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All Journal Jurnal Pendidikan Dasar Nusantara Jurnal ABDINUS : Jurnal Pengabdian Nusantara PrimA: Jurnal Ilmiah Ilmu Kesehatan Mikki: Majalah Ilmu Keperawatan dan kesehatan Indonesia Jurnal Pendidikan dan Pembelajaran Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar Journal of Humanities and Social Studies International Journal of Community Service Implementation Jurnal Bisnis, Ekonomi Syariah dan Pajak
Susi Damayanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Desain Produk, Word of Mouth, dan Harga terhadap Keputusan Pembelian Produk Tas TBLZ Official Kediri Alifanisa Bianca Fladysti; Faisol Faisol; Susi Damayanti
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 1 (2025): Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i1.1303

Abstract

This research is motivated by the development of the local fashion industry driving increasingly competitive competition, including in the bag product sector. This study aims to determine the effect of product design, word of mouth, and price on purchasing decisions for TBLZ Official bag products in Kediri, both partially and simultaneously. The approach used is quantitative research with a causal research type. The sample in this study amounted to 100 respondents who were TBLZ Official consumers. The sampling technique used the purposive sampling method, while data analysis was carried out using multiple linear regression using SPSS software version 25. The results of the study indicate that partially the variables of product design, word of mouth, and price have a significant effect on purchasing decisions, as indicated by their respective significance values ​​below 0.05. Simultaneously, the three variables also have a significant effect on purchasing decisions, with a calculated F value of 330.712 and a significance of 0.001. The coefficient of determination (Adjusted R²) value of 0.909 indicates that 90.9% of the variation in purchasing decisions can be explained by the three independent variables. Thus, companies are advised to focus on design innovation, strengthen word of mouth strategies, and consider appropriate pricing in order to increase consumer purchasing decisions. Keywords: Product Design, Word of Mouth, Price, Purchase Decision, Tblz Official Abstrak. Penelitian ini dilatar belakangi oleh perkembangan industri fashion lokal mendorong persaingan yang semakin kompetitif, termasuk dalam sektor produk tas. Penelitian ini bertujuan untuk mengetahui pengaruh desain produk, word of mouth, dan harga terhadap keputusan pembelian produk tas TBLZ Official di Kediri, baik secara parsial maupun simultan. Pendekatan yang digunakan adalah penelitian kuantitatif dengan jenis penelitian kausal. Sampel dalam penelitian ini berjumlah 100 responden yang merupakan konsumen TBLZ Official. Teknik pengambilan sampel menggunakan metode purposive sampling, sedangkan analisis data dilakukan dengan regresi linier berganda menggunakan bantuan software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial variabel desain produk, word of mouth, dan harga berpengaruh signifikan terhadap keputusan pembelian, yang ditunjukkan dengan nilai signifikansi masing-masing di bawah 0,05. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian, dengan nilai F hitung sebesar 330,712 dan signifikansi 0,001. Nilai koefisien determinasi (Adjusted R²) sebesar 0,909 mengindikasikan bahwa 90,9% variasi dalam keputusan pembelian dapat dijelaskan oleh ketiga variabel independen. Dengan demikian, perusahaan disarankan untuk fokus pada inovasi desain, memperkuat strategi word of mouth, serta mempertimbangkan penetapan harga yang sesuai agar dapat meningkatkan keputusan pembelian konsumen.   Kata kunci: Desain Produk, Word Of Mouth, Harga, Keputusan Pembelian, Tblz Official
Election of Student Council Chairperson as an Implementation of the Pancasila Student Profile Strengthening Project at Darur Roja Srengat High School Blitar Mochamad Muchson; Dian Kusumaningtyas; Susi Damayanti; Mohammad Alvian; Elsha Ulfatun Ni’mah
International Journal of Community Service Implementation Vol. 3 No. 1 (2025): IJCSI JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v3i1.262

Abstract

In the independent curriculum, the Pancasila profile strengthening project is a co-curricular that aims to strengthen student character through the Pancasila student profile. There are six dimensions in the Pancasila student profile, namely faith, devotion to God Almighty and noble character, global diversity, mutual cooperation, creativity, critical reasoning and independence. The project to strengthen the profile of Pancasila learners is collaborative learning across disciplines in observing, exploring, and / or formulating solutions to real issues or problems that are relevant to students. Designed separately from intracurricular and focuses on seeing the process, namely the experience of students while undergoing the process of observation, data collection, processing, execution, evaluation, and reflection. Bringing learning closer to real life, therefore its implementation must be contextualized by taking into account the availability of educational unit resources and students. There are several themes in the project, namely local wisdom, engineering and technology, entrepreneurship, bhinneka tunggal ika, sustainable lifestyle, build the soul of the body, the voice of democracy and employment for SMK. The project of strengthening the profile of Pancasila students starts from mapping dimensions, elements, subelements, themes, titles/topics and time. In the 2024/2025 academic year, SMA Darurroja determined the dimensions of working together, reasoning critically and creatively. The theme of the voice of democracy, the topic/title of the election of the student council chairman, the product of the student council chairman election essay with a time allocation of 162 JP. The results of the project are 7 students developed as expected and 7 students are very developed
Co-Authors Alfi Laila Alifanisa Bianca Fladysti Antok Nurwidi Antara Aulenia Rizki Bambang Soenarko Dian Kusumaningtyas Dwi Novia Rachmawati Elis Irmayanti Elsha Ulfatun Ni’mah Erlina Juwita Erwin Putera Permana Faisol Faisol Frans Aditia Wiguna Handik Dwi Santoso Imron, Ilmawati Fahmi Ita Kurnia Karimatus Saidah Kukuh Andri Aka Linda Fibriya Hardiyanti Mohammad Alvian Muhammad Muchson Mukmin, Bagus Amirul Nurita Primasatya Purwaningtyas, Nuranisya Putri, Kharisma Eka Rian Damariswara Sri Aliami Subagiyono Subagiyono Wa Ode Julianti Musrif Wahyudi Wahyudi Yusril Figur Kamsena