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All Journal Geo Media: Majalah Ilmiah dan Informasi Kegeografian INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Ringkang Jurnal Seni Tari dan Pendidikan Seni Tari Al-Ulum Al-Mizan (e-Journal) Phenomenon : Jurnal Pendidikan MIPA SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS ADMINISTRASI PUBLIK Jurnal MoZaiK Jurnal Biomedika dan Kesehatan Social, Humanities, and Educational Studies (SHEs): Conference Series Veritas: Jurnal Program Pascasarjana Ilmu Hukum Universitas Islam As-Syafiiyah eCo-Buss EduPsyCouns: Journal of Education, Psychology and Counseling Al-Syakhshiyyah : Jurnal Hukum Keluarga Islam dan Kemanusiaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Akrab Juara : Jurnal Ilmu-ilmu Sosial Al-Buhuts (e-journal) Informatics and Computer Engineering Journal Jurnal Pusat Inovasi Masyarakat Jurnal Pengabdian Masyarakat: BAKTI KITA International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities
Mustofa Mustofa
Universitas Negeri Yogyakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Informatics and Computer Engineering Journal

 1 
Klasifikasi Tingkat Retensi Pemain Video Game Online Mustofa Mustofa; Heru Purwanto; Fabriyan Fandi Dwi Imaniawan
Informatics and Computer Engineering Journal Vol 4 No 2 (2024): Periode Agustus 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/icej.v4i2.4910

Abstract

The internet has become an integral part of people's lives, with 5.44 billion users worldwide and 185 million users in Indonesia. Internet use covers a wide range of areas, including entertainment such as video games, which had an estimated 3.38 billion global users in 2023 and continues to grow. The video game industry shows huge market potential, with significant revenues. To exploit this potential, game developers must maintain player loyalty. Player retention, i.e. a game's ability to retain players over a long period of time, is critical in increasing a game's revenue and popularity. Knowing player retention rates is a key strategy in marketing, as high retention is associated with higher loyalty. Previous research has examined player behavior and retention in the context of games, but there is no comprehensive model for various types of games. This research aims to develop a classification model that can identify the characteristics of players with high or low retention rates. This model is expected to help game developers design more effective retention strategies. The findings of this research will provide in-depth insight into the factors that influence player retention and offer guidance for game developers in developing better features and strategies to retain players.
Co-Authors Abdul Kholik Ahmad Khoirul Fata Andre Yasip Hastadi Ane Tika Wahyuni Ani Nurfaizah anis wihdayanti Arianto Arianto atiq fauziyah Aula Ahmad Hafidh Saiful Fikri Bambang Winarno Dhaniel Hutagalung Djaswadi Dasuki Eman Singgih Eva Agistiawati Fabriyan Fandi Dwi Imaniawan Fatrilia Rasyi Radita Fetri Wahyuningsih FX Pudjo Wibowo Ghizela Fineartha Fauzi Gusli Chidir Hapizil Umam Heni Komalasari Heru Purwanto Ibrahim Arifin IGP Suryadarma Ilmi, Mainatul Intan Qori Lutfiyani Lily Marliany Surjadi Masduki Asbari Mohamad, Roni Muhammad Izzatul Faqih Muhammad Roestam Afandi Musriatun Napiah Nasrudin Nasrudin Nita Kusumawardani Nurasiah Nurasiah nurul latifah Purwanto Purwanto Rachma Darma Astuti Rachmad Syafa'at Rahmat Yanuar Ratna Asmah riyanta aribawa Rory Anugraha shella monica Shohibul Wafa Tadzul Arifin Siti Maesaroh Sri Haryanti Sri Widowati Sucipto Basuki Sumani Sumani Supriyadi Supriyadi Titi Rohimah Tri Murti Andayani Yayah Yulia Zul Fikri Abdul Rozak