customer path process. This research aims to test the influence of brand awareness through content marketing in implementing customer path 5A at the Doctor Trip Indonesia tour agent. Doctor Trip Indonesia is a company that has only been established for 3 years. This research uses quantitative methods by conducting a survey of 190 respondents. The population in this research are consumers who have made a purchase at least once. This research uses accidental sampling with purposive sampling technique. Data collection was carried out from March to April 2024, and processed using the Structural Equation Model Partial-Least Square (SEM-PLS). The research results show that brand awareness through content marketing has a positive and significant effect on customer path 5A. It is hoped that the results of this research can be a reference for managers in determining strategies to increase the effectiveness of content marketing in building brand awareness until it reaches the final level of customer path 5A.
WORKLOAD ANALYSIS IN DETERMINING THE NUMBER OF FRONTLINER EMPLOYEES AT BANK X Rio Rahman; Iskandarini; Erman Munir
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2276

Abstract

This study aims to analyze the workload of frontliner employees at Bank X and determine the optimal number of employees to enhance operational efficiency. The methods employed include work sampling and full-time equivalent (FTE). The results indicate that productive activities in the frontliner division accounted for 77.80%, non-productive activities 11.59%, and personal activities 10.61%. FTE analysis revealed that 2 employees had normal workloads, while 4 others experienced overload. Based on these findings, additional employees are required to balance workloads, bringing the ideal total workforce to 12 employees. This study provides essential recommendations for optimizing human resource planning at Bank
Co-Authors . Elvitriana Amanda, Zulfatma Apri Heri Iswanto Arbi Maulana Arida Susilowati Iswanto Arif NURYAWAN Batubara, Nikmah Ridha Bejo Slamet Damanik, Nina Septania Delvian Delvian Deni Elfiati Deswidya Hutauruk, Deswidya Dewi, Juriyah Astika Diah Sri Utami DWI SURYANTO Dwi Suryanto Edi Munawar Elisa Julianti Endang Sulistya Rini Eryna Elfasari Rangkuti Fachri Fauzi Frans Grovy Naibaho Hamonangan Nainggolan Harisyah Manurung Harry Agusnar Hasanah, Putri Hasibuan, Rahmad Aditya Herna Sianipar Hesti Wahyuningsih Irvan Irvan Iskandarini Isnaini Nurwahyuni It Jamilah Iwan RISNASARI KIKI NURTJAHJA Liana Dwi Sri Hastuti Lisa Novita Arios Lumiar, Gusik Mohammad Basyuni Muhammad Nizar N S Sepwin NETTI IRAWATI Nin Suharti Nina Septania Damanik Ningrum, Iradani Yupita Nunuk Priyani NUNUK PRIYANI Rahmiati Rahmiati Rio Rahman Riska Annisa Putri Simanjuntak, Niken Siti Patotah Sri Dwi Hastuti Stifani Emerta Perangin-angin Tanjung, Rendra Syahputra Taufik Ashar Widya Lestari Wirsal Hasan yeni absah Yurnaliza, Yurnaliza