Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : JURNAL EKSBIS

THE EFFECT OF ONLINE TRAINING, MOTIVATION & LEADERSHIP ON JOB SATISFACTION IN IMPROVING EMPLOYEE PERFORMANCE Magalhaes, Cancio Andhika Irawan; Sutarso, Yudi
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to obtain empirical evidence of employee job satisfaction as a moderator of the effect of online motivation, motivation and leadership on employee performance with employee job satisfaction as a moderator. The dependent variable in this study is employee performance, the independent variables in this study are online training, motivation and leadership, while the moderating variable in this study is employee job satisfaction. The research was conducted on employees of PT. Bank Rakyat Indonesia Sidoarjo Branch Office in 2023. This type of research is quantitative. The data in this study used primary data by distributing questionnaires. The sampling method uses purposive sampling. The data analysis technique used is Moderated Regression Analysis (MRA). The results of this study indicate that there is a significant positive effect on employee job satisfaction which moderates online training, motivation and leadership on employee performance. The results of this study are expected to help the management of PT. Bank Rakyat Indonesia Sidoarjo Branch Office in knowing the effect of increasing the performance and job satisfaction of BRI Sidoarjo branch employees.
Pengaruh Kepercayaan Merek, Citra Merek, dan Kepuasan Merek terhadap Intensi Pembelian Ulang Dimediasi oleh Loyalitas Merek Miniso di Surabaya Dimas Haidar Kusumajaya; Sutarso, Yudi
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia membuka peluang bagi investor asing agar masuk ke pasar ritel domestik untuk menguasai pasar swalayan maupun e-commerce. Berawal dari hal tersebut, tingkat persaingan bidang usaha di Indonesia mengalami peningkatan, khususnya pasar global di bidang ritel modern. Miniso merupakan ritel modern yang paling ekspansif dan menjadi incaran masyarakat Indonesia. Penelitian ini bertujuan untuk menguji pengaruh kepercayaan merek, citra merek, dan kepuasan merek terhadap intensi pembelian ulang dimediasi oleh loyalitas merek Miniso di Surabaya. Responden yang terlibat dalam penelitian ini berjumlah 290 orang yang dipilih secara purposive sampling dengan kriteria berlangganan merek Miniso minimal 6 bulan, berusia minimal 17 Tahun, dan berdomisili di Kota Surabaya. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan secara offline berupa lembar kuesioner berisi item pernyataan dan online berupa link Google Form melalui WhatsApp, email, atau Instagram. Analisa data menggunakan Structural Equation Modelling (SEM) dan diuji menggunakan program WarpPLS 7.0. Hasil penelitian menunjukkan bahwa: (1) loyalitas merek memiliki peran mediasi penuh (full mediation) hubungan antara kepercayaan merek terhadap intensi pembelian merek secara penuh; (2) loyalitas merek memiliki peran mediasi parsial hubungan antara citra merek terhadap intensi pembelian ulang; (3) loyalitas merek memiliki peran mediasi parsial hubungan antara kepuasan merek terhadap intensi pembelian ulang. Kata Kunci : Kepercayaan Merek, Citra Merek, Kepuasan Merek, Loyalitas Merek, Intensi Pembelian Ulang.
FEMALE CUSTOMERS FOMO:THE ROLE OF THREATS AND CAPABILITIES TOWARDS CO-CREATION OF PROTECTION IN ONLINE BANKING SERVICES Kusuma Ningtyas, Adisty; Sutarso, Yudi
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of threat assessment and coping ability on the co-creation behavior of female customers in using digital banking services, with FOMO as a moderating variable. This study uses a survey research design, where data is collected through questionnaires distributed to female customers who use online banking from big cities in Indonesia. They are at least 17 years old, have used digital banking services for more than a year, and make transactions regularly. The results of the study indicate that threat assessment and coping ability have a positive effect on co-creation behavior. The ability to cope with risks also strengthens the involvement of female customers in joint protection. Meanwhile, FOMO is confirmed to moderate the relationship between threat assessment and co-creation behavior, but does not moderate the relationship between coping ability and the behavior. These findings emphasize the importance of the role of threat perception, digital literacy, and banking technology innovation in creating a safer and more trusted digital banking ecosystem